Connecting Buyers to Suppliers

EU ROPE’S GRO C E RY

R E TA I L M AGA Z I N E

EUROPEAN SUPERMARKET MAGAZINE (ESM) IS THE DEDICATED PAN-EUROPEAN MAGAZINE FOR THE GROCERY RETAIL SECTOR.

The publication covers all the key areas of interest to senior management working in the grocery retail sector, from private-label and A-brand innovation to new-product development, as well as the latest technological advancements in supply chain and packaging, and everything in between. Through our various media platforms, we deliver the latest news and insight from this dynamic industry, seven days a week, 365 days a year.

Our readers purchase in excess of €880

billion worth of products and services for their

stores each year.

If you want to get your product listed in store,

or if you want to supply your products or services to Europe’s retail chains,

then ESM is the media platform for you.

“

“ ESM is a landmark publication for large retailers. It is rich in information,

and its articles are comprehensive and informative. It’s a magazine that

enables us to keep up to date on what is happening in the market and

what our competitors are doing”

Francesco Pugliese,

Chief Executive, Conad

Core Readership: 31,380

of retailers with responsibility

for purchasing confirmed that

reading about new products in

a trade magazine such as ESM

influences their purchasing

decisions.*

[*FMI survey commissioned by ESM publishers]

90%

ESM is circulated by name and title to key executives with decision-making power for procurement within the supermarket, c-store, wholesale and cash-and-carry sectors.

These individuals include company CEOs, COOs, CIOs and, importantly, category buyers, procurement directors, trading directors, category managers and supply chain directors.

The publication is also read by senior executives working for the key FMCG companies servicing the European grocery retail sector.

ESM is also distributed at trade shows, conferences and award ceremonies across Europe over the course of the year.

COUNTRY READERSHIP

Austria 510

Belgium 975

Bosnia and Herzegovina 40

Bulgaria 275

Croatia 305

Cyprus 5

Czech Republic 360

Denmark 990

Estonia 190

Finland 510

France 2,990

Germany 2,930

Greece 353

Hungary 445

Ireland 1,085

Italy 4,025

Latvia 190

Lithuania 390

Luxembourg 85

Malta 40

Netherlands 2,480

Norway 353

Poland 650

Portugal 255

Romania 445

Slovakia 205

Slovenia 315

Spain 2,270

Sweden 710

Switzerland 725

United Kingdom 5,530

Rest of World 385

NOTE: Readership is calculated at the industry average of 5 readers per copy

European Supermarket

Magazine is considered the

pre-eminent business-

to-business title, covering

the grocery retail industry

across Europe. Read by

senior management and

retail industry buyers, the

magazine focuses on eight

key areas of interest.

AREAS WE

COVER

RETAIL AND FMCG

In an ever-changing retail landscape, it’s important to keep up to date. ESM’s extensive Retail and FMCG section brings you the latest news, insight and market reports from the trade, as well as high-profile interviews with chief executives and industry leaders. DRINKS

With the alcoholic and non-alcoholic beverage sectors accounting for a significant proportion of retail sales, ESM sheds light on the most important stories affecting the industry, as well as feature interviews with leading executives from some of Europe’s biggest drinks brands.

FRESH

The rise in healthy living has led to a boom in demand for quality fresh produce, across the fruit and vegetable, meat, dairy, seafood and bakery categories. As such, retailers need to keep informed about the latest developments in the sector, which ESM provides in its extensive Fresh section.

PRIVATE LABEL

Private label accounts for close to two-fifths (39.4%, IRI 2018) of sales in the European retail grocery space, and it is a market that continues to grow. No other publication brings you as much news, insight and innovation on this dynamic sector as ESM.

SUPPLY CHAIN

There’s more to retail than the shop floor. ESM is your source for the latest news and trends in supply chain and logistics, as well as providing the latest updates on the commodities market.

