european shopper read · l sm s s l sm s s ce l sm s s l sm s s total population pre families new...
TRANSCRIPT
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1 Copyright © 2017 The Nielsen Company. Confidential and proprietary.
Presenter’s Name Date
EUROPEAN SHOPPER – CPS E-COMMERCE DEEP DIVE
Client Logo
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2 Copyright © 2017 The Nielsen Company. Confidential and proprietary.
MACROECONOMICAL
GROWTH
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GDP growth - after stable 2016 (~1,9%) started quicken from
the beginning of 2017 (2,6% in Q3’17 )
INFLATION – bounced back to the healthy level* in 2017 (~1,7%)
UNEMPLOYMENT – continues declining and reaching 7,4% in October 2017
Good economic situation is reflected in higher consumer buying optimism
(CCI +4)
Economic and consumer situation influenced FMCG dynamics (2,8% in Q3’17)
TOP SALES SHARES
Private Labels (29% value shares in total Europe)
Key take-aways
1,2%
0,5%
3,1%
*The Federal Open Market Committee (FOMC) judges that inflation at the rate of 2 percent is most consistent over the longer run with the Federal Reserve's mandate for price stability and
maximum employment. The healthies inflation rate in Europe has Belgium: 2,1%.
60
13,6%
11,1%
20,5%
115
0.5% 0.3% 0.3% 0.9% 1.5%
2.5% 1.4% 1.8%
2.8%
2016 MAT TY Q3 17
Unit value change
Volume change
Nominal Value Growth
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Denmark
Finland
Poland
France
Germany
Spain Portugal
Greece
Italy Turkey
Switzer- land
Austria
Czech Republic
Estonia
Latvia
Lithuania Belarus
Ukraine
Romania Hungary
Slovakia Moldova
Bulgaria
Russia
Ireland
Great Britain
Monte- negro
Serbia
Slovenia Croatia Bosnia-
Herze- govina
Mace- donia
Albania
Norway
Nether- lands
Belgium
Sweden
GDP annual growth rate
ALL OF THE EUROPEAN MARKETS SHOW POSITIVE ECONOMIC
PERFORMANCE
GDP Growth Rate above 3%
GDP Growth Rate between 2% and 3%
GDP Growth Rate between 0% and 2%
No data
Source: Tradingeconomics.com | Latest available period on 11/12/2017
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Denmark
Finland
Poland
France
Germany
Spain Portugal
Greece
Italy Turkey
Switzer- land
Austria
Czech Republic
Estonia
Latvia
Lithuania Belarus
Ukraine
Romania Hungary
Slovakia Moldova
Bulgaria
Russia
Ireland
Great Britain
Monte- negro
Serbia
Slovenia Croatia Bosnia-
Herze- govina
Mace- donia
Albania
Norway
Nether- lands
Belgium
Sweden
Unemployment rate
ONLY SOUTHERN EUROPE SUFFERS FROM HIGH UNEMPLOYMENT
Unemployment Rate below 5%
Unemployment Rate between 5% and 10%
Unemployment Rate above 10%
No data
Source: Tradingeconomics.com | Latest available period on 11/12/2017
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6 Copyright © 2017 The Nielsen Company. Confidential and proprietary.
