europe north and central asia comms strategy_27 jan

IUCN Europe, North and Central Asia - ENCA

Communications Strategy for the ENCA Region 2014-2016

Last updated: January 27, 2015

2

Acknowledgements

Contributors IUCN Europe, North and Central Asia Region and Headquarters Secretariat (Alphabetically): Aleksandra Nikodinovic, Angelika Pullen, Anna Knee, Constantine Makris, Lourdes Lázaro Marín, Luis Pinto, Nicole Gooderson, Richard Ainston, Sebastià Semene-Guitart. Chairs of IUCN National Committees (Alphabetically): Ann-Katrine Garn Blom, IUCN National Committee Denmark; Aybars Altiparmak, IUCN National Committee of Turkey; Bertrand de Montmollin, IUCN National Committee Switzerland; Corrado Teofili, IUCN National Committee Italy; Rustam Sagitov, IUCN National Committee Russia.

Author, design & photo cover

Michelle Cartín Delgado

ENCA Communications Vision Through integrated and collaborative work, IUCN

constituents develop unified and trusted messages to

enable conservation action for the Europe, North and

Central Asia region and its people.

3

Important notice: This document is the Communications Strategy for IUCN Europe, North and Central Asia and is meant to be a dynamic document to be updated on a continuous basis. While the document might use the term “Europe” for ease of reference, it refers to the two statutory regions: “West Europe”, “East Europe and North and Central Asia”.

Introduction 4

Constituency of IUCN ENCA 4

a) Secretariat 5

b) Commissions 6

c) Membership 7

Communication tools 8

Online presence 8

Press releases 9

Printed material 9

Key Messages 9

Communication Objectives 10

ENCA Communication Activities 12

Contents

4

Introduction

… IUCN strives to influence changes based on a cycle of knowledge, policy influence and action. IUCN Europe will continue to generate new knowledge in order to empower people in the governance of natural resources for human well-being.”

Implementation Plan of the IUCN Programme 2013- 2016 in Europe

Communication activities contribute to awareness, uptake and adoption of IUCN’s work in Europe, by identifying and facilitating opportunities for substantive collaboration with and within European National Committees and Members in order to build a European programme that fully reflects the diverse nature and interests of IUCN’s constituents in Europe. The IUCN ENCA Communication Strategy 2015-2016 is intended to provide a framework for the European Coordination Unit to guide the development and delivery of communication activities in Europe, and in collaboration with the different IUCN offices in the region. Its main objective is to establish concrete mechanisms for greater participation and better integration of the different components of the Union in the region. In order for this strategy to truly reflect the diversity of the Region, extensive consultations took place during October and November 20141, which involved gathering the vision and objectives of IUCN Member organizations, National Committees, Commission members and the Secretariat. This strategy is a first step towards developing the next European Implementation Plan of the IUCN Programme 2017-2020 and is a dynamic document to be periodically updated in order to reflect the continually evolving nature of our work and take advantage of events and partnerships.

Constituency of IUCN ENCA IUCN has three main constituent parts: IUCN Members, Commissions, and the Secretariat. IUCN Members and Commissions are considered the backbone of the Union. They form IUCN’s broad decision making body and knowledge base and are fundamental to the successful implementation of the IUCN Programme. Driving the implementation of IUCN’s Programme throughout the world, the Secretariat is led by a Director General, accountable to the IUCN Council. The Secretariat has a decentralized structure with regional, outpost, country and project offices around the world.

1 Consultations have been both in writing, on-line and face-to-face.

“

5

a) Secretariat IUCN established the first regional office for Europe in 1999 and has offices in Serbia, Germany, Belgium, United Kingdom, Switzerland, Spain and Georgia. Some of these offices have specific mandates, beyond regional matters; but all of them, together with the Global Thematic Programmes contribute to the implementation of the IUCN Programme in Europe, in collaboration with IUCN Members and Commissions in the region. IUCN Europe, North and Central Asia – ENCA, is a new programmatic region created as a result of a restructure process that started in 2012 with the establishment of the European Union Representative Office (former Regional Office for Europe), and the European Coordination Unit. Statutorily, the IUCN ENCA region includes two administrative regions:

- West Europe, and - East Europe, North and Central Asia.

