Use of Conventions

Band Footage

Conventions of music video

Clown Footage

Conventions of:

•Horror Film

•Silent Movie

•Rapid Cuts

•Depiction of music being performed

•Focused Indoor Lighting

Use of Horror Film Conventions

•Low angle shots

•Juxtaposition

Silent Movie ConventionsExpressive Gesture

Use of titles

•Use of other footage-reference to other genres for humorous effect

•Overall message of video

Conventions of Digipak Use of humour

Slight focus on lead singer

Colour

Scheme:

-Black

-Red

-White

-Grey

-Brown

Images as graphics

•Image demonstrating link between dehumanisation and industrialism

Spray-paint stencil style font

Reference to “Anthem for the doomed youth” by Wilfred Owen

Conventions of Webpage

Colour Scheme:

-Red

-Black

-White

-GreyBackground

composed of colour and graphics Images of

band

Tour Dates

CDs for order

Navigation Bar

www.anti-flag.com

www.ratm.com

Use of New Media Technologies

Research•Google Images/ Youtube

Band Home pages

Facebook

Amazon

Microsoft Excel

New Media TechnologyPlanning

•Scanner and PC

•Windows Movie Maker

Microsoft Publisher

New Media TechnologyProduction•Windows Media Player

•Flipvideo

Paint.net

DownloadableTemplate

Downloaded Fonts

Microsoft Word

Easy GIF animator

Audience Feedback

Following initial filming

Band shots

Clown Locations

Digipak Layout

20

40

60

80

87.5%

12.5%

•Additional comments:

+Use of clown to subvert brand

+Colour effect

-Narrow range of settings

-Only made link between clown

and theme towards the end

-First title too short- can only be read if prepared for it

-References needed in video

Focus Group ResponseBrand Subversion

Consistent Theme

“Diy aesthetic”

“Pirate Rock”

Webpage Functionality

Effectiveness of Combination of

Main and Ancillary Tasks

Post-production research showed audience seeing consistent theme to productions

Colour Scheme

Images

Studio Images- Photoshoot

Slow loading

GIF doesn't loop

No sound/video

Compatibility Issues

THE END