WelcometotheMarbleSlabCreameryFranchiseDiscoveryProcess.Wehavecarefully designedtheprocesstoallowyouto

evaluateouropportunityanddetermineifwe’reafit toachieveyourprofessionalandpersonalgoals.Thisinformationisnot

intended asanoffer tosell,or the solicitation ofanoffer tobuy,afranchise. It isfor information purposes only. Weare

providingtheUnitedStates FranchiseDisclosureDocument (FDD)atyourrequest,andasaconditiontoreceivingthisFDD,you

acknowledgethatwearenotrepresentingthatthecontentsoftheFDDwillapplyinanymannertoourinternationalfranchise

relationship,includingbutnotlimitedtoanyfinancialperformancerepresentationssetforthintheFDD.

Yourcountryofinterestmayhaveindividualfranchisedisclosurerequirements.Ifweelect toengageinfurthersales

discussions,wewillfullycomplywiththefranchisedisclosurerequirementsasrequiredbylawinyourcountry/territoryof

interest

INTERNATIONAL FRANCHISING OPPORTUNITIES WITH MARBLE SLAB CREAMERY

This section is designed to:PROCESS OVERVIEWProvideanswerstoyourquestions

abouttheMarbleSlabCreamery

opportunity

BrandAttributesandMenuHighlights

TheMarbleSlabCreameryInternational

ProgramElementsandSupport

AddressKeyElementstobeaMarble

SlabCreameryInternationalMaster

Franchisee

InternationalMasterFranchiseeProfile

andNextSteps

MARBLE SLAB CREAMERY HISTORY

Since1983,MarbleSlabCreameryhasbuiltourreputationbyspecializing insuper-premium icecreamwiththefinestingredients.

Originally, thefranchisewasinventedbychefsPennandLaPage,whochangedthewayweenjoyfrozendessertwiththeabilitytocreateyourownconcoction.

Their“FrozenSlab”wasthefirst,theoriginal,andin1986theybeganfranchising thisconcept.

MARBLE SLAB CREAMERY HISTORY

InFebruary2007,GlobalFranchiseGroup, LLCacquiredMarbleSlabCreamery.Wenowhave morethan350 open stores aroundthe world.WecurrentlyhaveMasterFranchiseesoperatingin:Bahrain,Canada,Egypt,Guam,Guyana,Mexico,Pakistan,PuertoRico,St.Lucia,Singapore,Kuwait,Qatar,SaudiArabia,andtheUnitedArabEmirates.

MARBLE SLAB CREAMERY HISTORY InAugust2011,MarbleSlab

CreameryandMaggieMoo’s IceCream&Treatery combined intooneconcept,increasingtheMarbleSlabbrandportfolio tomorethan470openstores.

Thisstrategiccombination tooktherichhistoryandaward-winningicecreamflavorsfrombothbrandstocreateapremiumandplayfulexperienceforourcustomers.

GlobalFranchiseGroup isastrategic

brand management companywitha

focusonfranchising.GlobalFranchise

Group (GFG)ownsaportfolio of

franchisebrandsthatincludesquick

servicerestaurant(QSR)franchise

concepts:GreatAmericanCookies®,

MaggieMoo's®, MarbleSlab

Creamery®,Pretzelmaker®,andHot

Dogona Stick™.

ADVANTAGES OF FRANCHISING WITH MARBLE SLAB CREAMERY

OurMission:Wechampionbrandsandthepeoplewhobuild them

THE OPPORTUNITY AND MENU

Everythingwemakeisfresh!Inadditiontooursuper-premiumhomemadeicecream,wehand-rollandfreshlybakefromscratchoursignaturewaffleconesand brownies.

Ingredientsfromaroundtheworld:• VanillaBeansfromMadagascar• ChocolatefromSweden

UnlimitedMix-Ins:• “Asmanyascanfitinthecuporcone”• Candy,Nuts&FreshFruits

Wealsoofferdelightfulnonfatfrozenyogurttreats,smoothies, shakesandmalts,sundaes,bananasplits,icecreamcakesandpies.Asforthemix-ins,weofferonlythefreshestfruits,thefinestnuts,thesweetestcandiesandtheyummiestcookiesaroundtosatisfythemostsophisticatedpalettesandthe craziestof cravings!

Hand-Dipped Icecreamflavorsmadeinshop thatcanbemadeintoSpecialtySundaes,MilkShakes,IceCreamCakes,andIcecreamnoveltiessuchascupcakes

THE CORE MENU

Homemadewaffleconesthatcanbedipped indark,milk,andwhitechocolateandtoppedwithadditionalnutsandcandies

Additional productssuchasfrozenyogurt,smoothies, andfruit sorbets

MENU BOARD STRATEGY

DirectYourDelicious- UnlimitedMix-insandEndlessFlavorCombinations

FreshBakedWaffleCones

FullyCustomizableHandMadeBeverages

MarbleSlabCreameryisknownasTheFreshestIceCreamonEarth!Weareknownfor:

Nation’sRestaurantNewsTopCustomer’sChoice

Brandfor2012

IceCreamCakes&IceCreamFlavorsfeatured

onFoodNetwork,Unwrapped.