Figure 1: Map of the IUCN ENCA region

i) Offices

IUCN Environmental Law Centre (ELC): Based in Bonn, Germany since 1970, the IUCN Environmental Law Centre has become an important link between the World Commission of Environmental Law, its Members worldwide, and other Commissions who the Secretariat works with. The ELC is an out-posted unit of the IUCN Secretariat, with a global mandate, linked to the Global Policy Unit. It is therefore not compelled by the present communication strategy.

6

IUCN Species Programme Office: As part of the IUCN Secretariat, the Global Species Programme is based at IUCN’s headquarters in Gland, Switzerland but its staff is based in two other locations - Cambridge, UK, and Washington DC, USA. As the IUCN Species Programme Office is an out-posted unit of the Global Species Programme, with a specific mandate on the IUCN Red List of Threatened Species, it is part of the Global Species Programme’s Communications Strategy. IUCN European Union Representative Office: With premises located in Brussels, Belgium, the main focus of this office is on EU policy and fundraising. The IUCN European Union Representative Office is an out-posted Headquarters unit providing global services to the organization, nevertheless, given the importance and impact of the European Union both regionally and globally, the EU Representative Office is part of the European Programme and therefore their communications efforts shall be coordinated with IUCN global communications, the European Coordination Unit and the Programme and Project Implementation Offices in the region. IUCN Programme and Project implementation Offices: The Mediterranean Cooperation Centre, in Malaga, Spain; the Programme Office for South-Eastern Europe, in Belgrade, Serbia; and the Caucasus Cooperation Centre, in Tbilisi, Georgia; have programme implementation as their main responsibility. The majority of these offices communication actions are linked to project activities. The achievements and results of these offices are promoted through the global and regional channels of IUCN, while messages are coordinated with IUCN global communications and the European Coordination Unit.

b) Commissions IUCN has six thematic volunteer Commissions covering a range of issues relevant to nature conservation, with more than 11,000 experts globally. The Commissions are as follows: • Commission on Education and Communications (CEC); • Commission on Ecosystem Management (CEM); • Commission on Environmental, Economic and Social Policy (CEESP); • Species Survival Commission (SSC); • World Commission on Environmental Law (WCEL); • World Commission on Protected Areas (WCPA). The six Commissions constitute the expert base of IUCN and help generate scientific knowledge, shape policies and implement the IUCN Programme. They are essential in establishing and maintaining the knowledge-policy-action cycle. All six Commissions are represented in Europe.

7

c) Membership IUCN Members are a key component towards achieving IUCN’s vision and mission. They actively contribute to the implementation of the IUCN Programme, both in the region and globally. Members participate in the work of IUCN according to their priorities and depending on available resources and capacities. As of November 2014, IUCN has 386 Members and 5159 individual Commission members in Europe. National Committees of IUCN Members (or equivalent structures) have been established in 17 countries. These National Committees facilitate cooperation among Members, coordination of the components of IUCN at national level and the participation of Members in the Programme and governance of IUCN2.

Diagram 1: IUCN ENCA in Europe, as of Nov. 2014. *one person can be a member of several Commissions

2 IUCN Statutes: Part VII - The National and Regional Committees and Regional Fora. 66.

8

Communication tools

The heart of conservation, environmentalism, and environmental science is the communication of knowledge.”

- Andrew David Thaler3

IUCN ENCA and its multiple offices and National Committees use four main communication tools: websites, social media, press releases and printed material. Social media is the least used due to the time consumption of building a network or the inexperience of the organization with using such platforms. Along with social media, translation of communication products to national languages has been identified as one of the top priorities for IUCN’s communication work in the ENCA Region.

