New Wins in AsiaNew Wins in AsiaQ3 2016

E - U P D AT E SE - U P D AT E SHong Kong | Beijing | Shanghai | Guangzhou | Taiwan | Singapore | Malaysia

Eveline Wan Tel: (852) 2864 4822 Email: eveline.wan@sprg.com.hk www.sprg.asia

October 2016

Altus (HKEX: 8149) Belum ConversationBritish Academy of Film and Television ArtsDBS bankDining Concepts (HKEX: 8056) EdenredGuocolandIBI Group (HKEX: 1547)Jacobson Pharma (HKEX: 2633)Kingworld Medicines (HKEX: 1110)Lilly National Heritage BoardPlover Bay Technologies (HKEX: 1523)Sino Energy International (HKEX: 1096) SkyOcean International (HKEX: 593) TaylorMade-AdidasTruly International (HKEX: 732)WorldVenturesZESPRI International

Strategic Public Relations GroupGold – PR Agency of the Year in Asia Paci�c Gold – PR Agency of the Year in Asia

Strategic CSR NetworkSilver – CSR Programme in AsiaBronze – CSR Programme in Asia Paci�c

Communications or PR Campaign/Programmeof the Year

China AnimationSilver – Investor Relations

Human HealthSilver – Investor Relations

Regina Miracle International Silver – Investor Relations

Melco Crown EntertainmentSilver – Travel & TourismBronze – New Product LaunchBronze – PR Innovation of the Year

Xtep Bronze – Investor Relations

Google ChinaGold – Best Use of Social Media

Strategic Public Relations GroupBest of Show – Agency

Melco Crown Entertainment Best of Show – Brand Gold – Best Promotional CampaignGold – Best PR EventGold – Best PR Campaign – ConsumerGold – Best Launch/RelaunchSilver – Best PR Campaign – LifestyleBronze – Best Use of ContentBronze – Best PR Idea

Google ChinaGold – Best PR Campaign – ChinaGold – Best Reputation/Brand Management CampaignSilver – Best PR Campaign – Public AwarenessBronze – Campaign of the Year

Lee Tung AvenueGold – Campaign of the Year

D • PARKSilver – Best PR Campaign – RetailBronze – Best Promotional CampaignBronze – Best Launch/RelaunchBronze – Best PR Campaign – Media Relations

Gold trophy – Richard Tsang

Asia Pacific Entrepreneurship Awards 2016

The Innovator 25 Asia – Pacific Richard Tsang

SPRG is happy to welcome Anne Das as its new Director – Consumer and Brand Experience in Malaysia.

Welcome to the Family

30 Reasons to Smile

SPRG helped manage media relations for WorldVentures prior to the opening of their Malaysia o�ce. Among SPRG’s responsibilities included helping de�ect criticisms regarding the MLM (multi-level marketing) industry; facilitating pre-event communications between the client and the media; and drafting the minister’s speech and organising a media conference with the minister after the launch event. Outcomes from this event included positive coverage not only from the print media, but also from national radio stations and TV networks which is a rarity for such occasions.

WorldVentures | Malaysia

After LeEco became the largest shareholder of Coolpad Group (HKEX: 2369), a media conference and investor presentation were held for the Vice Chairman and new Executive Directors of Coolpad to explain the company’s plans for the future, including its coopera-tive ties with LeEco.

Coolpad Group | Hong Kong

DBS Asian Insights 2016 is a three-month campaign aimed at raising awareness of the DBS brand, pro�le its experts and engage followers through bite-sized content uploaded on social media platforms. SPRG took the lead by crafting social media posts covering key topics shared by thought leaders, such as the 15th President of the Philippines, Benigno Aquino. The campaign’s o�cial hashtag (#asiatomorrow) was trended on Twitter for the entirety of the conference. In addition, its Facebook account garnered over 380,000 social engagements, driven by live video streams and expert talks conducted during the campaign period.

DBS bank | SingaporeClient HighlightsClient Highlights

SPRG Begins New Chapter – Consolidates Public Affairs and Government Relations Services

SPRG has consolidated its public a�airs and government relations services by welcoming AsiaNet Communications Limited (“Asianet”) to the Group. Although Asianet will now be wholly owned by SPRG, founder Heidi Cheng will continue to play a central role by managing the company’s professional team.

The Young Entrepreneur Development Council, organiser of the School-Company-Parent programme, awarded SPRG together with NTHYK Tai Po District Secondary School – its partner school – with the Best-Performance of School-Company-Partnership trophy.

A Winning CombinationFarewell and Best Wishes

As the largest public relations consultancy in Hong Kong, SPRG feels compelled to nurture the next generation of PR professionals. This summer, SPRG duly hired 42 interns, comprising students from post-secondary institutions and universities.

Achieving Knowledge LeadershipAt the Holmes Report 2016 Asia-Paci�c In2 innovation Summit, Richard spoke on “How PR Professionals Can Serve the Community”. He believes PR practitioners are in ideal positions to bring together di�erent partners and by leveraging the partners’ unique strengths help address the needs of local communities.

Richard spoke with over 100 Hong Kong Baptist University Integrated Communication Management students at their �rst “Boss Talk” seminar of the year, sharing about career development in the PR industry.

Shufen Tan, General Manager of SPRG Shanghai, was among the respected speakers who participated in the “Are Clicks Crushing Bricks? Understanding Online to O�ine Retail Strategies” seminar in Melbourne.

The third annual PUMA Night Run in Malaysia, which is also the biggest PUMA Night Run in South East Asia, attracted a record 10,000 runners, including participants hailing from Singapore. SPRG arranged a pre-run training session for the media, managed social media communications with participants and succesfully lobbied for over 80 members of the media to participate in the run.

