eu market access requirements
DESCRIPTION
EU market access requirements. By Ivar Foss Ivar Foss Quality Management AS, Norway. EU market access requirements. European law Rules and regulations European standards for traded products International standards Buyers’ purchase requirements Other non-tariff measures …. - PowerPoint PPT PresentationTRANSCRIPT
EU market access requirements
By Ivar FossIvar Foss Quality Management AS, Norway
EU market access requirements
• European law• Rules and regulations• European standards for traded products• International standards• Buyers’ purchase requirements • Other non-tariff measures• …..
Two categories of requriements
1. EU buyers require compliance with EU and national laws and egulations
–CBI terminology: Legislation
2. EU buyers possibly request additional requirements, beyond what is required by EU law
–CBI terminology: Non-legislation–UN ECE terminology: Private Standards
Black Box
Purchase requirements:
-Quality-Product safety-Social-EnvironmentalConsumers
NGOs
Governments
Media
Company policy
Legislative compliance:- Consumer health and safety - Environment
Public pressure:- Replace dangerous chemicals- Brands: responsibility for the supply chain
Report bad circumstances:- Social- Environmental
Expect:- Safe products- Good circumstances
Company values
EU buyer
Supply chain management
ExporterSupplier
EU consumer
Consumers
Governments
NGOsMedia
Requirements
Expectatio
ns
Supplier
Requirements
CBI classification of market access requirements
Exporters need to take into account for successful export to the EU:
Consumerhealth & safety
Social responsibility
Product quality
The environment
Products, processes and conformity assessment
Market access requirements
Quality issues
Textile labelling
Footwear labelling Quality
standards fruit
Certification
Consumer health and safety
• product labels• requirements on dangerous substances beyond
legislation• management systems
Environmental issues
• use of raw materials and natural resources• use of chemicals• waste management• management system, eco label, organic label
Social issues
• labour conditions & ILO Conventions• management systems• product labels• codes of conduct
Labels
• Communication tool: Business to business or consumer oriented
• Mainly niche markets
• Compliance is monitored by a competent body
• A fee is paid to carry the label
Example: H&M
Example: EICC
Growing number of requirements
• EU legislation
• Private sector involvement• Business ethics• Social responsibility• Corporate image• Stakeholders demand• Media coverage• Consumer awareness
More stringent requirements – why?
• Life-cycle approach (design - waste disposal)
• Traceability through the entire product chain
• Zero-tolerance for risks and recalls
• Accumulating scientific evidence
• Better testing equipment
• More procedures (compliance, testing, certification)
• Certification only by accredited bodies• Private sector fills ‘gaps’ of legislation
• Process requirements included
Increased attention to product safety
• Nutricia baby food• Growth hormones meat• BSE• Foot and Mouth disease• Birds flue• Dioxin in chicken, animal feed• Salmonella in chicken• Shigella bacteria in shrimps• Glycol in Austrian wine• Contaminated Nile
perch
Damage to your image
Market access denied: No market
EU non-legislation in CBI database
Database:• Relevant buyer requirements• Labels• Codes of Conduct• Management systems• Market impact• Links to other websites for more information
EU companies are often prepared to work together with suppliers to reach the desired level
CBI database for market information
Through the main menu of the CBI homepage www.cbi.eu :
or directly through:
www.cbi.eu/marketinfo
Scope of the database
• Market access requirements• Market surveys• Marketing guidelines and manuals
• 37 sectors• EU and 27 Member States + Norway
• Focus on analysis• Many relevant links to other websites• Helpdesk for questions
Search in the database
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