ettingd own - americans for the arts · digital trends to boost your integrated marketing campaigns...

NATIONAL ARTS MARKETING PROJECT CONFERENCECHARLOTTE, NC H NOVEMBER 09–12, 2012 A PROGRAM OF AMERICANS FOR THE ARTS

GETT

ING

DOwN buSI

NESS

2012 NatioNal arts MarketiNg Project coNfereNce

TAbL

E OFCONTENTS

SCHEDuLE-AT-A-GLANCE 2

SESSIONS by DAy 3

wELCOME TO CHARLOTTE 5

FREquENTLy ASKED quESTIONS 8–9

wELCOME TO CENTERSTAGE 10–11n CenterStage Hours

n Americans for the Arts Resource and Membership Center

n Americans for the Arts Store & Book Signings

n Networking Breaks

n Exhibitors

n Raffles

n Cyber Café

n Charlotte Hospitality Concierge

n Dine-Arounds and One-to-One Coaching Sign-Ups

NETwORKING OPPORTuNITIES 12–13n Dine-Arounds

n Networking Breaks

n Newcomers Meet & Greet

n Networking Lunch with cdza

n Opening Reception

n One-to-One Coaching

n Roundtable Discussions

n Social Networking

FEATuRED SPEAKERS 14–15n Opening Keynote with Eric Ryan

n Networking Lunch with cdza

n Lunch Keynote with Nina Simon

n Closing Keynote with Rohit Bhargava

PRECONFERENCES 18–19n Marketing Masters Think Tank:

Rewriting the Rules and Roles

n Clinic: Monetizing Engagement

SCHEDuLE 21–29n Day One: Saturday, November 10

n Day Two: Sunday, November 11

n Day Three: Monday, November 12

AbOuT AMERICANS FOR THE ARTS 31

ExHIbITORS 32

SPONSORS & LOCAL HOST 33

GETTING AROuND 34–35n Westin Charlotte

n Charlotte Walking Map

2012 NATIONAL ARTS MARKETING PROJECT CONFERENCE ® A PROGRAM OF AMERICANS FOR THE ARTS

2012 NatioNal arts MarketiNg Project coNfereNce

Dangerous Liaisons

by North carolina

Dance theatre.

Photo by Peter Zay.

8:00 a.M.

9:00 a.M.

10:00 a.M.

11:00 a.M.

12:00 P.M.

1:00 P.M.

2:00 P.M.

3:00 P.M.

4:00 P.M.

5:00 P.M.

6:00 P.M.

7:00 P.M.

8:00 P.M.

9:00 P.M.

thursDay friDay saturDay suNDay MoNDay

2012 NatioNal arts MarketiNg Project coNfereNce2

Regi

stra

tion

& C

ente

rSta

ge O

pen

8:0

0 a

.M.–

6:0

0 P

.M.

Continental Breakfast8:00 a.M.–9:00 a.M.

CenteRStage

Preconference Clinic:

Monetizing engagement9:00 a.M.–1:00 P.M.

gRanD BaLLROOM B

Preconference Marketing Masters

think tank: Rewriting the

Rules and Roles

9:00 a.M.–1:00 P.M.

gRanD BaLLROOM a

networking Lunch1:00 P.M.–2:00 P.M.

PROviDenCe i/ii

Clinic Continues2:00 P.M.–3:15 P.M.

think tank Continues2:00 P.M.– 3:15 P.M.

Break 3:15 P.M.–3:30 P.M.

Clinic Continues3:30 P.M.– 5:30 P.M.

think tank Continues3:30 P.M.– 5:30 P.M.

Dine-arounds6:10 P.M.

ReSeRvatiOn tiMeS anD LOCatiOnS vaRy

Regi

stra

tion

& C

ente

rSta

ge O

pen

8:0

0 a

.M.–

6:0

0 P

.M.

Continental Breakfast

8:00 a.M.– 9:00 a.M.

CenteRStage

newcomers Meet & greet

8:15 a.M.–9:00 a.M.PROviDenCe iii

Opening Keynote: eric Ryan9:00 a.M.–10:30 a.M.

gRanD BaLLROOM C/D

eric Ryan Book Signing10:30 a.M.–10:45 a.M.

CenteRStage

Concurrent Sessions10:45 a.M.–12:00 P.M.

gRanD BaLLROOM agRanD BaLLROOM B

PROviDenCe i/ii

networking Lunch with cdza12:15 P.M.–2:00 P.M.gRanD BaLLROOM C/D

Concurrent Sessions2:15 P.M.–3:30 P.M.


PROviDenCe i/ii

networking Break3:30 P.M.–4:00 P.M.

CenteRStage



PROviDenCe i/ii

Opening Reception6:15 P.M.–8:30 P.M.

Levine CenteR FOR tHe aRtS 500 SOutH tRyOn StReet

Regi

stra

tion

& C

ente

rSta

ge O

pen

8:0

0 a

.M.–

11

:00

a.M

.

Continental Breakfast8:00 a.M.–8:45 a.M.

CenteRStage

Concurrent Sessions8:45 a.M.–10:00 a.M.


tRyOn ROOM

Rohit Bhargava Signing10:00 a.M.–10:30 a.M.

CenteRStage

Closing Keynote: Rohit Bhargava

10:45 a.M.–12:00 P.M. gRanD BaLLROOM C/D

Regi

stra

tion

& C

ente

rSta

ge O

pen

8:0

0 a

.M.–

5:3

0 P

.M.


7:30 a.M.–9:00 a.M.

CenteRStage

the votes are in: Special Post-election

Session8:00 a.M.–8:45 a.M.gRanD BaLLROOM C/D



PROviDenCe i/ii



PROviDenCe i/ii

Lunch Keynote: nina Simon12:00 P.M.–1:30 P.M.gRanD BaLLROOM C/D

nina Simon Book Signing 1:30 P.M.–1:45 P.M.CenteRStage



PROviDenCe i/ii

networking Break

3:15 P.M.– 4:00 P.M.

CenteRStage

One-to-One Coaching

3:30 P.M.– 5:00 P.M.

HaRRiS, tRyOn, tRaDe,

inDePenDenCe

Roundtable Discussions3:30 P.M.– 5:00 P.M.

gRanD BaLLROOM

C/D

Lightning Rounds of Research 5:15 P.M.–6:30 P.M. gRanD BaLLROOM C/D

Dine-arounds7:00 P.M.

ReSeRvatiOn tiMeS anD LOCatiOnS vaRy

SCan tHiS CODe to download the guidebook app.

then search for the naMP Conference.

Regi

stra

tion

& C

ente

rSta

ge O

pen

4:0

0 P

.M.–

6:0

0 P

.M.

SCHeDu

Le-at-a-gLanCe | SeSSiOn

S By Day

tHuRSDay, nOveMBeR 08

4:00 p.m.–6:00 p.m.

Registration & CenterStage OpenCenteRStage

FRiDay, nOveMBeR 09

8:00 a.m.–6:00 p.m.


8:00 a.m.–9:00 a.m.

Continental BreakfastCenteRStage

9:00 a.m.–5:30 p.m.

Preconference Marketing Masters Think Tank: Rewriting the Rules and RolesgRanD BaLLROOM a

Preconference Clinic: Monetizing EngagementgRanD BaLLROOM B

See page 18 for Preconference Schedules

6:10 p.m.

Dine-AroundsvaRiOuS LOCatiOnS

SatuRDay, nOveMBeR 10

8:00 a.m.–6:00 p.m.


8:00 a.m.–9:00 a.m.


8:15 a.m.–9:00 a.m.

Newcomers Meet & GreetPROviDenCe iii

9:00 a.m.–10:30 a.m.

Opening Keynote: Eric RyangRanD BaLLROOM C/D

10:30 a.m.–10:45 a.m.

Eric Ryan Book SigningCenteRStage

10:45 a.m.–12:00 p.m.CONCURRENT SESSIONS:

Stereotypes, Exoticism, and Cultural CompetencyPROviDenCe i / ii

Innovations That Pay: How Arts Organizations Are Adapting and Finding New Income StreamsgRanD BaLLROOM B

Insider’s Technology Guide to Measuring and Improving Your ROIgRanD BaLLROOM a

12:15 p.m.–2:00 p.m.

Networking Lunch with cdzagRanD BaLLROOM C/D

2:15 p.m.–3:30 p.m.CONCURRENT SESSIONS:

We ARE the New Audience: Empowering Next-Generation Marketers to Reach Next-Generation PatronsPROviDenCe i / ii

Impactful Giving: Arts & Culture Funders Respond to Shifting DemographicsgRanD BaLLROOM B

The Curated Arts ExperiencegRanD BaLLROOM a

3:30 p.m.–4:00 p.m.

Networking BreakCenteRStage


Break Down the Barriers: Activate Organi-zational Change to Gain New AudiencesPROviDenCe i / ii

To Discount or Not To Discount: Under-standing Consumers’ Responses to DealsgRanD BaLLROOM B

Testing One, Two, Three: Using Crowdfunding to Support New Projects and Mobilize Your CommunitygRanD BaLLROOM a

6:15 p.m.–8:30 p.m.

Opening ReceptionLevine CenteR FOR tHe aRtS: 500 South Tryon Street

SunDay, nOveMBeR 11

8:00 a.m.–5:30 p.m.


7:30 a.m.–9:00 a.m.


8:00 a.m.–8:45 a.m.

The Votes Are In: Special Post-Election DiscussiongRanD BaLLROOM C/D

9:00 a.m.–10:15 a.m.CONCURRENT SESSIONS:

Consumer Psychology: New Experiments That Use Science to Grow Your AudiencePROviDenCe i / ii

The Win-Win: Arts Organizations and Businesses Partner to Achieve MoregRanD BaLLROOM B

Facebook Friend or Foe: PR Preparedness When Social Media Runs AfoulgRanD BaLLROOM a


Making Sense of Audience EngagementPROviDenCe i / ii

Stop Marketing to the Masses & Start Cultivating the LoyalistsgRanD BaLLROOM B

Digital Trends to Boost Your Integrated Marketing CampaignsgRanD BaLLROOM a

12:00 p.m.–1:30 p.m.

Lunch Keynote: Nina SimongRanD BaLLROOM C/D

1:30 p.m.–1:45 p.m.

Nina Simon Book Signing CenteRStage


Stickiness: Creating Good Memories to Increase Repeat SalesPROviDenCe i / ii

Joining Forces: Take Marketing and Fundraising Efforts to the BankgRanD BaLLROOM B

New Technology and Diversity: Latinos and the Use of Social Media in Cultural ParticipationgRanD BaLLROOM a

3:15 p.m.–4:00 p.m.

Networking BreakCenteRStage

3:30 p.m.–5:00 p.m.

One-to-One CoachingHaRRiS, tRyOn, tRaDe, inDePenDenCe

3:30 p.m.–5:00 p.m.

Roundtable Discussions gRanD BaLLROOM C/D

5:15 p.m.–6:30 p.m.

Lightning Rounds of ResearchgRanD BaLLROOM C/D

7:00 p.m.

Dine-AroundsvaRiOuS LOCatiOnS

MOnDay, nOveMBeR 12

8:00 a.m.–11:00 a.m.