Online presence The IUCN Europe, North and Central Asia website (www.iucn.org/europe) is used as the landing page to showcase IUCN´s work in the region. It also works as the mother page for all programme offices and the IUCN EU representative office and is currently managed by the EU representative office and the European Coordination Unit. This main page is fed by the news posted from the programme offices and the EU representative office, whose frequency widely differs. In this sense, if one of the offices posts more information than the others, the ENCA main page will be swayed with one office´s information, thus not reflecting the whole region. In order to promote the work of IUCN and the use of the Union Portal as the main tool for sharing internal information, the preparation and dissemination of “Secretariat Guidelines for Europe´s website and Union Portal use” has been scheduled in this strategy for the beginning of 2015.4 All IUCN Project and Programme implementation offices have their own website where they publish regular news and updates highlighting their project milestones and achievements. In addition, these offices publish regular newsletters and e-bulletins, sharing regionally important information and also aiming at promoting Projects´ and/or Members’ activities. The stories produced by these offices also appear on the Union Portal and, when relevant, on global websites and newsletters reaching a worldwide audience. Regarding social media, the Mediterranean Cooperation Centre is the only programme office that uses Twitter, with approximately 1400 followers between those of the Cooperation Centre and the Communications Manager herself. The account is managed by this Communications Manager along with a trainee. The IUCN European Union Representative Office, in addition to their website and newsletters, produces an EU policy update every two weeks, which is sent to IUCN Members in the EU or with representation Offices in Brussels. IUCN Secretariat Offices that could benefit from potential funding, political institutions and other stakeholders also receive the update. In mid-2014, the EU Office launched its Facebook page and created a Twitter account, although their use has not yet been optimized.

3 Thaler, A., Zelnio, K., Freitag, A., MacPherson, R., Shiffman, D., Bik, H., Goldstein, M., & McClain, C. (2012). Digital environmentalism:

Tools and strategies for the evolving online ecosystem. In Deborah Rigling Gallagher (Ed.), Environmental leadership: A reference handbook. (pp. 364-373). Thousand Oaks, CA: SAGE Publications, Inc. doi: http://dx.doi.org/10.4135/9781452218601.n39 4 See Europe Communication Activities, Goal 1, Europe short-term Objective 1, Activity 3.

“

9

When it comes to IUCN National Committees, the way each Committee communicates its messages is unique and characteristic of their own beliefs, culture and organization, while also reflecting geographic constraints. Most National Committees have a website in their local language as well as in English and use it to showcase the benefits of being an IUCN Member as well as the work of the Committee and its Members. Social media has transformed the way organizations communicate with their audiences and as the global communications landscape becomes more complex and interactive, the world´s population has greater access to information and organizations do not only express their messages but truly interact with external audiences. Platforms such as Facebook, Twitter and Google+ are now an essential part of communicating, and a series of actions will be taken during 2015 in order to promote IUCN work through social media channels5.

Press releases Press releases are disseminated for project milestones and IUCN announcements and achievements. The IUCN regional media contact network is growing, and building media relations would be the following step.

Printed material In most cases, printed material results from implemented projects and office activities. The materials include publications (guidelines, case studies, etc.) and project leaflets and pullouts. Material is available online, distributed at regional events and, on occasion, made available to partners.

Key Messages

The ENCA Region seeks to “influence, encourage and assist societies in Europe to conserve the integrity and diversity of nature and to ensure that any use of natural resources is equitable and ecologically sustainable”. Strong cooperative work with IUCN Offices in the Region and the rest of IUCN´s network is key to achieving transboundary impacts and results. Some of the key messages of IUCN’s communications work in the ENCA region, identified during the development of this strategy, can be summarized as follows6:

Healthy ecosystems are essential to life;

IUCN is the leading voice on biodiversity conservation in the region;

IUCN is a reliable source of knowledge and provides access to state-of the-art solutions and trends on biodiversity;

IUCN’s work is based on the principle that the whole is always greater than the sum of its parts;

Boarders may restrict and separate, but nature makes the bridges and links us together.

5 Europe Communication Activities, Goal 4, Europe short-term Objective 4, Activities 1 to 3. 6 These messages should be further refined and unified by key communication actors in Europe to make sure they are promoted in a

unified way and communicate adequately the nature of IUCN’s work.

10

Communication Objectives

Regardless of the changes in technology, the market for well-crafted messages will always have an audience."