HOW IS FMCG DEVELOPING IN
EU TOP 7 ? * DE, FR, UK, IT, SP, PT, CH
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EUROPE – FMCG TREND VS YEAR BEFORE
FMCG in WE grows by 2,8 % - it’s mostly driven by higher spending per trip
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH
-1,8% +2,8% -0,1%
Volume Value Trips
-0,8% +2,90% +0,7%Trip per HH Spending per Trip # HH
+0,2% +6,7% +1,3%
Volume Value Trips
-0,7% +5,32% +2,0%Trip per HH Spending per Trip # HH
7 % growth vs 3 YA
(MAT Mar 18 vs MAT Mar 15)
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VALUE
Grocery Growth is bigger in southern Countries SP, PT, IT
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017 and MAT Mar 2015 Includes :DE, FR, UK, IT, SP, PT, CH
42'653
10'489
60'596
92'253
149'278
144'530
16'359
SP
PT
IT
FR
UK
DE
CH
516.165 mio €
Value EU 2018
4.3
3.7
3.7
2.2
2.5
2.9
1.2
SP
PT
IT
FR
UK
DE
CH
+2,8%
Value Growth Rate EU % 2018 vs 2017
9.5
10.3
7.5
4.8
6.5
7.2
1.9
SP
PT
IT
FR
UK
DE
CH
+6,7%
Value Growth Rate EU % 2018 vs 2015
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HIGHEST SPENDINGS PER TRIP IN FRANCE &
SWITZERLAND – BRITS DO THE MOST TRIPS
Germans are decreasing number of trips significantly
19.70
16.26
20.55 17.71
32.06
22.04
16.80
34.93
20.27
16.61
21.16
18.24
32.24
22.52
17.67
34.11
EU SP PT IT FR UK DE CH
Spending per Trip 2017 2018
Spending per Trip
Growth Rate %+2,9 +2,1 +2,9 +3,0 +0,6 +2,2 +5,2 -2,4
176
144 126 133
103
276
208
134
175
146 127 134
104
275
201
136
EU SP PT IT FR UK DE CH
Trip per HH
Trip per HH
Growth Rate %-0,8 +1,7 +0,7 +0,5 +0,8 -0,4 -3,4 +1,8
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH
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Popula tion Growth %
EU +0,7SP +0,4PT -0,0IT +0,1
FR +0,9UK +0,7DE +1,3CH +1,6
FMCG GROWTH IS DRIVEN BY SPENDINGS/TRIP
Biggest growth in Germany – in contrast Trips/HH decrease there
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH
2.8
4.3
3.7
3.7
2.2
2.5
2.9
1.2
EU
SP
PT
IT
FR
UK
DE
CH
Value Growth Rate %
0.0
0.0
0.1
0.1
0.0
0.0
0.0
0.0
-0.8
1.7
0.7
0.5
0.8
-0.4
-3.4
1.8
2.9
2.1
2.9
3.0
0.6
2.2
5.2
-2.4
Decomposition of Growth %
Penetration
Trip per HH
Spending per Trip
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0.0
-0.2
0.7
-0.6
2.8
-0.8
-0.1
-1.7
0.4
2.2
2.9
1.8
5.2
1.8
0.9
Decomposition of Growth %
Penetration
Trip per HH
Spending per Trip
2.8
2.3
4.8
2.4
6.8
TOTAL
HM & SM
DISCOUNTERS
DRUG MARKETS
E-COMMERCE
Value Growth Rate %
E-COMMERCE SHOWS BIGGEST GROWTH RATE vs YA
It´s the only channel still growing by penetration & number of trips
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH
Population Growth %
+0,7
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E-COMMERCE: 27 % GROWTHS in 4 YEARS
It´s mainly driven by increase of base: Trips & Buyers
