Ethical Digital:

London & New York

25 September - 1 October 2019

Driving better business ethics, better business – & better businesses

STUDY TOUR Agenda

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Business leaders have always held responsibility for resolving complex ethical choices by setting an organization’s vision and making strategic decisions. As traditional organizations become technology driven, these challenges are exacerbated by increasing layers of abstraction and automation touching every part of a business from operations and delivery to product development and HR practices. Leaders are called upon to consider ever more complex conflicting interests, balancing the risks and rewards of designing Ethical Digital technology to not just improve organizational performance, but also contribute more broadly to society.

Business and policy decisions have become data-driven, meaning ethical know-how is as essential to assessing business impact as understanding organizational change or technology policy. Ethics has moved from the realm of moral philosophers to computer programmers. It is now seemingly routine for Silicon Valley and other corporate executives to defend their record on ethical issues including privacy, data, tax, competition, diversity, inequality and employment. For technology-driven businesses, today’s reputational risks have become tomorrow’s market pressures in the battle for Defending Digital1. Quite simply, ethics is table stakes for organizations who want to win in the 21st century.

Focusing the ethical lensOur Ethical Digital study tour will be centred on London and New York. The home of the digital revolution may be Silicon Valley, but for Ethical Digital the gravitational centres are different. Both these hubs share a unique mix of innovation capital; regional, national and international policy frameworks; and robust academic and privately funded research institutions all focused on ethical automated decision systems. These are the key factors

which give London and New York the right conditions to incubate what will become common practice for Ethical Digital.

London, in particular, is leading the way on driving regulatory and policy frameworks, with the UK’s stated goal of crafting policies that have an outsize impact on global behaviour in the same way that GDPR has impacted privacy practices far beyond the EU’s borders.

New York, also taking legislative strides ahead of the rest of the nation in terms of algorithmic auditing, has also long been the home of a different ethos to capital investment than Silicon Valley which includes some of the earliest and most active firms focused on reaping the rewards of investing in underrepresented groups.

At the start of this tour, delegates will be facing questions such as:

• Where do you start? What’s your scope & how do you prioritize?

• How do you realize financial & cultural gains from ethical technology use?

• Who is governing ethical implications & what process is right for your organization?

• Risk vs reward: how do you balance conflicting ethical concerns?

• How do you keep up with emerging practices?

• How do you create a sustainable culture of Ethical Digital?

By the time we wrap up, delegates will be equipped with the tools to identify possible ethical strategies and match these to the maturity of technological components, choosing the right ethical approach at the right time.

We had Digital. Now we have Ethical Digital. Whether it’s guarding against cyber risk, misuse of data and opaque AI-powered decisions, or building trust in automation and autonomous systems, ethics is – or should be – an explicit requirement of the digital leadership agenda.

1. https://leadingedgeforum.com/news/defending-digital/

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Key areas for exploration include:

Ethical considerations and their method of application evolve over time

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DESCCRIIBBEESS

SSCCOOPPEESS

Purpose Identifying potential benefits, harms, risks

Managing real world consequences

Guiding constructive behaviour at scale

Evolutionary adopters Pioneers Settlers Town planners

DDaattaa ggoovveerrnnaannccee EEmmeerrggiinngg tteecchhnnoollooggiieess EEmmppllooyyeeee rriigghhttss

CCoorrppoorraattee cciittiizzeennsshhiipp NNoonn--ddiissccrriimmiinnaattiioonn BBuussiinneessss//EEccoonnoommiiccss

Facial/activity recognition Listening/watching/tracking Wearables/implants/sensors Biometrics/identity/DNA Robots/autonomous systems Dark web/cryptocurrencies

Privacy/anonymity Permissions/EULA Right to correct/forget Analytical/algo bias MI explainability Censorship/access

Monitoring/measuring Outsourcing/automation Job quality/benefits/gig Work/life/social/BYOD Non-disclosure terms Whistleblower safety

Compensation/equity Incentives/risks Data monetization Monopoly power Tax avoidance Reporting/compliance

Race/gender Age/disability Recruitment/promotion Profiling, scoring Beliefs, lifestyle Speech, politics

Sustainability Volunteerism Philanthropy Honesty/integrity/trust Transparency Local/national/global

• Equity

• Equality

• Freedom of choice

• Justice

• Truth

• Autonomy

• Consent

• Privacy

• Trust

A guiding

purpose e.g.