- Steve Burnett7

As IUCN Constituents execute the different Implementation Plans of the IUCN Programme in Europe, four broad communications needs have been identified to ensure IUCN’s effective operations in the region. These relate to: supporting information sharing between all Constituents, creating a differentiated but common vision of IUCN within the region; building brand recognition of IUCN and its regional work and facilitating stakeholder participation in programme design and delivery. Within this setting, the overall goals and corresponding objectives of this communication strategy are as follows: Communications Goal 1: Strengthen Internal Communications so that Secretariat, Members and Commissions share a common vision, strategy and programme for ENCA. Communications Objective 1: By 2016, at least four communications products based on regional approach are prepared and disseminated in collaboration with IUCN Constituents.

IUCN ENCA Secretariat Guidelines for website and Union Portal´s use are developed and agreed among the European Coordination Unit and Project and Programme implementation offices, helping to understand the different roles and responsibilities of communicators in the Region.

Tailored Union Portal User Guide for National Committees are generated in IUCN’s three official languages (English, French and Spanish) and opportunities for translation to other languages such as Italian and Russian are studied.

Union Portal National Committees Groups are created and used between country Members as major channel for sharing information and consultations.

2015-2016 calendar of key communication events and opportunities for IUCN ENCA is established, and includes regular coordination meetings among all communication-related Secretariat in the region.

Communications Goal 2: Help establish IUCN as a credible and trusted authority and source for technical information and policy advice on biodiversity conservation in the region. Communications Objective 2: By 2016, key and strategic stakeholders and decision makers are well-informed and keen to support constituents with the Implementation of the IUCN Programme in Europe, North and Central Asia.

At least once a week, news, overviews, position papers and success stories for internal and external audiences are produced and disseminated.

7 Steve Burnett, The Burnett Group. (1999). In Bill Meyers, "Wizards of the Web Partners blend talents to create new Internet

uses." Chicago Sun-Times. Sun-Times News Group. Inc. doi:http://www.highbeam.com/doc/1P2-4487710.html

“

http://www.highbeam.com/doc/1P2-4487710.html

11

Communication support is given to Members during key internal meetings and technical workshops and events; giving priority to small National Committees.

Members, Programme Offices and Thematic Units are supported in production and dissemination of communication materials such as articles, videos, photos and publications.

Commission Experts in the countries are invited to Member´s events.

Sharing of technical knowledge and expertise (within the ENCA region and with external audiences), by building on and supporting existing mechanisms for information exchange such as the Union Portal, websites, newsletters and printed material.

Communications Goal 3: Support the work of all elements of the Union that relate to ENCA, including Headquarters programmes and Secretariat in the region, Commissions and Members. Communications Objective 3: By 2016, full participation by Members and other stakeholders in aspects of programme design and implementation is facilitated.

The number of IUCN Members in the different membership categories is increased.

IUCN Constituents in the region maintain and increase periodic consultations; therefore creating opportunities for Member and stakeholder participation in the Implementation of the IUCN Programme in Europe.

Communication products are translated into national languages when required.

Full participation of ENCA IUCN Members in the governance of the Union (attendance at Congress, formulation of motions, participation in elections) is promoted.

Communications goal 4: Increase visibility of ENCA within IUCN and the broader society, contributing to the work of the Union in the Region and seeking public engagement. Communications Objective 4: By 2016, larger audiences are reached through new media, public awareness is raised and IUCN conservation efforts are promoted in partnership with IUCN Offices and Members in and outside the region.

The IUCN ENCA website is reorganized and reflects and equally showcases the work of the different offices, promoting a regional approach to the implementation of the IUCN Programme.

IUCN National Committees have websites to showcase their country efforts towards the implementation of the IUCN Programme as well as their Member organizations.

Social media is integrated into traditional communication and Twitter and Facebook accounts are used daily to support a range of communications and marketing activities such as broadcasting news, promoting events and monitoring and responding to feedback and enquiries.

12

ENCA Communication Activities

Communications Goal 1: Strengthen Internal Communications so that Secretariat, Members and Commissions share a common vision, strategy and programme for ENCA.

