european panna tour 2015 report: freestyle sports are a must!
TRANSCRIPT
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European Panna Tour
Organizers: Supported by:
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European Panna Tour is a part of the NWM Campaign of which the
overall objectives are to raise awareness of the benefits of sport and
physical activity among European citizens and to promote
opportunities to be active in sport and physical activity.
NWM is coordinated centrally by ISCA in collaboration with the
European Cyclist Federation (ECF).
Panna Tour is one of the promotional events of the campaign
launched in November 2014 and executed in May 2015 in
collaboration with Copenhagen Panna House and DGI.
WHAT WAS THE PANNA TOUR?
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• To bring attractive street panna football on the main squares of
selected cities.
• Panna is innovative, easy to organize and easy to practice.
• Share a story of how street sport not only engages people in PA
but also changes lives.
• Gain visibility of the NowWeMove campaign.
• Involve local organizations, partners and stakeholders into
continuing the effort to move people throughout the year.
WHY IT WAS ORGANIZED?
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MAIN STORY OF THE PANNA TOUR
Panna tour is not just an event for PR, but also sharing an amazing
practice from Denmark. The leader of the team is a Macedonian
Roma, who now lives in Denmark. He is part of the Street Football
Cup organization together with DGI and believes in panna as a tool
for social inclusion. We do tend to have as a main story how street
sport can bridge gaps, give opportunities and get young people
not off the streets, but keep them on the street doing something
good for themselves. While visiting them at their playground, we
experienced how easy the mob (us as outsiders) was integrated in
the group and allowed to try the panna. Amazing experience!!!
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OVERVIEW OF EUROPEAN
PANNA TOUR 2015• From 22nd of May until 2nd of
June 2015
• 7 panna cities:
Copenhagen
Ljubljana
Zagreb
Thessaloniki
Plovdiv
Bucharest
Budapest
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WHO IS INVOLVED?
• ISCA’s marketing team for the design of materials, digital
promotion and the overall coordination of activities.
• 3 semi-professional panna players from Copenhagen Panna
House –experienced experts in making the panna show on
streets.
• Local organizers/National coordinators for MW – welcoming
and organizing the panna events in their city.
• ISCA PR Team – PR and promotion on national and local level
• ISCA and DGI – coordination of the event.
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MAIN ORGANIZERS
• ISCA – International Sport and Culture Association
Overall coordination, organisation and support to the European
Panna Tour 2015.
• CPH - Copenhagen Panna House
Execution of the street workshops and bringing street football to
squares.
• DGI
General support and coordination of the event.
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LOCAL PARTNERS
Local organizers/National coordinators for MOVE Week were
welcoming and organizing the panna events in their cities
• Copenhagen – Indre By – Ungdomsklubber
• Ljubljana - The Sports Union of Slovenia (SUS)
• Zagreb - Hrvatski dragovoljac and Škola sporta “Superman”
• Thessaloniki - Greenways SCE
• Plovdiv - BG BE ACTIVE Association
• Pitesti - Sport for All Association Arges County, AJSPT
• Budapest - Magyar Diáksport Szövetség (Hungarian School
Sport Federation)
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LOCAL PARTNERS
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SPONSORS
• BAZOOKA GOAL
Providing pop up goals for the tour
• IzziRent / AvantCar
Providing vehicle for the tour
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SUPPORT GIVEN
• Toolkit for local/national organizers
• Digital design and materials for local organizers
• PR toolkit including press release
• Beach flags
• Guide for CPH
• Custom T-shirts for panna players
• T-shirts and bracelet for spectators and
participants of the shows
• Landing page designated to EU Panna tour
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EU PANNA TOUR IN
NUMBERS
8 events
320 participants (people that played panna)
2230 spectators
19 local partners
27 volunteers
130 media mentions (TV, radio, internet)
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OVERALL SATISFACTION AND COMMENTS
„Although we were tired from driving, when we
saw the smiles on kids faces, we weren‘t tired
anymore.“
Copenhagen Panna House members
„We want a Panna European Tour also next year!
Free style sports festival will be a must for
NowWeMove campaign.
Move Tranfer for Panna from Denmark to
Greece!“
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EUROPEAN PANNA TOUR
2016?
TBC