WHAT INSTIT

UTION

WOULD MAKE OUR FIL

M?

FOR THE FILM WE HAVE ACTUALLY CREATEDIf we had all the money we could possible get to create the two

minute thriller we have made. The institution we would of chosen would be Columbia pictures, this is because they have created other films like our two minute opening. Films such as Salt (action thriller), Identity (mystery psychological thriller), S.W.A.T (sction- crime thriller and Angels and Demons ( mystery thriller). These are only a few of the examples of the films Columbia pictures has created that is similar to the beginning plot of our thriller.

FOR THE FILM WE HAVE ACTUALLY CREATEDHISTORY OF COLUMBIA PICTURESColumbia Pictures is an American film production and

distribution studio that is a subsidiary of Sony Pictures Motion Picture group. The company was founded in 1918 by Henry Cohn, Jack Cohn and Joe Brandt. The studio started with producing low budget short “snapshots”. The studio started in a low rent area on Hollywood’s Gower Street. People joked that the small time studio would never make it and originally being called CBC people joked that it stood for “Corned Beef and Cabbage” yet despite this Columbia Pictures has become a top studio in the world and produced over 200 films.

FOR THE FILM WE HAVE CREATEDHow does the film fit the ethos of the institution?Columbia Pictures is one of the studios referred to as “The big

6” therefore its main aim in making films is to produce a profit. Therefore, the films they produce have to target a large audience in order for them to make the most profit. From a company that started so small where every film they decided to make would have to be mapped out exactly in order to make sure they lost little money as otherwise they would go bankrupt is now the sixth biggest institution in the world. Columbia pictures use big time directors and large budgets for their films. Columbia pictures create films that generally entail under the genres of action, thrillers or comedies.

FOR THE FILM WE HAVE CREATEDHow would they market our film?Columbia would market our film to reach a worldwide audience

using traditional and new media. This would involve trailers, posters, television ads and also merchandise such as t shirts to create demand for the film.

For example, around $75,000,000 was spent on marketing Skyfall (part of the James Bond franchise). Tom Ford tailered suits were created along with Omega watches and Sony Xperia Phone.

FOR THE FILM WE HAVE CREATEDDoes the film target a specific audience?Columbia Pictures although having romances such as The

wedding planner and comedies such as Step Brothers. Columbia pictures seems to specialize in action and thrillers. This mainly appeals to a male audience yet lots of females also like films such as James Bond, Spiderman and Salt. However, for example James Bond mainly targets older males as they have been following the franchise for longer this can be seen by the merchandise produced to market the film eg expensive watches, cars and cologne. Yet, the spiderman franchise is targeted for a much younger audience, for example, spiderman costumes, lunchboxes and posters. Our thrller would need to be targeted to an older audience from 20-30 as our film would be at least 15+ rated so luchboxes and posters would appeal less to our target audience.

IF THE THRILLER WAS A WHOLE FILMI have chosen White Lantern film productions for if the thriller

was a whole film. This is because the company is small therefore would be able to have more creative freedom, our thriller is also unlike lots of other thrillers that have been created as the twists that are experienced are unique so we would want this element of our thriller to be accounted for which White Lantern would have the freedom to do.

IF OUR THRILLER WAS A WHOLE FILMHistory of institution?White Lantern is a new film studio started in 2015. They work

along side the BFI. White Lantern are still in the early stages of development yet have already created some films showing quick progress into the film industry

IF THE FILM WAS A WHOLE MOVIEWhat other films have they made?K-SHOP- A kebab shop owner turns into a vigilante in order to

clean up

IF THE THRILLER WAS A WHOLE MOVIE?What is the institutions ethos?This institution is small so therefore users small time

producers and directors for their films. They are still currently looking for more investors to invest in the company. This company is passionate about making films

IF THE THRILLER WAS A WHOLE MOVIE