MultipleBlueRibbonAwardsfromtheNationalIceCreamRetailersAssociation

Lots of Fans!

Launchof“DirectYourDelicious:inApril2014,featuringUnlimitedMix-ins

OftenfeaturedinpopularcultureandonTV

Mostly Female

FamilieswithKids

18-54YearsOld

TARGET AUDIENCE

UNIQUE DIFFERENTIATORS

OriginatoroftheFrozenSlab Concept

Chef-Driven,FreshestIce CreamwithUnlimitedMix-ins

FreshDairyandFinestIngredientsfromAroundtheWorld

Research and Development

SupportforNewProduct Innovations

INTERNATIONAL MASTER PROGRAM ELEMENTS

OurInternationalMasterFranchiseeprogramatMarbleSlabCreameryworkstoconnecteachMastertothebrandresourcesindisciplinesincluding:

• Realestate,siteselectioncriteria,anddesignandsitelayout

• MarketingandPublicRelations

• Internationallogistics,localsourcing,andsupplyplanning

• Startupandongoingoperationsexpertiseandsupport

Marketingsupportcalendarofeventsandongoingbrand

buildinginitiatives

Operationstraining:P&Lmanagement,costofgoodsand

labor controls

Tipsforteamtrainingoncustomersatisfaction and

customer loyalty

Unparalleled franchiseetrainingandsupportthroughGFG

University

Ongoingaccesstoourexpertiseandmaterials intheareas

of:BusinessDevelopment,SiteSelection,Construction,

Purchasing,Training,StoreOperations,QualityControland

ResearchandDevelopment

FRANCHISE SUPPORT

MARKETING CALENDARMarbleSlabCreameryprovidesayearly nationalcalendar

InternationalMastershaveaccesstothecurrentcalendaraswellasthelibraryofpastpromotionsthattheycanexploreforuseintheirlocalmarket

Thisallowsforcustomizationofpromotionsonalocal level

Step-by-steptoolkitsforlocalstoremarketingprovidedbyMarble SlabCreamery

Toolkitwill support:- National Promotions- Online Cake Ordering- Fundraising- Birthday Parties- Much, MuchMore!

LOCAL STOREMARKETING

SOCIAL MEDIA

WeutilizeFacebook,Twitter,Instagramand Foursquaretoengageandinteractwithourcustomers: 276,146Facebook Likes

4,061TwitterFollowers4,390InstagramFollowers

ShareCurrentPromotions

PromoteLocalContents

AllowsReal-TimeDialoguewithCustomers

BRAND TRAINING

5daysofclassroomtrainingonoperations,marketing, finance,etc.

OnlineTrainingandVideosAvailable

BusinessandOperationalTools for Owners

ModulesFacilitatedbyContentExperts

OngoingEducationand Development

Engaging, Interactive,HighTech/HighTouch

5daysofplatform (in-store)trainingonoperationalexecutionof thebusiness

SUPPORT CENTER/ R&D LAB

TheIceCreambrandshavededicatedResearch&DevelopmentSupport focused on:

Exploringtrendsinthe marketplace

Continuallyrevolutionizingour offering

Testingandprovidingfeedbackoninternationalproductsamplesforapproval

Newproduct innovationsandensuringeachproduct istakenthroughanextensiveprocess to:

- Validate operational procedures in-store alongwithallother day-to-day activities

- Understand consumer demand and theproducts' impacton storesales andproductmix beforeanational launch

- Astate-of-the-art Innovation Labthatprovides thefoundation forthis innovation

MarbleSlabCreameryispartofaportfolioofbrandsthathasaproventrackrecordofsupportingover1,100franchisedunits inover20countries

WeofferadedicatedInternationalDirectorwhofunctionsasthedirectlineintoeachbrandandisyourpointofcontact

InternationallyspecificMarketLaunchservicesthataredesignedtohelpyourealizethefirstunitopeningare:

- ProfessionalNewMasterOnboarding

- NewMarketLaunchProjectManagement

- SupplyChainandLogisticsPlanning

- OperationsSupport andConsulting- ProductApprovalandLocalSourcingExpertise

EXPERT INTERNATONAL SUPPORT

HOW DOES MARBLE SLAB CREAMERY ASSIST ME IN OPENING THE FIRST UNIT IN MY MARKET?

