eurocare’s view and recommendation on labeling · recommendation on labeling committee on...
TRANSCRIPT
![Page 1: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/1.jpg)
Eurocare’s view and recommendation on Labeling
Committee on National Alcohol Policy and Action
27 January 2010
![Page 2: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/2.jpg)
Eurocare
The European Alcohol Policy Alliance was formed in1990 with 9 member organisation
Today:• 51 member org• 21 countries• Secretariat in
Brussels
![Page 3: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/3.jpg)
3.
![Page 4: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/4.jpg)
4.
Eurocare’s Vision
is a Europe where alcohol related harm is no longer one of the leading risk factors for ill-health and pre-mature death.
A Europe where innocents no longer suffer from the drinking of others and where the European Union and its Member States recognise the harm done by alcohol and apply effective and comprehensive policies to tackle it.
Eurocare is recognised as the leading independent and objective commentator to alcohol related dialogue and policy development.
![Page 5: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/5.jpg)
5.
Background for labelling initiative
•Previous EU funded projects
•Member State initiatives
•Industry voluntary actions
•Eurocare commitment to the EAHF
![Page 6: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/6.jpg)
6.
Development of a library of images/text
•Low budget cooperation with design company Fuel
•Present Preliminary library – for comments
•Deadline better images/text 1 February 2010
•Testing spring 2010
![Page 7: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/7.jpg)
7.
Health warnings on alcohol beverages should:
• Have a standard format and design – irrelevant of the mark
• Placed in a standard location on the container
• Be parallel of the base of the container, in a box
• Appear on a contrasting background (black on white)
• Sizing be determined by the minimum percentage of the size
![Page 8: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/8.jpg)
8.
Rotating with sufficient vividness and strength
• Determined by the European Institutions/Ministers of health
• NON – Promotional
• Images need to be informational in style
• UNDERSTANDABLE, Factual
• Separate from other information of the label
• Educate and inform rather than authoritarian and prescriptive of behaviour
![Page 9: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/9.jpg)
Examples developed in Australia
![Page 10: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/10.jpg)
![Page 11: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/11.jpg)
![Page 12: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/12.jpg)
![Page 13: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/13.jpg)
![Page 14: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/14.jpg)
![Page 15: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/15.jpg)
![Page 16: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/16.jpg)
![Page 17: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/17.jpg)
![Page 18: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/18.jpg)
![Page 19: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/19.jpg)
![Page 20: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/20.jpg)
![Page 21: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/21.jpg)
![Page 22: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/22.jpg)
19/04/2010
![Page 23: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/23.jpg)
![Page 24: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/24.jpg)
French pictogram – since October 2007
• All alcoholic packages require either: pictogram or
• ”Consumption of alcoholic beverages during pregnancy even in small amounts can seriously damage the child’s health”
![Page 25: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/25.jpg)
Health and Safety warning messages -Worldwide
• Argentina• Australia• Brazil• Canada• Colombia• Costa Rica• Ecuador• Guatamala• Honduras
• India (State of Assam)
• Mexico• South Africa• South Korea• Taiwan• Thailand• United States• Venezuela• Zimbabwe
![Page 26: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/26.jpg)
EUROPE - Advertisements
• Estonia
• France
• Italy (voluntary)
• Latvia
• Lithuania
• Poland
• Portugal
• Spain (voluntary)
• Sweden
• UK (voluntary –However plan for:
• Alcohol: Know Your Limits
• Do not regularly exceed 3-4 units daily (for men)
• and 2-3 units daily (for women)
• For advice contact Drinkline, the national
• 24-hour helpline,on 0800 917 82 82 or visit Drinkaware at
www.drinkaware.co.uk.
![Page 27: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/27.jpg)
27.
Europe - Labels
•Bulgaria – risk for health
•Cyprus
•France – drinking during pregnancy
•Slovenia – not suitable for children
19/04/2010
![Page 28: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/28.jpg)
28.
Eurocare’s view
1.Consumers have the right to be aware of the ingredients contained in beverages.
2.Relevant nutrition information like kcal
3.Certain ingredients can cause allergies or intolerances
4. Alcoholic strength (total grams)
5. Health and safety warnings
![Page 29: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/29.jpg)
29.
WAY FORWARD
•Suggestions for better images/pictures/texts by 1 February 2010
•Spring Open consultation period
•Hopefully to be tested in different settings
•Result to be presented in the 4th European Alcohol Policy Conference 21-22 June 2010
19/04/2010
![Page 30: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/30.jpg)
96, Rue des ConfédérésB-1000 Brussels, BelgiumTel: +32 2 736 05 [email protected]
EUROCARE is a network of public health organizations. It advocatesthe prevention and reduction of alcohol-related harm in Europe througheffective and evidence based alcohol policy. www.eurocare.org
Mariann SkarSecretary General
![Page 31: Eurocare’s view and recommendation on Labeling · recommendation on Labeling Committee on National Alcohol Policy and Action 27 January 2010. Eurocare The European Alcohol Policy](https://reader034.vdocuments.us/reader034/viewer/2022050107/5f45b1fb70d9016f3d481574/html5/thumbnails/31.jpg)
This paper was produced for a meeting organized by Health & Consumers DG and represents the views of its author on thesubject. These views have not been adopted or in any way approved by the Commission and should not be relied upon as a statement of the Commission's or Health & Consumers DG's views. The European Commission does not guarantee the accuracy of the dataincluded in this paper, nor does it accept responsibility for any use made thereof.