ethical and legal foundations of relational marketing exchanges

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Ethical and legal foundations of relational marketing exchanges Gundlach, Gregory T; Murphy, Patrick E Journal of Marketing; Oct 1993; 57, 4; ABI/INFORM Global pg. 35

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Page 1: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Ethical and legal foundations of relational marketing exchangesGundlach, Gregory T; Murphy, Patrick EJournal of Marketing; Oct 1993; 57, 4; ABI/INFORM Globalpg. 35

Page 2: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 3: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 4: Ethical and legal foundations of relational marketing exchanges

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Page 6: Ethical and legal foundations of relational marketing exchanges

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