european initiative by phaff export marketing. do we really want to export? - do we have the time? -...

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European Initiative by Phaff Export Marketing

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Page 1: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Page 2: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Do we really want to export?

- Do we have the time?- Can we finance?- Do we have the skills?- Languages, sizes, ingredients, terms of payment

Page 3: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

- A complete new consumer base- New influence and challenges- Wider focus- Spread of risks- Image building for your company

Yes we can…

Page 4: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Start with a good preperation

- Ingredients check- Certifications

- Import duties check- Main target group / USP- Make your basic calculations- Study USDA reports

- Advice: Visit a SUSTA show

Do your homework

Page 5: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Euro-Pallet sizeEuro Pallet Size

80 X 120 cm / 31.5 X 47.2 inches

Page 6: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

21.000 kg24.000 kg

Page 7: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

46297.075 lb52910,942 lb

Page 8: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Your price delivered docks

• USA Delivered harbor $ 10 x 20.000 200.000• Sea freight delivered docks Rotterdam 4.000• Price delivered docks Rotterdam 204.000• Import duties (5%) 214.200• Inland transport and handling 500 • Delivered at importer 214.700

($ 10.78 per kg)

• Importer takes Ø 17,5% 252.272• Food Service wholesaler takes Ø 20 % 302.726• Retailer takes Ø 30% 327.954• VAT 6% - 25 % 347.631

Retail price $ 17,38Retail price $ 17,38

Price calculation

Page 9: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Country High rate Low rateBelgium 21 % 12/6 %

Bulgaria 20 % 9 %

Denmark 25 % - 

Germany 19 % 7 %

Estonia 20 % 9 %

Finland 23 % 13/9 %

France 19,6 % 5,5 %

Greece 23 % 13/6,5 %

Great Britain 20 % 5 %

Hungary 25 % 18/5 %

Italy 21 % 10 %

Luxembourg 15 % 12/6 %

The Netherlands 19 % 6 %

Austria 20 % 10 %

Poland 23 % 8 %

Portugal 23 % 13/6 %

Romania 24 % 9 %

Czech Republic 20 % 10 %

Slovenia 20 % 8,5 %

Spain 18 % 8 %

Sweden 25 % 12/6 %

Page 10: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

What about agents?

Producer

Trader Trader

Exporter

Agent

Importer or Wholesaler

Retail chain

Page 11: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Actual situation

Producer

Importer / logistical support

Retailer / Food service

office / representative

Page 12: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Export Management

Page 13: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

New Export Management

Page 14: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Specs

Page 15: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Let’s get started

Page 16: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Retail or Food Service?

Page 17: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Go for several importers

Page 18: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

- Your first shipment is never a full container load

- Exclusivity if you have to- By country only- By market segment

Page 19: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Page 20: European Initiative by Phaff Export Marketing. Do we really want to export? - Do we have the time? - Can we finance? - Do we have the skills? - Languages,

European Initiative by Phaff Export Marketing

Contact us Karin Defossez

[email protected] +31 321 387957