euro rscg 4d first in digital
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1
A History of Innovation and “Firsts”
Marketing innovation is in our DNA
_ Innovation is in our nature:
_ First long-form TV commercials (4:00 Herb Ritts’ “Springbreak”)
_ First website for an auto company (Volvo.com)
_ First all-digital launch of a new car (S60 and AOL)
_ First live video webcast (XC90 Detroit unveiling)
_ First category “blogcast” (Autoblog Podcast)
_ First commercial and game created on X-Box
_ First to put stock market’s ads on TV (Nasdaq)
_ First to promote sales of platinum in China
_ First to advertise on the Eiffel Tower
_ First to launch interactive press office (U.K.)
_ First to change outdoor advertising on a bi-daily basis
_ First to create campaigns to motivate voters in Germany
_ First to be involved in a TV program about advertising (Netherlands)
_ First to establish an Internet and new media agency (Netherlands)
_ First to write a column about communication on national radio (Netherlands)
_ First to have 100% of personnel on cordless portable phones (U.K.)
_ First contest winner to get a trip to space (Virgin Galactic alliance)
_ First interactive media department, banner ad, interstitial, and Palm Pilot ad campaign in Australia
_ First commercial of the new millennium “Be First” aired on Chatham Island
_ First agency in Japan to have a completely equal- opportunity working environment for women
_ First company to retain a reformed burglar to advise a client (a secure alarm network)—for PR purposes!
_ First and only agency to get a statue onto the empty fourth plinth in Trafalgar Square in London
_ First fully interactive TV commercial (Superbowl, 1998, for Intel Pentium II)
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Some Of Our Digital Firsts
First to create a viable CO2 Calculator
First to get a government minister interviewed on Second Life
First to use video in interactive banners
First to enable a retailer individual access to online club to do local
offers
First to create a tool to allow clients to create their own
banners