EVALUATE YOUR SITE’S

PERFORMANCE

Web site statisticsAffiliate Sales Figures

Conversion Rate

Program Conversion Rate

Revenue Per Visitor

Cost Per Visitor

visitor-to-customer conversion rate

- the most important # you will have to deal with your affiliate program

- -the percentage of visitors in your site who become customers

-That program converts at 1.5 percent

Similar to the calculation of conversion rate

Uses commission and traffic statistic in calculation

It is useful in deciding how to direct promotional efforts

Helps determine how much is spend in advertising

Know your affiliate commission amounts to be able to determine your revenue per visitor (you can collect this data at the end of the month from each one of your affiliate merchant)

Given:30 000 - # unique visitors375 - # of new sales$7000 - commission earned$2500 - Advertising cost

Formula

# of New Sales X 100 = Conversion Rate

# of Unique Visitors

375 30,000 X 100 = 1.25%

Formula

# of New Sales X 100 = Program Conversion Rate

# of Unique Affiliate sites

375 30,000 X 100 = 1.25%

Formula

Commission Earned = Revenue Per Visitor

# of Unique Visitors

$7,000.00 = $0.23 30,000

Formula

Advertising Costs = Cost Per Visitor

# of Unique Visitors

$2500.00 = $0.083 30,000

Server log

- records of all the details and

files associated with your page (each time

a surfer request one of your web pages)

- which is stored on your host’s

server

In formations you can get from analyzing web site’s server logs:

• Traffic data including unique visitors, number of visits, pages viewed, hits, bytes.(These numbers will be broken down on a monthly, daily and hourly basis.)

• Number of visitors by country of origin.

• Numbers of spider/robot visits.

• Traffic source IP addresses.

• The number of times each page

• Which pages are used as entry and exit pages.

• The number and percentage of hits by file type.

• The number and percentage of hits by browser type.

• The number and percentage of hits by operating system type.

• Whether visits originated from bookmarks, search engine, newsgroup, links from external

sites (other than search engines)

Site’s that offer good free statistics tracking:

HitBoxCentral - In exchange for placing a 468x60 or 125x125 pixel ad on your Web site, - HitBox will provide you with their web traffic analysis service at no cost to you.

The statistics include:

Traffic Hourly, daily, monthly and annual statistics for page views and unique visitors

Referrers Learn what sites link to you and how much traffic they send, the search

engines and keywords users search to find your site, and total traffic from bookmarks

Visitor Paths See how visitors navigate through your site

Visitor System Information Find out the browsers, operating systems and screen

settings that your audience uses and their language, country, and domain

Extreme Tracking

- This JavaScript-enhanced tracking service, based in Netherlands, provides every statistic about your site that you could possibly want, broken down by category, and offered up in a nice display.

You Get

• Uniques - Daily, weekly and monthly uniques, with highest numbers also reported for

hours of the day, and days of the week.• Geo Tracking - by domains, countries and

continents• System Tracking - by browsers, whether

JavaScript enabled, operating systems, screen resolutions and screen color

• Referrer Tracing - source of last 20 visitors and last 20 by email, search engines, from use net and hard disk.

•Totals by Source - website, search engine, email, use net and hard disk

• Totals by Search engine and all Keywords used to find your site