europe's privacy paradox — warning or opportunity?

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intlstrat Can you read the signs? Europe’s privacy paradox— early warning or window of opportunity for your business future? Joe Bosurgi

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Page 1: Europe's Privacy Paradox — Warning or Opportunity?

intlstrat

Can you read the signs? Europe’s privacy paradox—

early warning or

window of opportunity

for your business future?

Joe Bosurgi

Page 2: Europe's Privacy Paradox — Warning or Opportunity?

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Part of the future that you need to

know about is already happening in

Europe—right now.

Here are 4 key questions you should

be asking today to understand the

risks and opportunities for tomorrow.

Page 3: Europe's Privacy Paradox — Warning or Opportunity?

Why would changes in EU legislation have anything to do with my non-European operations?

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Any European customers in

your database?

?

?

Page 4: Europe's Privacy Paradox — Warning or Opportunity?

?

? 9 major changes in EU legislation mean that merely holding data about any EU customer is enough to potentially make new EU laws apply. That means you’re probably an EU business— whether you have operations in Europe or not.

Why would changes in EU legislation have anything to do with my non-European operations?

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Page 5: Europe's Privacy Paradox — Warning or Opportunity?

How does that impact my business?

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Page 6: Europe's Privacy Paradox — Warning or Opportunity?

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How does that impact my business?

Holding any data about any EU customer means you have new liability windows and data protection obligations…and face new penalties.

Page 7: Europe's Privacy Paradox — Warning or Opportunity?

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How does that impact my business?

Holding any data about any EU customer means you have new liability windows and data protection obligations…and face new penalties. For example… can you insure that any third parties you share your EU data with will erase it if a user withdraws permission to use it?

Page 8: Europe's Privacy Paradox — Warning or Opportunity?

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Do you have a false sense of security— are you thinking like this?

Page 9: Europe's Privacy Paradox — Warning or Opportunity?

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Do you have a false sense of security— are you thinking like this?

“Wait, don’t US technology platforms have even more share & market power in Europe than the US?”

“Won’t it only matter in Europe, not in Asia or the Americas…?”

“It’s a GAFA world… isn’t it?”

Page 10: Europe's Privacy Paradox — Warning or Opportunity?

“It’s a GAFA world… isn’t it?”

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Do you have a false sense of security— are you thinking like this?

“Wait, don’t US technology platforms have even more share & market power in Europe than the US?”

“Won’t it only matter in Europe, not in Asia or the Americas…?”

NO

NO

NO

Page 11: Europe's Privacy Paradox — Warning or Opportunity?

Data protection is not just an EU thing—it’s coming to your town—are you prepared to meet the challenges and take advantage of the opportunities?

① ② ③ ④ intlstrat Image: Paul Budnitz, Ello

Page 12: Europe's Privacy Paradox — Warning or Opportunity?

…or contact me directly: [email protected]

Read the full blog post

Image: Paul Budnitz, Ello

Data protection is not just an EU thing—it’s coming to your town—are you prepared to meet the challenges and take advantage of the opportunities?