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Page 1: Euro Monitor Health and Wellness

www.euromonitor.com©Euromonitor International 2011

Passport: Health and Wellness is the leading online market intelligence system for strategic, corporate and marketing planning. It delivers an unrivalled level of research and analysis for: Better for You, Food Intolerance, Fortified/Functional, Naturally Healthy and Organic products in 32 countries worldwide. It offers intuitive navigation to millions of statistics and reports, helping you make clear, confident decisions.

INTER AC TIVE DATABASE115 million internationally standardised statistics reveal emerging opportunities and future directions

S TA N D A R D I S E D C O V E R A G E » Consistent category and channel definitions

M A R K E T S I Z E S » 12 years of comparable data

» 5 year forecasts

» 5 years of historic data

» Retail value and volume sales

C O M PA N Y A N D B R A N D D ATA » Available for the first time: company and brand shares on all levels

» Company data by global brand owner and national subsidiary

» Brand data by global brand name and local brand name

A D D I T I O N A L D ATA » New pricing and new category breakdowns and datasets

» New key functional ingredients by type breakdown for: breakfast cereals, flavoured milk drinks and spreadable oil and fats

» Dual hierarchy: Health and Wellness products by type and category

MANUFAC TURERS » Align corporate strategy to the outlook and growth potential of the market

» Benchmark and track competitors

» Inform marketing, brand, product and sales functions

RE TAILERS » Analyse gaps in the health and wellness market and explore market structures

» Examine distribution trends to maximise channel revenue

» Inform procurement, logistics and shopper profiling

SUPPLIERS » Explore the full range of potential manufacturer clients

» Follow key consumer trends, opportunities and threats

» Inform value chain strategy across ingredients, packaging and retailing

WHO IT SUPPORTS

PASSPORT CONTENTINSIGHTFUL ANALYSISIn-depth and timely analysis helps you understand the scale and direction of industry trends

G L O B A L R E P O R T S » Monthly briefings on the latest market trends, new product activity and emerging growth sectors examine the market from a global and regional perspective

» Published in PowerPoint for easy integration into your presentations and company reports

C O M PA N Y P R O F I L E S » Evaluate the market position and financial performance of the leading national and international players

C O U N T R Y R E P O R T S » Analyse key trends and developments in 32 national markets

for all product categories, competitors and channels

D A I LY C O M M E N T » Industry, country and company experts publish regular commentary on industry news, helping you understand the latest trends

» A RealTime news feed keeps you informed of the latest industry news, as it breaks

HEALTH AND WELLNESS

Page 2: Euro Monitor Health and Wellness

PA SSPOR T HE ALTH AND WELLNESS2

www.euromonitor.com©Euromonitor International 2011

A CUSTOMISABLE SYSTEMPassport allows you to create a customised homepage profiling content relevant to your business needs. Set up an RSS feed and a weekly email alert to ensure you do not miss our latest industry, country and company analysis, podcasts and videocasts.

DEDICATED ACCOUNT MANAGEMENTYour personal account manager is always available to help with specific research queries and set up personalised training sessions, ensuring you get the most out of the system. Passport can be fully networked throughout your company, allowing you to save searches and share insights.

REL ATED PASSPORT CONTENTEuromonitor International is dedicated to delivering quality market intelligence enabling informed business decisions. The following content is available in Passport and can be integrated with your Health and Wellness subscription:

EUROMONITOR CONSULTINGEuromonitor International offers a full range of custom qualitative and quantitative research services. We undertake work for clients across a broad spectrum of market sectors including fast-moving consumer goods, industrial, business-to-business and service industries.

We have a network of more than 600 field-based analysts worldwide. Our global research network allows us to meet the needs of large multinational clients as well as local companies.