TECHNOLOGY

From Amazon to Zalando, the retail sector is increasingly being driven by technology. For bricks-and-mortar retailers looking to embrace the digital age, or to keep up with the latest developments in consumer-facing technologies, ESM is your go-to source. PACKAGING

It’s often said that 80% of purchasing decisions are made in store, and thus, the role of packaging has never been as important to the grocery industry as it is now. In each issue, ESM brings you the latest news, insight and opinion from this dynamic sector.

CSR

Sustainability, environmental efficiency and workplace relations are a core part of the day-to-day operations of Europe’s leading retail and consumer goods companies, and ESM’s dedicated CSR (Corporate Social Responsibility) section showcases the efforts being made by the industry to change the way it does business.

Retail & FMCG❘Europe News

EUROPE | COCA-COLA

HBC POSTS REVENUE

GROWTH

Bottler Coca-Cola HBC hasreported foreign-exchange-neutral revenue growth of3.4% in the third quarter ofits financial year. The com-pany saw volume growth of1.1% during the quarter,despite poor weather inseveral countries, it noted.

FRANCE | GROUPE

CASINO SIGNS NEW

CREDIT FACILITY

Groupe Casino hasannounced the signing of anew €2 billion revolvingcredit facility, involving 21French and internationalbanks. The credit facility,which will mature inOctober 2023, forms part ofCasino’s refinancing plan.

ESM | EUROSHOP

EDITION – DEADLINE: 13JANUARY

ESM’s first edition of next yearwill feature a comprehensivepreview of EuroShop 2020, theworld’s biggest retail tradefair, which takes place atMesse Düsseldorf from 16 to20 February. The deadline forinclusion in this must-readedition is 13 January 2020.

GERMANY | X+BRICKS

UPSCALES METRO BID

Property investor X+Brickshas reportedly increased itsoffer to acquire Metro’s Realchain, as the wholesalerseeks to shed the hyper-market business. Metro isalso in discussions withproperty firm Redos about apossible takeover of thebusiness.

BRIEFS

10 ESM Issue 6 - 2019

A new report by the EllenMacArthur Foundation and the UNEnvironment Programme has indi-cated an ‘unprecedented level oftransparency’ on how close to 200businesses and governments areseeking to curb plastic use or seekalternative plastics.

The New Plastics EconomyGlobal Commitment progressreport, which was unveiled at theOur Ocean Conference in Oslo inOctober, shows that companiesare pledging to increase the use ofrecycled plastic in packaging bymore than fivefold by 2025. This isequivalent to keeping 25 millionbarrels of oil in the ground eachyear, the report says.

Among the firms leading theway are Unilever, Mars andPepsiCo, the report notes, whichhave all announced ‘significantreductions’ in virgin plastic use bythe mid part of the next decade.

“Around the world, people arecalling for businesses and govern-ments to take action to stop plasticpollution,” commented SanderDefruyt, New Plastics Economylead at the Ellen MacArthurFoundation. “Leading businessesand governments stepped forwardby signing the GlobalCommitment, and we can now seepromising early progress.”

Check out ESM’s Sustainability2020 report, starting on page 114.

‘Unprecedented Transparency’On Efforts To Curb Plastic Use

EUROPE

Hypermarket chain Bennet andcash-and-carry banner Multicashare set to join Italian retail distribu-tion group Gruppo VéGé, commenc-ing 1 January 2020. Gruppo VéGéconsists of 32 member companiesoperating 3,416 stores across allformats, with a combined two mil-lion square metres of retail space.

Bennet is a leading player in thehypermarket and shopping mallsectors in north-western Italy andwill bring a network of 63 stores,boasting an average size of 4,500square metres and employing 7,000people, to the group. It also ownsand operates 50 shopping centres,comprising 1,250 stores.

Bennet ended 2018 with aturnover of €1.6 billion, up 3% onthe previous year, and it is targeting€1.7 billion for 2019.

Multicash is a leading player inthe cash-and-carry channel in theMarche, Abruzzo and Moliseregions. The company operates sixoutlets with an average area of over6,000 square meters, strategicallylocated near the main motorwayexits of the Adriatic coast.

Bennet And Multicash To JoinGruppo VéGé From January

ITALY

Metro AG has provided an updateon its efficiency programme,announced in September, notingthat it ‘continues to advance itsdevelopment into a 100% wholesalecompany’.

