EVALUATION How does your Media product represent particular social groups?

What kind of media institution might distribute your media product

and why?

Who would be the audience for your media product?

By Daniela Zaharieva

How does your media product

represent particular social groups?

My magazine represents the social group of people in the age of teenagers, who are interested in music and in particular, dance music.

The representation is stereotypical because it shows a young rising star at the beginning of their career and the photograph on the cover also suggests the stereotype of a perfect woman – sexy ,happy, beautiful, smart and successful.

My model is a female and I have represented her as a young successful woman in the music business who has just broke into the music industry but by the photographs we can tell she is very confident.

Also the star of this magazine is a young rising DJ who is female which directly connects to the audience as it is something unusual for a women to be doing but in the interview and the look in her eyes we can see the success which is to come for “Simona Barakova”.

I have represented my target audience for instance with the the name of the magazine “VIVID”. This is commonly used. The word vivid tells people that this magazine is like an explosion, it has everything they’ll need and it is represented in a more interactive way than usual. However with the colours I have used it seems to keep it rather classic as well, something that a person can keep and collect issues.

What kind of Media institution might

distribute your media product and why?

A magazine always needs some kind of support, nomatter if it is from one media institution which will sponsorfor everything or a couple smaller ones all helping byproviding whatever is needed in order to make profit. Anyof those 3 companies would distribute my magazine as itassociated with one of the most spreading mediasnowadays, music. It is also something different and for achange its not all in different colours and pointless articleswhich will be read ones, but its worth it keeping it. It isalso about all new rising stars and who doesn’t want toknow everything first? I think I have made the magazinesuccessful by mixing the image of something new anddifferent (eg. Style of photos) and the classic which isshown in the colours used and the language represented.

My magazine would be distributed by IPC Media as weare both committed to working in partnership withconsumers, advertisers , business partners and ouremployees in order to deliver exceptional and valuableservice

I think this because IPC Media distributes all kinds ofmagazines, from the well established WHSmith togrocery multiples such as TESCO, Sainsbury, toemerging magazine sellers like Lidl, BP and Esso.

Who would be the audience for

your media product?

The audience of my magazine would be mostly females and some males, in

a range of age from 15-25 who enjoy music and new stars also who like to

know what has happened first. People who would want to know the top hits

of the moths but also like to have some advices from their idols. As I have

mentioned in my treatment sheet…

My target

audience

looks

something

like this…