8:00 a.m.–8:45 a.m.



Your Brand Age Is Showing: Evaluating the Effectiveness of Your Public IdentitytRyOn

The Tricky World of Setting Prices, Maxi-mizing Revenue, and Feeling Good about ItgRanD BaLLROOM B

Meet Your Customers Where They Live: How to Harness the Sales Power of FacebookgRanD BaLLROOM a

10:00 a.m.–10:30 a.m.

Rohit Bhargava Book Signing CenteRStage

10:45 a.m.–12:00 p.m.

Closing Keynote: Rohit BhargavagRanD BaLLROOM C/D

AuDIENCE ACTIONS EyE ON INCOME TECHNOLOGy TREASuRES

3scheDule-at-a-glaNce | sessioNs by Day

“PatronManager CRM finally enables us to consolidate our ticketing, marketing, and development into one place - a critical need for our organization. It was brilliant of

PatronManager to team up with Salesforce to create a dynamic system which will no doubt propel our 15-year old organization into the future.”

Reporting

Ticketing & Subscriptions

Your Patrons

E-mail Marketing Fundraising Collaboration

Ticketing. Marketing. Development.All in one place.

www.patrontechnology.com(212) 271 - 4328

To learn more, visit our booth!

“PatronManager CRM finally enables us to consolidate our ticketing, marketing, and development into one place - a critical need for our organization. It was brilliant of

PatronManager to team up with Salesforce to create a dynamic system which will no doubt propel our 15-year old organization into the future.”

Reporting

Ticketing & Subscriptions

Your Patrons

E-mail Marketing Fundraising Collaboration

Ticketing. Marketing. Development.All in one place.

www.patrontechnology.com(212) 271 - 4328

To learn more, visit our booth!

Greetings!

On behalf of the citizens of Charlotte, I would like to welcome the attendees of the 2012 National Arts Marketing Project Confer-ence to Charlotte. We are happy that you have chosen Charlotte for this event, and we trust that you will feel comfortable and at home in the Queen City.

It gives me great pleasure to share our fast-growing, dynamic, and innovative city with such a diverse and impressive group. Charlotte continues to be recognized and selected as a meet-ing destination by an increasing number of organizations. It is a community of pleasant, tree-lined neighborhoods; parks and museums; restaurants; and sports facilities. We are especially proud to be the home of the NASCAR Hall of Fame and the Levine Center for the Arts, which includes The Bechtler Museum of Modern Art and the Harvey B. Gantt Center for African-American Arts + Culture. In addition, the activities available in our vibrant Center City mix dining, entertainment, and cultural amenities that are distinctly Charlotte.

Again, we are pleased to have you join us in Charlotte and we welcome the opportunity to share our southern hospitality with you.

Sincerely,

Dear Colleagues,

Welcome to the 2012 National Arts Marketing Project Conference! In Charlotte, we are surrounded by a vital and robust creative

community. Here we see the embodiment of a networked economy, a place where the creative industries and business sector work hand in hand to enrich the lives of their patrons and customers. At the Opening Reception, you will see the magnificent new Levine Center for the Arts, a campus that harmoniously brings together four outstanding institutions that showcase modern art, craft & design, cultural heritage, and the performing arts. Charlotte knows how to make great things happen, and it obviously is a leader in Getting Down to Business.

This year’s conference is overflowing with intensive workshops, informative keynotes, peer discussions, and networking oppor-tunities—all designed to energize you and help you achieve your organization’s goal for growing audiences and vision for long-term sustainability. You will discover new business and engagement practices and how they are changing the world of marketing, com-munications, and customer-centric experiences. You will return home with practical tools to make your work more efficient, more strategic, and more cost-effective. You will have a better under-standing of how our hyper-connected society changes how people live, work, and interact with the arts and art makers.

We are glad you are here!

wELCOME TO CHARLOTTE!

WeLCOM

e tO CHaRLOtte

WelcoMe to charlotte 5

robert l. lynch, President & ceo americans for the arts

anthony r. foxx, Mayor charlotte, Nc

CHAR

LOTT

E

wELCOMEMint Museum

uptown at dusk.

Photo by jeff clare.

MEET HAZEL,

THE COLTRANE OF CHEMISTRYWhen businesses partner with the arts, everyone profi ts. Because the arts inspire new ideas, fresh thinking and creative collaboration. Just think, it’s exactly what you’re looking for from the people who work with you every day.

Join the PARTNERSHIP MOVEMENT today. And see how partnering with the Arts is good business.

partnershipmovement.org

PORtLanD, OR

natiOnaL aRtS MaRKeting PROjeCt COnFeRenCe

nOveMBeR 08–11, 2013

Conference2013

Powered by Community

Photos courtesy of travel Portland and the regional arts & culture council.


MOS

TFAq

top: ZipStir by hong seon

jang and jonathan brilliant.

Photo courtesy of the Mccoll

center for Visual art.

left: Persistence of Vision

(2007) by ralph helmick

and stuart schecter in the

charlotte Mecklenburg

county courthouse. Photo

by clements/howcroft.

WE’RE ALWAyS HAppy TO

ANSWER yOUR qUESTIONS

AT THE REgISTRATION DESk

IN CENTERSTAgE, BUT

HERE ARE SOME ANSWERS

AT yOUR fINgERTIpS!

BLOg COMMENTS: BLOg.ARTSUSA.ORg

WHERE are conference sessions?

All conference sessions will take place on either the Lobby or Ballroom Level (second floor) of the Westin Charlotte.

THE wESTIN CHARLOTTE601 South College Street, Charlotte, NC 28202 T: 704.375.2600 F: 704.375.2623See page 34 for a hotel floor plan.

Please note: You are required to wear your name badge to all conference events and meal functions. Badges will be checked at all conference events. Admission will be denied to those without a badge. Replacement badges may be purchased at the Registration Desk for $50.

WHERE is CenterStage?

Located in the Westin Charlotte Grand Ballroom Promenade on the Ballroom Level (second floor), CenterStage is the hub of conference activity.

WHERE do I sign up for Dine-Arounds and One-to-One Coaching?

A first-come, first-served sign-up board will be prominently placed in CenterStage near the Charlotte Hospitality Concierge.Sign up early for One-to- One Coaching (sign-up closes at 3:15 p.m. on Sunday) and Dine-Arounds on Friday and Sunday nights before 4:00 p.m. each night. No sign-ups are required for the Roundtable Discussions.

WHERE do presenters check in?

After picking up registration materials in CenterStage, all presenters are required to check into the Presenter Prep Room at least two hours prior to their scheduled session. The Presenter Prep Room, located in the College Room, will be open and staffed with an AV technician during the following hours:

FRIDAy, NOvEMbER 09 3:00 p.m.–5:00 p.m.

SATuRDAy, NOvEMbER 108:00 a.m.–4:30 p.m.

SuNDAy, NOvEMbER 118:00 a.m.–4:30 p.m.

MONDAy, NOvEMbER 128:00 a.m.–9:00 a.m.

FRequen

tLy aSKeD queStiOn

S

9frequeNtly askeD questioNs

WHERE can I bring a guest? To the Opening Reception?

Guest tickets are available for the Opening Reception and keynote sessions. Tickets for guests must be purchased in advance from the Registration Desk in CenterStage. All guest tickets must be associated with a conference participant. Check in with registration staff for applicable pricing and availability.

Please note: Ticket sales will not be available at off-site event locations so please make these purchases in advance of the event during CenterStage operating hours.

WHERE can I get online?n Americans for the Arts is providing complimentary wireless

Internet access in all conference meeting spaces. n Complimentary wireless Internet access is available in the

hotel’s public spaces.n Americans for the Arts is also providing the Cyber Café in

CenterStage for use throughout the conference.n Internet access is available for a fee in the Westin’s 24-hour

Business Center on the second floor.n The Westin Charlotte is providing discounted Internet

access in all guest rooms at $6 per 24-hour period for conference attendees.

Disclaimer: Americans for the Arts provides complimentary PC access for our guests’ convenience. These are open to all participants and you should not conduct any transactions that require a secure Internet connection or PC security. Americans for the Arts cannot guarantee privacy on these PCs or while using our complimentary wireless connections.

WHERE can I find the live webcasts of keynotes?

Americans for the Arts will be live webcasting the general sessions, free and open to the public. Got a colleague who couldn’t make it to Charlotte? Share www.ARTSMARKETING.ORG/CONFERENCE/LIvE with them, and they too can experience the energy of the NAMP Conference. And don’t worry—the recordings will also be available on the site after the conference concludes!

WHERE can I print, fax, or mail something?

The Westin Business Center is located on the second floor of the Westin Charlotte. The business center can be accessed 24 hours a day with a Westin guest room key card.

WHERE is the nearest drugstore and hospital?

CvS PHARMACy 210 E Trade Street, Charlotte, NC 28202 T: 704.971.1254 0.4 miles from the Westin

HOSPITAL: CAROLINA HEALTHCARE SySTEMS208 N Caldwell Street, Charlotte, NC 28202 T: 704.342.3135 0.6 miles from the Westin

WHAT is the guidebook app?

The Guidebook app will put the entire conference in your hand! Browse the schedule with ease by downloading the Guidebook app from the Apple App Store or Android Play Store (or scan the QR code on page 2). Once downloaded, open Guidebook, search and select National Arts Marketing Project Conference 2012. The NAMP Conference app will download automatically. You’re in!

WHAT is your recording policy?

Events, functions, and sessions hosted and/or produced by Americans for the Arts may not be recorded either in video or audio format, by any organization, entity, or person without the expressed written consent of Americans for the Arts. Consent to record Americans for the Arts events will be given to credentialed press as requested and will be coordinated by Americans for the Arts on site.

Many events and sessions at the NAMP Conference will be recorded by Americans for the Arts either through photographs, video recordings, or live or archived webcasts. Americans for the Arts may use this material for any purpose, on the web or in print.

WHO do I tell about my special needs or dietary restrictions?

Attendee comfort is important to Americans for the Arts. Conference participants (or guests) with accessibility needs are encouraged to make registration staff aware of any concerns, needs, or accessibility requirements you may have during the conference.

FRIDAy, NOvEMbER 09 PRECONFERENCE ATTENDEES

8:00 A.M.–9:00 A.M.continental breakfast in centerstage

1:00 P.M.–2:00 P.M.Networking lunch in Providence i/ii

3:15 P.M.–3:30 P.M.Networking break in centerstage

SATuRDAy, NOvEMbER 10 CONFERENCE ATTENDEES


12:15 P.M.–1:30 P.M.Networking lunch with cdza in grand ballroom c/D

1:30 P.M.–2:00 P.M.Dessert buffet in centerstage


WHEN will complimentary food and beverages be provided?

6:15 P.M. –8:30 P.M.opening reception at the levine center for the arts 500 south tryon street

SuNDAy, NOvEMbER 11 CONFERENCE ATTENDEES


12:00 P.M.–1:30 P.M.lunch keynote in grand ballroom c/D


MONDAy, NOvEMbER 12 CONFERENCE ATTENDEES



What’s On in CenterStage

Americans for the Arts Resource and Membership Center

Drop by the Americans for the Arts Resource and Membership Center where you can talk with our staff about the tools and resources you need to give your career and organization momentum. Join as a member to gain access to all our benefits, including posting in our Job Bank, free webinars, event and Store discounts, and more!

wEL

COM

E

CENTERSTAGECENTERSTAgE IS THE HUB Of ACTIVITy,

NETWORkINg, INfORMATION SHARINg, AND

COMMERCE fOR THE NAMp CONfERENCE.