Objective When Activity Target audience Channel Person responsible Verifiable indicator Means of verification

Europe short-term Objective 1: By

2016, at least four communications

products based on regional approach are prepared and disseminated in

collaboration with IUCN Constituents.

January 2015; then updated after major events as RCF, WCC and adoption of new Implementation Plan of the IUCN Programme

1. ENCA Communications Strategy In

tern

al

- IUCN Europe Programme Offices - EU Representative Office - European Coordination Unit - IUCN European Members and National Committees

- E-mail - Online meetings - Union Portal - Regional Newsletters - Distribution to IUCN Secretariat and Members at key events

- External Consultant - European Support Officer - European Coordinator

- Presence of Strategy on newsletters and Union Portal - Dissemination of Strategy

- Web page traffic and document downloads - Links to strategy on IUCN newsletters, Global Programme and Members´ groups on Union Portal

January 2015, then updated on a regular basis

2. Calendar of key communication events and opportunities for IUCN in Europe, North and Central Asia

Inte

rnal


- E-mail - Face to face and online meetings - Union Portal - Regional newsletters

- European Support Officer - IUCN Communications staff in the Region - Members

- Calendar of key communication events kept regularly updated - Presence of Calendar on newsletters and Union Portal - Dissemination of Calendar

- Web page traffic and document downloads - Links to calendar on IUCN newsletters, Global Programme and Members´ groups on Union Portal

February 2015

3. Secretariat Guidelines for IUCN ENCA website and Union Portal use

Inte

rnal

- IUCN Europe Programme Offices - EU Representative Office - European Coordination Unit

- E-mail - Face to face and online meetings - Union Portal

- European Support Officer - Global Communications - IUCN Communications staff in the Region

- Guidelines are used by Secretariat - Presence of Guidelines on newsletters and Union Portal - Dissemination of Guidelines

- Union Portal, Programme implementation offices and Regional websites are updated according to Guidelines - Web page traffic and document downloads - Links to Guidelines on Secretariat´ groups on Union Portal

13


Europe short-term Objective 1: By 2016, at least four communications products based on regional approach are prepared and disseminated in collaboration with IUCN Constituents

May 2015 4. Tailored Union Portal User Guide for Members In

tern

al

- IUCN European Members and National Committees

- E-mail - Online meetings - Union Portal - Regional Newsletters - Member specific -web training workshops - Distribution to Members at key events

- European Support Officer - Regional Membership Support Office - Global Membership Unit

- User Guide is consulted by Members - Presence of User Guide on newspapers and Union Portal - Dissemination of User Guide

- Document downloads - Links to User Guide on IUCN newspapers and National Committees Union Portal groups

14

Communications Goal 2: Help establish IUCN as a credible and trusted authority and source for technical information and policy advice on biodiversity conservation in the region.


Europe short-term Objective 2: By 2016, key and

strategic stakeholders and

decision makers are well-informed and

keen to support Constituents on the Implementation of

the IUCN Programme in Europe, North and

Central Asia.

As produced

1. Production and dissemination of press releases, news, overviews and position papers.

Exte

rnal

- Environment ministries and relevant government agencies - Research and scientific institutions - Authorities responsible for the management of biodiversity – local, national, and regional - Natural resource managers - NGOs - Donor agencies - Partners - Media

- Union Portal - Regional Newsletters - Distribution to stakeholders at key events - IUCN global and regional websites - Facebook - Twitter - Press releases

- IUCN Secretariat in the Region - Global Communications - European Support Officer - Media intern

- IUCN Press Releases are picked up by the media - IUCN approached by the media for comment on regional and national issues - Presence of IUCN on the IUCN Europe website - Dissemination of communication material - Facebook likes, shares and number of viewers reached - Re-tweets

- Analysis of media coverage - Links to communication materials on IUCN newspapers and websites - Web page traffic and document downloads - Facebook and Twitter insights

As produced

2. Collaborate with Members and Thematic Programmes in the production of communications materials (content, videos, photos) of events and support its dissemination.

