eus/km 01/16.01 kjell westerlund communication components and modules bluetooth 2001: enabling the...
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EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Bluetooth 2001:
Enabling the Star Trek Generation
Kjell Westerlund
February 15, 2001
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
AGENDA
Overview Uses & Benefits Competing Technologies Target Markets & Applications Roll-out of Products & Forecast Roll-out of Silicon & Forecast Summary
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
What is Bluetooth? Short-distance wireless technology
–Open, global specification for voice and data
communication
–Nearly worldwide 2.4GHz ISM band
–Short-range radio (2.402-2.480GHz, 1Mhz ch.width) Some companies also considering 5GHz ISM band for future technology Frequency hop spread spectrum Physical layer and low-level communications protocol:
Circuit & packet switching Supports point-to-point & point-to-multi-point
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
What is Bluetooth?
A radio system (not a radio)...– Hardware description– Software framework– Interoperability requirements
…which links mobile information appliances
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
MM
S
S S
S
P
sb
sb
P
P
Bluetooth Network Topology
Radio Designation– Connected radios can be master or slave– Radios are symmetric (same radio can be
master or slave)
Piconet– Master can connect to 7 active and 200+
parked slaves per piconet– Each piconet has maximum capacity (1
shared Mbps)Unique hopping pattern/ID per piconet
Scatternet– High capacity system
Minimal impact with up to 10 piconets within range
– Radios can share piconets!
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Personal Ad-hoc Personal Ad-hoc NetworksNetworks
Cable Cable ReplacementReplacement
Landline
Data/Voice Data/Voice Access PointsAccess Points
Basic Uses of Bluetooth
And More!!
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Basic Specs
30 feet (10 m) proximity (Class3), with mobility allowed–0 dBm nominal part (low-cost, low-power solution)
–Receiver sensitivity: -70dBm (many vendors >-70)
300 feet (100 meters) with amplification (Class1)–20dBm version (PC Cards, cordless phone bases, data access
points, printers)
–Receiver sensitivity: - 85dBm
1Mbps symbol rate (next generation 2 - 12Mbps?)
Connect w/standard interfaces: USB, RS-232, UART,
PCMCIA (PC Card)
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Profiles overview.
Device A Device B
Serial Port Profile
Local Dev Remote Dev
Service DiscoveryApplication Profile
Terminal Gateway
Cordless TelephonyProfile
Terminal
Intercom Profile
TCS Binary
L2CAP
SDP
L2CAP
RFCOMM
L2CAP
DT Terminal LAN Acc P
LAN Access Profile
Client Server
Generic Object ExchangeProfile
Audio GW Headset
Headset Profile
DT Terminal Gateway
Dial-up NetworkingProfile
DT Terminal Gateway
Fax Profile
A-Party B-Party
Generic Access Profile(MANDATORY)
Push Client Push Server
Object Push Profile
Client Server
File Transfer Profile
IrMC Client IrMC Server
Synchronization Profile
BluetoothProtocols
BluetoothProfiles
Based onAT Commands
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Bluetooth defined Profiles.
Profile dependencies
Generic Access Profile
Service DiscoveryApplication Profile
TCS-BIN-based Profiles
Cordless PhoneProfile
Intercom Profile
Serial Port Profile
Dial-up NetworkingProfile
Fax Profile
Generic Object ExchangeProfile
Headset Profile
LAN Access Profile
File TransferProfile
Object Push Profile
SynchronizationProfile
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Who Started Bluetooth?
The Bluetooth Special Interest Group (SIG): 9-member
promoter Group–Ericsson, Nokia, IBM, Intel & Toshiba (Founders) 1998
–3Com, Lucent, Microsoft and Motorola 2000
Now over 2,164 members–All of the industry segments are represented: Semiconductors,
telecom, Computing & Peripherals, Consumer, Networking,
Automotive & Industrial
Many working groups with special focus automotive,
instrumentation, sensors, medical, etc.
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Benefits of Bluetooth: Business
Increases value & functionality of their products
Replace multiple ports with one Bluetooth port, lowering
costs
Potential to increase air time used for mobile data
transfer by making it easier
Has the potential for creating other recurring revenue
streams via consumer access points
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Benefits of Bluetooth: Consumer
Offers customers increased value, flexibility, and
functionality of everyday communication–Information exchange w/o cords
–Automatic data synchronization w/o cords
(remove items from your to-do list)–Leave cables/cords behind (can’t be lost, stolen, broken, or
forgotten)
Mobile while connected (not with IrDA)
Communicate through solid objects (not with IrDA)
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Markets
Initially,
The road warrior
Other mobile workers
High-End Consumer
Early adopter
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Applications
Portable & Handheld devices–Cellular/PCS phones, digital cordless phones
–Notebook PCs, HHPCs, Palm Companies
–Digital Still Cameras
Adapters, Dongles, PC Cards
Headsets–Cell phone, cordless phone, PBX
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Applications
Desktop PCs & Peripherals–Desktops
–Printers and fax equipment
–Other PC peripherals
Voice & data access points
–Home PSTN access point
–Business LAN access point
–Home networking equipment
–Airports, shopping malls, other public locations
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Applications
Automotive–Audio
–Communication devices: Mic and speakers for hands-free
operation
Wearable devices–Senior assisted living applications
–Penal system applications
–Monitoring of children
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Target Applications
Industrial–Manufacturing plants, monitor processes
–Reduce wiring/ease installation
–Power metering, home and businesses
Medical–Hospital & other medical applications
–Cord-free monitoring/measuring
–Administration, duty rosters
Security–Computer, banking, government, purchase transactions
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Roll Out of Products
The 1st Wave: Adapters/dongles, high end mobile phones,
notebook PCs, headsets, desktop PCs, access points
The 2nd Wave: mid-range mobile phones, HHPCs/Palm
companions (integrated), cordless phones, home
networking, auto, industrial
The 3rd Wave: Lower-end mobile phones & portable
computing, Internet applications, STBs
Future: Smart appliances and ???
