euclid presentation
TRANSCRIPT
“Building bridges between the Bangladesh people and the Rest of the
World with Royal Jordanian Airlines”
Euclid at a Glance An offshoot of QC Logistics the most trusted name in
Logistics, Shipping, Freight Forwarding and Supply Chain in Bangladesh
Fully stuffed offices at major cities in Bangladesh Personnel are equipped with proper experience and training
to provide time bound service in Boarding, Passenger Handling, ticketing, Cargo Handling, Ground Handling, Catering and to provide efficient turn around period for airlines
Full Fledged Ground Handling team Previous experience of Handling GSA of Alitalia for 25 years Presently GSA of Golden Myanmar Airlines Sufficient Financial strength of Euclid and its Parent Concern
Factor Influencing our Business
Inside Factors Non Resident Bangladeshi Workers Non Resident Bangladeshis Travelers & Tourists Business Travelers Airport Slot Pilgrims GDP of the country Per Capita Income Foreign Direct Investment Political Stability
Factor Influencing our Business
Outside Actors: Airport Customer Government Competition Facilities for Travelers Tourism and Destination Marketing Intelink between destination inside the
country
Business Mission• “At Euclid , our employees share an uncommon
blend of integrity, professionalism, caring, resourcefulness, and spirit. Every day we strive to bring these values to life through behaviors and deeds that go above and beyond the ordinary . “
• “To the people of Royal Jordan Airlines, the Bangladesh is a place to do business -- it's our home. Because of this, we have an innate interest in the welfare of the region and its people, and in doing all we can to make it an even better place.”
• Competitors:• Many airline competitors such as:
• Emirates• Fly Dubai• Air Arabia• Turkish Air• Etyhaad Air• Qatar Airways, and etc
• Customer Profile• Market is made up of business users, families,
workers, students and independent travelers in total 10 million people travel every year with a growth of 17.5%
• Many customers are “low fare searchers” or Economy Passengers looking for budget travel
Strategy Effective Marketing
Plan(ATL,BTL, Social
Media, Electronic & Print Media, events &
Social Cause)
Brand Awareness
Attracting consumers
Maximum Reach
Promotion Credibility with
consumer
Sales
Our Plan for RJWith RJ we are planning to:
•Our concept is attract passengers by flying convenient schedules, get passengers to their destination on time, make sure they have a good experience, and charge fares competitive with travel by automobile.
•Target market : Business Travelers, Workers, Pilgrims, Immigrants and Price-sensitive leisure travelers
Very good quality but still affordable To attract the players of lucrative cargo market and take
booking of cargoes destined for Middle East , Europe and America at present the amount of air cargo handled by Airports in Bangladesh are 0.5 Million Tons with a growth rate of 20%
BUSINESS PLANKey reasons for working with us :•Hire great people and treat them like family•Care for the customers warmly•Keep fares and operating cost lower than competitor•Prepared for bad times with strong financial strategy
5 Objective Strategy for RJ :•Be the best place to work•Working with the safest and more efficient airline•Offer customers a convenient flight schedule•Give the best over all travel experience•Do all of the things in an effective way to maintain the low cost
Business Strategy
Strategy: Making contracts with travel agencies in order to
make customers choose RJ over other airlines for same destination
Cooperating with most preferred vacation destinations and resorts, hotels, spots in general also diversifying into airport shuttles. Making the vacations as convenient as possible for our customers.
Making our airline recognizable. Doing business based on loyalty towards customers. Being the most desired airline for this segment.
Planned Destinations: Amman Jeddah Mascot Kuwait Dubai Sarjah Doha Bagdad Tehran Tripoli Lebanon London New York Toronto Presently we are operating with top 50 travel agents across the
country and in next two years we will extend our reach to 100 plus Within next 2 year we plan to establish our own travel agencies so
our tickets prices will become cheaper . We have a contract with one chain hotel, after five years we plan to
make contracts with 2 more chain hotels.
SWOT Analysis
• Strengths• Committed employees• Reliable service• Environmentally friendly and energy efficient• Positive company image• Financial resources• Strong market research• Our previous experience of 25 years as GSA of Alitalia
• Weaknesses• High Ground Handling Cost• Congested Air Traffic • High “spoilage” rate • Hard to make quick schedule changes
SWOT Analysis • Opportunities
• Continual expansion opportunities for both leisure and business destinations Yearly 10 million Passengers fly and market growth at 17.5% along with 0.5 Million Cargo growing at 20%
• Hajj Pilgrim Flight and Foreign Workers nearly half million Bangladeshi perform hajj every year and more or less we have 1.5 million migrant workers f our country living abroad specially 12 Million in Middle East
• Threats• A global economic downturn negatively affects leisure, optional
travel, as well as business travel.• Price of fuel• Terrorist attacks and plagues can negatively affect air travel• Government can impose new costly rules
Why Euclid as GSA: Optimize your network based on the unique characteristics of your competitive
Business environment, Maximize your airline’s revenue through pricing and yield management
strategies, Recognize and adjust quickly to changes in the marketplace to optimize
performance, achieve both your passenger and cargo profit potential Our Marketing & Planning is an end-to-end strategic commercial planning
solution that is focused on helping you improve profitability and develop your brand in Bangladesh. It is available for both your passenger and cargo offerings.
Euclid helps you discover the right mix of schedule, price and service to develop your unique brand, improve your profits and establish the foundation for exceptional airline performance all while improving productivity and reducing waste.
Euclid’s solutions helps you to better market your service, sell your product, serve your customers and operate efficiently. It is the broadest and deepest suite of solutions in the airline industry.
We can provide large amount of air cargo as we have more than four decades knowledge of freight forwarding and shipping and presently we are one of the most trusted name in the business
Please Contact Khaled HasanBusiness Development Manager QC Logistics Ltd,1222, Sk Mujib Road,Agrabad C/A, Chittagong,Bangladesh Tel : +88 031 2510220Fax: +88 031 2527591HP : +88 017 13121116website : www.qclogistics.com, www.qc-group.com, www.qcline.com
www.dacca-dyeing.com