PUMA | Malaysia

Organised by The Gastroenterological Society of Taiwan, the Stomach Protection campaign aims to raise public awareness of gastric cancer, including the importance of undergoing regular health checks. Furthermore, the organiser emphasised the need to maintain a positive attitude if one is diagnosed or su�ers from the disease.

Lilly | Taiwan

China Animation (HKEX: 1566) and its three strategic partners announced the company’s entry into the VR entertainment market in Hong Kong and Macau via the opening of around 100 game locations in the two cities in the coming year. Friends from the media were invited to attend the signing ceremony, and also to experience China Animation’s eight new VR games during an exclusive preview provided at the company’s booth at the Animation-Comic-Game Hong Kong 2016 fair.

China Animation | Hong Kong

58.com has become the third shareholder of LSS Leasing (Shanghai), following in the footsteps of Brilliance Auto and Sun Hung Kai & Co. Limited. A signing ceremony to o�cially ratify the shareholding was held in Shanghai.

LSS Leasing | Mainland China St. Paul’s College (SPC) organised the SPC 165th Anniversary 10 km Sponsored Run to kick o� a series of activities to celebrate its anniversary. Famous artists Lawrence Cheng Tan Shui and Alex To Tak Wai, both SPC alumni, attended the event as guests and presented prizes to the winners.

St. Paul’s College | Hong Kong

AAC Technologies (HKEX:2018) has been included as a constituent stock of the Hang Seng Index e�ective 5 September 2016. Its inclusion places AAC Technologies among the “blue chip” companies listed on HKEX, which aligns with the signi�cant market recognition that it enjoys as one of the leaders in the technology sector.

AAC Technologies | Hong Kong

Jacobson Pharma, a leading vertically integrated manufacturer of generic drugs and proprietary Chinese medicines and the largest generic drug company in Hong Kong, commenced trading on the Main Board of HKEX on 21 September 2016, under the stock code 2633. During the listing ceremony, a specially made giant-size canister of Po Chai Pills was presented to a member of the Listing Committee.

Jacobson Pharma | Hong Kong

Micro Angel Coalition complex in Zibo was jointly established by the Zibo Municipal People's Govern-ment and China Science & Merchants Investment Management Group. The opening ceremony, titled “Innovative Economy of the Peninsula”, was conducted and welcomed all major media. Hundreds of media members from across the nation have subsequently been providing regular coverage of the complex.

Zibo Municipal People's Government | Mainland China

Edenred recently joined Carrefour Taiwan in launching Carrefour Ticket Xpress, which is the �rst digital voucher service of Carrefour group worldwide. Edenred also took the opportunity to promote the use of e-vouchers over its paper counterpart as promotional tools, citing its ability to reduce paper consumption.

Edenred | Taiwan

CSR Corner

Strategic CSR Network 縱橫社會責任網絡 Clementine HO (852) 2114 4923 csr@sprg.com.hk

We look forward to your support, whether in the form of product donations, direct participation or both. Interested parties please send your personal information including name, email address and mobile number to csr@sprg.com.hk.

713bene�ciaries

TotalJuly – September 2016

138attendees

24Jul

20Aug

10Sep

13Sep

15Sep

3Sep

27Aug

Come and Make a Difference!

Hello Summer Fun Day

“Goodbye Summer, Hello School” Party – Tai PoVisiting the Elderly with CUHK Mooncake – Ma On Shan

Provide Warmth to Homeless People before Mid-Autumn Festival

Mid-Autumn Festival Household Visit 2016Celebrating Mid-Autumn Festival with the Elderly

Visiting the Elderly with CUHK Mooncake – Ma On Shan

Love is About Sharing: Mid-Autumn Festival Shek Kip Mei/Mong Kok Elderly Household Visit

“Goodbye Summer, Hello School” Party – Sham Shui Po

Event “Triumph Sky High” Junior Programme– 26 primary school students receive exposure to the aviation industry

Homeless Visit Training Programme– A four-month programme to assist street people

Insight Elderly Visit– Meet and greet those with visual impairments

Sham Shui Po Elderly Visit

Good Ol’ Days Elderly Gathering

Kwun Tong Household Visit

Jingle All the Way– Bring Christmas cheers to 20 families

Date13/10/2016 (Thursday)

21/10/2016 (Friday)4/11/2016 (Friday)18/11/2016 (Friday)2/12/2016 (Friday)12/12/2016 (Monday)10/1/2017 (Tuesday)

5/11/2016 (Saturday)

26/11/2016 (Saturday)

26/11/2016 (Saturday)

3/12/2016 (Saturday)

22/12/2016 (Thursday)

Time9:30 a.m. – 3:30 p.m.

7:30 p.m. – 10 p.m.

11 a.m. – 6 p.m.

1 p.m. – 4 p.m.

2:30 p.m. – 4 p.m.

9 a.m. – 12 p.m.

6 p.m. – 9:30 p.m.

LocationHong KongInternationalAirport

Sham Shui Po andYau Tsim MongDistrict

Kowloon and the New Territoriesin GeneralSham Shui PoDistrict

Wong Tai SinDistrict

Kwun TongDistrict

Kwun TongDistrict

PartnerHong Kong Airlines Limited

The Salvation Army Health & Care Express – Mobile ServiceStation for Street Sleepers

Hong Kong Federation of The Blind

NAAC Shamshuipo DistrictElderly Community Centre

HKLSS Rhythm Garden LutheranCentre for the Elderly

Kwun Tong MethodistSocial Service

Kwun Tong Methodist Social ServiceAgape Community Care Centre