The group anticipates one-timeexpenses of €60 million to €80 mil-lion in the 2019/20 financial year, asit rolls out efficiency programmesacross its operations, automatesprocesses, and concentrates ‘evenmore strongly on activities that rep-resent true added value for cus-tomers’.

The one-off expenses will be off-set by long-term savings in themid-double-digit million range, thegroup added, with a figure in the

‘low double-digit millions’ expectedto be realised in the coming year.

Metro noted that the specifics ofthe potential measures will be clar-ified in the coming months, in con-sultation with employee represen-tatives, management and staff.

Metro ‘Advances Development’To A Fully Wholesale Strategy

GERMANY

Digital Food & Beverage EU, takingplace at the Hilton London TowerBridge on 11 and 12 February, is aleading conference for heads of dig-ital and e-commerce from Europe’sleading brands and retailers.

Digital Food & Beverage EU is theonly event where you will be able toconnect and learn with more than100 innovation leaders. Readers ofESM: European Supermarket

Magazine can avail of an exclusive15% discount – simply quoteESMDFB2020 when booking online.

To see the full line-up, visit foodandbeverageeu.wbresearch.com.

Join Innovation Leaders AtDigital Food & Beverage EU

UK

IN JAPAN, YAKULT IS MORE THAN JUST A

CULTURED MILK DRINK – IT’S A PART OF

THE CULTURE ITSELF. STEPHEN WYNNE-

JONES TRAVELLED TO TOKYO TO MEET

HIROSHI NARITA, SENIOR MANAGING

EXECUTIVE OFFICER AT PARENT FIRM

YAKULT HONSHA CO LTD.

Ask a typical Western con-

sumer to think of a famous

Japanese brand, and they

will inevitably conjure the

names of countless technolo-

gy or automotive firms – Honda, Mitsubishi,

Panasonic, Toyota. Those partial to a tipple

might also give the nod to drinks giants

Asahi or Suntory.

But when it comes to the food sector, few

brands from the Land of the Rising Sun have

had as much impact as Yakult, a product

that helped to develop consumer understand-

ing about probiotics and pave the way for

the current ‘gut health’ movement.

It is a brand rich in what the Japanese call

ikigai – loosely translated as ‘what makes life

worth living’ – which puts the well-being of

its consumer base ahead of the need to satis-

fy shareholders’ thirst for profits.

Some 40 million bottles of Yakult are con-

sumed per day around the world (470 per

second), and in the 84 years since it was first

developed by company founder Dr Minoru

Shirota, the brand has expanded to 39 coun-

tries and regions (it launched in Europe in

1994), and it continues to expand.

As ESM discovered when we visited

Yakult Honsha’s headquarters in the

Higashi-Shinbashi district of Tokyo, as well

as food products, the company is also syn-

onymous with pharmaceuticals, cosmetics

and even baseball – the Tokyo Yakult

Swallows play just down the road, in

Shinjuku.

Brand PositioningAccording to Hiroshi Narita, senior manag-

ing executive officer at Yakult Honsha, while

the current trend towards probiotics has cer-

tainly provided a sales boost – according to

Euromonitor, the probiotics market was

worth $30 billion in 2017 – Yakult has con-

tinued to remain true to its core beliefs, as

espoused by Dr Shirota back in the 1930s.

“A lot of companies are now entering the

probiotics market, and the competition is

definitely increasing, but Yakult has been in

the market for 84 years and has developed a

reputation as a probiotic specialist,” Narita

explains.

“We’ve expanded our business based

upon three ideas, as determined by Dr

Shirota.

“Firstly, instead of therapeutic medicine,

let’s focus on preventive medicine. That is,

instead of taking medicine after you become

sick, let’s try to make our bodies stronger to

prevent getting sick.