OTHER SERVICES

AS A CLIENT YOU WILL RECEIVE

WESTERN EUROPE Austria Belgium Denmark Finland France Germany Greece Ireland Italy Netherlands Norway Spain Sweden Switzerland United Kingdom

EASTERN EUROPE Czech Republic Hungary Poland Russia

NORTH AMERICA Canada USA

LATIN AMERICA Brazil Mexico

AUSTRALASIA Australia

ASIA PACIFIC China Hong Kong, China India Indonesia Japan South Korea Taiwan Thailand

GEOGRAPHIC COVERAGE

HEALTH AND WELLNESS BY TYPE

BETTER FOR YOU (BFY) BET TER FOR YOU BEVERAGES BFY Reduced Caffeine Beverages Hot Drinks Coffee Fresh Coffee Instant Coffee Decaffeinated Instant Coffee Tea Black Tea Green Tea Soft Drinks Cola Carbonates Sugar Free Sugarised RTD Coffee RTD Tea BFY Reduced Fat Beverages Chocolate-Based Flavoured Powder Drinks Malt-Based Hot Drinks Other BFY Soft Drinks Other BFY Hot Drinks BFY Reduced Sugar Beverages Hot Drinks Instant Coffee Instant Tea Soft Drinks Asian Speciality Drinks Carbonates Cola Carbonate

Non-Cola Carbonates Concentrates Flavoured Bottled Water Fruit/Vegetable Juice Juice Drinks (Up To 24% Juice) Nectars (25-99% Juice RTD Tea

BETTER FOR YOU PACKAGED FOOD BFY Reduced Carb Packaged Food Bakery Products Confectionery Ice Cream Ready Meals Sauces, Dressings and Condiments Other Reduced Carb Food

BFY Reduced Fat Packaged Food Bakery Products Biscuits Breakfast Cereals Cakes Chocolate Confectionery Dairy Products Cheese Chilled and Shelf Stable Desserts Cream Condensed/Evaporated Milk Flavoured Milk Drinks Fromage Frais and Quark Milk

Powder Milk Yoghurt Ice Cream Oils and Fats Butter Margarine Fat Spreadable Oils and Fats Ready Meals Sauces, Dressings and Condiments Soup Spreads Sweet and Savoury Snacks Nuts Other Other Reduced Fat Food BFY Reduced Salt Packaged Food Ready Meals Soup Other Reduced Salt Food BFY Reduced Sugar Packaged Food Bakery Products Biscuits Breakfast Cereals Cakes Confectionery Chocolate Confectionery Sugar Confectionery Sugar Free/Reduced Sugar Gum Reduced Sugar Gum Sugar Free Gum Dairy Products

Flavoured Milk Drinks Yoghurt Ice Cream

Spreads Other Reduced Sugar Food

FOOD INTOLERANCE DIABETIC FOOD Bakery Products Confectionery Chocolate Confectionery Sugar Confectionery Spreads

GLUTEN-FREE FOOD Bakery Products Baby Food Pasta Other Gluten-Free Food

LACTOSE-FREE FOOD Dairy Products Ice Cream Milk Formula

OTHER SPECIAL MILK FORMULA

FORTIFIED/FUNCTIONAL (FF) FORTIFIED/FUNCTIONAL BEVERAGES FF Hot Drinks Chocolate-Based Flavoured Powder Drinks Instant Coffee Tea Fruit/Herbal Tea Instant Tea Other FF Hot Drinks

FF Soft Drinks Asian Speciality Drinks Bottled Water Carbonates Cola Carbonates Non-Cola Carbonates Concentrates Elixirs Energy Drinks Fruit/Vegetable Juice 100% Juice Fruit-Flavoured Drinks (No Juice Content) Juice Drinks (Up To 24% Juice) Nectars (25-99% Juice RTD Coffee RTD Tea Sports Drinks

FORTIFIED/FUNCTIONAL PACKAGED FOOD Bakery Products Biscuits Breakfast Cereals Bread Confectionery Chocolate Confectionery Gum Sugar Confectionery Medicated Other Dairy Products Cheese Chilled and Shelf Stable Desserts

CATEGORY COVERAGE

» Countries & Consumers » Beauty and Personal Care » Consumer Health » Fresh Food » Ingredients