IT IS LOCATED ON THE SECOND fLOOR Of

THE WESTIN CHARLOTTE IN THE gRAND

BALLROOM pROMENADE.

CenterStage Hours

THuRSDAy, NOvEMbER 08: 4:00 p.m.–6:00 p.m.

FRIDAy, NOvEMbER 09: 8:00 a.m.–6:00 p.m.

SATuRDAy, NOvEMbER 10: 8:00 a.m.–6:00 p.m.

SuNDAy, NOvEMbER 11: 8:00 a.m.–5:30 p.m.

MONDAy, NOvEMbER 12: 8:00 a.m.–11:00 a.m.

TWEET#NAMpC

Maestro christopher

Warren-green with the

charlotte symphony.

Photo courtesy of arts &

science council.

WeLCOM

e tO CenteRStage

11WelcoMe to ceNterstage

Americans for the Arts Store & Book Signings

Visit the Americans for the Arts Store to find a wide selection of resources on marketing, fundraising, and nonprofit management, along with posters, t-shirts, clearance books, and more! The follow-ing conference speakers will be signing their books:

n SATuRDAy, NOvEMbER 10: 10:30 a.m.–10:45 a.m.opening keynote speaker eric ryan will be signing The Method Method.

n SuNDAy, NOvEMbER 11: 1:30 p.m.–1:45 p.m.lunch keynote speaker Nina simon will be signing The Participatory Museum.

n SuNDAy, NOvEMbER 11: 3:15 p.m. –3:30 p.m.clayton lord will be signing Counting New Beans.

n MONDAy, NOvEMbER 12: 8:30 a.m.–8:45 a.m.Doug borwick will be signing Building Communities, Not Audiences.

n MONDAy, NOvEMbER 12: 10:00 a.m.–10:30 a.m.closing keynote speaker rohit bhargava will be signing Likeonomics.

Networking Breaks

Take this time to relax, catch up with fellow attendees, peruse the exhibit tables, charge up your laptop or iPad, or use the Cyber Café. Light refreshments will be provided.

n FRIDAy, NOvEMbER 09: 3:15 p.m.–3:30 p.m.

n SATuRDAy, NOvEMbER 10: 3:30 p.m.–4:00 p.m.

n SuNDAy, NOvEMbER 11: 3:15 p.m.–4:00 p.m.

Exhibitors

Our exhibitors offer a wealth of new ideas and fresh perspectives. Visit this group of service providers to enhance your business strategies and give you new insights. Be sure to ask our exhibitors to stamp your CenterStage raffle ticket. Find out more about exhibitors on page 32.

Raffles

You could win big prizes by entering our CenterStage raffle. Just get your raffle ticket stamped by exhibitors and be present at the drawings to win! Drawings take place Saturday and Sunday at 3:30 p.m. in CenterStage. You must be present to win!

Did you book a room in the Americans for the Arts hotel block? If so, you were automatically entered to win a complimentary registration and hotel stay at the 2013 NAMP Conference in Portland, OR. This drawing will take place after the conference concludes and the winner will be notified by Americans for the Arts. Congratulations to Erik Baxter of Pennsylvania for winning the 2011 raffle!

Cyber Café

Stop by the Cyber Café to quickly check e-mail or search for infor-mation on the Internet. Please limit your use to 10 minutes or less if others are waiting.

Charlotte Hospitality Concierge

This is the best resource to find out what’s going on in Charlotte during our conference, including any special discount offers for attendees. You can trust the advice of the Charlotte Hospitality Concierge, generously staffed by our local hosts!

Dine-Arounds and One-to-One Coaching Sign-Ups

Sign up for one of these unique opportunities! Dine-Arounds are informal, networking, topic-driven, Dutch-treat dinners featuring local cuisine. One-to-One Coaching sessions are individual coach-ing sessions with field leaders.

A first-come, first-served sign-up board will be prominently placed near the Charlotte Hospitality Concierge. Sign up early for One-to-One Coach-ing, Sunday, November 11, 3:30 p.m.–5:00 p.m. (sign-up closes at 3:15 p.m. on Sunday) and Dine-Arounds on Friday and Sunday nights (sign-up closes at 4:00 p.m. each night). No sign-ups are required for the Roundtable Discussions.

CENTERSTAGEThreshold by Danny

lane. Photo courtesy of

the Mint Museum.

Flying Shuttles by

andrew leicester

commissioned by asc

for the city of charlotte.

Photo by Mitchell

kearney Photography.


FRIDAy, NOvEMbER 09 & SuNDAy, NOvEMbER 11

Reservation Times Vary

Dine-Arounds

LOCATIONS vARy

There is no better place to engage with new colleagues than over a great meal. Sign up for an informal networking Dine-Around and experience Charlotte’s plethora of dining options. These Dutch-treat dinners are organized around specific marketing and business topics, and space is limited per dinner to encourage lively conversation. Sign up before 4:00 p.m. on Friday and Sunday to confirm your seat!

Dine-Around participants should meet their groups at 6:10 p.m. on Friday and 7:00 p.m. on Sunday at the Providence Promenade. Your leader will coordinate walking or taking taxis as necessary.

SATuRDAy, NOvEMbER 10 & SuNDAy, NOvEMbER 11

Saturday: 3:30 p.m.–4:00 p.m. Sunday: 3:15 p.m.–4:00 p.m.

Networking Breaks

CENTERSTAGE

Networking Breaks are a great way to pick up a midday energy boost and continue conversations with the creative and sociable colleagues you’ve gotten to know already or have yet to meet. Peruse the exhibits in CenterStage and shop for the best market-ing and management books at the Americans for the Arts Store.

National arts Marketing

Project conference attendee.

Photo by frank Mullin.

yOuRNETwORKING OPPORTuNITIES

STRIkINg DEALS, gENERATINg LEADS,

AND CLOSINg THE SALE MAy BE

THE COLD WORLD Of BUSINESS, BUT

OUR NETWORkINg EVENTS ARE ALL

ABOUT BUILDINg RELATIONSHIpS AND

DISCOVERINg COLLABORATORS.

MEET CREATIVE AND BUSINESS SAVVy

COLLEAgUES fROM EVERy DISCIpLINE

AND CORNER Of THE COUNTRy.

fLICkR TAg: NAMpC

netW

ORKing OPPORtu

nitieS

13NetWorkiNg oPPortuNities

SATuRDAy, NOvEMbER 10

8:15 a.m.–9:00 a.m.

Newcomers Meet & greet

PROvIDENCE III

First time at the NAMP Conference? Join conference committee members and veterans to get insider tips on how to make the most of the upcoming days.

12:15 p.m.–2:00 p.m.

Networking Lunch with cdza

GRAND bALLROOM C/D

Take advantage of face-to-face idea sharing that doesn’t involve pinning an image, building a playlist, or commenting on a blog. Enjoy lunch and a special presentation by cdza from 1:00 p.m.– 1:30 p.m. Then enjoy a dessert buffet with us in CenterStage!

6:15 p.m.–8:30 p.m.

Opening Reception

LEvINE CENTER FOR THE ARTS: 500 SOuTH TRyON STREET

There’s one goal for Saturday night, and it’s to celebrate! Our local host—Arts & Science Council of Charlotte—is planning an unbeat-able event at the brand new Levine Center for the Arts. Spanning three art venues, you can take in and explore the offerings of the Mint Museum Uptown, the Bechtler Museum of Modern Art, and the Harvey B. Gantt Center for African-American Arts + Culture. Find a different side of Charlotte’s rich culture at every turn while enjoying delicious food and live performances.

SuNDAy, NOvEMbER 11

3:30 p.m.–5:00 p.m.

One-to-One Coaching

HARRIS, TRyON, TRADE, INDEPENDENCE

Get personal attention and specific advice for your organization with speed coaching from fellow marketing practitioners and experts in the field. Sign up in CenterStage before 3:15 p.m. on Sunday to reserve your spot. Topics and coaches detailed on page 27.

Roundtable Discussions

GRAND bALLROOM C/D

Discover new strategies and tactics and share some of your own breakthroughs with your colleagues. Each roundtable leader hosts two 45-minute peer-to-peer discussions with a focus on sharing common issues, challenges, and successes! Topics and leaders detailed on page 28.

ALL DAy, EvERy DAy

Social NetworkingEngage with peers and tell us what you’re thinking during the conference! Connect with us on Facebook on our National Arts Marketing Project page at www.FACEbOOK.COM/ARTSMARKETING, follow us on Twitter @AMERICANS4ARTS and with the #NAMPC hashtag, and read conference blogs at HTTP://bLOG.ARTSuSA.ORG. Don’t forget to join our NAMP LinkedIn Group, too! During and after the conference, post and browse pictures from events and sessions on Flickr at www.FLICKR.COM/AMERICANS4ARTS.

uSE THESE TAGS TO SHARE yOuR CONFERENCE ExPERIENCE:FOR TwITTER: #NAMPCFOR FLICKR: NAMPC

blumenthal

Performing arts’

belk theater.

Photo courtesy of

Visit charlotte.

Mass ensemble performing at the

knight theater at levine center

for the arts during asc’s cultural

facilities campaign celebration

in april 2010. Photo by robert

lahser, charlotte observer.

NETwORKING OPPORTuNITIES



9:00 a.m.–10:30 a.m.

Opening keynote with Eric Ryan

CO-FOUNDER AND CHIEF BRAND ARCHITECT OF METHOD PRODUCTS AND CO-AUTHOR OF The MeThoD MeThoD

GRAND bALLROOM C/D

Eric Ryan brings experience and enthusiasm for building consumer and retail concepts. Prior to found-ing Method with Adam Lowry, Eric spent more than seven years in advertising, trend-spotting, and brand positioning for high-end consumer brands including Gap, Old Navy, and Saturn.

Eric will deliver a rousing trib-ute to entrepreneurial spirit, full of anecdotes on innovation, customer experiences, and the brand’s radical business phi-losophy. Following his Opening Keynote, join Eric in CenterStage where he will be signing copies of The Method Method.

fROM HOUSEHOLD BRANDS TO THE

ExpLORATION Of LIkEONOMICS, THIS

yEAR’S fEATURED SpEAkERS HAVE

THE TENACITy, CREATIVITy, AND

ENTREpRENEURIAL WISDOM TO HELp

yOU UNDERSTAND AND ENgAgE

WITH yOUR AUDIENCE.

KEyN

OTE

FEATuRED SPEAKERS

2012 Destination Marketing Award

PRESENTED DuRING OPENING KEyNOTE

Americans for the Arts and Destination Marketing Association International (DMAI) are pleased to honor the importance of a strong relationship between a community’s destination marketing organization and its arts organizations.

the 2012 Destination Marketing award recipients are Grand Rapids’ Cultural Marketing Group and Experience Grand Rapids in Michigan and East End Arts, Long Island Wine Council, and Long Island Convention & Visitors Bureau in New york.

