european flavourings market “in an increasingly competitive environment flavourings manufacturers...
TRANSCRIPT
European Flavourings Market
“In an increasingly competitive environment flavourings manufacturers need to offer ordering flexibility, quality
sales support, technical advice and legislation awareness.”
Anna Ibbotson - Food Industry Analyst - Frost & Sullivan
Key Findings
• Consolidation within the Food and Beverage Industry reduces the potential customer base for flavouring suppliers.
• Increase in demand for natural flavourings boosts market.
• Emphasis on customer service and adaptability when choosing a flavouring supplier
Key content
• Impact of demand trends across all end use sectors of the market, including recent developments within the food application markets.
• Analysis of major market players with reference to customer requirements.
Percentage Use of Flavourings by Application (Europe) 2001
Sof t Drinks
25%
Processed & Snack
28%Dairy Products
18%
Confectionary
14%
Bakery Products
9%
Alcoholic Beverages
6%
Who would benefit from this report?
Sales Departments
• Align Sales Force to Customer Needs
• Define Required Support Services
• Exploit E-Commerce Opportunities
Marketing Departments• Develop Branding • Assess Suitable Product
and Support Service Portfolio
Research Department• Identify Areas for New
Product Development and Innovation
• Improve Existing Products • Monitor Competitor
Activities and Products
All Departments• Monitor Positioning and
Competitor Strategies• Understand Drivers for
Mergers, Acquisitions and Joint Ventures
Featured Companies
• Givaudan
• International Flavors and Fragrances (IFF)
• Haarman & Reimer
• Firmenich
• Universal Flavours
• Quest International0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
International
Flavours and
Fragrances
Haarman &
Reimer
Firmenich Givauden Universal
Flavours
Quest
International
Mane
Range 1-6
Product Development & Innovation
Mean Score
What to do next
For more information
Call 44 (0) 1865 398662 or email
www.food.frost.com