european tomato forum...globus wins the ehi energy management award 2015 in the category branch...

European Tomato Forum

Tim Strübing,Leiter Sortimentsmanagement Obst und Gemüse, Blumen und Pflanzen

Die Kategorie am POS: Sind die Grenzen der Vielfalt erreicht?

Our Tomato assortment – The more, the better!

06.06.2017 Tomato Forum

Come and take a

look at the world

of GLOBUS

Over 188 years of corporate history

Today, some 67 million customers shop at the 46 Globus markets in Germany each year.


Founded by Franz Bruch in 1828 with the pledge:

“the cheapest and fairest service”

Today:

“Our efforts are focused on our customers and

understanding their needs!”(Thomas Bruch)


The locations of GLOBUS todayIn Germany:

46 department stores

88 specialised stores

(Hela and Baumarkt)

6 Alphatecc

1 fridel Market &

Restaurant

In Luxembourg:

2 specialised stores

In the Czech Republic:

15 self-service department

stores

with DIY stores

In Russia:

11 Self-service

department stores

Over 188 years of corporate history


The new GLOBUS Department Store in Rüsselsheim (opened on 09.09.2016)

Our positioning in the market

1. Transparent in-house Production

2. In addition to outstanding products and services, intensive and personal relationships with our customers

3. Very strong employee retention

4. An excellent cost-performance ratio

06.06.2017 The Globus Department Stores

We produce our own

sausages and meat in our

specialised butchers‘ shops:

From the best meat

delivered to us daily, to our

own recipes and with the

expertise of skilled master

butchers.


Every day, our qualified

members of staff produce

traditional Japanese sushi for

you at our Sushi Bars using

fresh fish, rice and fresh

vegetables.

Nearly everyone has heard of

Gouda, Emmental or Camembert.

Besides the well-known favourites,

customers will find an array of

specialities from numerous

countries and regions at the Globus

cheese counters.


Offering our customers fresh fish is

a matter of course for us.

We also attach great importance to:

New deliveries daily, professional

advice on fish and its preparation

as well as the purchase of

sustainable seafood


At the Globus master bakery

we still bake our goods in the

good, old traditional manner.

Loaves of bread, rolls, cakes

and pastries are made fresh

here several times a day in view

of our customers.

The locations in Germany

Our markets have regional roots


“Each store is unique, with a range of local goods and

integration in the local community.

A Globus market is not massed produced, it is custom

made.”

Thomas Bruch,

Managing Partner of the Globus Holding

Awards


For the fifth time in a row, Globus receives the

“Fruchthandel Magazin Retail Award” for the best fruit

and vegetable section in Germany.

Globus is the winner of the national

competition “Erfolgsfaktor Familie” to find

the most family-friendly company in

Germany.

GLOBUS wins the

EHI Energy Management Award 2015 in the category

branch businesses.

Customer monitor: First place in the category “Global

Satisfaction” 2016




However, we have to take care that our costumers won’t lose sight of the wood for the trees!

Our departments – big, bigger…GLOBUS!


Our fruit & veg departments are sized between 320 – 910 m2

Year - round / In average 25 different varieties in the conventionalsortiment

(Globus Gold, Middle-priced, discount), 5 varieties in organic

sortiment

Premium quality for gourmets - "GLOBUS Gold"

GLOBUS Gold symbolises harvest-fresh fruit and vegetables, which we have carefully selected for you. Our

goods are procured exclusively from farmers who give their best.

Only fruit and vegetables of the highest quality meet our requirements. They come from family-run

businesses known to us personally. "GLOBUS Gold " fruit and vegetable produce is only available for a

limited time when it is in season — only when the products are perfectly ripe. Because quality means

taking on responsibility.


Private labels

Tomatoes GLOBUS GOLD


The GLOBUS Department Stores

“Goodness from here” is the mark of products which come from producers within a radius of 40 km around the respective GLOBUS market.


We support agricultural jobs in the region and the short delivery routes mean our consumers

are guaranteed the freshest of produce.

Tomato variety at Globus – Regional / local


Tomato variety at Globus – Snack & Saison/BBQ


Tomato variety at Globus – Snack & Go




Our segments

1. Premium (Globus Gold) 2. Middle priced3. Discount4. Local5. Organic

Tomato assortment at Globus – the next steps!


What do our clients expect, when they buy tomatoes in our stores? Therefore we should know, what they are exactly looking for!

A great „THANK YOU“ to Rijk Zwaan and Valstar!

Tomato assortment at Globus – Expectations


First interesting key fact!

77 % plan their purchase of tomatoes at home23 % buy from an impuls in the store!

Second interesting key fact!

52 % buy in advance (cooking, salad)48 % buy for immediate raw consumption

Although most of the clients plan their buying, they later decide the exact variety at the shelf!

Tomato variety at Globus - Diversity

First decision - What size do I take? Beef, big, medium or small?Second decision - What I‘d like to do with it?Third decision - What am I be willing to pay for the product?

For only 53% of the interviewed persons, it‘s significant to buy local or organic tomatoes!


Tomato variety at Globus - Diversity

Nearly 2/3 of all tomato clients do not really know, what exact variety or tomato type they buy later on!

This is our big chance, to inspire our clients at the POS!


Different uses – guidance system & recipes / communication

ShelfInspirations

- Make sauce

- Make soup

- Wok- On

Sandwich- In salad- as a snack- Tapas


Devolope a structur inside the shelf!


Help your client find his prefered tomato easier…

Differentiate between size, price/quality, variety, taste, use, packed or loose

Tomato variety at Globus


How important is the packaging?

What kind of information should be transported?

Thank you for your attention!

Globus SB-Warenhaus Holding GmbH & Co. KG

Leipziger Str. 8, 66606 St. Wendel


european tomato forum...globus wins the ehi energy management award 2015 in the category branch...

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