FeatuReD SPeaKeRS

15featureD sPeakers


12:15 p.m.–2:00 p.m.


GRAND bALLROOM C/D

Joe Sabia is the video guy; Michael Thurber is the music guy; Matt McCorkle is the audio guy. Together, they founded cdza, a collective creating musical video opuses—some of which have gone viral with more than 1.5 million views. To add some inspiration to the Networking Lunch, they will share their stories; show some videos; and answer questions about going viral, embracing collaboration, and combining creativity with branding strategies from 1:00 p.m.–1:30 p.m.

SuNDAy, NOvEMbER 11

12:00 p.m.–1:30 p.m.

Lunch keynote with Nina Simon

AUTHOR OF The ParTiciPaTory MuSeuM AND MUSEUM 2.0 BLOG AND ExECUTIVE DIRECTOR OF THE MUSEUM OF ART & HISTORY IN SANTA CRUz

GRAND bALLROOM C/D

Nina Simon has been described as a “museum visionary” by Smithsonian Magazine for her participatory approach to audience engagement. She is the executive director of The Museum of Art & History in Santa Cruz, CA, a small institution that has undergone a dramatic transformation to become a community gathering place.

A teacher, curator, and leader, Nina will share her take on audience engagement, technology innovations, and how these strategies can turn an organization around. Nina will be signing copies of The Participatory Museum following the Lunch Keynote in CenterStage.

MONDAy, NOvEMbER 12

10:45 a.m.–12:00 p.m.

Closing keynote with Rohit Bhargava

AUTHOR OF LikeonoMicS AND PerSonaLiTy noT incLuDeD

GRAND bALLROOM C/D

Rohit Bhargava is a marketing expert focused on finding ways to bring more humanity back to business. He was a founding member of the world’s largest team of social media strategists at Ogilvy, and his writing has been featured in media globally including Fast company, inc, The Guardian (UK), and The new york Times. He released his new book, Likeonomics, in May 2012 and even before it hit bookstores, Forbes named it a must-read.

Rohit will get real with us about trust, authenticity, and the business impact of social networks based on real client stories. Rohit will be signing copies of Likeonomics prior to the Closing Keynote at 10:00 a.m. in CenterStage.

FEATuRED SPEAKERS

Live Webcast

www.ARTSMARKETING.ORG/ CONFERENCE/LIvE

All general session presentations will be webcast live on www.ArtsMarketing.org/ conference/live. Share this link with colleagues who couldn’t make it to Charlotte.

Upon graduation our students enjoy a nearly 100% job placement rate and become leaders in arts organizations and communities around the country and the world.

Our graduate certificates are ideal for busy arts professionals who want to advance their skills through professional development rather than a degree program. TECHNOLOGY IN ARTS MANAGEMENT CERTIFICATETechnology is rapidly changing how the arts do business. Get a jump on tomorrow, and learn to lead today. Gain in-demand skills from nationally recognized faculty of working professionals.

INTERNATIONAL ARTS MANAGEMENT CERTIFICATEInterested in the arts, culture, and international affairs? Be a part of the collaboration between the top ranking arts management and international communication programs, and open the door to international and intercultural jobs here and abroad.

Now accepting applications. Part-time and full-time options.

american.edu/cas/arts-management

BANK OF AMERICA IS PROUD TO SUPPORT AMERICANS FOR THE ARTS AND NAMP

Whether it’s preserving treasured works of art through our

Art Conservation Project, sharing full exhibitions from our collection free

of cost through Art in our Communities®, promoting museums and building

audiences through Museums on Us®, or providing grants and sponsorships

that enable arts organizations to do their work, at Bank of America, our

commitment to arts and culture is an integral part of who we are.

To learn more visit: http://museums.bankofamerica.com/arts

© 2

01

2 John C

hamberlain

/Artists Rights S

ociety (ARS

), New

York

John Chamberlain, (American, 1927–2011), Cone Yak, 1990 Painted steel, 161/8” x 17½” x 12¼”

One of 20 projects around the globe being conserved through the Art Conservation Project

C

M

Y

CM

MY

CY

CMY

K

082312_MAM_8.5x11_ad_ƒ.pdf 1 8/24/12 10:58 AM

PR

EC

ON

FE

RE

NC

ES

Friday, November 09

8:00 a.m.–9:00 a.m.


CeNterStage

9:00 a.m.–5:30 p.m.

Marketing Masters Think Tank: Rewriting the Rules and Roles

graNd ballroom a

��9:00 a.m.–1:00 p.m.

Masters’ Stories

��1:00 p.m.–2:00 p.m.

Networking Lunch (Providence I/II)

��2:00 p.m.–3:15 p.m.

Interactive Conversations

3:15 p.m.–3:30 p.m.

Networking Break (CenterStage)

3:30 p.m.–4:45 p.m.

Continue Interactive Conversation

4:45 p.m.–5:30 p.m.

Report and Response

FaCilitator: Jerry Yoshitomi, MeaningMatters, Port Hueneme, CA

ProvoCateurS: Alan Brown, WolfBrown, San Francisco; Angela Harris, Dance Canvas, Atlanta, GA

maSterS: Chad Bauman, Arena Stage, Washington, DC; Erica Bondarev, Clarice Smith Performing Arts Center–University of Maryland, College Park, MD; Adam Cunningham, Allied Digital, New York City; Susie Farr, Clarice Smith Performing Arts Center–University of Maryland, College Park, MD; Abel Lopez, GALA Hispanic Theater, Washington, DC; Ashley Thurmond, Levine Museum of the New South, Charlotte, NC; Donna Williams, The Metropolitan Museum of Art, New York City

National Arts Marketing

Project Conference attendee.

Photo by Daniel Garcia.

The Two 2012 PReCoNfeReNCeS aRe

eaCh fuLL-day INTeNSIve woRkShoPS.

aS a PReCoNfeReNCe aTTeNdee, eNjoy

a joINT CoNTINeNTaL BReakfaST aT

8:00 a.M.–9:00 a.M. IN CeNTeRSTage

aNd a joINT NeTwoRkINg LuNCh aT

1:00 P.M.–2:00 P.M. IN PRovIdeNCe I/II.

all-

day

PreCoNFereNCeS

preconferen

ces: friday

19PreCoNfereNCes: friDAy, NoveMber 09

Clinic: Monetizing engagement

graNd ballroom b

9:00 a.m.–10:15 a.m.

Setting the Stage: Create Meaning and Relevance for audiences, Communities, and the art

PreSeNter: Deborah Obalil, Association of Independent Colleges of Art & Design, Providence, RI

10:20 a.m.–11:35 a.m.

Ticketing and Pricing Strategies

PreSeNter: Steven Roth, The Pricing Institute, Boston

11:40 a.m.–1:00 p.m.

Memberships & Subscriptions

PreSeNter: Suzette Sherman, National Museum of Women in the Arts, Washington, DC

1:00 p.m.–2:00 p.m.

Networking Lunch (Providence I/II)

2:00 p.m.–3:15 p.m.

Corporate Sponsorships

PreSeNter: Richard Stick Williams, Duke Energy Foundation, Charlotte, NC

3:15 p.m.–3:30 p.m.

Networking Break (CenterStage)

3:30 p.m.–4:45 p.m.

Social Media & Crowdfunding Campaigns

PreSeNter: Ryan Davis, Blue State Digital, New York City

4:45 p.m.–5:30 p.m.

wrap up and Lessons Learned

PreSeNter: Deborah Obalil, Association of Independent Colleges of Art & Design, Providence, RI

8:00 a.m.–9:00 a.m.


CeNterStage

9:00 a.m.–5:30 p.m.

dine-arounds

variouS timeS aNd loCatioNS

Sign up for an informal networking Dine-Around and experience Charlotte’s plethora of dining options. These Dutch-treat dinners are organized around specific marketing and business topics, and space is limited per dinner to encourage lively conversation. Sign up before 4:00 p.m. in CenterStage and meet your group at 6:10 p.m. in the Providence Promenade.

PreCoNFereNCeS

Charlotte symphony

summer Pops. Photo

by Jeff Cravotta.

Firebird by Niki de saint Phalle

at the bechtler Museum of

Modern Art. Photo courtesy of

Arts & science Council.

21CoNfereNCe DAy oNe: sAturDAy, NoveMber 10

conferen

ce day one: satu

rday

day

oNe

SChedule

Saturday, November 10

8:00 a.m.–6:00 p.m.

Registration & CenterStage open

CeNterStage

8:00 a.m.–9:00 a.m.


CeNterStage

8:15 a.m.–9:00 a.m.

Newcomers Meet & greet

ProvideNCe iii

9:00 a.m.–10:30 a.m.

opening keynote: eric Ryan

graNd ballroom C/d

Chief Brand Architect of Method Products and Co-Author of The Method Method will deliver a rousing tribute to entrepreneurial spirit, full of anecdotes on innovation, customer experiences, and the brand’s radical business philosophy.

10:30 a.m.–10:45 a.m.

eric Ryan Book Signing

CeNterStage

TweeT#NaMPC




2012 NAtioNAl Arts MArketiNG ProJeCt CoNfereNCe22

10:45 a.m.–12:00 p.m.

Concurrent Sessions

STereoTyPeS, exoTiCiSM, AnD CulTurAl CoMPeTenCy

level: advaNCed

ProvideNCe i/ii

every day, you work tirelessly to market and raise funds to support works of art from diverse perspectives. limited media and resources might lead to marketing shorthand with misleading or stereotypical ad copy and exotic images. Freely engage in an interactive, frank discussion about stereotypes. examine how cultural competency increases cross-cultural understandings and brings communities together in ways previously unimagined.

moderator: Jerry Yoshitomi, MeaningMatters LLC, Port Hueneme, CA

PreSeNterS: Rosetta Thurman, leadership consultant, Alexandria, VA; Michelle Witt, University of Washington, Seattle, WA

innovATionS ThAT PAy: how ArTS orgAnizATionS Are ADAPTing AnD FinDing new inCoMe STreAMS

level: iNtermediate

graNd ballroom b

To address unprecedented challenges, organizations are learning to adapt, let go of old assumptions, and test innovations to increase their public impact. Building on The Innovator’s Dilemma, this session explores the vital link between the adaptive capacity of organizations and their success in developing new income streams. hear new thinking about sustaining revenue by developing capac-ity and changing organizational culture.

PreSeNterS: Richard Evans, EmcArts, New York City; Charlie I. Miller, Denver Center Theatre Company, Denver, CO; Scott Provancher, Arts & Science Council, Charlotte, NC

inSiDer’S TeChnology guiDe To MeASuring AnD iMProving your roi

level: begiNNer

graNd ballroom a

let’s get our hands dirty! This session troubleshoots under-performing ad campaigns, confusing websites, and e-mails with low open rates. you’ll learn about free and low-cost tools (such as heat mapping, A/B testing, and user flow tracking) for figuring out where users are getting lost and how you can improve your roi.

