2. How does your media product represent particular social groups?

Natasha Newton

As a whole

My media product as a whole represents its particular social group as it includes many of the features that its target audience liked, as found from a questionnaire I conducted in research before creating the magazine.

From the research, I found that my magazine should be aimed at females more than males, which is why I chose to include my double page spread feature about an all girl folk band as it gives the target audience a role model to look up to or aspire to be like, which is important as it creates a relationship between the reader and author.

The features

Also, from my questionnaire it was apparent that the most popular feature to be included within the double page spread was ‘about the band’ so my final product will represent the target audience because it includes the features that they want to read about, which makes them more likely to buy the magazine.

Colour schemes and layout

My media product also represents the social groups it is aimed at because of the colour scheme and layout featured throughout. As the target audience is women between the ages of 20 and 30 it is important that the magazine is not as overwhelming as magazines aimed at younger audiences would be. I ensured that this did not happen by using simple layouts and a mainly black and white colour scheme with only one brighter colour to ensure that bright colourings did not overwhelm the pages.

The Band

It was essential to ensure that the bands included throughout the magazine would appeal to the target audience as if they did not then the magazine would not make any money. To ensure this I did some research into folk bands and acoustic artists to include on my cover and contents page to make the pages look realistic and to ensure that the target audience would be likely to read about the artists as they are from their favourite genre of music.