Member of:

From Eco-efficiency toEco-effectiveness

Ignasi CubiñàEcoIntelligentGrowth

Girona, November de 2009

Member of:

European Conference on Waste Reduction

Member of:

Natural Capitalism Biomimicry

Biophilic Design

Let’s be clear, what is needed is …Regenerative action &Eco-effectiveness

Permaculture

What do we want to GROW? …

Cradle to Cradle

“What is our intention as a species?”

W. McDonough

Member of:

FOOTPRINT …

Buildings consume more than 30% of total resources (water, land, materials, energy). In Catalonia, buildings & infrastructures: 25% ecological footprint & most of artificial land (non

fertile).

Source: WWF One Planet Business Global Evidence Base 2006

Member of:

TRADITIONAL DESIGN MODEL...

What is “Good Design”?

Member of:

E-WASTE

Photos © Basel Action Network

“Design is the first signal of human intention...”

William McDonough

Member of:

SUSTAINABILITY eq DURABILITY of ...

Intelligent Design

Optimizing the value for allSTAKEHOLDERS

Fuente: William McDonough @ BDW 2008

Member of:

MINIMIZING NEGATIVE IMPACT...

Ecological & Social Damage

Time

Pollution

Workplace hazards

Global Warming

Social deterioration

Liability exposure

Eco-efficiency

Member of:

Member of:

©2006, McDonough Braungart Design Chemistry

Eco-efficient DesignReduce / Ban /

Minimize / Prevention

Eco-effective DesignDefinition / Growth /

Support / Optimization

Leadership

TimePresent

Sha

reho

lder

Val

ue

Future

ECO-EFFICIENT DESIGN VS. ECO-EFFECTIVE DESIGN

Optimal Sustainability

“Eliminate the concept of waste —not reduce, minimize, or avoid waste… but eliminate the very concept, by design.”

William McDonough & Michael Braungart

Sustainable Construction …in Catalonia??

© WM+P All rights reserved.

Member of:

INFRAESTRUCTURA 32,8 milions tones

59%

EDIFICACIÓ 22,7 milions tones

41%

Material Consumption of Construction Sector, Catalonia (2001)

0

10

20

30

40

50

60

'Consum'

Plàst ics

Químics

Fusta

Bituminosos

Electrics i Iluminació

Aglomerants

Ceràmics

M etàl·lics

Vidre

Petris

49, 7%

34,3%

8%1,5%

1,9%

3,4%

Source: Análisis del flujo de materiales de sistemas, Cristina Sendra Sala

HUGE INFLUENCE & DEMAND OF THE CONSTRUCTION SECTOR

Member of:

WASTE = FOOD

USE CURRENT SOLAR INCOME

CELEBRATE DIVERSITY

Member of:

CRADLE TO CRADLE

Two open, interdependent metabolisms:

©2006, McDonough Braungart Design Chemistry

Buildings like trees,Cities like forests

• Is it a biological or technical nutrient?

• Are materials recyclable/compostable?

• Do you have reverse logistics?

• Does your energy come from renewable sources?

• Is your water drinkable?

• Are you practicing social fairness?

© WM+P All rights reserved.

© WM+P All rights reserved.

© WM+P All rights reserved.

Member of:

RECOMENDACIONES DE DISEÑO SOSTENIBLE PARA ESCUELA INFANTIL

Ayuntamiento de L’Escala(Gerona)

Análisis holístico de la propuesta del ante proyecto

Estudio y simulación dinámicaDiseño del Ciclo del Agua on site

Selección de materiales y optimización soluciones arquitectónicas

Recomendaciones de diseño pasivo.Diseño biofílico.

Optimización del aprovechamiento de la luz natural.

