europe abdul

8/8/2019 Europe abdul

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Marketing StrategyMarketing Strategy-- an introduction.an introduction.

Our Marketing Strategy Objective.Our Marketing Strategy Objective.

PESTEL Analysis.PESTEL Analysis.

Our Target Market.Our Target Market.

Our Marketing Mix.Our Marketing Mix.



A statement of how a brand will achieve itsobjectives. The strategy provides decisions and

direction regarding variables such as thesegmentation of the market, identification of the target market, positioning, marketing mixelements, and expenditures.

A marketing strategy is usually an integralpart of a business strategy that provides broaddirection to all functions.



What are my objectives?

What is my product?

Who are my targeting?

Where are my going to find them?

What is my budget?

How am i going to communicate?



Set the Objective

PESTEL analysis.

Identify the target customer.

Apply marketing mix.



Brand Positioning

Market capture

Profit by customer satisfaction.



PESTEL

Political

Economical

Social

Technical

Environmental

Legal



European Council

A stable political regime with multi-partysystem

Political bottleneck is lesser



Single market

Monetary union

The twenty-seven member state EU had an agreed budget

Per Capita income $29,729

economy is based on services and industry

The EU operates a competition policy intended to ensureundistorted competition within the single market



Population 501,259,840 and total area is4,324,782 km with a population density of 116

People/km2

English is the most spoken language in theEU, being spoken by around 51% of itspopulation

The largest religious group is Christianity



Technological highly advanced.

Developed Infrastructure with good

Communication facility



Environment Pollution is a big threat

People are very concern about Green Products

Industrialization has its own side effect

The EU is the most ambitious player and self-proclaimed leader in international climate policy

EU has proposed at 50% cut in greenhouse gases by

2050



Since the creation of the EU in 1993, it hasdeveloped its competencies in the area of justice

and home affairs, initially at anintergovernmental level and later bysuperanationalism

Fundamental rights

The main legal acts of the EU come in threeforms: regulations, directives, and decisions



Members of European Union. 27 Countries

Leading countries according to GDPSwitzerland

Luxembourg

Sweden

Leading countries according to populationGermany

United Kingdom

Italy

France



Memory- Practically unlimited entries and fields, Photocall, 1GB ROM, Card slot(up to 32GB)

Data-GPRS,4G, WLAN, Bluetooth, Infrared port, google access. Camera (15 mega pixel) , Radio, 3 D

Messaging- SMS, MMS, Email, IM

Colors-Black, pink

Battery- Solar battery, Stand by(upto 700h, Talk time(upto 10 h)

Unique features- 4G, Solar battery, Transparent Packaging, Recyclable Body,

Nearly Weightless.

europe abdul

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