“Secondly, the intestinal tract is where you

take nutrition through the body, so the idea

is: if you can make this stronger, you will

live a longer life. Lastly, it should be avail-

38 ESM Issue 6 - 2019

MessageIn A

Bottle

Retail & FMCG❘Yakult

F or a new generation of con-

sumers, retailers and brands

are not being judged merely

by the quality of their prod-

ucts or value credentials, but

by their actions – what they are doing to

make the world a better place, or how they

are tackling issues such as waste, labour,

and consumer health.

In addition, the recent furore over wild-

fires in the Amazon underlined the impor-

tance of collective action, particularly on

the part of businesses, to address issues that

go way beyond profit and loss. After all,

the very future of the planet that we call

home is at stake.

Changing The ScriptAs we look ahead to a new decade, now is

the time for action. It’s not enough to hide

behind wide-ranging commitments and

loose deadlines. Consumers, NGOs and

governments expect businesses to be trans-

parent about their efforts to address soci-

ety’s ills, and to strive for positive change –

or, as Consumer Goods Forum managing

director Peter Freedman put it at last year’s

Sustainable Retail Summit in Lisbon, “The

word ‘responsibility’ should be replaced by

‘imperative’ when it comes to corporate

social responsibility.”

This year’s Sustainable Retail Summit fea-

tures the theme ‘Sorting Fact from Fiction

and Addressing the Hard Truths’ and will

seek to ‘cut through the noise’ when it

comes to sustainability, addressing plastic

and food waste, measures to inspire healthi-

er communities, and means to eradicate

forced labour from industry supply chains,

according to the forum.

“There is zero tolerance for inaction

these days,” says Ignacio Gavilan, environ-

mental sustainability director at the

Consumer Goods Forum. “In the past, you

might have been able to hide behind a

global commitment and say you are doing

things, but now that there’s so much infor-

mation out there, merely engaging with

other stakeholders is no longer enough.

You need to prove that you are taking

action on an individual basis.”

Rather than embracing time-bound com-

mitments, today the Forum is calling on its

members, which include some of the world’s

leading retail and consumer goods firms, to

be proactive and demonstrate progress.

“They have to be the ones communicat-

ing their progress on a yearly basis,”

Gavilan adds. “We’re not going to talk on

their behalf. They have to tell the world,

and their customers, what they are doing.”

After all, as he explains, “if you’re not

going to tell the story, there’s always a

chance someone will tell it for you.”

Facing FactsOn the theme of the Summit, Gavilan says

that while the retail and consumer goods

industries are often unfairly scapegoated as

the root cause of many of society’s prob-

lems, this doesn’t disguise the fact that a lot

of companies have blind spots along their

supply chain that often remain unseen – the

proverbial skeleton in the closet, waiting to

be discovered.

“As we gain visibility through increased

transparency and better traceability of our

commodity supply chains, there are often

hard truths that we need to confront,”

Gavilan says. “For example, forced labour

Consumer Goods Forum❘CSR

ESM Issue 5 - 2019 91

Hard TruthsAddressing The

THE FORTHCOMING CONSUMER GOODS FORUM

SUSTAINABLE RETAIL SUMMIT, IN BERLIN, COMES AT A TIME

WHEN THE MICROSCOPE IS FOCUSED ON THE RETAIL AND

CPG SECTOR LIKE NEVER BEFORE. ESMREPORTS.

Panel DiscussionCompère Tom Heap

poses the questions at last year’s summit

Put simply, ESM offers the most targeted,

effective and cost-efficient way for your

company to grow its sales in Europe.

NO WASTAGE When you look at the circulation of many national grocery publications, a significant percentage is distributed to store managers and also, in certain cases, through news-stand sales. Our clients appreciate the fact that ESM is very targeted in its distribution, and, as such, they know that there is almost no wastage when it comes to their marketing spend.

PERSONALISED SERVICE At ESM, we make a point of delivering the very best service available to our clients. For that reason, we offer each client a dedicated account handler, whose function is to manage every aspect of his/her company’s campaign in a way that delivers the best results. We want each new client to feel that we are a powerful extension to his/her public-relations department.

