EuroIntel ‘98

High Resolution

Commercial Imagery Presentation

Nate BoyerAutometric, Inc.3-25-98

EuroIntel ‘98

Presentation Overview

•Data provider overview•Impact of new systems•Imagery availability•Trends in spatial information demand•Applications & characteristics of hot markets•Where are the opportunities•Success criteria and impacts of hi-res imagery

EuroIntel ‘98

Current Data Providers

• Space Imaging EOSAT

• RADARSAT

EuroIntel ‘98

Future Commercial Data Providers

• Space Imaging EOSAT• OrbImage• EarthWatch• GDE• EROS 1• Resource 21

EuroIntel ‘98

Impact Of New SystemsOn End Users

• Higher resolutions• More spectral choices• More frequent revisit capabilities• Faster delivery• Lower cost for imagery• Broader selection of providers• More accurate information• New applications

• Helps users make better decisions• Increase productivity• Reduce variability• Improve accuracy

EuroIntel ‘98

Imagery Availability

• Media/formats• Browse capabilities• Delivery mechanisms• Future delivery

EuroIntel ‘98

Trends in Spatial Information Demand

• Remote sensing & spatial information becoming better understood and accepted by new markets

• Demand for rapid turnaround increasing

• Increased demand across all markets

• Increased demand for complete solutions

EuroIntel ‘98

Software Costs

HardwareCosts

TransmissionCosts

IntegrationCosts

Decreasing Costs

Data Costs

EuroIntel ‘98

SoftwareCapability

HardwareCapability

TransmissionSpeeds

IntegrationIntegrity

Increasing Capabilities

MoreData

MoreAccurate

EuroIntel ‘98

SPARC Center Products & Services Matrix

3D 4D 2D Vector Raster Ratser Weather Data Weather Automated 2D Terrain Report Printed ImageFly Fly Perspective Maps Maps Vector Enabled Acquisition Support Notivcation 3D Maps Generation Maps & Wire

ThroughsThroughs Maps Maps Data Services Services Services Browse Products Mapping ServicesSets Products & Services Services

Market Segments

Agriculture X X X X X X X X X X X X XConstruction X X X X X X X X X X XEmergency Mgt X X X X X X X X X X X X X X XExploration X X X X X X X X X XFlight Simulation X X X X X X X X X X X X XInsurance X X X X X X X X X X X X XLogistics X X X X X X X X X X XMedia X X X X X X X X X X X X X X XReal Estate X X X X X X X X XTelecom X X X X X X X X X X XTransportation X X X X X X X X X X XState/Local Govts X X X X X X X X X X XUtilities X X X X X X X X X X X X X X

Applications & Characteristics of Hot Markets

EuroIntel ‘98

Applications & Characteristics of Hot Markets

• High growth and high level of competition

• Increasingly global geographic requirements

• Higher levels of accuracy required

• Consolidations, mergers, acquisitions, downsizings

EuroIntel ‘98

Example

• Agriculture

• Number of farmers decreasing, land value increasing

• Size of farms increasing dramatically

• US crop value in 1995 $100 billion

• Demand for more detailed spatial information increasing

EuroIntel ‘98

Example

• Telecommunications

• 10-15 providers cover 90-95% of customers

• High growth in wireless services

• Increased demand for regional/national coverage

EuroIntel ‘98

Prime Markets For Spatial Information

• Civilian governments (state, county, local)

• Utilities (telecom)

• Real estate, agriculture, construction

• Finance, banking & insurance

• Natural resource management & distribution

EuroIntel ‘98

Where Are The Opportunities?

• Spatial decision support systems & services

• Value-added & consulting services

• Contract services for the public sector

EuroIntel ‘98

Where Are The Opportunities?

• Spatial Decision Support Systems & Services

– Subscription services

– Custom network/service management

– Monitoring & maintenance management

EuroIntel ‘98

Where Are The Opportunities?

• Value-Added & Consulting Services

– Custom data interpretation

– Change detection & analysis

– Value-added image processing

EuroIntel ‘98

Where Are The Opportunities?

• Contract Services For The Public Sector

– Property appraisal services

– Damage assessment services

– Forecasting and modeling

EuroIntel ‘98

Success Requirements

• Data access in 24 hours or less

• Low cost data and derived products

• Robust telecommunications links and capacity

• Industry standards for formats/conversion

• Application specific partnerships

EuroIntel ‘98

Impacts

• Reduce costs

• Reduce risk

• Improve productivity

• Broader acceptance

• Improve customer satisfaction

• Reduce variance

• Improve decision making processes

EuroIntel ‘98

Critical Success Evaluation Factors

• Improve Resources Allocation Processes• Improve Image Quality• Increase Management Decision Accuracy• Maximize Image Production Throughput• Reduce Image Cost• Maximize Information Content Extraction• Improve Customer Service• Reduce Image Variability• Increase Prediction/Forecast Accuracy

EuroIntel ‘98

EuroIntel ‘98

EuroIntel ‘98

EuroIntel ‘98

F i g u re #

A c c u r a c y

U s e fu ln e s s

C o rre c tn e s s

C o v e ra g e

C o m p le te n e s s

V a lid i ty

C o n d i t io n

C o n v e n ie n c e

C re d ib i li ty

M a in ta in a b i li ty

P o r ta b i l ity

P re c e d e n c e

R e a d a b il i ty

R e l ia b i l ity

T im e l in e s s

Information Solution Success Evaluation Factors

EuroIntel ‘98

Improvements In The Spatial Information Production Process

Data Capture Data Production Data Display Data Analysis

Interpretation Value-Added Packaging Distribution

EuroIntel ‘98