• Data • Algorithms • Goals • Outcomes

• Compliance • Influence • Usage

TRANSPARENT Seeking insight into system behaviour

• Chains of responsibility • Mechanisms • Governance structure • Policies, practices, procedures • Demonstrations of

ethical/legal implementation

ACCOUNTABLE A commitment to legal & ethical obligations

Making a system understandable or intelligible

• Outcomes

• Input/output relationship

• Decisions

• System usage

• Choice of data & variables

• Algorithmic or operational processes

CCLLAARRIIFFIIEESS

GGUUIIDDEESS

MMAAKKEESS

ETHICS OF CARE Relations are the basis for morality & decision-making

Characterized as • Attentiveness  • Responsibility • Competence • Responsiveness

Whose interests require my custodianship?

ETHICS OF REASON

What is right & wrong, good & bad in matters of justice, fairness, virtue & social responsibility

Characterized as • Rights • Principles • Consequences

What would a reasonable third party say in this situation?

ETHICS OF DUTY Is the action itself right or wrong rather than  the consequences?

Characterized as • A series of rules • Being clear on ‘bad’ acts • The basis for human rights

Who do I, or we, owe allegiance, obedience or duty to? 

Change First-order

consequence

First-order consequence

Second-order consequence

Second-order consequence

Second-order consequence

Second-order consequence

Second-order consequence

Second-order consequence

Second-order consequence

Uber ‘Greyball‘

Possible legal violations

ToS violator not identified

Legitimate passengers not able to get rides

Increased public

scrutiny

Resources not spent on other areas

Passenger trust declines

Passenger loyalty

declines

Driver trust declines

Drivers risk income loss or licence violations

Genesis Custom-built Product (+ rental) Commodity (+ utility) Evolution

Settlers Pioneers

Rare Poorly understood

Differential & novel High future value

Constantly changing Undefined market

Deals with …

Happy with ... Failure

Gambling & gut feel Experimentation

Uncertainty

Methods ... Agile

Build on common components

Making the impossible/pathfinder Most likely to build a partially

functioning 3D printer with Lego

Exploration

Growing Increasing education

Feature differentiation High profitability

Maturing products Growing market

Deals with ...

Happy with ... Constant improvement

Market analysis Feedback

Trend spotting

Methods ... Lean

Making success happen/tactical player Most likely to steal a half-baked Lego 3D printer

and turn it into something that lots of

Listening

Common Well-defined

Essential cost of doing business High volume

Standardized & stable Mature market

Deals with ...

Happy with ... Operational efficiency

Metric-driven Analytics

Scientific modelling

Methods ... Six Sigma

Empires of scale/war maker Most likely to be running the

factory which builds Lego bricks

Building what is needed

Speed above all else Make success happen Mine/ nurture ecosystems Build ecosystems

Empires of scale

Town planners

Genesis Custom-built Product (+ rental) Commodity (+ utility) Evolution

Town planners Settlers Pioneers

What (ethical) problems are interesting to solve (for me)?

What are the ethical concerns in

that question (for me)?

Are there novel ethical questions in novel fields (that are

interesting to me)?

Core ethical questions:

Typical approaches: Internal morals & values

Ethical 'components' foisted

upon them by more established groups,

e.g. ethical committees & frameworks

(illusion of complete

freedom?)

Making the impossible/pathfinder Most likely to passionately pursue

#techforgood … or ignore ethics completely

Who are our stakeholders?

What concerns & industry examples exist?

Who is under-served in the market

that we could build for?

Ethical checklists – internal or seeking components from outside (industry-specific blogs, write-ups,

industry body frameworks etc)

Making success happen/tactical player Most likely to steal & adapt ethical checklists from a blog they read

Who will be angry/react if they are not served well?

What are the laws & frameworks we

need to consider?

What are the ethical concerns in my supply chains?

Ethical & legal compliance department – look to best practice & legislation

for guidance

Empires of scale/war maker Most likely to be lobbying for legislation

that favours their desired ethical concerns

Core ethical questions: Core ethical questions:

Typical approaches: Typical approaches:

What (ethical) problems are interesting to solve (for me)?

What are the ethical concerns in the innovative question we are trying to answer/problem we are trying to solve (which interests me most)?

Are there novel ethical questions in novel fields (that are interesting to me)?

UTILITARIANISM/ TELEOLOGICAL ETHICS

Whose ends are being served?