PreSeNterS: Caleb Custer, marketing consultant, Brooklyn, NY; Dan Leatherman, Permalight NYC, New York City; Erin Rech, aka NYC, New York City

12:15 p.m.–2:00 p.m.


graNd ballroom C/d

enjoy lunch with newfound colleagues while you take in a special presentation from cdza from 1:00 p.m.–1:30 p.m. Then enjoy a dessert buffet with us in CenterStage!

2:15 p.m.–3:30 p.m.

Concurrent Sessions

we Are The new AuDienCe: eMPowering nexT-generATion MArkeTerS To reACh nexT-generATion PATronS

level: begiNNer

ProvideNCe i/ii

how can next-generation arts marketers revitalize audience engagement? This session addresses a variety of ideas that emerg-ing leaders are tackling, including alternative programming, price sensitivity, communication methods, and customer service. Come with your questions and your own case studies for new ideas.

moderator: Michelle Paul, Patron Technology, New York City

PreSeNterS: Sarah Benvenuti, The Civilians, Brooklyn, NY; Robert Gore, Theatre Development Fund, New York City; Katherine Mooring, Arts & Science Council, Charlotte, NC; Kaysi Winsman, Young Affiliates of the Mint Museum, Charlotte, NC

iMPACTFul giving: ArTS & CulTure FunDerS reSPonD To ShiFTing DeMogrAPhiCS

level: all levelS

graNd ballroom b

Arts funders are striving for greater impact in their communities, especially as demographics shift. like arts marketers, funders are discovering that research, evaluation, and personal engagement are great resources. Join the discussion to talk about trends, needs, and the practical elements to maximize arts dollars to reach new and diverse audiences and leave a mark on your community.

moderator: Michael Marsicano, Foundation For The Carolinas, Charlotte, NC

PreSeNterS: Cheryl K. Ikemiya, Doris Duke Charitable Foundation, New York City; Allen Blevins, Bank of America, Charlotte, NC; Dennis Scholl, Knight Foundation, Miami, FL

CoNFereNCe traCkS audieNCe aCtioNS eye oN iNCome teChNology treaSureS

conferen

ce day one: satu

rday

The CurATeD ArTS exPerienCe

level: iNtermediate

graNd ballroom a

People want more from their arts experience, and smartphone technology used correctly can give them just that. See what works and what doesn’t—tweet seats, tweeted program notes, live perfor-mance commentary, text message voting, social media scavenger hunts, and more! learn how to better engage your audience through technology.

PreSeNterS: Ceci Dadisman, Palm Beach Opera, West Palm Beach, FL; Deeksha Gaur, Woolly Mammoth Theatre Company, Washington, DC; Nella Vera, arts marketing consultant, New York City

3:30 p.m.–4:00 p.m.

Networking Break

CeNterStage

4:00 p.m.–5:30 p.m.

Concurrent Sessions

BreAk Down The BArrierS: ACTivATe orgAnizATionAl ChAnge To gAin new AuDienCeS

level: all levelS

ProvideNCe i/ii

Most arts organizations will likely say that audience growth is a necessity for survival. The real barriers to attracting new audi-ences are systemic issues such as fear of change, organizational hierarchies, and lack of initiative to look beyond an established audience base. walk away from this session with a set of tools that will enable you to become effective change agents within your organization.

PreSeNterS: Esmeralda Montenegro Owen, The National Steinbeck Center, Salinas, CA; Adam Thurman, Court Theater, Chicago; Mayumi Tsutakawa, Washington State Arts Commission, Olympia, WA

To DiSCounT or noT To DiSCounT: unDerSTAnDing ConSuMerS’ reSPonSeS To DeAlS

level: advaNCed

graNd ballroom b

Discount offers are everywhere: targeted discounts, social net-working/flash coupon offers, auction web sites, and more. how does this proliferation of discounts impact customer behavior—both rationally and irrationally? what message do discounts send to your patrons, and is that the message you want to deliver? hear from practitioners in the field who are dealing with these issues on a daily basis.

PreSeNterS: Jennifer Falk, ArtsBoston, Boston; Justin Karr, Jujamcyn Theaters, New York City; Erin Madden Ramirez, Fort Worth Opera, Fort Worth, TX; Steven Roth, The Pricing Institute, Boston

TeSTing one, Two, Three: uSing CrowDFunDing To SuPPorT new ProJeCTS AnD MoBilize your CoMMuniTy

level: all levelS

graNd ballroom a

The old way of doing business isn’t going to work anymore, but no one knows what the “new way” is supposed to be. kickstarter and other crowdfunding sites offer arts organizations the oppor-tunity to finance community-supported projects from development through performance. hear how to test new projects, mobilize your community, and make it easy for your audience to invite their friends along.

PreSeNterS: Kevin Clark, New Music USA, New York City; Sara Eileen Hames, writer & producer, Brooklyn, NY; Casey Middaugh, experience designer, Seattle, WA

6:15 p.m.–8:30 p.m.

opening Reception

leviNe CeNter For the artS: 500 South tryoN Street

Spanning three art venues, you can take in and explore the offerings of the Mint Museum uptown, the Bechtler Museum of Modern Art, and the harvey B. gantt Center for African-American Arts + Culture. Mix and mingle with attendees while enjoying food, beverages, and live performances.

The Opening Reception is within walking distance of the hotel, and the Arts & Science Council will provide walking directions.

fLICkR Tag: NaMPC

Children’s theatre

of Charlotte. Photo

courtesy of Arts &

science Council.

ArtsReady is a national initiative of South Arts, 1800 Peachtree St NW #808, Atlanta GA 30309, 404-874-7244, [email protected], www.artsready.org.National Endowment for the Arts

*Use discount code 4A12 when you enroll at ArtsReady.org.

“Americans for the Arts members are community cornerstones across our country, but an unforeseen crisis could cripple your organization, or the artists and groups you serve. I urge you to join the readiness movement and join ArtsReady. Survive and thrive with the help of this sustainability tool.”

– Robert L. Lynch, President and CEO, Americans for the Arts

Weather any storm, whether it's a hurricane, fire, flood,broken pipes, break-in, or scandal. The unforeseen appears too often. The unexpected, once-in-a-lifetime, won’t-happen-to-me, I-don’t-want-to-talk-about-it-possibility, happens. Now is the time to be ArtsReady.

ArtsReady is a web-based emergency preparedness platform providing customized business continuity plans for post-crisis sustainability. Americans for the Arts CORE Level members and above can join ArtsReady for only $150 – a 50% savings on a Premium annual membership*. An ArtsReady membership is just one of many benefits enjoyed by Americans for the Arts CORE Level members. Visit ArtsUSA.org to learn more.

Now is the time to have a business continuity plan that will give you and your funders confidence in your sustainability. Take a 5-minute virtual tour: ArtsReady.org/offer.

Photo: Otzie & FreakingNews.com

Join the arts readiness movement. The show must go on.

25CoNfereNCe DAy two: suNDAy, NoveMber 11

conferen

ce day two: su

nday

SuNday, November 11

7:30 a.m.–9:00 a.m.


CeNterStage

8:00 a.m.–5:30 p.m.


CeNterStage

8:00 a.m.–8:45 a.m.

The votes are In: Special Post-election discussion

graNd ballroom C/d

with ballots freshly counted and polling locations still loading out, how do the results of this week’s elections affect the arts in our communities? Discuss which campaign did a better marketing job for its candidate—branding, packaging, and promotion. grab a coffee and a breakfast bite, and join Bob lynch and members of the Charlotte DnC host committee to discuss the marketing successes and missteps of the campaigns.

PreSeNterS: Robert Lynch, Americans for the Arts, Washington, DC; Robert Bush, Arts & Science Council, Charlotte, NC; Robyn Hamilton and Tracy Russ, Charlotte in 2012 Democratic National Convention Host Committee, Charlotte, NC

BLog CoMMeNTS: BLog.aRTSuSa.oRg

day

tWo

SChedule





9:00 a.m.–10:15 a.m.

Concurrent Sessions

ConSuMer PSyChology: new exPeriMenTS ThAT uSe SCienCe To grow your AuDienCe

level: advaNCed

ProvideNCe i/ii

explore the human mind and use theories about consumer psychology to illuminate what influences patrons to change their actions—from responding to viral messages to creating sell-out houses. hear research from multidisciplinary presenters’ case studies on human behavior, discuss how to apply these findings to your own marketing, and leave with new ideas to conduct your own marketing and patron-behavior experiments.

PreSeNterS: Ron Evans, Groupofminds.com, Sunnyvale, CA; Tim Baker, Baker Richards Consulting, Cambridge, UK; Sara Billmann, University Musical Society, Ann Arbor, MI

The win-win: ArTS orgAnizATionS AnD BuSineSSeS PArTner To AChieve More

level: all levelS

graNd ballroom b

From reaching new audiences to enhancing brands to recruiting and retaining a creative and engaged workforce, businesses are partnering with the arts to advance their bottom line. learn what you need to do to effectively partner with the businesses in your community, and hear from businesses about how and why they partner with the arts.

moderator: Barbara Spradling, business & creativity consultant, Charlotte, NC

PreSeNterS: Charlie Elberson, Wray Ward, Charlotte, NC; Bob Bertges, Wells Fargo & Co, Charlotte, NC

FACeBook FrienD or Foe: Pr PrePAreDneSS when SoCiAl MeDiA runS AFoul

level: iNtermediate

graNd ballroom a

in this session, consider how social media can help or hurt messaging in trying times. explore the strength of crisis commu-nications strategies, and find ways to foster new organizational relationships that exceed the casual nature of popular social media channels. learn how you can keep the line of communica-tion controlled but open to your staff, your audience, and your stakeholders—no matter what!

moderator: Katy Malone, South Arts/ArtsReady, Atlanta, GA

PreSeNterS: Jacquelyn Craddock, Swine Palace at Louisiana State University, Baton Rouge, LA; David Dombrosky, InstantEncore, Pittsburgh, PA; Tyrha Lindsey, L.A.I. Communications, Tarrytown, NY; Mary Trudel, Trudel | MacPherson, New York City

10:30 a.m.–11:45 a.m.

Concurrent Sessions

MAking SenSe oF AuDienCe engAgeMenT

level: iNtermediate/advaNCed

ProvideNCe i/ii

hoping to reap the benefits of an engaged audience? get details from a field scan of engagement practices and frameworks for understanding the arc of engagement. Presenters will share key attributes of successful programs and a model for how arts groups can think about engagement. Come prepared to share what’s working in your community.

PreSeNterS: Alan S. Brown, WolfBrown, San Francisco; Ryan French, Walker Art Center, Minneapolis, MN; David Tang, Firebird Arts Alliance, Charlotte, NC

SToP MArkeTing To The MASSeS & STArT CulTivATing The loyAliSTS

level: begiNNer

graNd ballroom b

it’s patron relationships, not individual ticket purchases, that propel organizations to success, according to national data trends. what can data (your own and national data) tell you about who’s in your audience and who’s worth your time (and money) to pursue? hear practitioners address how they use data, roi, and roP strategies to build successful prospecting and relationship-building campaigns.

moderator: Jill Robinson, TRG Arts, Colorado Springs, CO

PreSeNterS: Suzette Sherman, National Museum of Women in the Arts, Washington, DC; Donna Williams, The Metropolitan Museum of Art, New York City

DigiTAl TrenDS To BooST your inTegrATeD MArkeTing CAMPAignS

level: begiNNer/iNtermediate

graNd ballroom a

grappling with the constant barrage of new technology trends and digital fads? learn from presenters who have launched new websites, mobile apps, and digital programs with goals such as increasing online revenue, broadening audience development, and deepening audience engagement. hear their similarities, differ-ences, achievements, and cautionary tales.