TARGETED PLATFORM ESM enables your company to communicate with senior buyers and purchasing directors who have responsibility for purchasing the products that are sold in their stores. ESM also reaches the senior executives and main board directors with responsibility for the planning and strategy that helps their businesses succeed.

TAILORED MARKETING

With ESM, companies no longer have to align their marketing and promotional campaigns solely around particular industry events or trade shows. They can promote themselves across Europe at a strategic time that suits them, for example, around new-product developments or company milestones.

WHY SHOULD MY COMPANY

BE ADVERTISING IN ESM?

COMPETITIVE EDGE

By promoting your company’s values and skill sets in the magazine of choice for the retail industry’s top procurement executives, you boost the probability of increasing market share and sales, compared to your competitors. HIGH RETURNS Due to the scale of purchases that our readers make for their stores, sales generated as a result from exposure in ESM can run into the millions, especially considering that relationships with retail chains can last for many years.

UNINTERRUPTED BRANDING

With regular rotation of category buyers within various retail chains, advertisers in ESM can benefit from the fact that regardless of what category they were in before, buyers will be familiar with their products and services.

EXCLUSIVE ENVIRONMENT The broad nature of the clients that work with ESM means that, unlike many specialist publications, advertisers are rarely situated alongside their competitors, which has the effect of making their campaigns as impactful as possible.

SCALE Historically, most companies would not have had the budgets to advertise across all of Europe. Now, with ESM, they can target over 33 European countries in a timely and cost-efficient manner.

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FEATURES LIST 2020

For information on advertising on our website, newsletter

or app, please contact your account manager.

Email sales@esmmagazine.com for more information about our range of products

“No other publication gives a more comprehensive overview of what’s

going on in European retail. I follow several publications closely and make

an effort to stay well informed, and ESM is a key part of that.” Michael Løve,

CEO, Netto International

ESM ISSUE 1 2020

Copy deadline: Monday 13 January

Goes to press: Thursday 16 January

n EUROPEAN PRIVATE LABEL AWARDS: WINNERS ANNOUNCEMENTn EUROSHOP Preview (16-20 February)n Beauty and Cosmetics

n Dairy Focus

n Retail Software and IT

ESM ISSUE 2 2020

Copy deadline: Monday 9 March

Goes to press: Thursday 12 March

n EUROPE’S FASTEST GROWING PRODUCT CATEGORIES, IN ASSOCIATION WITH IRIn Seafood

n CIBUS 2020

n Store Design

n Ethnic Foods

n Pet Food

n ‘Free From’ and Functional Foods

ESM ISSUE 3 2020

Copy deadline: Thursday 23 April

Goes to press: Tuesday 28 April

n PLMA WORLD OF PRIVATE LABEL 2020 PREVIEW (26-27 May)n Convenience Foods and Food To Go

n Shop Fitting

n Frozen Food

n Cold Chain Logistics

n EPOS and Point-of-Sale Technologies

ESM ISSUE 4 2020

Copy deadline: Monday 29 June

Goes to press: Thursday 2 July

n EUROPE’S FINEST 2020: NEW STORE SHOWCASEn Tea, Coffee and Hot Drinks

n Olives and Olive Oil

n Consumer Goods Forum Global

Summit Report

ESM ISSUE 5 2020

Copy deadline: Friday 11 September

Goes to press: Thursday 17 September

n SIAL 2020 Preview (18-22 October)n Fruit Attraction

n Brand Footprint Report, in association

with Kantar Worldpanel

n Meat and Poultry

n Shop Fitting

n In-Store Lighting

n Supply Chain: Warehouse Automation

ESM ISSUE 6 2020

Copy deadline: Monday 16 November

Goes to press: Thursday 19 November

n SUSTAINABILITY 2021 REPORTn EUROPEAN PRIVATE LABEL AWARDS: FINALISTS ANNOUNCEMENT n Fresh Produce: Fruit & Vegetables

n The World of Packaging

n Refrigeration

n Shop Fitting

n Confectionery

n Organic Products

n Household Products

n Fresh Produce Logistics and Supply Chain

n Personal Care

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lion in turnover in 2011.

