eunuch mc guire
TRANSCRIPT
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Concept store for eunuchs
SEJALR o o p m e g e h e r a y i
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Eunuchs
• Called TRANSVISTITES.Hermaphrodites in human race.
• Maybe by birth or transgendered.• Vast difference between a eunuch and a
transgender.• Eunuchs: Subalterns of the society• Treatment met by them/Harassment• Hardships and Evolvement
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Past v/s Present
Significance in Indian mythology.Status during Imperial India.
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Articulation of conceptThe concept is to launch a clothing and beauty brand for eunuchs and employing eunuchs there as a part of social entrepreneurship and opening a concept store for eunuchs where we have:
Under one roof
Food joint
Beauty salon
Shopping
arcade
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MissionPromote eunuch
education
To create an
unbiased society
To
provide
employ
ment to
eunuchs
To eradicate eunuch
exploitation
To take SEJAL on a global platform
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Vision
Opening a concept store, salon and food joint under one roof which is run by eunuchs and primarily for eunuchs so as to elevate their status in the society and increase their social acceptance
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Success Quadrant
high financial and social impact
low potential, consider later
top priority, continue screening
low financial and social impact
long term, consider second
not strategic, do not consider
low, idea: relatively difficult
high, idea: relatively easy
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SWOT Analysis
STRENGTHS• Introduction of entirely a new
concept• Will enjoy the advantages of
being a monopolistic store • Luxury for eunuchs• Employment opportunities for
eunuchs• Social cause• Ufliftment of eunuchs
WEAKNESSES• Eunuchs might take time to
understand a new concept• The overall cost of investment
is high and return would be slow
OPPORTUNITIES• Near eunuch’s vicinity • New market development
THREATS• Acceptance of the mass• Government policies and slow
procedures
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Marketing Mix
ProductPricePromotionPlace
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Product
Merchandise Mix
shopping arcade
lehenga
saree
suits
salon
threading
bleach
facial
waxing
hair cut
hair treatment
hair colour
hand and leg care
eating joint
north inidan
south indian
chinese
snacks
chat
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Price
Our price range is wide:
Clothing Rs. 1000 to 20000
Food Rs. 50 to 250
Salon Services Rs. 20 to 4000
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Place
• Near Living Style Mall, Jasola.(As maximum registered eunuchs stay in Okhla (dainik jagran, 2013))
• Rented property.
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Store Layout
• 3 floors:
ApparelSalon
Eating joint
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Promotion
WebsiteSocial media
marketingRoad show
PamphletMonthly report
Monthly e-newsletter
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Social Entrepreneurshipstrategies
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Total Investment Required
Store 18.6 lacs
Eating joint 16.675 lacs
Salon 15 lacs
Total 50 lacs approx.
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Detailed investment for storeItems Units Price TotalFans 16 1800 28800Music system 1 20000 20000Wiring 1 40000 40000Chairs 16 2200 35200Table 8 8000 64000Counter table 1 60000 60000Camera + screen 8 50000Computer + barcode machine
1 50000 50000
Hangers 700 30 21000Body covers 500 60 30000Mannequins 15 5000 75000Alteration machines 2 3000 6000Luxury light 70 1650 115500Backup lights 70 400 28000Interior and others 1236500Total 18,60,000
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Detailed investment for eating joint
Items Units Price Total
interior 500000
table and chairs 15 25000 375000cutlery + crockery 150 150 22500
kitchen crockery 100000
AC 8 80000 640000
raw material 30000
Total 16,67,500
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Detailed investment for salon
Items Units Price Total
parlour products 200000
interiors 750000
hair cut chair 6 40000 240000
hair wash chair 2 40000 80000maincure + perdicure chairs 3 70000 210000
massage beds 4 5000 20000
Total 15,00,000
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Marketing BudgetMarketing Budget
Website design n development 50000
Social media marketing 50000
Road show 100000
Pamphlet 100000
Monthly report 8000
Monthly e-newsletter 2000
Total 3,10,000