1. Ethical Marketing

2. ETHICAL MARKETING AND ISSUES Ethical marketing is an honest and factualrepresentation of a product, delivered in aframework of cultural and social values for theconsumer. It promotes qualitative benefits toits customers, which other similarcompanies, products or services fail torecognize Marketing ethics is the area of applied ethicswhich deals with the moral principles behindthe operation and regulation of marketing. 3. ISSUES High Prices High costs of distribution, high advertising andpromotion costs, and excessive markups contributeto high product prices 4. ISSUES Price fixing requires a conspiracy between two ormore sellers; the purpose is to coordinate pricing formutual benefit at the expense of buyers 5. ISSUES Price fixing is an agreement between businesscompetitors to sell the same product or service atthe same price. In general, it is an agreementintended to ultimately push the price of a product ashigh as possible, leading to profits for all the sellers.Price-fixing can also involve any agreement tofix, peg, discount or stabilize prices. The principalfeature is any agreement on price, whetherexpressed or implied. For the buyer, meanwhile, thepractice results in a phenomenon similar to pricegouging. 6. Deceptive Practices Sometimes consumers are made to believe thatthey will get more value than they actually do.Deceptive pricing, promotion and packaging arepractices charged with misleading consumers. High-pressure selling High pressure selling persuades people to buygood they had no thought of buying. It is oftensaid that insurance, real estate, and used cars aresold, not bought. Salespeople entice purchase. 7. Shoddy or unsafe products Product quality or function is often criticized.For example, McDonalds fat containingproducts, Hersheys chocolate, and industrialproducts like lawn mowers. Planned Obsolescence Causing products to become obsolete beforethey actually should need replacement. Forexample, toner cartridges.