eurail group gie-final
TRANSCRIPT
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` INTRODUCTION
` BACKGROUND NOTE
` MARKETING EURAIL
` THE EURAIL EXPERIENCE` EURAIL PASSES: CATERING TO DIVERSE NEEDS
` PRICING & DISTRIBUTION NETWORK
` PROMOTING EURAIL
` CHALLENGES & THE TRACK AHEAD
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` Railways were introduced in Europe in the 19th
Century.
` Was a major mode of transport & played an importantrole in the growth of European economy.
` In 1959 rail companies of 13 European countries came
together & formed an association called EurailCommunity whose purpose was to encourage tourism.
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` EURAIL COMMUNITY: It was created to cater, to the
increasing number of tourists from North America.
` It offered a rail pass called Eurail Pass. Which providedunlimited first class travel .
` The pass was not meant for the residents of Europe, for
them a pass was introduced in 1972 named as Inter RailPass ,which allowed travel in second class.
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` The pass was economical ,as the travelers had limited
budgets with them, it best suited their needs.
` The community included rail systems of majorEuropean Countries, & was a big success.
` Since majority of the travelers were youth, a youth
version of the pass was introduced, which was calledEurail Youth Pass, which provided second class travel.
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` Based on its success the pass was available across the
globe.
` In 2001, the revenue generated from sale of Eurail passwas US$169 million
` As of 2006 ,it had 26 members & covered 29 European
countries.
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` EURAIL was the best mode of transport, the reason
was its connectivity with the major European
Countries, & was quite economical.
` Since it catered its services to a particular , segment of
customers it constantly improved the travel experience
of its customers & provided them superior value for
their money.
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` Stretched over 1,74,000 miles.
` Connects bout 26 countries.
` Sleek ,neat and efficient trains.
` Eurail passes- valid on high speed European trains besidesthe local trains.
` Scenic trains.
` Offer unique cultural experience.
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` Superior dining facilities ( snack carts, buffer cars)
` Range of sleeping accommodations such as
SLEEPERS, COUCHETTES AND SLEEPERETTES.
` Fees based on train line and category
` Special arrangements for disabled people.
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` Introduction of new passes based on changing
travelling habits of tourists.
` Select pass ( 2001).
` Eurail regional pass (2004).
` National passes for nine participating countries (
Finland, Greece, Holland, Hungary,Norway,Poland,
Romania, Spain and Sweden).
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.CHEAP PASSES
EURAILPASS SECURITY
DISCOUNT TO LARGEGROUPS
BONUS FACILITIES
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` Sold through Travel Agents and ASA
` In 2004 it introduced Online purchasing facility
` Available throught Europe at Eurail aid Offices
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` Advertised as ALL OF EUROPE IS AT YOURFINGERTIPS WHEN YOU ARE A EURAILPASS TICKET HOLDER.
Speed and Convenience :
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` Space and comfort on
board the trains...
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It was believed that Eurail Passes were a betteroptiononly onrailway lines in Western Europe.Railway network in Eastern Europe had the
following disadvantages :- Old, hence unsafe.
Trains were unpunctual.
Offered bumpy rides.
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Without airconditions. Travel withoutreservations wasuncomfortable.
Highreservationcharges. Food available ontrains was expensive.
Eurail competed with low-cost airlines on someof its busy routes whichoffered services at a
lowercost.
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` Threat fromterrorist attacks which saw adrastic fall intourist arrivals.
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Extensionof Eurails productrange and anincreased interest intravel to Europe reporteda 9% positive growth in sales, particularly in
tourist arrivals from Australia and Korea. World Cup Football Tournament in Germany in
2006 was expected to attractover 10 millionfootball fans.
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THANKYOU