eu rural cooperation fair 23 rd and 24 th september edinburgh
TRANSCRIPT
EU Rural Cooperation Fair23rd and 24th September
Edinburgh
Climbers Paradise
A carob in Greece
the fruit
qīrāt (قيراط) = arabian
0,2 gram = 1 karat
to use trends ……
touristic facts …
• soccer, education and tourism => only experts!• shortterm trends ≠ longterm marketing!• my competitor is the neighborhood region!• hobby of the manager defines touristic marketing!• we‘ve always beautiful weather in Tyrol!• We absolutely depend on tourism!• if you‘ve seen one region
–> you‘ve seen one region!
The Project: Climbers Paradise
What‘s climbing?
equipment
• climbing rope• harness • climbing shoes• helmet• quickdraws (10-15)
• belay device• clothing
indoor
climbing garden (crag)
• one rope length = one pitch
alpine climbing
• X rope length
rope ways
flying fox, tyrolienne
high rope courses
ice climbing
bouldering
trends
the project
the beginning
• summer 2006
• a climbing areafor children!
Mike Gabl
2008
today
• 22 members
• 33m spendings per night
• 7m guests
our target
create a climbing destination
&quality
tradition, competence, …
nature, tourism & warm winter 06/07
commitment & quality standards
• central buying
• local production
• controlling
• checklists
• drill courses
• steal – standards
partner
• LAG Imst – Project Management • 7 LAGs • Tyrolienne Government & official Departments • Mountain Rescue Service & Alpine Clubs• Prosecution Innsbruck & Judges Association• Tirol Marketing• Chamber of Agriculture• 22 Tourist Associations • Numerous Communities• Hunting Association & Forest Service• Alpine Guide Association & Guides • Several Companies• …..
TechniqueMike Gabl
OrganizationLAG - Regio Imst Internet-Platform
www.climbers-paradise.com
Regional Responsibles
Tourist Associations
Alpine GuidesCompanies
Politics, PRReporting
LAGOfficial Departments Associations
Funding LEADERCo Financing
Organigram of Climbers Paradise
Qua
lification &
Controlling
Network
CompaniesQuality QualificationTechnique
MarketingFinancing
Tirol Marketing
Climbing Community
Fields of climbers paradise
platform
www.climbers-paradise.com
infrastructure
qualitystandards
marketing
internet platform
• information
• community, diary
• service
• communication
• Magazine & newsletter
• marketing
2010- 1.500.000 page views- 24.000 visitors/month
marketing, …
infrastructure
law & commitment organization
material
enviroment, geologyhunting, forest service
qualification
infrastructure
Funding (LEADER and national)touristic organization
print quality standards
• reconstruction & enlargement
project Nassereith 2007-2010
• signs & tracks
• labels
• equipment
…… and the rest
„Tyrol Touristica 2009“