MarketLaunchPlanning- TheAtoZplanofhowwewilltransferallthebrand“knowhow”toyouandthecountdownofactivitiesthatleaduptothefirstunitopening

SupplyChainPlanning- Working witheachMasterFranchisegrouponestablishingatargetedlocalsourcingplaninordertoreduceimportcostswhereapplicablefromthefirstunit

Onsitestartupandtrainingofthefirstunit

WHAT KIND OF SUPPORT CAN I EXPECT AFTER I OPEN THE FIRST UNIT?

ContinuedMarketingandbrandbuilding consultation toassistyouingrowing thebrandthrough theintroduction untilmaturity

Ongoing OperationalSupport- Ongoingconsultation fromthefirstunituntilthe100th unit inregardstofront lineoperationsandcostimprovementinitiatives

FranchiseSalesandDevelopment- Howtosetupyourmarketforsuccesswhenyouarereadytostartsolicitingyourownsubfranchisees

LAYING THE SLAB

SITE SELECTION &SITE CRITERIA

Movie Theatre

Cluster

SitDown Restaurant

Book Stores

Site criteriaLocation Type – Shopping Malls, Lifestyle andOpenAir, Downtown, EntertainmentDistricts, Tourist Areas

Household incomeofmiddleclassanduppermiddleclass

Minimum:50,000populationwithina3-mileradius

800–1200squarefeet

Preferred Co-Tenants:

TARGET VENUES

LargeLifestyleShopping Centers

Pedestrian Driven

Entertainment

Airports

Entertainment Complexes

Tourist Destinations

Transportation Hubs

RestaurantClusters

Anchored shopping destinations

AtypicalTraditionalStorerequiresbetween650 and1,400 sf(60- 130sm)of space.

Atypicalmodular, prefabricatedNon-TraditionalStorewillusebetween400and800sf(37-75sm)ofspace.

Atypical Satellite will usebetween50and 150 sf(5-14sm) inashopping centerorvenue,butalsowillrequireaTraditionalStoreorNon-TraditionalStore.

Ourdomesticrealestatedepartmentcanassistyouinconsidering thefollowing:

- SiteSelection- SiteEvaluation- DemographicsandMarketAnalysis

REAL ESTATE CONSIDERATIONS

.

Sitecharacteristicstoconsiderwhenselectingapossible locationforMarbleSlabCreamery

- Demographics- Co-tenancy- Traffic(driveandfoot traffic)- Accessibilitytoyourcorecustomergroup- Visibility- CompetitiveAnalysis

APPEALING STORE DESIGNS

KioskRequirements:• 200SF(19SM)• Proximateplumbing andelectricallines• Ancillarystoragespacerecommended

APPEALING STORE DESIGNS

OnMallRequirements:• 900– 1,200SF(85-111SM)• Plumbing andElectricprovided

APPEALING STORE DESIGNS

Off-MallRequirements:• 800-1200SF

(74-111SM)• Electricaland

plumbingconnections

INTERNATIONAL MASTER FRANCHISEE PROFILE

Wearelooking forbusinesspeoplewhosuccessfullyoperatesimilarbusinesses intheircountryofinterestwiththeabilitytogrowquicklyviaselfdevelopmentandsub-franchising

SuccessfulMasterFranchiseesoftenoperateotherfoodorretailconceptsandhaveexperiencewithotherfranchiseconcepts

Financialstabilitywithanetworthofaminimumof$300KUSDinliquidassets

Hasadedicated,Englishspeakingstaffontheground inthecountry/territory wheretheywishtooperate

MasterFranchiseecandidatewillbeheavilyinvolved inthebusinessandactasthe“BrandChampion”withintheirorganization

CHARACTARISTICS OF IDEAL MARKETS FOR INTERNATIONAL FRANCHISING

Productoffering isattractivetolocalclienteleProductscanbesoldatlocalpricepoints

Availabilityofappropriaterealestateinthemarkettosupport growth

Noimport restrictionsonkeybrandcommoditiessuchasdairy,sugar,flouretc.

PoliticalandbankingstabilityinthemarkettoaccessU.S.dollars

NEXT STEPS

CompletetheInternationalRequestforConsideration

ContinuediscoverydiscussionwiththeInternationalDirectorontheinputstocompleteyourbusinessplan

ReceiveandnegotiatemarkettermsforMarbleSlabCreamery

ReceiveaLetterofIntent(LOI)fromMarbleSlabCreamerycontainingbusinessterms

Completeandrefineyourbusinessplanbasedonthemutuallyagreeduponbusinessterms.

ThankyouforcompletingyourreviewoftheMarbleSlabCreameryVirtualBrochure!Welookforwardtoworkingwithyoutowardsjoiningourfranchiseeteam!