» Hot Drinks » Packaged Food » Packaging » Retailing » Soft Drinks

Page 3: Euro Monitor Health and Wellness

PA SSPOR T HE ALTH AND WELLNESS3

www.euromonitor.com©Euromonitor International 2011

Condensed/Evaporated Milk Flavoured Milk Drinks Fromage Frais and Quark Milk Reduced Fat Milk Standard Milk Powder Milk Yoghurt Drinking Yoghurt Pro/Pre Biotic Other Fortified Other Functional Spoonable Yoghurt Pro/Pre Biotic Other Fortified Other Functional Oils and Fats Spreadable Oils and Fats Fortified Functional Vegetable and Seed Oil Soup Snack Bars Energy and Nutrition Bars Other Other FF Food

NATURALLY HEALTHY (NH) NATURALLY HEALTHY BEVERAGES NH Hot Drinks Tea Fruit/Herbal Tea Green Tea

Other NH Tea Other NH Hot Drinks NH Soft Drinks Asian Speciality Drinks Bottled Water Natural Mineral Water Carbonated Still Spring Water Carbonated Still Fruit/Vegetable Juice 100% Juice Soy Drinks Superfruit Juice Juice-Based Non-Cola Carbonates RTD Tea Green RTD Tea Other NH RTD Tea

NATURALLY HEALTHY PACKAGED FOOD NH High Fibre Food Bakery Products Biscuits Bread Breakfast Cereals Noodles Pasta Rice NH Honey NH Non-Dairy Milk NH Oils and Fats Olive Oil

Olive Oil Spreadable Oils and Fats NH Snack Bars Fruit Bars Granola/Muesli Bars NH Sour Milk Drinks NH Soy Products Soy-Based Dairy Alternatives Soy Milk Soy-Based Chilled and Shelf Stable Desserts Soy-Based Yoghurt Soy-Based Meat Alternatives Soy-Based Meat Substitutes Frozen Meat Substitutes Other Soy-Based Ready Meals NH Sweet and Savoury Snacks Fruit Snacks Nuts Other NH Meat Alternatives Other NH Ready Meals Other NH Meat Substitutes

ORGANIC ORGANIC BEVERAGES Organic Hot Drinks Chocolate Based Flavoured Powder Drinks Coffee Fresh Instant Tea Black Tea

Fruit/Herbal Tea Green Tea Other Organic Hot Drinks Organic Soft Drinks Concentrates Fruit/Vegetable Juice 100% Juice Juice Drinks (Up To 24% Juice) Nectars (25-99% Juice) Other Organic Soft Drinks

ORGANIC PACKAGED FOOD Organic Baby Food Milk Formula Dried Baby Food Prepared Baby Food Other Organic Baby Food Organic Bakery Products Biscuits Bread Breakfast Cereals Cakes Organic Confectionery Chocolate Confectionery Sugar Confectionery Organic Dairy Products Chilled and Shelf Stable Desserts Soy-Based Other Cheese Condensed/Evaporated Milk Cream Flavoured Milk Drinks

Fromage Frais and Quark Milk Reduced Fat Milk Standard Milk Powder Milk Sour Milk Drinks Soy Milk Yoghurt Organic Ice Cream Oils and Fats Butter Olive Oil Spreadable Oils and Fats Vegetable and Seed Oil Organic Ready Meals Organic Rice Organic Sauces, Dressings and Condiments Organic Snack Bars Fruit Bars Granola/Muesli Bars Other Organic Soup Organic Spreads Honey Other Organic Non-Honey Spreads Organic Sweet and Savoury Snacks Fruit Snacks Nuts Other Other Organic Food

HEALTH AND WELLNESS BY CATEGORY

HW BEVERAGES HW BEVERAGES BY T YPE BFY Beverages Reduced Caffeine Reduced Fat Reduced Sugar Other BFY Hot Drinks Other BFY Soft Drinks FF Beverages NH Beverages Organic Beverages