REGENERATIVE DESIGN

Hostal Empúries, L’Escala(Gerona)

Site RemediationSolar DesignHealthy and Safe materialsDesign of CommunityNew Business Model

Possitive Footprint

Total waste diverted from landfield(phase 1 & 2): 95%Phase 1 176 tnPhase 2 40 tn

Regenerative Design

Storm Water Cost Benefits Analysis

Conventional System Cost $48,000,000(Includes costs for meeting regulatory requirements, which dictated the construction of an on-site treatment plant for dealing with large storm water events)

Installed System Cost $13,000,000(All storm water is cleaned through natural filters, eliminating the need for regulatory requirements)

Savings: $35,000,000(Savings is calculated from straight costs alone, and does not account for energy and operations savings)

Storm Water Management Hedgerow System

© W. McDonough & Partners

Biodiversity

Member of:

Compostable

Biological Nutrient

STRATEGY OF HOPE

Minimize negative impacts

Industrial Revolution Model

Maximize positive impacts

New Industrial Revolution

Product of service – Custody chain

Producto

de

Servicio

Technical Nutrient

Source: William McDonough © 2008

Member of:

CRADLE TO CRADLE DESIGN PROTOCOL

Member of:

From ECOEFFICIENCY … to ECOEFFECTIVENESS

CostFunctionEsthetics

Traditional Measures

Extended MeasuresEcological Intelligence

Social JusticeDelight

Member of:

1.0 Materials

2.0 Material Reutilization/DfE

3.0 Energy

4.0 Water

5.0 Social Responsibility

Combination of product metrics & company metricsIntention: spur innovation & ongoing optimization.

CERTIFICATION CRITERIA

Cradle to Cradle Product

S

G

P

B

Platinum

Gold

Silver

Basic

Material Selection: pathway beyond sustainability

• Currently: Restricted substances (Prop 65)

• Next step: Full inventory and assessment

• Future: Optimization (Cradle to Cradle agenda)

expanded knowledge = reduced hazards©2006, McDonough Braungart Design Chemistry

Priority CriteriaCarcinogenicity*

Disruption of Endocrine System*

Mutagenicity*

Reproductive Toxicity*

Teratogenicity*

Additional CriteriaAcute Toxicity

Chronic Toxicity

Irritation of Skin/Mucous Membranes

Sensitization

Other (e.g., skin penetration potential, flammability, etc.)

* Known or suspected in humans and/or animals

Human Health Criteria

© MBDC. All rights reserved.

Aquatic toxicityFish toxicity

Daphnia toxicity

Algae toxicity

Bioaccumulation (BCF, log Kow)

Climatic Relevance/Ozone Depletion Potential

Content of Halogenated Organic Compounds

Persistence/Biodegradation

Toxic Heavy Metal Content

Other (e.g., Water Danger Score, Toxicity to Soil Organisms, etc.)

Environmental Health Criteria

© MBDC. All rights reserved.

© MBDC. All rights reserved.

Production Process

Exact Knowledge of Composition

Resources (Renewable/Nonrenewable)

Transport Distance

Energy Input

Social Criteria

Genetic Engineering

Danger of Intermediates/By-Products

Animal Testing

Wastes

Climatic Relevance/Ozone Depletion

Member of:

THE PROCESS

FULL INVENTORY

ASSESSMENT

OPTIMITZATION

Member of:

THE PROCESS

FULL INVENTORY

ASSESSMENT

OPTIMITZATION

Prod

uct

Mat

eria

lC

hem

ical

Textile Seating Fabric

Fiber Dyes Auxiliaries

ACCAAACCAA58.36Dye 8

ACCAAACCAA58.36Dye 7

ACCAAACCAA58.36Dye 6

AACAAACCAA58.70Dye 5

ACCAAACCAA58.36Dye 4

ACCAAACCAA58.36Dye 3

ACCAAACCAA58.36Dye 2

ACCAAACBAA58.36Dye 1

A

A

CF

B

C

A

A

A

DIS

A

A

M

A

A

C

A

A

T

A

A

DES

ABA88.50Material 2

ACA78.36Material 1

CTIRRATSMaterialHealth Hazards

Total ScoreInput

Sample Materials Assessment Matrix

© MBDC. All rights reserved.