SPAR entered the Czech Republic mar-

ket in 1992, opening a new 38,000-square-

metre distribution centre in Prague in

2009. Slovenia welcomed SPAR in 1991,

initially in a joint venture with Mercator,

one of the nation’s biggest grocery retail

chains. Two years later, the first INTER-

SPAR hypermarket was opened, and in

1999, the first private-label products were

introduced to the shelves. In advance of

Slovenia joining the EU in 2004, SPAR

opened a modern wholesale facility in

Ljubljana and two years later constructed

the second part of this hub to supply fresh

produce. In 2008, a new SPAR wholesale

bakery plant was opened, followed by the

introduction of the nation’s first self-serv-

ice checkout system a year later.

In 1991, SPAR moved into the

Hungarian market, acquiring General

Wholesale in Tatabánya and opening the

first SPAR supermarket. The year 1994 saw

the construction of a modern distribution

centre in Bicske and the acquisition of a

number of small wholesale companies in

the Budapest region the following year. In

2002, SPAR Hungary acquired 14 Billa

supermarkets, and in 2004 a meat factory

was opened, employing 120 staff. Four

years later, the business expanded, taking

over 177 stores from discount chain Plus,

and to cope with the increasing business,

SPAR opened its second logistics hub in

Ullo, with a floor space of 47,000 square

metres and a staff of 600.

The Hungarian arm is headed up by

executive director Erwin Schmuch and

Komel Salzer.

SPAR entered the Croatian market in

2005 with an INTERSPAR store, opening a

wholesale centre in Zagreb two years later.

In 2009, the group acquired two Ipercoop

hypermarkets and converted them to the

INTERSPAR banner. Under director gener-

al Helmut Fenzl, the business continues to

grow, competing with Agrokor-owned

supermarket chain Konzum.

The SPAR operation in northern Italy is

rather different from the rest of the coun-

tries in that it comes under the DiSPAR

banner. In 1991, the ambitious Austrians

founded ASPIAG Service Slr, the acquisition

of a number of wholesale companies, and in

1997, opened a meat factory in Bolzano.

SPAR decided to focus on the north-west

region of the country, but in 2006 joined

the Centrale Italiano, the nation’s major

purchasing group. The cash-rich Austrians

acquired 62 Pelicano supermarkets from

national retail group Lombardini, as well as

ten A&O supermarkets from Tosolini, and

together with its DiSPAR Express banner, it

targeted the convenience market. Under

Rudolf Staudinger, SPAR Italia has grown

its business in south Tyrol and Friuli-

Venezia. Based in Padua, DiSPAR is the

market leader and operates eight logistics

warehouses, ensuring daily deliveries to its

stores. As one would expect with the

Italians, fresh produce is an essential part of

the DiSPAR operation and has contributed

to its market leadership.

SPAR International, headquartered in

Amsterdam, is responsible for coordinating

all the activities of SPAR worldwide, includ-

ing negotiating private-label contracts for

many of the products that its retailers stock.

The SPAR private-label range is central to

the concept of the contemporary SPAR

retail offering, and is one of the attractions

that ties the retailer to a symbol group.

In individual countries, SPAR negotiates

its own PL, but there is no doubt that when

the SPAR International business negotiates

on behalf of its country members, the group

has an ability to place very significant

orders. SPAR International had a turnover

of €31.1 billion in 2011. n

SPAR AUSTRIA | ESM

ESM March / April 2013 57

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ESM - EUROPEAN SUPERMARKET MAGAZINE

is not only Europe’s leading grocery retail magazine,

it is also responsible for running Europe’s European

Private Label Awards. These awards showcase

the finest and most impactful innovative store

brands on sale in Europe’s supermarkets.

With private label market share now at an all-

time high across Europe, and innovative store

brands now penetrating even the most diverse

of supermarket categories, the European

Private Label Awards have been developed as a

‘badge of honour’ for both retailers and suppliers

investing in this growing market.