HW HOT DRINKS HW Hot Drinks by Type BFY Reduced Caffeine Hot Drinks BFY Reduced Fat Beverages BFY Reduced Sugar Hot Drinks FF Hot Drinks NH Hot Drinks Organic Hot Drinks HW Chocolate Based Flavoured Powder Drinks Fortified / Functional Reduced Fat Organic HW Coffee By Type FF Instant Coffee Organic Coffee Reduced Sugar Instant Coffee Reduced Caffeine Coffee HW Fresh Coffee Organic Reduced Caffeine HW Instant Coffee Fortified / Functional Organic Reduced Caffeine Decaffeinated Reduced Sugar HW Tea By Type Fortified / Functional Naturally Healthy Organic Reduced Caffeine Reduced Sugar HW Black Tea Organic Reduced Caffeine HW Fruit/Herbal Tea Fortified / Functional

Naturally Healthy Organic HW Green Tea Naturally Healthy Organic Reduced Caffeine HW Instant Tea Fortified / Functional Reduced Sugar Other NH Tea Other HW Hot Drinks Other BFY Other FF Other NH Other Organic Reduced Fat Malt-Based Hot Drinks

HW SOFT DRINKS HW Soft Drinks by Type BFY Reduced Caffeine BFY Reduced Sugar Other BFY Soft Drinks Fortified / Functional Naturally Healthy Organic HW Asian Speciality Drinks Fortified / Functional Naturally Healthy Reduced Sugar HW Bottled Water By Type Fortified / Functional Naturally Healthy Reduced Sugar Flavoured Bottled Water NH Natural Mineral Water Carbonated Still NH Spring Water Carbonated Still HW Carbonates By Type Reduced Caffeine Cola Carbonates Reduced Sugar Fortified / Functional NH Juice-Based Non-Cola Carbonates Cola Carbonates Fortified / Functional Reduced Caffeine Reduced Caffeine Sugar Free Reduced Caffeine Sugarised Reduced Sugar Non-Cola Carbonates

Fortified / Functional NH Juice-Based Reduced Sugar HW Concentrates Fortified / Functional Organic Reduced Sugar HW Functional Drinks FF Elixirs FF Energy Drinks FF Sports Drinks HW Juice By Type FF Fruit/Vegetable Juice NH Fruit/Vegetable Juice Organic Fruit/Vegetable Juice Reduced Sugar Fruit/ Vegetable Juice 100% Juice Fortified / Functional Naturally Healthy Organic Fruit-Flavoured Drinks (No Juice Content) Fortified / Functional Juice Drinks (Up To 24% Juice) Fortified / Functional Organic Reduced Sugar Nectars Fortified / Functional Organic Reduced Sugar NH Soy Drinks NH Superfruit Juice HW RTD Coffee Fortified / Functional Reduced Caffeine HW RTD Tea Fortified / Functional Naturally Healthy Green RTD Tea Other NH RTD Tea Reduced Caffeine Reduced Sugar Other HW Soft Drinks Other BFY Other Organic

HW PACKAGED FOOD HW PACKAGED FOOD BY T YPE BFY Packaged Food Reduced Carb Reduced Fat Reduced Salt Reduced Sugar FF Packaged Food

Food Intolerance Products Diabetic Food Gluten-Free Food Lactose-Free Food Other Special Milk Formula NH Packaged Food Organic Packaged Food

HW BABY FOOD By Type Gluten-Free Baby Food Lactose-Free Milk Formula Organic Baby Food Other Special Milk Formula HW Milk Formula Lactose-Free Organic Other Special Milk Formula HW Prepared Baby Food Gluten-Free Baby Food Organic Dried Baby Food Organic Prepared Baby Food Other Organic Baby Food

HW BAKERY PRODUCTS By Type Diabetic Fortified / Functional Gluten-Free Naturally Healthy Organic Reduced Carb Reduced Fat Reduced Sugar HW Biscuits Fortified / Functional NH High Fibre Organic Reduced Fat Reduced Sugar HW Bread Fortified / Functional NH High Fibre Organic HW Breakfast Cereals Fortified / Functional NH High Fibre Organic Reduced Fat Reduced Sugar HW Cakes Organic Reduced Fat Reduced Sugar