Member of:

Human Health Criteria

Production Process

THE PROCESS

FULL INVENTORY

ASSESSMENT

OPTIMITZATION

Environmental Health Criteria

Member of:

Chemical assessment of Propylene Glycol

GreenFDA ListsOn GRAS and PAFA listsOther

GreenHSDB, FAMSDSNot sensitizing in human patch test and mouse ear testSensitization

GreenFAMSDSMild irritant to human skin. No risk phrases for irritationIrritation of Skin/

GreenHSDB, Toxline, IUCLID 2000

NOAEL = 1000 mg/m3 for 90 day inhalation test, NOAEL = 50000 ppm for 2 yr oral feed study

Chronic Toxicity

GreenRTECS, HSDB, IUCLID 2000

Oral LD50 = 20000 mg/kg Rat, Oral LD50 = 18900 Guinea pigAcute Toxicity

GreenIUCLID 2000Oral studies indicate no teratogenic effects in rabbits, hamsters, or rats at doses around 1500 mg/kg

Teratogenicity

GreenNTPAccording to an NTP study, propylene glycol has no effect on fertility and reproduction in either generation of Swiss mice atup to 10 g/kg/day.

Reproductive Toxicity

GreenGENETOX, CCRIS, NTP, IUCLID 2000

Negative Ames, negative Sister Chromatid Exchange, negative Cell Transformation, negative Mouse Micronucleus

Mutagenicity

GreenColborn list, EU list, IL-EPA list

Not listed as a known or suspected endocrine disruptorDisruption of Endocrine System

GreenMAK, IARC, ACGIH, NTP, IUCLID 2000

Not a known or suspected carcinogen. Negative dermal and oral rat carcinogenicity studies.

Carcinogenicity

ProfileSourceValueCriteria

THE PROCESS

© MBDC. All rights reserved.

Member of:

GreenEPA listNot a class one or two ozone depletorClimatic Relevance/Ozone Depletion Potential

GreenChemical Composition Data

Substance does not contain any toxic heavy metals

Heavy Metal Content

GreenChemical Composition Data

Substance does not contain any organohalogens

Content of Halogenated Organics

GreenHSDBBCF = 1 (no bioaccumulation potential)Bioaccumulation

GreenHSDB, EFDBConsidered readily biodegradable in aerobic conditions. 100% in 24 hours.

Persistence/Biodegradation

GreenIUCLID 2000LC50s for several strains of soil bacteria are well above 100 mg/L

Toxicity to Soil Organisms

GreenIUCLID 2000EC50 = 19000 mg/LAlgae Toxicity

GreenEPA - ECOTOXEC50 > 10000 mg/L (48 hr)Daphnia Toxicity

GreenEPA - ECOTOXLC50 > 5000 mg/L (Goldfish, 24 h)Fish Toxicity

ProfileSourceValueEnvironmental Health Criteria

© MBDC. All rights reserved.

THE PROCESSChemical assessment of Propylene Glycol

Member of:

Propylene glycol poses no hazard to human or ecological heath. Any adverse effects reported are a result of very large doses and/or non-relevant routes of exposure. This substance is preferred for use.

GREENGREENChemical Profile

© MBDC. All rights reserved.

Chemical assessment of Propylene GlycolTHE PROCESS

Member of:

THE PROCESS

FULL INVENTORY

ASSESSMENT

OPTIMITZATION

Design with materials that are“nutrients”

Design products to be recycled

Design systems to recover and recycle nutrients

preferredacceptableproblematicundefined

for human &environmental health attributes

UPCYCLING

NFU: ¿Upcycling o Downcycling?

Are materials properties preserved?

Is it possible its re-utilization under the same conditions?

Does it foster the growth of local economy?

Does it have any consequence for human health?

Member of:

THE PROCESS

WOODEN ASSEMBLY SPLINESWOODFILLERWOOD GLUEOIL

BAMBOO BOARDSMATERIALS

1 PRODUCT

Full Inventory

5 MATERIALS

Member of:

Element CAS Substance Name Known 1

NO Bamboo 59587 946015 G NO G YES G NO G NO G NO GREEN NONO Water 1286 20416 G NO G no wood G NO G NO G NO GREEN NO

1344-00-9 Silicic Acid, Aluminium Sodium Salt 68 1075 G NO G no wood G NO G NO G NO GREEN NO50-00-0 Formaldehyde 14 215 G NO G no wood G NO G NO G NO RED YES

