etravel europe 2016 - corporate travel: more than the sum of its parts - philip kramer - hrs
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The evolution of business travel – an industry perspectiveeTravel Europe Amsterdam, October 04, 2016Philip Kramer, Head of Growth Markets
2Confidential – not to be distributed © A brand of HRS Group
Growth in business travel will driven by new global growth champions like India and China
Top 10 Markets in bn USD
Business Travel Spend
Source: GBTA 2015, China Industry News 2014
• China will surpass the US in 2017 as biggest Business Travel market
Growth 2014 - 2019
26
31
32
32
36
44
58
62
Germany
Japan
UK
S. Korea
Brazil
Italy
France
262
US
China
288
India
+61%
+51%
World in bn USD
2014
1,600
2019
+37%
1,170
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Business travel management takes evolutionary steps and will reach Managed Travel 4.0 soon
Procurement=> Cost saving
Duty of Care=> Risk Management
Managed Travel 4.0=> Consumerization
• Sourcing
• People locator
• Personal (Recommendation)• Mobile ubiquidity• Hassle-free travel (Payment &
Expense Management)• Bleisure
Travel managers
Traveller
Yesterday
Tomorrow
2.0
3.04.0
Shift of power
Traditional Travel Management
• Introduction of corporate travel mgmt.• Centralized responsibility and guidelines • Selection of professional travel
mgmt. service providers
1.0
China
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Today, markets are in different stages of the corporate travel evolution
Procurement=> Cost saving
Duty of Care=> Risk Management
Managed Travel 4.0=> Consumerization
2.0
3.04.0
Traditional Travel Management1.0
Spain
Brazil
Italy
Australia
Switzerland
US
Germany
Japan
UK
France
India
Russia
Source: Euromonitor 2015, Worldbank, Country Expert Interviews
Travel Evolution Horizon
Basic Advanced
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Travel industry – market share2015, Retail Value in €
Lodging takes a considerate stake in the travel business – and is shifting to online and mobile
Source: Euromonitor 2015Note: Travel industry includes transport and lodging (online and offline)
35% Lodging
65% Rest travel industry
Trends
• By 2017 every 2nd hotel booking will be made on mobile devices
20152014
Mobile hotel sales
+ 40%
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Corporations face 4 major challenges regarding hotel program management
Source: HRS Global Survey, 2014 (n = 250)
Content supply
Costs
Process compliance
Fragmentation challenge
Sourcing a global program
Leakage due to channel fragmentation
Travelersatisfaction
Consumerization challenge
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Content supply: Fragmentation of the industry makes it difficult to manage a large portfolio
Share of chain and independent hotels around the worldPercentage
Source: Euromonitor 2014, Smith Travel Research 2012
48
Chain hotelsIndependent hotels
91
Asia Pacific
100%
Middle/East / Africa 80 20
South America 9
North America 48 52
Europe 86 14
China 70 30
2377
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Europe
42.762
27%
156.000
101.000
North America
35.24550%
70.000
48.000
5.607
5%
112.000
67.000
China
+
Brazil
2.500
12%
21.600
14.600
Asia Pacific
7%
13.464
180.000
107.000
Comparison of hotel portfolio 2015, HRS vs. Global Hotel Supply HRS Total hotels
x% GDS Content Coverage
GDS
Source: September 2015, Euromonitor, Reuters
Therefore the GDS historically only covered a small fraction of the global hotel supply
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Outsourcing hotel procurement can save 9% direct costs – but only 14% of firms do it
Source: HRS Global Survey 2014 and 2015 / GBTA / American Express
On average, savings add up to
9% This represents a global annual savings potential of
= 29 billion US$
Huge savings potential… … but few firms leverage it
14%
71%
14%
Outsource negotiations to a service provider
Negotiate rates by themselves
Use a tool to supportwith negotiations
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There are several challenges connected with sourcing a global hotel program
Source: HRS Global Survey, 2015
Most challenges are connected to rising prices or lack of market transparency
Lack of local market know-how
Lack of benchmark information
Non-transparent booking and billing data
Fragmented hotel market
High expenditure of time and resources
Need to consider various/different interests
Increasing hotel prices
26%
32%
37%
39%
39%
46%
48%
Rising Costs Lack of market transparency
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Big data put into action – For HRS customers, big data saves millions of EUR in hotel sourcing
450,000 Rates
10 Mio. Room-nights
Room nights
$
# ###
Rat
e$$
$
Renegotiating rates
Bundling room nights
Replacing hotels
$25m
BIG DATA BIG INSIGHTS BIG ACTIONS
40,000 corporates
Booking patterns
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Leakage can be fought by mandating booking channels & an effort by all players in the value chain
HRS‘ multi-channel approach
100.000
150.000
Traveler
Chain
Independent hotel
100.000
200.000 TMCGDS
OBT
HRS for Corporates
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Traveler satisfaction will require full content with customized recommendations irrespective of channel
HRSRecommendation
Engine
Travel policy
CorporateLocation
Hotel Program
Reviews Preferences
Customer A Customer B
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Customized mobile apps for large corporations are one answer to the consumerization trend
Thank you!