Whose means are being used?

Are people or particular groups being treated as ends or means?

FUTURES DESIGN THINKING

What is the worst/best possible use of this technology?

The futures wheel

Consequences of inaction: if we choose not to build this, which inequalities are we choosing to perpetuate?

The VIM

PIO

NEE

RS

EXAMPLE APPROACHES

CORE CONCERNS

CORE CONCERNS

Who are our stakeholders?

What prior ethical concerns & industry examples of ethical approaches exist?

Who is under-served in the market that we could build for?

CARE, REASON & DUTY

NOW & NEXT DESIGN THINKING

Arnstein’s ladder of participation

The futures wheel

Consequences: valuable clues

SETT

LERS

What is the full extent of my stakeholder needs?

Given the knowledge & experience we have amassed collectively up to this point, what would a reasonable third party say in this situation?

Who do I, or we, owe allegiance, obedience or duty to?

Whose interests require my custodianship?

EXAMPLE APPROACHES

CORE CONCERNS

Who will be angry/react negatively if they are not served well?

What are the laws & frameworks we need to consider?

What are the ethical concerns in the commodities & platforms that serve me (e.g. my supply chains)?

SCALING ETHICS / DEONTOLOGICAL ETHICS

CODIFYING IMPLICIT ETHICS

Translating implicit ethical frameworks into explicit codified approaches

Consequences: valuable clues

Ethnographies and oral histories

TOW

N P

LAN

NER

S

Scaling ethics: ethics as a utility (deontological ethics)

What if everyone did what you just did?

Legal frameworks, regulatory bodies & standards, professional associations, etc.

EXAMPLE APPROACHES

Citizen

Delegation

Partnership

Placation

Consultation

Informing

Therapy

Manipulation

Citizen control

Tokenism

Non-participation

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4

3

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First-order consequence

Increased use of police &

legal resources

Other questionable

Uber practices come to light

Teleological 

Translating teleology into deontology Deontological

The conjecture of consequences

The principles of pragmatism

The codes of consistency

Ethical approach

PPhhaassee ooff mmaattuurriittyy IInnnnoovvaatiionn GGrroowwtthh IInndduussttrriiaalliizzaattiioonn

Purpose Identifying potential benefits, harms, risks

Managing real world consequences

Guiding constructive behaviour at scale

Evolutionary adopters Pioneers Settlers Town planners

Teleological 

Translating teleology into deontology Deontological

The conjecture of consequences

The principles of pragmatism

The codes of consistency

Ethical approach

PPhhaassee ooff mmaattuurriittyy IInnnnoovvaatiionn GGrroowwtthh IInndduussttrriiaalliizzaattiioonn

FAIR EXPLAINABLE

people want to buy and Lego kits

Who should attend?Anyone responsible for impact of technology on people or strategy

• Chief Data Officer• Chief Digital Officer & team• Chief Information Security Officer• Chief Technology Officer• IT Leadership (e.g. CIO, Heads of IT Strategy, Delivery, etc.)

Developing sustainable ethics as technology matures from innovation to industrialization.

The role of regulation for innovators & incumbents.

‘Dark patterns’, ethics-washing, and warning stories.

Continuous cycles of ethical evolution.

Anyone needing to accelerate understanding of ethics in digital era

• Chief Ethics Officer & team• Corporate Social Responsibility

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Itinerary

Wednesday: Orientation & Setting the SceneLondon, UK

Tour Welcome & IntroductionWe kick off over lunch with a tour introduction covering the key concepts and questions of the tour. Critical to the week is understanding what types of ethical approaches to adopt at what stages of a technology’s maturity. We will introduce the emergent frameworks in digital ethics and how to choose the right one. Delegates will consider ‘where they are now’ and ‘where they want to be’ at the end of the tour through an interactive session where participants will have the opportunity to introduce themselves and get to know one another.

QuantumBlackQuantumBlack is a market-leading technology company advancing the field of AI who are progressing explainability in AI across a range of industry verticals including healthcare and pharmaceuticals, financial services, telecoms, natural resource management, and sport performance improvement. Practitioners who are grappling with novel ethical challenges will share their approaches to embedding sustainable digital ethics into an organization.

Elective Dinners Hosted By LEFThe evening presents an opportunity to accelerate learning through attendance at one of two dinners:

• A mapping experience focused on deepening practice with Wardley Mapping – a hands-on workshop for deepening your understanding of how ethical approaches can vary based on technological maturity.