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2015; Includes :DE, FR, UK, IT, SP, PT, CH
6.7
3.9
12.7
10.6
27.0
TOTAL
HM & SM
DISCOUNTERS
DRUG MARKETS
E-COMMERCE
Value Growth Rate %
0.0
-0.2
2.7
-1.2
14.2
-0.7
1.5
-4.5
2.2
10.5
5.3
0.5
12.6
7.3
-1.3
Decomposition of Growth %
Penetration
Trip per HHSpending per Trip
d
Population Growth %
+2,0
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AFFLUENCY E-COMMERCE
Big growths in Low Affluency groups due to spendings
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH
3.0
3.1
3.2
3.1
2.5
TOTAL POPULATION
LOW AFFLUENCY
BELOW AVERAGEAFFLUENCY
ABOVE AVERAGEAFFLUENCY
HIGH AFFLUENCY
Channel Value Share %
6.8
9.4
6.4
6.5
4.8
Value Growth Rate %
2.8
3.4
2.5
3.2
2.0
2.2
0.2
1.2
0.2
0.7
0.9
5.8
0.8
2.6
1.4
Decomposition of Growth %
Penetration
Trip per HH
Spending perTrip
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2.8
-2.7
3.8
1.6
2.6
2.9
4.0
4.3
2.2
-3.0
-1.2
1.1
2.2
3.9
3.9
14.8
0.9
2.0
-2.1
1.2
-0.7
1.6
6.1
6.8
Decomposition of Growth %
PenetrationTrip per HHSpending per Trip
LIFESTAGES E-COMMERCE
Extending the base: Big growths in older lifestages due to increased penetration & trips
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH
3.0
3.6
5.9
6.3
3.5
2.8
1.5
1.7
TOTAL POPULATION
PRE FAMILIES
NEW FAMILIES
MATURING FAMILIES
ESTABLISHED FAMILIES
POST FAMILIES
OLDER - COUPLE
OLDER - SINGLE
Channel Value Share %
6.8
-5.3
-0.7
3.2
4.5
9.3
16.6
31.5
Value Growth Rate %
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E-COMMERCE GROWS MOST IN LOW AFFLUENCY GROUPS
HM&SM are losing most there
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH
Points of Growth (above - below average in comparison to EU)
0.0
-0.6
2.0
-0.4
4.0
0.0
-1.0
3.4 3.2
7.3
0.0
-0.5
0.7
-3.3
1.3 0.0
-0.4
1.6
-0.2
4.7
0.0
-0.4
2.9 0.6
3.2
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TOTAL POPULATION LOW AFFLUENCY BELOW AVERAGE AFFLUENCY ABOVE AVERAGE AFFLUENCY HIGH AFFLUENCY
100.0 99.1 81.2 56.4
22.1
99.9 98.5 83.8 53.9
21.4
100.0 99.1 83.2 56.8
22.5
100.0 99.4 80.7 57.1
22.4
99.9 99.4 76.7 57.3
21.7
Penetration %
175
93 47
14 8
177
90 47
14 9
180
94 49
14 10
174
94
46 14 10
165
91
44 14 7
Trips per HH
20.3 24.1 18.1 14.2
62.7
20.3 24.2 19.4 13.8
56.5
20.5 24.6 18.6 13.7
52.8
20.4 24.2 17.5 14.5
50.0
19.6 22.9 16.9 14.8
55.3
Spending per Trip
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20.3 24.1 18.1 14.2
62.7
18.1 20.5 16.0 13.3
53.4
25.2 28.1 23.0 20.0
67.5
28.9 32.6 26.9 17.6
77.6
27.2 31.6 24.5 16.2
72.6
19.3 23.0 17.3 13.8
58.1
20.2 24.7 17.7 13.5
56.7
14.1 17.1 12.8 11.2
42.7
Spending per Trip
0.0
-0.6
2.0
-0.4
4.0 0.0
-0.9
6.0
-0.1 -3.2
0.0
-2.4
5.2 4.9
-1.2
0.0
-1.5
4.4
-0.1
3.1 0.0 0.2 1.9 0.4
2.4 0.0
-0.3
0.6
-0.5
6.8
0.0
-0.4
0.7
-3.1
11.8
0.0
-0.1
1.4 1.2
25.7
TOTA
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TOTAL POPULATION PRE FAMILIES NEW FAMILIESMATURINGFAMILIES