NO Others 1272 20201 G NO G no wood G NO G NO G NO GREEN NO1344-00-9 Silicic Acid, Aluminium Sodium Salt 20 322 G NO G no wood G NO G NO G NO GREEN NO

NO Others 183 2901 G NO G no wood G NO G NO G NO GREEN NO1332-58-7 Kaolin 54 860 G NO G no wood G NO G NO G NO GREEN NO1215-02-9 Ammonium chloride 19 301 G NO G no wood G NO G NO R YES GREEN NO1344-00-9 Silicic Acid, Aluminium Sodium Salt 14 215 G NO G no wood G NO G NO G NO GREEN NO

NO Others 184 2923 G NO G no wood G NO G NO G NO GREEN NONO Water 0 0 G NO G no wood G NO G NO G NO GREEN NO

Linseed Oil 0 0 G NO R G NO G NO G NO GREEN NOWood Oil 0 0 G NO R G NO G NO G NO GREEN NOVegetable-based emulsifier 0 0 G NO R G NO G NO G NO GREEN NOCobalt Linoleate 0 0 G NO G no wood R YES G NO G NO GREEN NOMethyl cellulose 0 0 G NO R G NO G NO G NO GREEN NO

NO Water 0 0 G NO G no wood G NO G NO G NO GREEN NO9003-20-7 Polyvinyl Acetate 0 0 G NO G no wood G NO G NO G NO GREEN NO

NO Water 0 0 G NO G no wood G NO G NO G NO GREEN NOPigmented paste 0 0 G NO G no wood G NO R R RED

64742-82-1 Naphtha (oil), heavy hydrodesulfurized 0 0 G NO G no wood G NO R G NO REDFiber Glass 0 0 G NO G no wood G NO R R REDAceroChrome 6 2 39 G NO G no wood R YES R G NO REDChrome 3 6 101 G NO G no wood R YES R G NO REDOxygen 9 139 G NO G no wood G NO R G NO REDZinc 6 98 G NO G no wood R YES R G NO REDOthers (PE+water+additives) 0 4 R G no wood R R R RED

NO Steel 0 0 G NO G no wood R YES G NO G NO REDNO Nickel 0 0 G NO G no wood R YES G NO G NO RED

Woo

den

asse

mbl

y sp

lines

NO Hague wood 100% 20 318 G NO G YES G NO G NO G NO GREEN NO

Source of wood controlled

YES/NO

Toxic heavy metals?

YES/NO

Phthalates?

YES/NOW

oodf

iller

Scre

ws

Bam

boo

Boar

dsYES / NO

Prim

er O

il Bi

opin

Li

ving

Woo

d G

lue

Extra

YES/NO

Raw Materials

Shel

f Su

ppor

ts

ppmPVC Halogenated

Organics?Carciogenicity

(IARC)Weight (g)

Member of:

MATERIAL WEIGHT (g) WEIGHT % QUANTITY (g) ppm QUANTITY

(g) ppm QUANTITY (g)

59587 946015 59587 946015 59587

Water 41% 1286 20416 1286Silicic Acid, Aluminium Sodium Salt

5% 68

Formaldehyde 1% 14Others 94% 1272Silicic Acid, Aluminium Sodium Salt

10% 20

Others 90% 183Kaolin 20% 54Ammonium chloride 7% 19Silicic Acid, Aluminium Sodium Salt

5% 14

Others 68% 184

Chrome 6 10% 2,4 39 2,4Chrome 3 26% 6,3 101 6,3Oxygen 37% 8,8 139 8,8Zinc 26% 6,2 98 6,2Others (PE+ water+ additives)

1% 0,2 4 0,2

Wooden assembly splines 20 0,032% 20 318 20 318 20

TOTAL 62987 100% 1000000

16

Polyvinyl Acetate

Prefere 5465 (Hardener H240) 9% 271 4298

Methyl cellulose

Linseed OilWood OilVegetable-based emulsifierCobalt LinoleateMethyl celluloseWaterPolyvinyl Acetate