PreSeNterS: W. Joe DeMiero, POP, Seattle, WA; Tom O’Connor, Roundabout Theatre Company, New York City; Joseph Yoshitomi, Geffen Playhouse, Los Angeles


27CoNfereNCe DAy two: suNDAy, NoveMber 11

conferen

ce day two: su

nday

12:00 p.m.–1:30 p.m.

Lunch keynote: Nina Simon

graNd ballroom C/d

nina Simon, author of The Participatory Museum and Museum 2.0 blog and executive Director of The Museum of Art & history in Santa Cruz, will share her take on audience engagement, technology innovations, and how these strategies can turn an organization around.

1:30 p.m.–1:45 p.m.

Nina Simon Book Signing

CeNterStage

1:45 p.m.–3:15 p.m.

Concurrent Sessions

STiCkineSS: CreATing gooD MeMorieS To inCreASe rePeAT SAleS

level: advaNCed

ProvideNCe i/ii

everything we do—from the promotional artwork to the art itself to the activities afterward—is to produce a positive memory. learn how to make that powerful memory “sticky” enough to get patrons to buy again. examine memory’s neurological and psychological underpinnings and the particular activities before, during, and after a live visual or performing arts event that can increase the memory’s stickiness.

PreSeNterS: Chad Bauman, Arena Stage, Washington, DC; Clayton Lord, Theatre Bay Area, San Francisco; Molly Meloy, Brooklyn Academy of Music, Brooklyn, NY; Krista Terrell, Arts & Science Council, Charlotte, NC

Joining ForCeS: TAke MArkeTing AnD FunDrAiSing eFForTS To The BAnk


graNd ballroom b

we must connect with audiences and fans so powerfully that patrons turn into donors and ultimately long-term allies. learn about a cultivation pyramid tool designed to advance audience development and fundraising efforts at all levels. Brainstorm with your peers about working across departments and how digital communications and social media can help you accomplish your bankable goals.

moderator: Rory MacPherson, Trudel | MacPherson, New York City

PreSeNterS: Lara Goetsch, TimeLine Theatre Company, Chicago, IL; Lydia P. Swift, TimeLine Theatre Company, Chicago, IL; Donna Weber, Georgia Shakespeare, Atlanta, GA

new TeChnology AnD DiverSiTy: lATinoS AnD The uSe oF SoCiAl MeDiA in CulTurAl PArTiCiPATion


graNd ballroom a

ethnic diversity and use of technology are two of the fastest grow-ing influences in our society, yet very little is said about their intersection. latinos over-index all other populations in the use of technology for entertainment, including music, video, and dance. hear what implications this has on your efforts as an arts marketer and how to better connect with your multicultural community.

PreSeNterS: Salvador Acevedo, Contemporanea, San Francisco; Giovanni Gonzalez, LAM Network, Redwood City, CA; Claudia Norman, Celebrate Mexico Now Festival, Jackson Heights, NY

3:15 p.m.–4:00 p.m.

Networking Break

CeNterStage

3:30 p.m.–5:00 p.m.

one-to-one Coaching

harriS, tryoN, trade, iNdePeNdeNCe

get personal attention and specific advice for your organization with speed coaching from fellow practitioners and experts in the field. each coach is available for 25-minute individual sessions, and you must sign up in CenterStage before 3:15 p.m. on Sunday to reserve your spot—first come, first served.

n��Pricing and yield managementChad Bauman, Arena Stage, Washington, DC

n��Creating buy-in for your New ideasSara Billmann, University Musical Society, Ann Arbor, MI

n��digital media and roiAdam Cunningham, Allied Digital, New York City

n��taking your Website mobileCaleb Custer, marketing consultant, Brooklyn, NY

n��open Communication: engaging on & offlineJennifer Edwards, Edwards and Skybetter Change Agency, New York City

n��methods for Patron behavior ChangeRon Evans, Groupofminds.com, Sunnyvale, CA

n��attracting the best audiences for youShoshana Fanizza, Audience Development Specialists, Boulder, CO

n��making and Saving money with your dataWill Lester, TRG Arts, Colorado Springs, CO

n��Crafting multicultural Strategies for marketing & Fundraising Tyrha M. Lindsey, L.A.I. Communications, Tarrytown, NY

n��are you artsready? Crisis management 101Katy Malone, South Arts/ArtsReady, Atlanta, GA

n��digital Campaign integrationDoug Mowbray, MoGoARTS Marketing, Corte Madera, CA

n��building audiences with technologyAmelia Northrup, TRG Arts, Colorado Springs, CO

n��leading from the middleDeborah Obalil, Association of Independent Colleges of Art & Design, Providence, RI

n��designing Surveys to get useful resultsSurale Phillips, DSP Research, Bozeman, MT

n��Selecting a ticketing/Crm SystemSteven Roth, The Pricing Institute, Boston

n��your Choice: advice from the masterJerry Yoshitomi, MeaningMatters, Port Hueneme, CA


5:15 p.m.–6:30 p.m.

Lightning Rounds of Research

graNd ballroom C/d

Join us for a presentation blitz of research studies, evaluations, and statistics you need to know about audience engagement and partici-pation. Seven presenters have 10 minutes to present 10 slides.

Curated by Alan Brown, WolfBrown, San Francisco

Reservation Times vary

dine-arounds

loCatioNS vary

Sign up for an informal networking Dine-Around and experience Charlotte’s plethora of dining options. These Dutch-treat dinners are organized around specific marketing and business topics, and space is limited per dinner to encourage lively conversation. Sign up before 4:00 p.m. in CenterStage and meet your group at 7:00 p.m. in the Providence Promenade.

n��research, Scholarship, and Creativity: integrating Performing arts into university lifeReed Colver, Carolina Performing Arts, University of North Carolina, Chapel Hill, NC

n��Student engagement 101Sandra Halladey, San Francisco State University, San Francisco and Nancy Lautenbach, Smith College, Northampton, MA

n��Systemic approaches to Community engagementDoug Borwick, ArtsEngaged, Winston-Salem, NC

n��talking about talking with businessEmily Peck, Americans for the Arts, New York City

n��the art of lowering electronic Costs: Saving on it, Web, and ticketing expensesJoseph Yoshitomi, Geffen Playhouse, Los Angeles

n��the art of Social media advertising and google grantsJohn Sanchez, Blue Herring Advisory Group, Alameda, CA

n��the Juggling act: how to balance your multifaceted brand effectively and efficientlyJennifer Hubbartt, First Stage, Milwaukee, WI

n��truth & transparency: how We market & manage through a CrisisNella Vera, arts marketing consultant, New York City

3:30 p.m.–5:00 p.m.

Roundtable discussions

graNd ballroom C/d

each roundtable leader hosts a 45-minute, small group discussion with a focus on peer-to-peer learning and sharing common issues, challenges, and successes. roundtable Discussions repeat at 4:15 p.m., so feel free to join another discussion. no sign up is required.

n��buzzing about Social media: introducing the arts hiveRory MacPherson, Trudel | MacPherson, New York City

n��Campus engagement with Student interns: experiential learning and leadership developmentAlexis Clark, University of Alabama, Tuscaloosa, AL

n��developing a mobile engagement StrategyDavid Dombrosky, InstantEncore, Pittsburgh, PA

n��From Customers to Fans through ServiceDevra Thomas, Deep Dish Theater Company, Chapel Hill, NC

n��From grassroots movement to major National Festival: the american Craft Week Case Study Diane Sulg and Sherry Masters, American Craft Week, Charlotte and Asheville, NC

n��gala bells & Whistles: revolutionize your events So guests make merry and you make moneySherry Truhlar, CMP, BAS, CAI, Red Apple Auctions, Alexandria, VA

n��getting Social with Social mediaDan Meagher, Diablo Ballet, Walnut Creek, CA

n��getting to know your audience and What makes them tickCrystal Brewe, Adrienne Arsht Center for the Performing Arts of Miami-Dade County, Miami, FL

n��higher education and Community Partnerships: institutional Strategic PlanningSilagh White, Lehigh University, Bethlehem, PA

n��integrated online Campaigns: your most actionable direct response toolJulie Begley, MoGoARTS Marketing, Corte Madera, CA

n��is this a Stupid Question? beginning Practical Social media methodsCeci Dadisman, Palm Beach Opera, West Palm Beach, FL

n��key lessons Jazz teaches us about engaging audiencesChristy Farnbauch, Jazz Arts Group, Columbus, OH

n��leverage innovative marketing techniques to drive Fundraising revenuesAdam Rubin, Paciolan, Irvine, CA

n��marketing a milestone: leveraging major organizational anniversariesTara Lapointe and Joanne Larocque-Poirier, Canada Council for the Arts, Ottawa, ON

n��marketing volunteers: how to engage business Professionals to meet your goalsLaura Bruney, Arts & Business Council of Miami, Miami, FL

n��minimum resources, maximum impact: doing great Work on your ownLara Goetsch, TimeLine Theatre Company, Chicago, IL

n��more expertise, No Cost: Pro bono PartnershipsWill Maitland Weiss, Arts & Business Council of New York, New York City

n��Partnering with tourism boards to increase exposure and attendanceLynn Hobeck Bates, Sarasota Convention & Visitors Bureau, Sarasota, FL and Pamela Fendt, The John and Mable Ringling Museum of Art, Sarasota, FL

n��Presenting and Producing in Small venuesScott Vezdos, Jazz Arts Group, Columbus, OH

n��Putting the Fun back in the arts and using technology to deliver itJosh Russell, 1stACT Silicon Valley, San Jose, CA

TweeT#NaMPC


29CoNfereNCe DAy three: MoNDAy, NoveMber 12

conferen

ce day three: M

onday

moNday, November 12

8:00 a.m.–11:00 a.m.


CeNterStage

8:00 a.m.–8:45 a.m.


CeNterStage

8:45 a.m.–10:00 a.m.

Concurrent Sessions

your BrAnD Age iS Showing: evAluATing The eFFeCTiveneSS oF your PuBliC iDenTiTy

level: iNtermediate

tryoN

learn how to evaluate the effectiveness of a brand and take an in-depth look at the rebranding process of the weisman Art Museum. hear how to maximize key community partnerships to accomplish a comprehensive project on a tight budget. you will leave with personalized next steps for making an informed decision before embarking on your own brand review.

PreSeNterS: Ann Aronson, University of Minnesota, Minneapolis, MN; Erin Lauderman, Weisman Art Museum, Minneapolis, MN; Shelly Regan, Yamamoto, Minneapolis, MN

The TriCky worlD oF SeTTing PriCeS, MAxiMizing revenue, AnD Feeling gooD ABouT iT


graNd ballroom b

Do you fret about charging your patrons too much? Too little? Do you wish all your programs could be free for maximum community access? Join this session and take a hard look at pricing strategies. Then take it a step further to share concerns about charging for art at all, how to establish a monetary value on art, and how to best understand your audience and their perception of your art’s value.

