Assessment objective

Mark out of 5 and explanation

Target for improvement in future projects

Demonstrate an understanding of advert conventions

4 - The conventions of a adverts are the Slogan, Typography, Effects, Varity of shots such as extreme close up, long shot, mid shot.

I think the way I could have improve in future is by using action line for my product to make it look more professional.

 Ability to work effectively as part of a production team

4 - I started off as a group of two, however the other team member did not contribute and as a result I had to film and edit my advert.

I think in future I can make a improvement by working with others so that I could get more ideas to make my next advert even better.

Effective Planning and meeting deadlines

2 – I did do a lot of planning for my first idea but when it came to filming it, it wasn’t possible because it require lot of actors. So I had to come up with a new idea which was simple and easy to do and didn’t require too many actors, so I came up with new idea but couldn’t do much planning on it.

In future I think I need to be realistic and think of a idea that is doable and I need to meet my deadlines more often.

Assessment objective

Mark out of 5 and explanation

Target for improvement in future projects

Camera skills-using a wide variety of appropriate shot types

5- I think I used lot of shots in my advert. I used shots such as extreme close up, low angles, mid shots and POV.

Some of the shots I didn’t use in my advert were birds eyes view, worms eyes view, tilting and more tracking shots.

Editing to create meaning

4 – I think I used lots of good techniques for editing to create a story and give meaning to it.

I did use quite a lot of transitions which did make my editing did look a bit unprofessional, so I think need to use less transition and improve my editing by making the shots link in.

Creative use of mise-en-sceneprops/costume/locations

4 – I think some of my mise-en-scene such as house, Ferrero Rocher box with a professionaldesign. Also the type of fonts I used really went well with the colour of the box and the advert.

The mise-en-scene I could have improved on is rather then using a office as a house/room, I could have used a actual house and use more lighting to make the standout more.

Who I worked with for this project:

The person that I had to work with was James but he didn’t turn up to his lessons, do I had to do work on my own and had to film, edit, find music, make logo and make the product on my own.

Who I would like to work with next time and why?

The person I would like to work with is would be with Chika or Ibrahim because I know them very well and have done some group work with them in the past .