Lucy Davis Lucy Davis

Lucy Davis

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Lucy Davis

Lucy Davis

How does your media product represent particular social groups?

Lucy Davis

- Niche music genre = niche readership

- Identify with ‘the independent woman’

Lucy Davis

What kind of media institution might distribute your media product and why?

Q magazine’s distributor is: NME’s distributor is:

“Uncharted” = IPC Media

Benefits:

- Established clients and contacts

- Knowledge of marketing strategies and audience

- Established institution = power to promote, maximise sales and attract readership.

Lucy Davis

Who would be the audience for your media product?

- 19-25 years old- Female- Predominantly British- Middle class- Unmarried- Career women- Attended/attending university- Independent music = more niche market

AUDIENCE RESEARCH:- Preferred masthead = NME - Preference in artist = new female band/artist- Preferred contents page = written, categorised text - Most appealing feature = image- Position of image = separated from text- Preferred article style = interview

Lucy Davis

How did you attract/ address your audience?

Front cover- Typeface - Image = feminity- Main coverline = ‘newcomers’- Layout- Simple design, subtle image

Contents Page- Coverlines are less “fame” fuelled - Organised, logical layout- Range of artists = range of tastes- Main image

Double Page Spread- Text Text - Image = dominates spread- Typeface- Language

Lucy Davis

What have you learnt about technologies during the process of constructing this product?

- Sharpen tool

- Extended height of background

- Increased brightness and contrast

- Replaced eye colour

- Crop and flip tools

Lucy Davis

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?