ESTABLISHEDFAMILIES POST FAMILIES OLDER - COUPLE OLDER - SINGLE
HM&SM ARE ESPECIALLY LOSING WITH FAMILIES
They go to discounters
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH
Points of Growth (above - below average in comparison to EU)
175 93 47 14 8
130 71 36 14 7
140 78 33 15 9
144 80 37 13 11
164 92 45 13 9
173 89 47 15 7
213 113
55 14 6
188 94 53 14 6
Trips per HH
100.0 99.1 81.2 56.4 22.1
100.0 98.7 79.7 50.2
23.7
99.9 99.7 82.3 60.5 33.3
100.0 99.4 81.5 47.3 31.6
100.0 99.4 81.4 52.0
23.3
99.9 98.9 79.8 57.3 22.6
100.0 99.7 82.7 60.3 17.7
100.0 98.4 80.4 59.5 17.2
Penetration %
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6.8
35.2
12.8
31.2
8.1 3.1
8.4 9.4
52.1
19.4
51.0
4.0 8.7
42.0
6.4
46.6
16.8
48.1
10.9
-0.8
2.3 6.5
22.5
7.6 15.1
8.1 5.0
-1.0
4.8
36.0
11.6
25.0
6.9 0.3
16.5
EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE
TOTAL POPULATION LOW AFFLUENCY BELOW AVERAGE AFFLUENCY ABOVE AVERAGE AFFLUENCY HIGH AFFLUENCY
8 3
6 4
10 11
4
9
3 6
3
10 11
4
10
3 4 4
11 10
4
10
4 6
4
10 11
4 7
4 5 4 8
10
4
Trips per HH
AFFLUENCY E-COMMERCE BY COUNTRIES
Grocery grows most in High Affluency households – in all countries
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT; E-COMMERCE CHANNEL
Value Growth Rate %
22.1 12.1
6.7
20.1 31.9
39.2
11.6 21.4
10.6 4.6
17.2
31.7 39.6
9.6 22.5
11.8 5.5
21.0
34.5 38.5
11.1 22.4
12.5 6.8
21.4 32.4
39.7
11.4 21.7
13.5 9.3 19.8
27.3 39.2
14.2
Penetration %
62.66 50.54
65.29
40.61
64.52 78.52
34.79
56.51 40.18
76.58
34.66
70.47 79.41
30.73
52.83 51.66
78.76
47.43
68.44 79.28
34.07 49.98 52.67
62.14
40.46
62.95 79.45
34.21
55.31 52.52 56.06
34.91 48.21
74.72
38.73
Spending per Trip
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6.8
35.2
12.8
31.2
8.1 3.1 8.4
-5.3
-28.4
2.2 13.6
6.3
-13.3 -11.2 -0.7
92.0
-32.9
10.2 2.0
-6.0
16.6
3.2
44.3
19.9
81.3
8.6
-6.7
10.0 4.5 8.8 9.8 5.9
12.0
-0.8
7.9 9.3 18.1
26.8
51.7
5.5 8.7 6.5 16.6
35.4
69.3
-0.9
12.5 14.2 13.2
31.5
75.3
4.6
88.1
21.9
35.8
16.8
EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE EU SP PT IT FR UK DE
TOTAL POPULATION PRE FAMILIES NEW FAMILIES MATURING FAMILIES ESTABLISHED FAMILIES POST FAMILIES OLDER - COUPLE OLDER - SINGLE
LIFESTAGES E-COMMERCE BY COUNTRIES
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH; E-COMMERCE CHANNEL
Value Growth Rate %
22.1 12.1 6.7 20.1
31.9 39.2
11.6 23.7
12.0 11.1 23.6
37.5 37.3
10.1
33.3
13.1 9.8 28.4
57.9 55.8
10.1
31.6
10.4 9.9 25.5
51.1 51.3
9.4 23.3
9.6 5.5 20.0
39.0 44.4
8.8 22.6
9.2 9.0 23.1 27.0
40.5
13.8 17.7 12.6 3.2
15.4 19.5 32.8
12.2 17.2 13.2 5.5 15.7 19.4
30.9 11.5
Penetration %
8 3
6 4
10 11
4 7
3 7
3
8 9
4
9
4 5 4
13 10
4
11
4 6
4
13 13
4
9
4 5 3
12 13
4 7
3 6 4
8 11
4 6
3 4 3 7
10
4 6
3 4 3 7 9
5
Trips per HH
62.66 50.54 65.29
40.61
64.52 78.52
34.79 53.35 60.19 55.51
42.65 52.08
67.64