Duplo Shelf Supports 5100-0501601 16 0,025%

0,008%5Woodfiller

Screws 24 0,038%

Bamboo Boards: 2440x1220x20 & 2440x1220x30mm

SUBMATERIALS

Bamboo

49429311399,544%

43%

62700

Aerolite UP-4116

SUBMATERIALS

BambooBamboo(Phyllostachys Pubescens)

DYNEA Adhesive

SUBMATERIALS

1354 21491

Prefere 5902 (Modifier A942)

Primer Oil Biopin Living

Wood Glue Extra Rayt 22

3175

349

0,318%200

0,035%

WaterLinseed OilWood OilVegetable-based emulsifierCobalt LinoleateMethyl cellulose

Naphtha (oil), heavy hydrodesulfurized

Fiber Glass

Steel

WaterPolyvinyl AcetateWater

Pigmented paste

79

Water

Linseed OilWood Oil

Vegetable-based emulsifier

Cobalt Linoleate

Water

Pigmented paste

Naphtha (oil), heavy hydrodesulfurized

Fiber Glass

Water

Water

7% 203 3224

Water

Chrome 6Chrome 3OxygenZinc

Others (PE+ water+ additives)

SteelNickel

Hague wood 100%

Water

Pigmented paste

Naphtha (oil), heavy hydrodesulfurized

Fiber Glass

Chrome 6Chrome 3OxygenZinc

Others (PE+ water+ additives)

254

Hague wood 100%

NickelSteelNickel

Hague wood 100%

THE PROCESS

Full Inventory: from 5 materials up more than 30 chemical compounds

Full Inventory

Biological Nutrients

Technical Nutrients

CONSULTANCY ON SUSTAINABLE DESIGN LEED PROJECT MANAGEMENTR+D Centre, Grupo Ferrer L’Hospitalet de Llobregat, BCN

Sustainable construction strategiesEnergy modelling

C2C inspired design of processes.Materials selection.

Research on new architectural solutionsfor the façade.

LEED Project Management

RESEARCH AND DEVELOPMENT BUILDING

15,389 m2 occupied space above grade 27,300 m2 total building area

14 occupied floors & 2 technical floors above grade

3 floors below grade, including 2 floors of parking for 200 vehicles

Site Analysis:climate, mobility, available resources, weak points

Energy:Minimize & manage building consumption, renewable sources, production on site, …

Biophilic design:green areas, daylight, natural ventilation, connection to nature & exterior

Water Cycle:adapt quality to use, use own resources, minimize runoff

Materials selection:secure, healthy & recyclable materials & products

Promote community & quality of live:services for workers, education, node for the zone

C2C Paradigm: The strategy of hopePurify air, water and soil

Retention of valuable materials for perpetual, productive reuseProsperity measured by natural capital productively accrued (EPI vs GDP)

No need of regulations.

Creation of positive emissions

Celebration of cultural abundance and biological diversityEnhanced natural capacity to thrive

Growth for health, wealth and useful resourcesValue and opportunity for all stakeholders.

Member of:

Strategy for

Strategy for

Preservation of

To guarantee with its original properties, today

& in the future.

(we don’t have right to pollute, Bill McDonough)

DESCARBONIZATION OF THE ECONOMY RENEWAL ENERGIES

From consumers to

will set the limits , not the !!!!

WHY DO WE PROPSE C2C AS BUSSINESS STRATEGY??

LEGACYDIFERENTIATION

MATERIALS VALUERAW MATERIALS AVAILABILITY

NO POLLUTION

DESREGULARITZATIONCLIENTS FIDELIZATION & CLUSTERITZATION of THE ECONOMY

MATERIALS LABOUR COSTS

Member of:

HOW DID I GET HERE?

Toyota PriusCO2 emissions: 90 gr/km aprox

Distance: 200km

Total estimated em.: 1800gr CO2

Member of:

For more information, please contact us.

ecointelligentgrowthAvda. Diagonal, 523 . 5º 1ª

08029 Barcelona

Tel: +34 93 419 9080

Fax: +34 93 363 5176

info@ecointelligentgrowth.net

www.ecointelligentgrowth.net

Thanks for your attention!