• A 21st Century Human dinner including a hands-on interactive session focusing on building future-sensing capabilities with an ethical flavour.

Thursday: EvolutionThursday’s theme is the evolution of ethics, bringing to life the themes we introduced in Wednesday’s kick off session. For ubiquitous technologies, we will explore the emerging regulatory and industry body frameworks. For more speculative genesis and product/service stage components, we will also hear how investors and some of the newest technological innovators think about their ethical approaches.

Panel Discussion: Regulation, Policy & Opportunity in the Future of AIThe morning begins with a panel discussion by representatives of the UK’s leading public sector and nonprofit organizations who are working to develop standard ethical frameworks, including:

• Doteveryone, a think tank making responsible technologies ‘the new normal’, introducing pragmatic steps digital leaders can take to empower their teams to make the right choices.

• The Open Data Institute, building trustworthy data ecosystems in the private & public sectors to help decision-makers make better use of data through managing harmful impacts & identifying potential benefits.

• The Wellcome Trust’s Patient Data team, who advocate for improving health, care, & services to patients by using ethically managed patient data.

• The Alan Turing Institute, the national institute for data science & AI with a research remit shaping the next generation of data science & AI leaders, puts ethics into practice by getting ethical concepts off the page & bringing them into practical, actionable steps.

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Bethnal Green VenturesAt Bethnal Green Ventures, we will hear about BGV’s approach to ethical investment, followed by presentations from companies in their portfolio ranging from the latest innovations in patient monitoring, to managing human rights issues for HR teams, to leveraging green infrastructure.

Customer Case Study: UK GovernmentWe have a peer-learning session from a member of the LEF’s client ecosystem. “Approaches to data - a view from Government” will share insights about their journey putting ethics into practice. Hosted by a senior UK Government Official.

Pivotal Labs and DataKind UKAt Pivotal, we’ll get a hands-on session demonstrating their approach to baking ethical principles into every stage of design for both their private clients and the social enterprises they aid through the Pivotal ACT team. We’ll also get to see Pivotal enacting its commitments to technology for good by hearing a session from DataKind UK, a charity pairing volunteer data scientists with nonprofit organizations. DataKind UK will deliver a session on avoiding ethical traps when doing good with data based on lessons learned from hundreds of projects high with charities, using data from some of the most vulnerable groups in society.

Friday: Ethics in PracticeFriday’s theme is ethics in practice with sessions focused around the challenges and benefits of getting ethics off the page and putting them into action. We will hear from world-leading technology companies on how they are identifying and managing ethical dilemmas every day.

MicrosoftMicrosoft recognizes that AI will shape the future. To kick off our day, Kate Rosenshine, Head of Data & AI Cloud Solution Architecture, Financial Services at Microsoft, will give us her view on how we can shape an ethical AI. We will also hear from Dr Ian McDonald, CTO in Residence at Microsoft for Startups. He will share how Microsoft is enabling startups to thrive, including those focused on data security, greater consumer privacy, and reducing cybercrime. Various startups from Microsoft’s AI for Good initiative will present a hands-on session showcasing their early stage technologies.

Cisco SystemsWe follow this with a visit to Cisco Systems, consistently recognized as one of the ‘World’s Most Ethical Companies’ by Ethisphere. Cisco’s ethical choices extend to its technical capabilities as it continues to innovate in the fields of privacy, security, and mobility. Cisco is leading the way in conducting technology threat research for harm prevention and reduction for secure digital transformations.

Summing UpWe finish the day with a facilitated session consolidating the learning so far and setting out key questions for the remainder of the tour.

Delegates are free to travel to New York between now and our kick off session on Sunday evening.

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SaturdayOptional informal, relaxed dinner hosted by the LEF team in New York.

Sunday: Check in & RecapNew York City, USASunday social: join us for a morning visit to some local attractions followed by lunch. An opportunity to continue and deepen the conversations that have started throughout the tour.

Recap, Refresh, RestartWe kick off the formal programme with a recap and refocus session in the evening, setting the stage for the next two days by reviewing the sessions we experienced in the first half of the tour and discussing how our thinking has evolved since we last met.