36.68
67.51 68.84
99.67
42.09
71.44 77.32
40.29
77.60 62.68 57.21 56.89
78.96 90.62
41.73
72.65 56.73
68.15 54.11
71.57 89.73
45.76 58.14
46.48
79.29
36.62 52.02
78.18
35.94 56.74
37.17
73.74
37.71 43.13
79.00
30.87 42.66 45.87 41.36
27.26 39.23
57.07
31.56
Spending per Trip
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E-COMMERCE: PRICE PER UNIT
In FR & UK, e-commerce prices are on total market level – in all other countries, they are higher
Source: Nielsen Homescan Panel; Period: MAT Mar 2018 vs MAT Mar 2017; Includes :DE, FR, UK, IT, SP, PT, CH; E-COMMERCE CHANNEL AND TOTAL COUNTRIES
1.7
2.0
1.7
1.9
1.3
1.8
1.6
2.6
2.3
2.3
1.8
1.8
1.4
2.6
3.1
3.5
1.8
2.1
1.7
1.9
1.4
1.7
1.7
2.4
2.3
2.3
1.9
1.8
1.5
2.8
3.1
3.5
TOTAL
E-COMMERCE
TOTAL
E-COMMERCE
TOTAL
E-COMMERCE
TOTAL
E-COMMERCE
TOTAL
E-COMMERCE
TOTAL
E-COMMERCE
TOTAL
E-COMMERCE
TOTAL
E-COMMERCE
EUSP
PT
ITFR
UK
DE
CH
Price per Unit
2017
2018
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STILL STORES AROUND EVERY CORNER in
GERMANY
Store density in Europe (Store per 1 Mio inhabitants)
28 34 11 15 25
32 49 88
45 63
53
118 131
179
251
GB FR ES IT DE
Super 400-999sqm incl.Discount
Super 1000-2499sqm
Hyper >2500sqm
113
201
230 239
339
3x 1,6x
Source: Nielsen Retail Panel | Base: Grocery+Drug 2015
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NUMBER OF ONLINE SHOPPERS DOUBLED IN FRANCE
– REACH IN GERMANY ONLY FLAT in LAST 3 YEARS
Growth of Online FMCG Shopper 2016 vs. 2013
96%
44%
30%
27%
3%
FR
ES
IT
GB
DE
2010 2016
Ex: Number of Drive-Ins/Pick-Ups in France
Source: Nielsen Household Panel, Germany, 2016
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0.8%
6.4%
DE GB
REALISTIC SCENARIOS in ORDER TO ADAPT?
Closure of
2/3 of all
Brick & Mortar
stores > 400sqm
0.8%
6.4%
DE FR
Building more
than 3.000
Click & Collect
stations
>> >> Reduction of store density
>> Roll-out of Drive-Through/Pick-Ups
Source: Nielsen Household Panel, MAT Juni 2017
Current value share
among Total FMCG
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23 Copyright © 2017 The Nielsen Company. Confidential and proprietary.
E-Commerce
Category Deep Dive
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Further category details are available for a little
investment of 5.000 € and…
Based on Nielsen Strategic Planner Category Definitions
MACRO CATEGORIES
• ALCOHOLIC BEVERAGES
• CONFECTIONARY & SNACKS
• FOOD - AMBIENT
• FOOD - FROZEN
• FOOD - PERISHABLE
• NON ALCOHOLIC BEVERAGES
• HEALTH & BEAUTY AIDS
• HEALTH CARE
• HOME CARE
• PAPER PRODUCTS
• PET FOOD
Home Care SUB-CATEGORIES
• ABRASIVE CL PADS
• ADW DETERGENT
• ADW RINSE
• ADW SALT
• AIR FRESHENERS
• ALU FOIL
• BATTERIES
• BLEACHES
• CLEANING CLOTHS
• DESCALERS
• DRAIN OPENERS
• DRY CLEANING
• FABRIC SOFTENER
• FILTERS HOT BEV
• FURNITURE POLISH
• HAND DISHWASH
• HH CLEANERS
• HOMECARE OTH.
