euro disney
DESCRIPTION
Case studyTRANSCRIPT
EURO DISNEYPresented by:
Zunair Ahmed 08-0521 Zeeshan Durrani 08-0603 Abuhuraira Ch. 08-0460 Bilal Akbar 08-0530 Qasim Ali 08-0572 Imtiaz Ali 07-0378
OUTLINE
Introduction
Evaluating the Situation
Identifying Facts and Figures
Identifying the Problems
Stakeholders interest
Alternatives
Evaluating the Alternatives
Choosing the Best Alternative
Re-evaluating the Situation
INTRODUCTION
The first Disneyland was opened on July 17, 1955 in Anaheim which spanned across 160 acres
Disneyland Park attractions include Big thrills, amusements, character greetings,
discovery, family adventures and fun for little ones
EVALUATING THE SITUATION
Euro Disney, First Financial Disappointment
Michael Eisner, Chairperson of Walt Disney
Meeting with High-powered Consultants
Business Plan
IDENTIFYING FACTS AND FIGURES
Income constraints 1992 1993
Revenues (French francs)
3.1 billion 1.8 billion
Profit / loss 0.7 billion (profit) 1.1 billion (loss)
1992-1993 Six Months Ending
IDENTIFYING FACTS AND FIGURES
Employees’ 1992 1993
Attendance 10.5 million 9.5 million
Employees’ attendance at the year end
IDENTIFYING FACTS AND FIGURES
IDENTIFYING THE PROBLEMS
Management Hubris
Cultural Differences
Environmental and Location Factors
French Labor Issues
Financing and the Initial Business Plan
Competition from the U.S. Disney Parks
IDENTIFYING THE PROBLEMS
Management Hubris
Cultural Differences
IDENTIFYING THE PROBLEMS
Environmental and Location Factors
French Labor Issues
IDENTIFYING THE PROBLEMS
Financing and the Initial Business Plan
Competition from the U.S. Disney Parks
STAKEHOLDERS INTEREST
Government
Employees
Creditors
STAKEHOLDERS INTEREST
Prince Al-Waleed
Local Community
Investor
Media
ALTERNATIVES
Use French management rather than U.S. management and put in more attractions
Use advertisements for the promotion
Import labor from other countries
Close the operations for the winter season
EVALUATING THE ALTERNATIVES
Use French management rather than U.S. management and put in more attractions
EVALUATING THE ALTERNATIVES
Use advertisements for the promotion
EVALUATING THE ALTERNATIVES
Import labor from other countries
EVALUATING THE ALTERNATIVES
Close the operations for the winter season
CHOOSING THE BEST ALTERNATIVE
Use French management rather than U.S. management and put in more attractions
RE-EVALUATING THE SITUATION
THANK YOU…
QUESTIONS?