Exte

rnal

/ In

tern

al

- Environment ministries and relevant government agencies - Research and scientific institutions - Authorities responsible for the management of biodiversity – local, national, and regional - Natural resource managers - NGOs - Donor agencies - Partners - Media - IUCN Constituents

- Face to face and online meetings - Union Portal - Regional Newsletters - Distribution to stakeholders at key events - IUCN global and regional websites - Facebook - Twitter - Press releases

- IUCN Secretariat in the Region - Global Communications - European Support Officer - Media intern

- Member´s Press Releases are picked up by the media - Members and National Committees approached by the media for comment on national issues - Presence of IUCN Constituents on the IUCN Europe website and programme implementation offices websites - Dissemination of communication material - Facebook likes, shares and number of viewers reached - Re-tweets

- Analysis of media coverage - Links to communication materials on IUCN newspapers and websites - Web page traffic and document downloads - Facebook and Twitter insights

15


Europe short-term Objective 2: By 2016, key and

strategic stakeholders and

decision makers are well-informed and

keen to support Constituents on the Implementation of

the IUCN Programme in Europe.

Starting May 2015, bimestrial periodicity

3. Production and online publication of a series of "Conservation Success stories in Europe, North and Central Asia" news stories

Exte

rnal

/ In

tern

al

- Potential Members - IUCN Constituents

- Regional Conservation Forum - Union Portal - Regional Newsletters - IUCN global and regional websites - Facebook - Twitter

- Global Communications - European Support Officer - Regional Membership Support Office

- Presence of news stories on the IUCN Europe websites - Dissemination of communication material - Facebook likes, shares and number of viewers reached - Re-tweets

- Links to communication materials on IUCN newsletters and websites - Web page traffic and document downloads - Facebook and Twitter insights

January 2016

4. Production and publication of "IUCN: A history of shared success in Europe, North and Central Asia" booklet Ex

tern

al /

Inte

rnal

- Donor agencies, potential donors - Partners, potential partners - Potential Members - IUCN Constituents

- World Conservation Congress - Distribution to stakeholders at key events - Union Portal - Regional Newsletters - IUCN global and regional websites - Facebook - Twitter

- Global Communications - European Support Officer - Regional Membership Support Office

- Presence of booklet on IUCN Europe website and programme implementation offices websites - Dissemination of communication material - Facebook likes, shares and number of viewers reached - Re-tweets

- Links to booklet on IUCN newsletters and websites - Web page traffic and document downloads - Facebook and Twitter insights

16

Communications Goal 3: Support the work of all organs and elements of the Union that relate to Europe, including Headquarters programmes and Secretariat in the region, Commissions and Members.



2016, full participation by

members and other stakeholders in

aspects of programme design

and implementation is facilitated.

Starting January 2015

1. Preparation of "Implementation of the IUCN Programme 2017- 2020 in Europe"

Inte

rnal



- European Coordinator - Regional Membership Support Office - IUCN National Committees Chairs

- Presence of draft on Union Portal - Inputs from Constituents are received

- Links to draft on Union Portal - Draft version of Implementation Plan is discussed at Regional Conservation Fora

March 2015 (along with User Guide)

2. Creation of Union Portal National Committees Groups In

tern

al

- IUCN Membership Unit - IUCN European Members and National Committees


- European Support Officer - Regional Membership Support Office - Regional National Committees

- Union Portal groups are created and used by Members

- Number of Union Portal groups matches number of National Committees in the region - Groups are used by Members as main tool to disseminate documents and have consultations

April 2015 (after User Guide)

3. Member specific -web training workshops on Union Portal use

Inte

rnal

- IUCN Membership Unit - IUCN European Members and National Committees


- European Support Officer - Regional Membership Support Office

- Number of assistants - Workshop report

17



2016, full participation by

members and other stakeholders in

aspects of programme design

and implementation is facilitated.