For further information or to enter the awards visit

www.privatelabelawards.com

“We are delighted with the initiative by ESM to launch these awards as we believe they are a valuable addition to

the European supermarket world.”Wouter Lefevere

Head Of International Buying,

SPAR International

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“ESM continues to provide a thorough picture of the

European grocery landscape and is a useful guide to the

trends and innovations shaping retail across the continent.”Judith Batchelar,Director of Sainsbury’s Brand, Sainsbury

“ESM is a valuable source of information for

all those in the retail industry, in Europe and

elsewhere in the world, with on-trend features

and continuously updated industry news.”Tobias Wasmuht,Managing Director, SPAR International

“Few other publications get

to the heart of the European

retail and grocery industry

as ESM does.”

Patrick Coveney,CEO, Greencore

“In both the retail and

consumer goods industries,

it’s important to stay on top

of the latest trends, and ESM

helps keep our members up

to date and enable them to

plan for the future.”

Peter Freedman,

Managing Director, The Consumer Goods Forum

“I have long trusted ESM to

provide the most up-to-date

news and insights on the

rapidly changing retail and

consumer goods sectors.”

Jan Zijderveld,

CEO, Avon(former President Unilever Europe)

“ESM is an established publication for the

retail sector and FMCG industry, with news

coverage and analysis, which create value

for its readers. Its competence in specialised

areas such as private label, sustainability,

supply chain and market trends has grown the

magazine into a reference for the professional

active in [the] retail and FMCG sectors. The

digital and print formats, together with its

news app make ESM constantly connected with

its readers and industry stakeholders.”Olaf Koch,CEO, METRO AG

THE EUROPEAN SUPERMARKET MAGAZINE

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“Any publication that can bring us closer

to the food generation is one that we

want and need to read. ESM helps small

and large companies listen more closely

to consumption trends while providing

insightful perspectives on the sector.”Emmanuel Faber,Chairman and CEO, Danone

“We have always enjoyed [...] reading the

unique perspective that ESM brings on

retail right across Europe.”Dave Lewis,CEO, Tesco

“Congratulations to this great editorial

team, which has put so much effort into

ESM over the past number of years.

Projects without involvement and effort

do not last, but ESM continues to thrive.”Juan Roig,President, Mercadona

“Today a retail manager has many different solutions

to have information about the European retail

business community, but ESM is my favourite source.”Domenico Brisigotti,CEO, COOP Italian Foods

“We’ve worked with ESM since

the very start. We can always

trust the magazine to deliver a

comprehensive overview of the

latest European trends, in an

engaging and accessible way.”Nick Downing,Commercial Director, IGD

“Working in retail, it’s essential

that we keep up to date with the

latest news from across Europe

and the world - especially when

working in an international

retailer such as Iceland. ESM is a

key source of that information.”Elin Kristin Skjølsvold Røgenæs,Category and Marketing Director, Iceland Mat

“Congratulations to ESM and its

enviable team for always being ‘first

to market’ in broadcasting the news

on [the] retail sector and private

brands. It is a truly invaluable

resource for Daymon and the retail

community.” Tahir Taj,Head of Europe & APAC Operations, Daymon

“We at Shore Capital find ESM

magazine to be a highly useful,

accessible and informative

resource on developments in the

European consumer-goods and

retail scene. Indeed, we find its

geographic scope to be especially

helpful and convenient for us, with

good insights and well-presented

and connected views.”Dr Clive Black,Head of Research, Shore Capital Stockbrokers

“No magazine delivers such a clear

overview on trends, developments,

innovations and insights in the

European retail business and beyond

as ESM. For my team and I, ESM

delivers great value in every issue.”Philippe Gruyters,Managing Director, European Marketing Distribution (EMD)

“Congratulations to ESM and the team

for the strong commitment to quality

information and in-depth analysis.

Keep up the good work.” Pedro Soares dos Santos,Chairman and CEO, Jerónimo Martins

“It’s great to see the emergence of a

magazine like ESM, so that those in

the retail business can find out what

is going on right across the European

retail sector.” Liesbeth Dekker-Weijzen,Unit Manager, Plus Retail (Netherlands)

“ESM has proven over the years that it is

the go-to publication for anyone seeking

the full picture as to what is happening in

European retail.”

