EVALUATION ONE

BY BETH OLIVER

In what ways does your media

product use, develop or

challenge forms and

conventions of real media

products?

Where have your ideas come from? How were you inspired to do what

what you did?

For inspiration we mainly looked at other music videos from the Indie Alternative genre, as

well as even looking at few videos from the genre, rock alternative.

We also like the entropic idea of Superheroes/Super-villains, we which discovered through

watching TV and films, as well as some other music videos. We thought that this idea

could link into the indie genre well, as some indie videos can be quite entropic.

Our video and theirs

For the locations we

looked at both

performing in a

forest and a town

setting.

We liked the idea of the performance element in a forest as it fitted

the indie genre, and made the video mysterious and entropic. We

used a town setting because it was a redundant feature, which

clashed with the fact that the superheroes were committing crimes

(entropic feature).

Our video and theirs

For our costume,

we were inspired

by the ‘Superluv’

video. The artist

wears a bright pink,

superhero-style

one-sie with boot

covers and a cape.

We decided to

base our costumes

on Shane

Dawson’s take on a

superhero costume

(however we chose

not to use capes to

due health and

safety reasons).

Our video and theirs

We took the idea of the masks

from the original music video for

‘More than know’. We liked the

fact that it give the idea of

enigma and mask also linked in

with the idea of superheroes.

We got the idea of superheroes

from some of the lyrics (e.g. ‘We’re

out of control’ and ‘making plans’ –

which we felt could be linking to the

villains).

My digipak, cd and advert

To make sure that

my print package

linked to my music

video, I used

woodland/forest

shots and an image

of a mask. This

creates continuity

between the video

and the print

products. I also

made sure that I

used plenty of shots

of the artist so that I

was promoting him

well; this also linked

back to the video

(which has many

shots of our artist in).

I was inspired by Florence

and The Machine’s

digipak, for ‘Lungs’. I liked

the forest and mystical

feel it gave off.

How did your audience research direct your creativity? Did you

respond to what audiences said about work in progress?

MY AUDIENCE PROFILE:

By completely proper research

into my target audience I was

able to reflect my creativity by

creating a print package that

fitted the genre and my target

audience.

Audience feedback

^^^ This is the feedback for my first attempt

at a magazine advert.

This is the feedback for my finished advert.

>>>

I got feedback on all of my work, so that

I could make sure that I sticking to my

target audience and so that I could get

an ‘outside-opinion’ on my products.

How is your media product like ‘real’

products?

Although I tried to make my media products as realistic as possible it was

restricted due to a lack of professional equipment and software. This was due

to budgeting and lack of funding.

However, I tried to make my work look as professional as possible, so I added

copyrighting and a record label (Fierce Panda Records) to make my print work

look realistic. I also added other key conventions of a digipak such as at least

11 tracks and a barcode. I also promoted the artist on my digipak and

advert, which is another (and probably one of the most important) key

convention of print products.

In what way have you been original?

Apart from the obvious things like, using

original fonts; I tried to use fonts that have

not been used before, but still link to the

genre on Alternative/Indie Rock.

Also, I used original photos and editing for

my print products that were different to rest

of my group’s photos. Again I tried to use

images that fitted the genre of the

music, but were also unique.

I think my print products are quite

entropic, which links to the music video

which is also entropic because of the use of

the superheroes; which is un-expected.