• INSECTICIDES
• LAUNDRY DETERGENTS
• LAUNDRY STAIN REMOVER
• LAUNDRY STARCH
• LAUNDRY WATER SOFT
• SHOE CARE
• STAIN REMOVERS
• TOILET CLEANERS
Paper Care SUB-CATEGORIES
• ADULT INCONTINENCE
• BABY DIAPERS
• FACIAL TISSUE
• HH PAPER /PLASTIC
• KITCHEN TOWELS
• PAPER NAPKINS
• SANIT PROTECTION (̀Fem Care)
• TOILET PAPER
Not sure where to
find your category?
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... provides you with relevant KPIs for each category:
Based on Nielsen Strategic Planner Category Definitions
MEASURES
• Value sales and share of Trade %
• Unit sales and share of Trade %
• Penetration
• Trips per HH
• Spend per Trip
• Avg Price per unit
• Demographics (where penetration >3%pts)
MARKETS
• UK, FR, DE, IT, ES, PT
• Total Western Europe (aggregate of above countries)
TIME PERIODS
• FY16/17
• FY15/16
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28 Copyright © 2017 The Nielsen Company. Confidential and proprietary.
CPS FOR E-COMMERCE INSIGHTS
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Volumes
Penetration
Socio Demographics
Attitudes
Volume per household
Frequency
Repurchase depth
Volume per buying act
* Distribution* Innovation* On shelf visibility* Price changes
* Virtual offers* Bonus packs
* Non instant promotion* Games, competitions* Leaflets / Gondola
* Distribution & promotion presence* Price reduction, Bogof, 3 for 2,…
* Upsizing
* Range depth
Measure the Performance
Identify the Consumers
Develop theirconsumption
Consumer Panel
Store Panel
The Complete Picture:
• Combining retail
measurement and
Consumer Panel data
enables you to diagnose
ALL drivers of growth
• Measuring what has
happened and why it has
happened by combining
key changes in
purchasing behaviour
with actual sales
results.
THE COMPLETE PICTURE COMBINING CONSUMER & RETAIL DATA
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SCANTRACK CONSUMER SHOPPER DIAGNOSTICS IN ONE CLICK, IN OUR ONLINE TOOL
PENETRATION BASKET PRICE EFFECT FREQUENCY
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Online % contribution of total CPG based on Nielsen estimates
Measurement approach tailored to market conditions and coverage varies on basis of cooperation of players (Pure Play vs.
Bricks & Clicks)
Live
Argentina
Brazil
Chile
China
Colombia
Czech
France
India
Indonesia
Japan
Korea
Malaysia
Mexico
Netherlands
Poland
Romania
Russia
Serbia
Singapore
Slovakia
Sth Africa
Spain
Sweden
Thailand
Turkey
UK
USA 2018
3%
2%
7%
6%
<1%
2%
6%
16%
18%
7%
Profitero
GLOBAL ECOMMERCE AVAILABILITY
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EUROPEAN E-COMMERCE AVAILABILITY RETAIL PANEL BASED (SCAN-TRACK / MARKET-TRACK / RETAIL-INDEX/ PROFITERO)
Available today
Hepsiburada
Total Drive
Amazon,
Drive
e-promo
Amazon
eMAG Total
e-
com
Tesco Amazon
RU e-com data
For Baby Care
Tesco
Total Online MBD
AH.NL
Amazon data for
UK +FR +DE + ES + IT
Amazon,
Online sales
of B&M &
pure player
Amazon, Ocado
Isreal – E-com channel
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EUROPEAN E-COMMERCE AVAILABILITY CONSUMER PANEL BASED
Available today
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34 Copyright © 2017 The Nielsen Company. Confidential and proprietary.
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35 Copyright © 2017 The Nielsen Company. Confidential and proprietary.
SWISS SPECIFIC E-COMMERCE STUDY AVAILABLE IN JULY 2018
The study talks about…
How is Switzerland positioned compared to other markets?
How is the Swiss online market evolving?
Which categories are being purchased the most?
What is the consumer’s online shopping behavior?
What are the key reasons/barriers for going online?
How do retailers position themselves?
…
We show you how Nielsen can support your e-commerce path going forward. For further information please contact your Nielsen team.