Geir Inge Stokke, CEO, COOP Norge

“ESM has always been a must- read for those

looking to find out about European retail,

and I’m sure it will continue to be so for

many years to come.”

Lord (Mark) Price, CEO, Waitrose*

*Position at time of giving testimonial

“Over the last decade, European

Supermarket Magazine has

been a great source for all things

pertaining to the world of retail.

From breaking news to technology

trend features to insightful articles,

it is an excellent publication for

keeping up to date on the industry.” Andy Clarke,Chairman, Spoon Guru(Former CEO, Asda)

“I find ESM a great way to stay in

touch with the bigger trends across

Europe without having to read a

magazine in each of the countries

every month.” Bruno Monteyne,Senior Analyst, European Food Retail, Bernstein Research

“ESM is a professional, perfect

connection between the retail

market and DekaMarkt.” Pieter Rozendaal,Director, Dekamarkt (Netherlands)

“In the complex and rapidly changing

food retail sector, I need a trusted

source of relevant and timely news.

ESM is one of the main publications

that my team and I use to keep up to

date with the latest innovations and

changes happening in the sector.”Sergei Goncharov,CEO, Pyaterochka (X5 Retail Group)

“ESM is a trusted news source for the

retail and consumer good sectors,

both in Europe and internationally.”Graham O’Connor,CEO, SPAR Group (South Africa)

“ESM: The European Supermarket

Magazine is a great publication,

providing very useful information

about key trends, industry

developments, relevant

innovations and interesting news

from the industry. ESM is highly

recommended.” Pedro Pereira da Silva,President, Dixi Group, Russia*

“ESM has been the reference point

for my team and I, concerning

consumer insights, analysis, new

projects and concept developments

in the retail world. We count that you

will continue to assist, challenge

and guide us in the future to better

understand consumers and their

expectations.” Konstantinos Macheras,President, IELKA The Institute Of Retail Consumer Goods, Greece

“We are delighted by the response

to our advertisement in ESM. It has

surpassed our expectations. We

are receiving two to three calls a

day enquiring about our private-

label products from across Europe,

which demonstrates you have your

distribution spot on.”Rosaleen O’Hara,National Accounts Manager, Lir Chocolates

“I enjoy reading ESM. I find it

very interesting and stimulating,

and we get to see what a lot of our

competitors are doing. The buying

team find it informative, especially

on the subject of private label.” Michele Ratti,Chief Executive, Bennet Spa (Italy)

“I continue to be impressed by the

quality of reporting in ESM. [...] It’s

a definite must-read for the retail

executive!” Dalton Philips,Chief Executive, Morrisons*

“As the European market is of such

importance to us, we find ESM the

perfect platform from which to

communicate our private-label

offerings and solutions to buyers

within the supermarket industry.

Indeed, we have advertised very

successfully thus far and continue

to do so.” Shervin Zade,Chief Executive, U.S. Nonwovens Corporation

“ESM is incredibly helpful - it has a

great news section that is always up

with key events and provides detailed

and informative articles on important

issues. ESM is an essential read for

keeping up with European news.” Dave McCarthy,Head of Consumer Retail Europe, HSBC

“ESM is a valuable media channel for

our food-retail activities in Europe

and brings us in touch with the

majority of our target audience. That’s

pretty impressive for just one media

source. The way ESM approaches

its customers is highly professional

and demonstrates their in-depth

knowledge of the markets they’re in.”Floris Maassen,Marketing & Communications Manager, Warehousing Vanderlande

“ESM is [...] a source of inspiration

for our trade teams and sourcing

intelligence department.” Bert Swartsenburg,Managing Director, AMS Sourcing B.V.

*Position at time of giving testimonial

“ESM magazine is informative, provokes

thought, and delivers opportunity. Retailers

and suppliers across the board need to

inform themselves as to what is happening

in the industry, how others are thinking;

and what initiatives are in place or are being

considered to help them serve their own

customers better and more profitably.”Jim McCarthy,

Chief Executive, Poundland Ltd*

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