PreSeNterS: Jennifer Hubbartt, First Stage, Milwaukee, WI; Katie Syroney, Cincinnati Opera, Cincinnati, OH; Anne Trites, Yale Repertory Theatre, New Haven, CT

MeeT your CuSToMerS where They live: how To hArneSS The SAleS Power oF FACeBook

level: advaNCed

graNd ballroom a

To really thrive in today’s market, you need to engage your custom-ers where they are, and that means Facebook. hear how two arts organizations reduced costs via a collaborative, community-driven product development process that made it possible for both orga-nizations to sell tickets on Facebook. learn to increase sales, grow audience, and create passionate patron evangelists.

moderator: Steve Jacobson, Jacobson Consulting Applications, New York City

PreSeNterS: Crystal Brewe, Adrienne Arsht Center for the Performing Arts of Miami-Dade County, Miami, FL; Lisa Middleton, Stratford Shakespeare Festival, Stratford, ON

10:00 a.m.–10:30 a.m.

Rohit Bhargava Book Signing

CeNterStage

10:45 a.m.–12:00 p.m.

Closing keynote: Rohit Bhargava

graNd ballroom C/d

Author of Likeonomics and Personality Not Included rohit Bhargava will get real with us about trust, authenticity, and the business impact of social networks based on real client stories.

day

thre

e

SChedule




S AV E T H E DAT E

AMERICANS FOR THE ARTS 2013 ANNUAL CONVENTION

JUNE 14-16, 2013 PITTSBURGH, PA

W W W. P I T TS B U R G H A R TS C O U N C I L . O R GPHOTOS COURTESY OF ATTACK THEATRE, PITTSBURGH CULTURAL TRUST, VISITPITTSBURGH. PHOTOS BY HEATHER MULL, NATHAN J. SHAULIS, RIC EVANS, AND JOHN ALTDORFER. © 2012 THE ANDY WARHOL FOUNDATION FOR THE VISUAL ARTS, INC. / ARTISTS RIGHTS SOCIETY (ARS), NEW YORK.

about aM

ericans for th

e arts

31About AMeriCANs for the Arts

about aM

ericans for th

e arts

abou

t ameriCaNS For the artS

NatioNal artS marketiNg ProJeCt (NamP)

www.artsmarketing.org

the National Arts Marketing Project is designed to help arts organizations better understand the marketplace in which they operate and recognize the benefits of an aggressive, outward-looking audience development effort. through NAMP workshops, webinars, and conferences, arts organizations learn strategies and tactics for instituting long-term systemic change and they acquire sophisticated marketing skills. More than 10,000 nonprofit arts orga-nizations nationwide have strengthened their marketing skills through NAMP.

The National Arts Marketing Project Conference® is a registered trademark of Americans for the Arts.

ameriCaNS For the artS

www.americansForthearts.org

Americans for the Arts is the nation’s leading nonprofit organization for the advancement of the arts in America. with more than 50 years of service, it is dedicated to representing and serving local communities and creating oppor-tunities for every American to participate in and appreciate all forms of the arts. Join as a member today to access the full suite of benefits!

n ��terence mcFarlandLA Stage Alliance, Los Angeles

n ��katherine mooringArts & Science Council, Charlotte, NC

n ��Scott ProvancherArts & Science Council, Charlotte, NC

n ��Philippe ravanasColumbia College Chicago, Chicago

n ��J. dennis rich, PhdCreative Enterprise Consulting, Chicago

n ��Steven rothThe Pricing Institute, Boston

n ��Suzette ShermanNational Museum of Women in the Arts, Washington, DC

n ��adam thurmanCourt Theatre at the University of Chicago, Chicago

n ��Nella veraArts Marketing Consultant, New York City

n ��Jerry yoshitomiMeaningMatters, Port Hueneme, CA

n ��alice Sachs ZimetArts + Business Partners LLC, New York City

n ��Salvador acevedoContemporanea, San Francisco

n ��Sara billmannUniversity Musical Society, Ann Arbor, MI

n ��alan S. brownWolfBrown, San Francisco

n ��robert bushArts & Science Council, Charlotte, NC

n ��Ceci dadismanPalm Beach Opera, West Palm Beach, FL

n ��ron evansGroupofminds.com, Sunnyvale, CA

n ��kory kellyActors Theatre of Louisville, Louisville, KY

n ��matt lehrmanAlliance for Audience, Phoenix, AZ

n ��Will lesterTRG Arts, Colorado Springs, CO

n ��tyrha m. lindsey, mbaL.A.I. Communications, Tarrytown, NY

n ��Clayton lordTheatre Bay Area, San Francisco

n ��Patton mcdowellPatton McDowell & Associates, Charlotte, NC

scan this code Get more from

americans for the arts. become a member today!

green Policy: Americans for the Arts is committed to using environmentally friendly practices to achieve our goals and do our part to minimize our impact on the environment.

NamP CoNFereNCe adviSory Committee


viSi

texhibitorSartS aNd Culture NetWork

www.wit-inc.com

Arts and Culture Network offers three distinct ways to help you connect with cultural con-sumers. wit Media provides media/advertising planning, website/app development, and con-sulting. Culturadar.com is a tool that aggregates all cultural content in a city and centralizes it, including all deals currently available. Case study Ad Network allows arts organizations to deliver media advertising on blue chip and lifestyle sites to surround the cultural consumer and avoid waste inherent in other traditional forms of advertising.

artSready – South artS

www.artsready.org

Artsready is a web based emergency preparedness platform designed to provide arts organizations with customized business continuity plans for post crisis sustainability. A national initiative of south Arts, Artsready was developed with sup-port from the Mellon foundation, Doris Duke Charitable foundation, and National endowment for the Arts.

ChoiCe tiCketiNg SyStemS

choiceticketing.com

Choice ticketing systems ChoiCeCrM software is a true cloud ticketing solution delivering unparalleled flexibility and control. stop by and visit with robert friend, our vice President of sales and Marketing, and see how ChoiCeCrM can help your organization drive revenue growth through increased customer engagement.

CiNevative

www.cinevative.com

Cinevative is the nation’s leading producer of pre-production commercials and motion graphics promos for performing arts and live entertainment. Producing for some of the most respected arts organizations in the country, Cinevative brings branding techniques perfected by network television to live entertainment in an effective and affordable way.

klearSky

www.klearsky.com

klearsky is a consulting company specializing in offering technology solutions to performing arts organizations. in addition to providing busi-ness and technology consulting, klearsky offers a variety of creative services including website design/development, mobile applications, brand-ing, and social media integration.

mailChimP

nonprofits.mailchimp.com

MailChimp helps you design e-mail newsletters, share them on social networks, integrate with services you already use, and track your results. More than 125,000 nonprofits—from small arts organizations to global NGos—use MailChimp to send beautiful, mobile-friendly newsletters and develop relationships with stakeholders.

mogoartS marketiNg

www.mogoartsmarketing.com

MoGoArts Marketing partners with arts orga-nizations across the united states & Canada, providing a broader strategic approach to digital marketing through integrated online advertising campaigns. MoGo utilizes best-practice strate-gies to build targeted online campaigns that integrate with a variety of ticketing and social platforms to track actual actions and revenue—delivering higher returns cost-effectively.

PatroN teChNology

patrontechnology.com

Patron technology strives to revolutionize the arts industry by offering PatronManager CrM, a 100% cloud-based system that integrates box office ticketing and subscriptions, donor data-base management, PatronMail e-mail marketing, and staff collaboration. PatronManager CrM is developed in partnership with salesforce.com and the salesforce foundation especially for arts and nonprofit organizations.

2013 NamP CoNFereNCe PartNer: regioNal artS & Cultural CouNCil

www.racc.org

the regional Arts & Culture Council (rACC) invites you to the 2013 NAMP Conference, November 8–11, 2013. experience Portland’s thriving arts community and see firsthand how it is a leader in technological innovations, environ-mental initiatives, and artistic expression. the center of many grassroots and artisanal move-ments, Portland is the place to be next year for discovering new ways to engage your audiences.

Sd&a teleServiCeS

www.sdats.com

sD&A offers innovative, individually designed teleservices campaigns for the arts—subscrip-tion, membership, annual fund, special gift, and capital campaigns—managed at the client’s location or from our calling center. its Call Man-ager system is the proven antidote to declining contact rates and providing strategic analysis, planning, tracking, and reporting to meet each campaign’s requirements.

teSSitura NetWork

www.tessituranetwork.com

tessitura Network is comprised of more than 400 of the world’s premiere arts and cultural organizations united by a common technology. tessitura software, the flagship product of the tessitura Network, is a solution specific to the arts and cultural sector for patron and prospect information, ticket and admission sales, mem-berships and philanthropy, web transactions, and customer relationships.

theatermaNia / ovatioNtix

www.theatermania.com

theaterMania.com is the information and ticket-ing source for more than 4,000 shows nationwide and is the leading online theater resource for consumers. theaterMania.com publishes show listings, editorial content, and video coverage for more than 40 markets and distributes e-mail newsletters to more than 700,000 subscribers. theaterMania.com creates online marketing programs for performing arts organizations and provides proprietary software, ovationtix.

33exhibitors | sPoNsors & loCAl host

exhibitors | spon

sors & local h

ost

thaNkS To The foLLowINg SPoNSoRS aNd ouR

LoCaL hoST, aRTS & SCIeNCe CouNCIL,

aS weLL aS The MaNy SuPPoRTeRS who

have CoNTRIBuTed To The SuCCeSS of

The 2012 NaMP CoNfeReNCe.

our loCal hoSt

www.artsandsciencecouncil.org

founded in 1958, the Arts & science Council (AsC) operates a unique public-private partnership serving as both the local arts agency and united arts fund for Charlotte-Mecklenburg. AsC is the community’s chief advocate for arts, science, history and heri-tage, a gatherer and steward of public and private community resources, an investor of those resources in the cultural sector and community, the strategic

planner for the community’s cultural sector, and the public art agent for the City of Charlotte and Mecklenburg County. AsC is also the creator of power2give.org, a groundbreaking new website designed to address changing trends in philanthropic giving. throughout its 50-plus-year history, AsC has worked to shape a vibrant cultural life for all by building appreciation, participation and support for the arts, science, history and heritage in Charlotte-Mecklenburg.

our SPoNSorS


scan this code to download the Guidebook app.

then search for the naMp conference.

