eurekaforbes- sales strategy
TRANSCRIPT
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Sales Study Eureka Forbes
Arjama Mukherjee
DM14D08Core-marketing
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About the Company
• EFL was started in 1982 as a joint venture between the Forbes (India) Group and Electrolux of Sweden.
• Market Leaders in water purifiers and Vacuum cleaners
• One of Asia’s largest Direct Sales consumer product company
• Best Employers in Asia and India (Hewitt studies)
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Philosophy
A legacy of caring
“A company that believes in building relationships”
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Competition faced Selling system
Other purifiers
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Pillars of Success
‘Customer Response Centers’- 132 Cities- 220 Offices
‘EuroChamps’- Sales Professionals
‘EuroSathis’-Franchisee Direct Operations
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Euro Champ Tasks
Prospecting New Clients
Educating Customers
Maintaining Relationships
After Sales Service
Installing & Demonstration
Gathering Feedback
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Tool to reach consumers : Direct Marketing
2,80,000 Home visits each day
10,000+ Effective demonstrations each day
40,000 Kitchen visits each day
Customers within a 5 km radius80%
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Reach across IndiaOver 1650 towns and 82% of Urban India Homes
(SEC A, B & C)
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Mailers
• Communicates the importance of Aquagaurd purifier for a family’s health from diseases spread during monsoons
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Job opportunities
• Highlights the job opportunities provided by Eureka Forbes for differently disabled individuals
• Also talks about the work culture and growth at Eureka Forbes
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Fostering healthy life
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Offers
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Any Question ?
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THANK YOU