TBC - During the Regional Conservation Forum

4. Member specific training workshops on Union Portal use In

tern

al

- IUCN Membership Unit - IUCN European Members

- E-mail - Regional Conservation Forum - Union Portal

- European Support Officer - Regional Membership Support Office


December 2016

5. Preparation and dissemination of "Implementation Plan of the IUCN Programme 2017-2020 in Europe" Ex

tern

al/

Inte

rnal

- Environment ministries and relevant government agencies - Research and scientific institutions - Authorities responsible for the management of biodiversity – local, national, and regional - Natural resource managers - NGOs - Donor agencies, potential donors - Partners, potential partners - Media - IUCN Constituents

- Face to face and online meetings - Union Portal - Regional Newsletters - Distribution to stakeholders at key events - IUCN global and regional websites - Facebook - Twitter - Press releases

- European Coordinator - Regional Membership Support Office - IUCN National Committees Chairs - Media intern

- Press Releases are picked up by the media - IUCN Constituents approached by the media for comment on national issues - Presence of Implementation Plan on the IUCN Europe website and programme implementation offices websites - Dissemination of communication material - Facebook likes, shares and number of viewers reached - Re-tweets

- Final version of Implementation Plan is endorsed at IUCN World Conservation Congress Analysis of media coverage - Links to communication materials on IUCN newspapers and websites - Web page traffic and document downloads - Facebook and Twitter insights

18

Communications goal 4: Increase visibility of Europe within IUCN and society, contributing to the Constituency labor in the Region and seeking public engagement.



2016, larger audiences are

reached through new media, public

awareness is raised and IUCN

conservation efforts are promoted in partnership with IUCN Offices and Members in and

outside the region.

Structure design is ready by February 2015; Global Communications implements by June 2015

1. Reorganization of the IUCN ENCA website

Exte

rnal

/ In

tern

al

- Young people, especially those in their early teens - Politicians especially policy makers - Conservation enthusiasts - Potential donors - Potential partners - Potential new members - IUCN Constituents

- Website

- European Support Officer - IUCN Secretariat in the Region - IUCN Global Communications

- IUCN European website is reorganized and equally showcases the work of the different offices

- The main website has a new structure - European Programme Implementation Offices and EU Office websites follow the same structure

July 2015

2. Organization of “Importance of Social Media” workshop

Inte

rnal

- IUCN Programme implementation offices - IUCN EU Representative Office - European Coordination Unit - IUCN Members in the Region and National Committees


- European Support Officer - External Presenters


August 2015

3. Preparation and dissemination of a “Social Media Beginner’s Guide”

Inte

rnal

- IUCN Programme implementation offices - IUCN EU Representative Office - European Coordination Unit


- European Support Officer - Global Communications

- Presence of Guide on newsletters and Union Portal - Dissemination of Guide

- Web page traffic and document downloads - Links to Guide on IUCN newsletters, Global Programme and Members´ groups on Union Portal

Starting September 2015, updated as events take place

4. Publicity of events and dissemination of news is increased through Twitter and Facebook

Exte

rnal

/ In

tern

al

- Young people, especially those in their early teens - Media - Politicians, especially policy makers - Conservation enthusiasts - Potential donors - Potential partners - Potential new members - IUCN Constituents

Twitter Facebook

- European Support Officer - IUCN Secretariat in the Region - Media intern

- Facebook likes, shares and number of viewers reached - Re-tweets

- Analysis of media coverage - Facebook and Twitter Insights

19

Communications goal 4: Increase visibility of Europe within IUCN and society, contributing to the Constituency labor in the Region and seeking public engagement.



2016, larger audiences are

reached through new media, public

awareness is raised and IUCN

conservation efforts are promoted in partnership with IUCN Offices and Members in and

outside the region.

Structure design is ready by June 2015; Global Communications implements by August 2015

5. Creation of IUCN National Committees websites

Exte

rnal

/ In

tern

al - Politicians especially

policy makers - Conservation enthusiasts - Potential donors - Potential partners - Potential new members - IUCN Constituents

- Website

- European Support Officer - IUCN Global Communications - Regional Membership Support Office - IUCN National Committees Chairs

- European National Committees websites are created and translated to local language when required

- Number of websites matches number of National Committees in the region

europe north and central asia comms strategy_27 jan

Documents