WeStiN Charlotte

LOBBY LEVEL

LEVEL TWO

LEVEL THREE

hotel access

GrandBallroom

open to

lobby

trolley station

WM

elevators

serviceelevators

Morehead Room

Harris Room

SharonRoom

IndependenceRoom

TradeRoom

TryonRoom

StonewallBoardroom

QueensRoom

KingsRoom

CollegeRoom

ParkRoom

phones

CENTERSTAGE >>

Promenade

business center

Promenade

A B

C

D

N

S

CaldwellRoom

BrevardRoom

elev

ator

s

serviceelevators

Westin Workout,lap pool, and sun deck

elev

ator

s

W

meetingspace

elevators

DavidsonRoom

Bar 10 lobby

Ember Grilleterrace

ProvidenceBallroom

Prov

iden

ce P

rom

enad

e

entry

Ember Grille

loading dock

parking centerM W

elev

ator

s

service elevators

elevators

elevators

fron

t des

k

main entry

I

II

III

M W

giftshop

Charlotte’sTreats and Eats to Convention

Center

>>

Fireside PrivateDining Room

courtyard

meetingspace

elevators

<< GENERAL SESSIONS

LOBBY LEVEL

LEVEL TWO

LEVEL THREE

hotel access

GrandBallroom

open to

lobby

trolley station

WM

elevators

serviceelevators

Morehead Room

Harris Room

SharonRoom

IndependenceRoom

TradeRoom

TryonRoom

StonewallBoardroom

QueensRoom

KingsRoom

CollegeRoom

ParkRoom

phones

CENTERSTAGE >>

Promenade

business center

Promenade

A B

C

D

N

S

CaldwellRoom

BrevardRoom

elev

ator

s

serviceelevators

Westin Workout,lap pool, and sun deck

elev

ator

s

W

meetingspace

elevators

DavidsonRoom

Bar 10 lobby

Ember Grilleterrace

ProvidenceBallroom

Prov

iden

ce P

rom

enad

e

entry

Ember Grille

loading dock

parking centerM W

elev

ator

s

service elevators

elevators

elevators

fron

t des

k

main entry

I

II

III

M W

giftshop

Charlotte’sTreats and Eats to Convention

Center

>>

Fireside PrivateDining Room

courtyard

meetingspace

elevators

<< GENERAL SESSIONS

maPSgeTTINg aRouNd The NaMP CoNfeReNCe

IS SuPeR eaSy. TheSe MaPS aRe aLSo

avaILaBLe oN The guIdeBook aPP.

35GettiNG ArouND

GettinG arou

nd

Charlotte WalkiNg maP

1 8 17

18

19

20

21

22

23

24

9

10

11

12

13

14

15

16

2

3

4

5

6

7

NASCAR Hall of FameWith reverence and humor, the NASCAR Hall of Fame entertains both the serious fan and the curious observer. At Brevard St. and Martin Luther King, Jr. Blvd, the Ceremonial Plaza honors drivers with commemorative bricks. Catch a glimpse of Glory Road displaying 18 historic cars. The ascending grading conveys the incline of 46 historic and current tracks. Inside enjoy interactive exhibits and simulators, the science of racing, and the poignant history and heritage of NASCAR.400 E. Martin Luther King, Jr. Boulevard The GreenGiant books and pages as well as a walkway of magical sounds enliven this literary-themed wonderland of a park. Colorful benches and the fantasy Fish Fountain offer areas to relax. Dine alfresco or indoors at restaurants along the park. 435 S. Tryon Street Harvey B. Gantt Center for African - American Arts + CultureNamed for Charlotte's first African-American mayor, this 45 x 400 ft. building showcases a glass mural by NC artist, David Wilson, at Stonewall and College Streets. The three galleries provide the unique display of African - American visual art and expressive culture. 551 S. Tryon Street

Mint Museum UptownThis name is worth an explanation. After gold was discovered northeast of town in 1799 and identified in 1802 at the Reed's farm, a gold rush began. From 1837-1861, the first branch of the U.S. Mint operated on the corner of W. Trade St. and Mint St. Uptown. In 1936, the building was moved and became the first art museum in NC, called The Mint Museum. The Mint Museum Uptown houses world-renowned Craft + Design, American and Contemporary collections. 500 S. Tryon Street

Bechtler Museum of Modern Art and “The Firebird”Created by Nikki de Saint Phalle, the whimsical Firebird (L’Oiseau de Feu sur L'Arche) offers a bright welcome to the Levine Center for the Arts. Designed by Swiss architect, Mario Botta, the Bechtler features mid-twentieth century modern art. Next door, the Knight Theater is the primary venue for NC Dance Theatre and other performers. 420 S. Tryon Street Visitor Info CenterFind souvenirs and all the fun things to experience in Charlotte by browsing brochures or consulting with an information specialist to personalize your visit. (Ticketmaster outlet) 330 S. Tryon Street, Suite 100 Latta ArcadeBuilt in 1914 by developer Edward Dilworth Latta, this lovely building adjoining Brevard Court housed offices and space for grading cotton under the natural light of the glass ceiling. Now restaurants, salons, and businesses fill its quaint interior. 320 S. Tryon Street

This self-guided walking tour of Uptown Charlotte includes sites of historical, artistic, architectural and entertainment interests.

The PlazaCelebrate the exuberance of childhood with the bronze likenesses of children playing in the cascading fountain, created by Dennis Smith and David Wagner. 301 S. Tryon Street Intersection of Trade and Tryon, “The Square”The heartbeat of Charlotte since Thomas Polk built the first courthouse here. On the SW corner, read about this town founder at Thomas Polk Park. Tradition says the Mecklenburg Declaration of Independence was read here May 20, 1775. Raymond Kaskey's bronze statues are significant to Charlotte: Commerce, Transportation, Industry, and The Future. On the NE corner, enjoy the shops at Founders Hall and the frescoes by Ben Long in the lobby of Bank of America Corporate Center, Charlotte's tallest building at 60 stories. First Presbyterian ChurchBuilt on the site of Charlotte's interdenominational town church, this Gothic-revival style church from 1857 was modified in the late 1800s. Ben Long’s fresco, The Good Samaritan, provides inspiration in the fellowship building. 200 W. Trade Street Settlers' CemeteryThis was the town cemetery from 1776 to 1867. Those interred here include Thomas Polk, town founder and Revolutionary War officer, Maj. Gen. George Graham, the hero who helped hold back Cornwallis' troops at McIntire's Farm, and Dr. Nathaniel Alexander, a surgeon in the NC Regiment of the Continental Line and governor of NC 5th, Poplar, and Church Streets. Fourth WardCharlotte was organized in political wards from the mid 1800s until 1945, with the original four wards forming quadrants around The Square. The NW blocks comprise Fourth Ward, bounded by Trade, Tryon, Pine, and 10th streets. The concentration of many stately Victorian-Era homes along Poplar St. and Pine St. between 7th and 9th streets is often referred to as Historic Fourth Ward. The Dunhill HotelBuilt in 1929, this elegant 10-story hotel with neoclassical features is the last historic hotel Uptown. 237 N. Tryon Street Discovery PlaceIn this hands-on museum, science comes alive through experiments, changing exhibits, a rain forest, aquariums totaling 24,000 gallons of sea water, and the IMAX Dome Theatre. 301 N. Tryon Street Public Library of Charlotte & Mecklenburg County Note the quotes on the columns. The Carolina Room offers reference materials about local history. 310 N. Tryon Street Spirit SquareThis complex was inspired by the former sanctuary of First Baptist Church (1908), now called McGlohon Theatre for composer, Loonis McGlohon, of Charlotte. From College St., enter The Light Factory Contemporary Museum of Photography and Film, one of only four such museums in the U.S. 345 N. Tryon Street

Transamerica SquareIn the middle of the building’s domed arched walkway, Ben Long’s open-air fresco, Continuum, includes NC symbols and a self portrait, an artist at an easel. 401 N. Tryon Street Patricia McBride and Jean-Pierre Bonnefoux Center for DanceThis center is named for two former New York City Ballet stars who are now NC Dance Theatre’s artistic directors. Pliés and pirouettes are visible to passers-by on Tryon St. in these NC Dance Theatre rehearsal studios. 701 N. Tryon Street McColl Center for Visual ArtBuilt in 1927 as an ARP church and repurposed after a fire as a sanctuary for artists in 1999, the exposed brick and vaulted ceiling provides the perfect canvas for galleries and studios. 721 N. Tryon Street Levine Museum of the New SouthThrough interactive exhibits, this museum captures moments in history of the South and the Charlotte area, in particular, from the end of the Civil War to the present. Feel the texture of cotton before processing, walk through a tenant farmer’s cabin, and sit at a lunch counter to learn about civil rights. In addition, the museum offers various events to explore the history and contemporary issues of the New South. 200 E. 7th Street Seventh-Street StationThis LYNX stop, also home to restaurants and parking, sports 30’ fins which chime and light up if touched. Solve a riddle on the building for a fun sound and light show as part of Christopher Janney’s “Touch My Building” interactive art. Parallel along the LYNX Light Rail track between 6th and 7th

ImaginOn: The Joe and Joan Martin CenterDesigned to excite all ages from toddlers through teens, ImaginOn is an extraordinary high-tech “green” library and children’s theater combination. Enjoy the large outdoor sculptures of The Writer’s Desk by Larry Kirkland. 300 E. 7th Street Time Warner Cable ArenaThe Arena is home to the NBA’s Charlotte Bobcats, AHL Charlotte Checkers and a venue for top entertainers. On the Plaza between Trade and 5th streets, see J. Paul Sires’ benches crafted from NC granite. The leaf forms represent teamwork. Andrew Leicester’s colorful cylindrical art recalls Charlotte’s past mill industry with his 23’ Bobbins and 6’ Textile Shuttles. 333 E. Trade Street EpiCentreThis multi-level entertainment facility hosts a variety of restaurants, nightlife, shops, modern bowling lanes, a movie theatre with cushy amenities, and great views of the city. 201 E. Trade Street

N. Caldwell St.

N. Brevard St.S. Brevard St.

3rd

St.

Levi

ne A

venu

e o

f th

e A

rts

6th

St.

8th

St.

8th

St.

9th

St.

5th

St.

N. Church St.

4 T H W A R D Poplar Street

S. Church St.

S. Caldwell St.

N. Tryon St.S. Tryon St.

4th

St.

7th

St.

3rd

St.

6th

St.

9th

St.

10th

St.

4th

St.

W. T

rad

e S

t.

7th

St.

11th

St.

To B

an

k o

f A

meri

ca S

tad

ium

To J

oh

nso

n &

W

ale

s U

niv

ers

ity

CHARLOTTECONVENTION

CENTER

NASCAR HALLOF FAME

E. T

rad

e S

t.

N. College St.S. College St.

Mar

tin

Luth

er K

ing

Jr.

Blv

d.

Sto

new

all S

t.

2

1

10 11

16

15

22

2021

12

8

9

24

23

TIME WARNERCABLE ARENA

4 5 6 7 13 14 17 18 19

3

LYNX Light Rail

CHARLOTTE, NC WALKING MAP

N

{ {

H

H H

H

the WeStiN Charlotte 601 south College street leviNe CeNter For the artS 500 south tryon street

VISIT OUR FREE E-BOOK LIBRARY!

www.ArtsMarketing.org/Resources/Ebooks

Keep tweeting with #NAMPC and you

could be part of our next e-book, The 50 Best Tweets from the

2012 NAMP Conference!

We hope that you are already an Americans for the Arts member so that you got a discount to attend this conference.

Love,

Sign up at our membership booth in CenterStage right now or visit

www.AmericansForTheArts.org/Membership

The Americans for the Arts Membership Team

CHARLO

TT

E, N

C CHARLOT

TE

, NC

Dear NAMPC Attendee,

ettingd own - americans for the arts · digital trends to boost your integrated marketing campaigns...

Documents