Customer Case Study: Eli LillyWe will also have another peer-learning session from an award-winning member of the LEF’s client ecosystem. Eli Lilly is one of Ethisphere’s current World’s Most Ethical Companies, and also one of the first pharmaceutical companies to establish a Bioethics Committee (1999), and has taken a leading role in the industry. Recent waves of digital innovations in sensors and wearables offer new opportunities to better understand diseases and advance medicine. Jian Yang, Senior Director in Digital Health, will discuss the opportunities and challenges in digital health and highlight the importance for pharma industry, tech industries and consumer advocates to work together.

LEF Hosted Dinner: Defending DigitalThis is followed by an informal dinner where we are joined by LEF Research Fellow David Moschella, who will share his view on Defending Digital: are we really at an ethical inflection point with technology, or do the benefits of our current technological capabilities far outweigh the downsides?

Monday: Ethics as a Value PropositionMonday’s theme is ethics as a value proposition. What if ethics were more than the mitigation of risk? What if it is a proactive strategy for guiding business development?

ThoughtWorksOur first stop on Monday is an ‘in practice’ session with a mission-driven company whose ethical guiding principles are at the heart of every decision made across the organization. ThoughtWorks’ core driving principle of “bettering humanity through technology” drives everything they do from technical engineering to hiring and workforce development; from infrastructure to supply chain and waste management. We’ll be hearing about their initiatives promoting open source software and embedding security and privacy by design.

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a16zWe follow this with a visit to the New York executive briefing centre of Andreessen Horowitz. a16z’s tagline is “software is eating the world”, yet their portfolio includes a range of startups focusing on privacy, security, advancing medical technology, and reinventing our civic services. Are we moving into an era where software nourishes the world? Hear from a16z’s portfolio of ethical technology startups to find out.

DellIt’s clear that ethics are a core aspect of every decision Dell makes, right from the top. As Michael Dell has said, “It’s personal when your name is on the building”. Dell’s reframing of security and risk management as an opportunity for digital innovation will help our clients understand how ethics can accelerate their digital capacity rather than holding them back.

Gala DinnerJoin us for Monday night’s Gala dinner.

Tuesday: Barriers & Solutions Tuesday’s theme is ethical challenges and their solutions. What can trip you up in adopting an ethical approach? How can these challenges be managed?

NYU Center for Data ScienceOn Tuesday morning, we will visit the NYU Center for Data Science where a rich programme awaits us: Director of the Center, Professor Julia Kempe, will address us on the importance of ethics in data science. Professor Julia Stoyanovich will share her work training data scientists with pragmatic, hands-on ethics tools and methods with DataResponsibly. We’ll also hear about Professor Stoyanovich’s persistence as a member of the NYC Algorithmic Auditing Task Force, whose mission is to push for fair algorithmic outcomes for all NYC residents despite encountering limitations and roadblocks. The Governance Lab at NYU will join us to share their findings on the next wave of how to govern more effectively and legitimately through technology.

GitHubGitHub is a software development platform supporting 36 million developers around the world. They enable everyone regardless of technical ability to contribute to software development. GitHub will speak to us about their lessons learned from balancing the values of freedom of assembly and association with community safety, openness and building welcoming communities. GitHub will also address how their platform empowers enterprises to meet their security and regulatory obligations for software development.

Facilitated Wrap Up & Learning ConsolidationWe finish with a facilitated workshop to consolidate delegates’ learning, reviewing and reflecting on the week’s themes. This will equip participants to make up your own minds about what ethical approaches are right for the current and future challenges you are facing, with the opportunity to decide on future action steps you will be taking back to the office with you.

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Additional information

Participation feeThe fee for participating in the tour is £5,670 plus VAT (or $7,300) for clients and £8,120 plus VAT (or $10,400) for non-clients of the Leading Edge Forum. This fee covers accommodation for six nights, in London and New York, all meals and receptions, ground transportation and all costs incurred by us in organizing the tour.

TravelBased on our experience of previous study tours, we expect that most delegates will wish to arrange their own travel.

Registration procedureIf you wish to participate in the tour, please register online at https://forum.leadingedgeforum.com/events/17217

As places are limited to 40, we suggest that you register as soon as possible. The closing date for registration is Friday 30 August 2019. If the tour is over-subscribed, we may have to limit participation to one delegate per client organization. For further information or queries regarding the 2019 Autumn Study Tour, please contact Jane Kingston on +44 (0)7768 643936 or at jane.kingston@leadingedgeforum.com.

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© 2019 DXC Technology Company. All rights reserved. 05/19

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