evaluating social media
DESCRIPTION
Five ways to look at social media - from the perspective of technology, content it supports, the impact it creates, and so on, and an worksheet to find which platform is more suitable for your business.TRANSCRIPT
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Consulting Services
Evaluating Social Media Platform
G Sankaranarayanan
22-23, June, 2012Chennai
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Tale of two (co-creation) projectsNEC Japan
• Vision 2015
IBM
• Core Values
NEC Japan and IBM both engaged their employees in co-creating core values for their organization. The time frames are different: NEC took this initiative in 2008, and IBM in 2003. However, NEC Japan relied completely on face to face interactions, while IBM fully on its virtual platform, named Jam.
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Tale of two (co-creation) projects
NEC Japan• 24 dialogue sessions• 13 paces worldwide
IBM • 3,17,000 employees• 60-hr virtual meeting
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What is a platform?
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Five Ways to look at a Platform • Technology
• Media• Content• Community• Empowerment
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Technology: Two things added
Global reach Collaboration
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When diary is physical
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When it goes global and collaborative
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When pager is physical
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When it goes global and collaborative
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When campus wall is physical
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When it goes global and collaborative
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When notice board is physical
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When it goes global and collaborative
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Five Ways to look at a Platform • Technology
• Media• Content• Community• Empowerment
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What type of media is social media?
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One to One
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What type of media is social media?
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One to Many
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Five Ways to look at a Platform • Technology
• Media• Content• Community• Empowerment
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What forms of content it supports?
Information (Txt,video)
Design
Engineering
Applications
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Five Ways to look at a Platform • Technology
• Media• Content• Community• Impact
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Building versus Sourcing
Community Building Platforms Community Sourcing Platforms
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Five Ways to look at a Platform • Technology
• Media• Content• Community• Empowerment
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How do you want to empower?
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Platform defined
“An opportunity for people to voice their views, and initiate actions” - Dictionary
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Consulting Services
Why you need a platform?
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Apple: Most Valuable Company
“A trinity of platform, content, and product”
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One is More than Enough
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Nothing is too many
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Consulting Services
Worksheet: How to evaluate the right platform for your company?
Link to file
Mail [email protected] if you need to know more