EvaluationBen Jackson

In what ways do your media products use, develop or challenge forms and conventions

of real media products?

Codes and Conventions (Magazine Adverts) Large band name/logo Large centre image Release date Record label maybe a website Unique styles – Colours, Fonts, Layouts Individuality

Large artist name and album title to attract the audience to the advert.

Large main image with a link to the album name which some adverts use so that the audience is not confused.

Selection of songs on the album to attract anyone who have heard the songs before.

Date of release and all the formats available for purchase are usually always on music adverts.

Website for the artist and a record label which are always on an advert like this so that people can give reviews and check out other things produced by the record label.

Large artist name and title to attract anyone who likes the band.

Large main image which likes with one of the songs and also the symbol is that of the band themselves.

Date of release and any format its available for purchase so that anyone can buy it.

Selection of the best songs by the band in case anyone has heard them before.

Record label is used as brand identity for the albums they produce.

This is my advert and it conforms with the conventions of other advert by showing the name of the artist and the album, along with the record label, website of the band and the date of release of the album, also the advert conforms to genre representations due to the colours of the advert which suggests a rock/indie genre which is the genre of the music I have chosen.

Large copy to recognise band name.

Album reviews to encourage people to investigate the album.

Large main image to drag peoples attention to the advert.

Record label, date and website so people can look up the album on its release and see if the record label are a good company.

For my advert I decided to use an image of a hooded figure which is appropriate to the name of the band as the identity of the figure is not revealed, also due to the dark orientation of the figure the image will appeal to the genre of the music that I chose.

The styling of my advert is very basic however it is effective as it is direct and to the point, it tells the audience exactly what they need to know to find the artist and album.

The text and copy on the advert support the mysterious theme of the image as the style of copy is rigid and has an old style to it.

The lighting effects on the main image promote the mysterious figure to the audience and also it highlights the image to give the figure’s face a darker effect, therefore implying the genre of the music to the audience.

Codes and conventions (Digi-Pack) Links to the advert for the album Links to the genre of the music via imaging, font

and colours Record label Individuality Song titles Image of the band (maybe) With thanks note (maybe)

Album title and artist name stand out from the plain white background due to the boldness of the text and the red for some of the words therefore making it easier to know who the band are.

Large main image of the band on the front cover of the digi-pack applying to the conventions of digi-packs.

Not much colour on the cover as it is effective the way it is as the colour on the title draws your attention to the digi-pack.

The instruments in the image and also the costumes of the band suggest the genre of the music (indie/folk).

Large, bold and colourful album title and artist name to make it stand out from other albums.

Very colourful digi-pack cover helps it grab the attention of an audience.

Large provocative image could connote ‘bad’ a theme with the music.

No real suggestion of the genre of the music on this album cover.

Parental advisory logo is usually on any album with a certain theme of music to it, however it could connote ‘bad’ music.

This is my digi-pack it appeals to the codes and conventions of other digi-packs in many different ways, firstly the genre of the music is represented straight away due to the dark colours of the digi-pack which means the music is most likely rock/indie/gothic this theme is also conveyed through the image on the cover of the digi-pack (Hooded figure) which also suggests mystery and darkness as you cannot see the figures face/identity, this image links with the advert for the album as the same image was used for brand identity.

The genre of the music is also represented through the title of the album ‘This Is An End’ as it suggests gothic music about death e.g. suicide, however this could be a subversion of what the music is about but that all depend on what the music makes the listener think.

Behind the front cover is a thank you note which is quite often seen on debut albums thanking producers etc…, this note is written on a pathway where a silhouetted figure is which could also connote the idea of mystery.

On the rear of the digi-pack there are the track names, a barcode, the record label, a copyright logo and a website for the band, these are all seen on any type of music album and therefore it means that my digi pack conforms to the conventions of other digi-packs.

Codes and Conventions (Music Video) Could be performance, Narrative or both

depending on the genre of the music Costume, lighting and props depend on

genre Camera positions depend on genre

There is a link here between the track and the visuals of the video, the track is: ‘This Is An End’ and in this frame the actor is jumping from a bridge and in this perspective it is the end of their life.

In this frame the representation of the artist is that they are mysterious and shrouded due to the way this one sits and what he/she wears.

The location is shown in this frame due to the amount of scenery that is shown, the location from this frame is on a path surrounded by trees.

My Frames Similar Frames

Costume and props are shown in this due to the character playing the guitar, also he is wearing clothes that appeal to the genre of the music (Shirt, Jacket, Skinny Jeans)

My camerawork is shown in this frame as it shows and over the shoulder shot, which in the video was orientated on the hooded figures view therefore it was rotated around the figure too

A narrative is shown in this frame of my video as it outlines mystery in the video due to the hooded figure whilst still keeping to the theme of the music

My Frames Similar Frames

My Frames Similar Frames

This frame shown the genre of the music in the video as electric guitars are shown in other music videos of a rock/indie genre

Not many special effects were used in the making of my video however I used some fading effects between cuts to blend in clips

For editing I used blends and fades between some clips and also at the end of the video I used a fade to black to add suspicion of ‘An End’.