HW CONFECTIONERY By Type Diabetic Fortified / Functional

Organic Reduced Carb Reduced Fat Chocolate Confectionery Reduced Sugar HW Chocolate Confectionery Diabetic Fortified / Functional Organic Reduced Fat Reduced Sugar HW Gum Fortified / Functional Sugar Free/Reduced Sugar Reduced Sugar Sugar Free HW Sugar Confectionery Diabetic Fortified / Functional Medicated Confectionery Other Fortified / Functional Sugar Confectionery Organic Reduced Sugar

HW DAIRY By Type Fortified / Functional Lactose-Free NH Soy-Based Dairy Alternatives Organic Reduced Fat Reduced Sugar HW Chilled and Shelf Stable Desserts Fortified / Functional Naturally Healthy Organic Organic Soy-Based Other Organic Reduced Fat HW Cheese Fortified / Functional Organic Reduced Fat HW Condensed/ Evaporated Milk Fortified / Functional Organic Reduced Fat HW Cream Organic Reduced Fat HW Flavoured Milk Drinks Fortified / Functional Organic Reduced Fat Reduced Sugar

Page 4: Euro Monitor Health and Wellness

PA SSPOR T HE ALTH AND WELLNESS4

www.euromonitor.com©Euromonitor International 2011

HW Milk Fortified / Functional Reduced Fat Standard NH Non-Dairy Milk Organic Milk Reduced Fat Standard Reduced Fat Milk HW Powder Milk Fortified / Functional Organic Reduced Fat HW Sour Milk Drinks Naturally Healthy Organic HW Soy Milk Naturally Healthy Organic HW Yoghurt Fortified / Functional FF Drinking Yoghurt Pro/Pre Biotic Other Fortified Other Functional FF Spoonable Yoghurt Pro/Pre Biotic Other Fortified Other Functional NH Soy-Based Organic Reduced Fat Reduced Sugar

HW Fromage Frais and Quark Fortified / Functional Organic Reduced Fat

HW ICE CREAM Lactose-Free Organic Reduced Carb Reduced Fat Reduced Sugar

HW MEAT SUBSTITUTES NH Soy-Based Meat Substitutes Frozen Other Other NH Meat Substitutes

HW NOODLES NH High Fibre Noodles

HW OILS AND FATS By Type Fortified / Functional Naturally Healthy Organic Reduced Fat HW Butter Organic Reduced Fat HW Margarine Reduced Fat HW Olive Oil

Naturally Healthy Organic HW Spreadable Oils and Fats Fortified / Functional Fortified Functional NH Olive Oil Spreadable Oils and Fats Organic Reduced Fat HW Vegetable and Seed Oil Fortified / Functional Organic

HW PASTA Gluten-Free NH High Fibre

HW READY MEALS NH Soy-Based Organic Reduced Carb Reduced Fat Reduced Salt Other Naturally Healthy

HW RICE NH High Fibre Rice Organic

HW SAUCES, DRESSINGS AND CONDIMENTS Organic Reduced Carb Reduced Fat

HW SNACK BARS By Type Fortified / Functional Naturally Healthy Organic HW Energy Bars FF Energy and Nutrition Bars HW Fruit Bars Naturally Healthy Organic HW Granola/Muesli Bars Naturally Healthy Organic HW Other Snack Bars Other Fortified / Functional Other Naturally Healthy

HW SOUP Fortified / Functional Organic Reduced Fat Reduced Salt

HW SPREADS By Type Diabetic NH Honey Organic Reduced Fat Reduced Sugar HW Honey Naturally Healthy Organic Honey Other HW Spreads

Diabetic Other Organic Non-Honey Reduced Fat Reduced Sugar

HW SWEET AND SAVOURY SNACKS By Type Naturally Healthy Organic Reduced Fat HW Fruit Snacks Naturally Healthy Organic HW Nuts Naturally Healthy Organic Reduced Fat HW Other Sweet and Savoury Snacks Other Organic Other Reduced Fat

OTHER HW FOOD Other Fortified / Functional Other Gluten-Free Other Organic Other Reduced Carb Other Reduced Fat Other Reduced Salt Other Reduced Sugar