european planning conference prague 2014, emil jimenez passion communications prague, from insight...
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European Planning Conference Prague 2014, Emil Jimenez Passion Communications Prague, From insight to ignitionTRANSCRIPT
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“An understanding of
relationships that
shed light on or help
solve a problem”
INSIGHT
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INSIGHT
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- Prague is a modern
city that is steeped
in tradition
- Staropramen is
Prague’s beer
INSIGHT
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- Prague is full of
legends and the
greatest of them all
is Staropramen
ignite
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STAROPRAMEN
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STAROPRAMEN
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INSIGHT
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- Target audience is
getting old
- Old people don’t
drive as much
INSIGHT
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- Let’s rejuvenate the
brand
- Let’s inspire people
to go out and
experience the
world
- Let’s show them to
“Live life to the fullest”
ignite
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BENZINA
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INSIGHT
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- Everyone is
skeptical of
the government
- Country just
finished going
through first
Presidential
election
INSIGHT
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ignite
- Question the
safety of your
property in the
Czech Market
- If someone takes
something away
from you, take
something away
from them
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CZECH POINT 101