ethics presentation
DESCRIPTION
Presentation about advertising Ethics & ads which follow them / break them.TRANSCRIPT
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ADVERTISING ETHICS & MINORITY
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Legal ethics & minority
What are ethics??
Ethics are standards or moral values which dictate what is right and what is wrong, or good or bad, which are :-
•Culturally-based and formed based upon society’s expectations• vary by person, and by situation.
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Legal ethics & minority
Do’s and Don'ts of advertising ethics
Do’s
Don’ts
Consider law and ethics of the countryTell truth and avoid distorting facts
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1. Equality
2. Special considerations
There can be two ways to create advertisements for minority-
Legal ethics & minority
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MINORITY GROUPS- 1.Religious
2.Gender
3. Language
4.Ethnic
5.Racial
6.Sexuality
Legal ethics & minority
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Legal ethics & minority
RELIGION
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Legal ethics & minority
• What is religion.
• Importance of religion in advertising.
• The measures that the advertiser should take into consideration.
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Bajaj discover ad- shani shinganapur
- http://www.youtube.com/watch?v=6GEHPZbtb-I
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Legal ethics & minority
PRINT AD
BIG BAZAAR- WOMEN’S DAY
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Legal ethics & minority
http://www.youtube.com/watch?v=1K5ILXpmeE0
Siminn 3g mobile ad
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GENDER
Legal ethics & minority
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Depiction of women in society
Depiction of women in advertising
Stereotyping of women
Use of women as sex object
Legal ethics & minority
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Legal ethics & minority
http://www.youtube.com/watch?v=6jEffV_8Nak
DLF IPL- COMMERCIAL
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Legal ethics & minority
J.K super cement
http://www.youtube.com/watch?v=P2cqlw3pwFw
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Legal ethics & minority
Language
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Legal ethics & minority
Way of strong communication
Usage of language in advertising
Relevance in advertising
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Legal ethics & minority
Tata sky- learn English ad
http://www.youtube.com/watch?v=7XVgsbNod74&feature=related
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Legal ethics & minority
Learn english adhttp://www.youtube.com/watch?v=cUEkOVdUjHc
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Legal ethics & minority
Ethnic groups
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Legal ethics & minority
What are ethnic groups
Ethnic diversity of India
Importance of ethnic groups in advertising
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Maggi sambar aata noodles
http://www.youtube.com/watch?v=UUX3pti2Myo
Legal ethics & minority
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Legal ethics & minority
WILDSTONE BENGALI AD
- http://www.youtube.com/watch?v=F-btQYaK5Vg
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Legal ethics & minority
racial
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Legal ethics & minority
What is racism
Roots of racism and point of views of consumers
Relevance in advertising
The measures that a advertiser should take to stop racism.
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Legal ethics & minority
Mc Donald's group ad
http://www.youtube.com/watch?v=UTSdUOC8Kac
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Legal ethics & minority
KFC racist ad
http://www.youtube.com/watch?v=MQ8GbKjUkgs
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Legal ethics & minority
SEXUAL MINORITY
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Legal ethics & minority
Minority groups
Fighting for its rights
Indian and world scenario of homosexuals.
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Legal ethics & minority
http://www.youtube.com/watch?v=L9DLPKgzGOc
Brazilian clothing range commercial
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Legal ethics & minority
- http://www.youtube.com/watch?v=A_OnP4JKi08&feature=related
House bill 436- governor lynch ad
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Group members-Ankita Joshi- 210
Anuja rane- 231
Shradhangi date- 208
Ranal nair- 223
Prathamesh kulkarni- 218
Praful shetty- 240