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Bluetooth-EnabledEquipment Forecast
About 1.4 Billion
Bluetooth-enabled
products
–Largest Market:
Digital mobile phones
–2nd largest:
Desktop PCs
–3rd largest: Portable
Computing Devices
–Primary Catalysts:
Mobile phones & notebooks
0
0.2
0.4
0.6
0.8
1
1.2
1.4
2001 2002 2003 2004 2005
B Units
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Equipment Roll-Outs
WIDCOMM: Bluetooth-ConnectTM (fits Visor’s Springboard
slot) design kit–USB/serial adapter & PC Card SDKs
Acer NeWeb: Manufacturing Blue-Connect, MSRP <$100,
& USB dongle–PC adapter, other palm computing & cell phone device adapters
will follow
TDK: +20dBm version PCMCIA Type II card, USB adapter,
& CompactFlash card–Combo LAN/Bluetooth PC Card, GSM mobile phone kits, LAN
& modem access points
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Equipment Roll-Outs
3Com: PC card for notebooks, $100-$139
Psion Connect: WIDCOMM PC Card & adapter
Proxim: Combo HomeRF/Bluetooth PC Card, (later Home
RF-only card)
Digianswer/Motorola: USB dongle & PC Card, auto
kit, accessory mobile phones
Axis Communications: Access points
Intel, WLPO: Access points & PC adapters
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Equipment Roll-Outs
Socket Communications: CompactFlash CF+ card
Windows CE
Dell & Compaq: Agreement w/Psion
Toshiba: Tecra notebook line first $50,
Portege line later, PC Card for notebooks <$200
IBM: PC Cards (Motorola & TDK)
NEC: prototype notebook PC
TROY: Printer/PC adapters, demo/develop product,
product, consumer later
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Equipment Roll-Outs
Alcatel: OneTouch 700/500 GSM phones
Ericsson: GSM mobile phones
–Tri-band: T36, R520
–Headset & Bluetooth adapter for T28, T28 World, $320 phones
–PC Card Type II
–Home Base prototype (mobile handset at home)
Nokia: handset adapter, handset
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Other Roll-Outs
Nomad Networks & HP–BlueStreakTM TWA clubs & gate areas
Red-M–Wireless Internet Server
–Bluetooth environment
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Challenges Silicon availability
Software availability
Must be VERY easy for the user - must be ready out of
the box with no installation
Convince mass consumers of the benefits & value to drive
demand
Branding: Create demand as with the “Intel Inside”
campaign
Version 1.0b & upcoming 1.1
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Roll-out of BluetoothSolutions
Early 2001: Announcements continue
Increased focus on offering total solutions
& partnering
Late 2001: Embed Flash into baseband
Single-chip solutions
Host processing of protocol stack
2002: Some ROM
2004: Average complete solution dips <$5
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Solution Challenges
Reduce costs to enable ubiquitous integration into
products
Antenna placement, Packaging
Interoperability: Unplugfests
Integration of radio and baseband
–CMOS, BiCMOS, SiGe Bipolar & SiGe
BiCMOS, SOI BiCMOS
Partitioning - host processing
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs
Alcatel Microelectronics–CMOS single chip
Atmel/TEMIC
–Radio, Class 1 PA
–BB controller
Broadcom/Innovent
–Radio sample now, BB controller
–Single chip
Broadcom/Pivotal–Single-chip Radio & BB w/o control
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs
Cambridge Silicon Radio–Multichip Radio & BB
–Single chip
Conexant/Philsar–2-chip Radio & BB
–Single chip
Ericsson radio & module, first to sample solution
Hitachi
–H8S (16-bit MCU) next version optimized for Bluetooth
Infineon
–Power Amps
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs
Intel: Ambler module & software
Lucent Technologies
–Radio limited production now, full production
–BB controller
Mitel
–BB Controller
Motorola
–Radio
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs
National–RF chip, now; Link Controller, now
–2 chip radio & BB
OKI
–Radio
Philips
–VWS2600x BB
–BGB100 & 110 TrueBlue Radio, Blueberry BB
–RF IC
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Silicon Roll-Outs
SiGe Microsystems–Power Amp
Silicon Wave
–Radio, production
ST Microelectronics
–Radio
–Single chip radio & BB
EUS/KM 01/16.01 Kjell Westerlund COMMUNICATION COMPONENTS AND MODULES
Summary
Ramp up for Silicon–1Q2001 and 2Q2001
Technology challenges
–Cost, Host processing partitioning, Integration
–Interoperability
Ramp up for Bluetooth-enabled equipment
2Q2001 and 2H2001
Tremendous opportunity: Equipment, silicon, other
services
Convey benefits & value to mass consumers