estta tracking number: estta1054541 05/11/2020
TRANSCRIPT
Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
ESTTA Tracking number: ESTTA1054541
Filing date: 05/11/2020
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
Proceeding 91230917
Party PlaintiffMatch Group, LLC (substituted for Tinder, Inc. as party Opposer)
CorrespondenceAddress
JONATHAN D REICHMAN ESQHUNTON ANDREWS KURTH LLP1350 I STREET NW , SUITE 1100WASHINGTON, DC 20005UNITED [email protected], [email protected],[email protected], [email protected]
Submission Plaintiff's Notice of Reliance
Filer's Name Jonathan D. Reichman
Filer's email [email protected], [email protected], [email protected]
Signature /Jonathan D. Reichman/
Date 05/11/2020
Attachments Opposer Match Group Sixth NOR.pdf(3279121 bytes )
1
IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
MATCH GROUP, LLC (substituted for Tinder, Inc.),
Opposer,
v.
RLP VENTURES, LLC,
Applicant.
Opposition No.: 91230917
Serial No. 86334642
OPPOSER’S SIXTH NOTICE OF RELIANCE ON PRINTED PUBLICATION UNDER RULE 122(E)
Pursuant to 37 C.F.R. § 2.122(e) and TBMP § 704.08, Opposer Match Group LLC
(“Opposer”) files this Notice of Reliance to make record of each of the following printed
publications, including books, magazines, online and print articles which are available to the
general public or are in general circulation among members of the public. Printouts of the
articles are identified as Exhibits A-F attached hereto for ready reference. For any identified
webpages, the printouts contain the URL and date accessed and printed.
These articles will be relied upon in reply to the testimony of Ramona Prioleau (72
TTABVUE) and Applicant’s Sixth and Seventh Notices of Reliance (71-72 TTABVUE), and
concerning the similarity of the marks, relatedness of the goods, similarity of marketing and
distribution channels for the parties’ goods and services.
2
Respectfully submitted,
HUNTON ANDREWS KURTH LLP
Dated: May 11, 2020 By:/Jonathan D. Reichman/ Jonathan D. Reichman Jeremy S. Boczko 200 Park Ave New York, N.Y. 10166 Phone: (212) 908-6256 Email: [email protected]
[email protected] [email protected]
Counsel for Opposer Match Group, LLC
3
INDEX OF UARTICLES ON WHICH OPPOSER RELIES
Exhibit # ArticleA Rob Lever, Tindering for votes: political activists turn to dating apps, YAHOO!,
December 5, 2019, https://news.yahoo.com/tindering-votes-political-activists-turn-dating-apps-023621119.html (last visited May 1, 2020).
B Anna Iovine, Tinder reveals the politicians users talk about most — and, yes, AOC tops the list, MASHABLE, December 5, 2019, https://mashable.com/article/tinder-year-in-swipe-2019-bernie-aoc/ (last visited May 1, 2020).
C James de Villiers, Tinder users love including Elizabeth Warren in their bios more than any other presidential candidate, INSIDER, December 5, 2019.
D Politics can complicate dating. From Trump to the Tea Party, here's how political beliefs can make or break a relationship, TINDER, https://swipelife.tinder.com/tag/politics (last visited May 1, 2020).
E Rebecca Nelson, A Political Ad Has Turned to Tinder, Because That's Where the Millennials Are, THE ATLANTIC, September 9, 2014, https://www.theatlantic.com/politics/archive/2014/09/a-political-ad-has-turned-to-tinder-because-thats-where-the-millennials-are/451398/ (last visited May 1, 2020).
F Ellie Silverman, ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders, THE PHILADELPHIA INQUIRER, January 9, 2020, https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html (last visited May 1, 2020).
EXHIBIT A
5/1/2020 Tindering for votes: political activists turn to dating apps
https://news.yahoo.com/tindering-votes-political-activists-turn-dating-apps-023621119.html 1/10
Tindering for votes: political activists turn todating apps
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5/1/2020 Tindering for votes: political activists turn to dating apps
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Washington (AFP) - Days ahead of the Iowa Caucuses vote,Rhiannon Payne was on the Bumble dating app -- not to find apartner but to press her case for her candidate, ElizabethWarren.
Payne, a 28-year-old digital communications consultant, flewfrom San Francisco with a friend to volunteer for the Warrencampaign and the two women came up with the idea whilesitting in a hotel room.
"I was tired and bored and looking at Bumble, and I saw allthese potential voters, all these guys I was swiping through," shetold AFP.
Payne, promoting herself as a "bad bitch" for Warren, politelydeflected several requests for dates, but said most of the menwho contacted her were "polite and receptive," and that theexperience was positive for the campaign effort.
1 / 3Political candidates and activists have turned to dating apps like Tinder andBumble to connect with voters, in what some call "off label" uses of the servicesPolitical candidates and activists have turned to dating apps like Tinder and Bumble toconnect with voters, in what some call "off label" uses of the services (AFP Photo/Eric
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The Iowa experience was not the first use of dating apps forpolitical campaigns seeking to reach voters on digital platforms,especially younger adults.
At least two women drew media attention in 2016 for using theirTinder profiles to make pitches for Democrat Bernie Sanders.
Stefanie Duguay, a professor at Canada's Concordia Universitywho has researched "off label" uses of dating apps, said therewere signs they could be useful for political campaigns.
"I found that a lot of the time, Tinder's expected use -- datingand hooking up -- informed or complemented their campaigns,"she says.
"There would be an element of flirtatiousness or they woulddraw on users' perception of Tinder as a digital context forintimate exchanges."
Jen Winston, a 31-year-old New Yorker, said she used thepremium version of Tinder, allowing her to change her locationon the app, to speak with voters in Georgia and North Dakotaabout candidates in the 2018 election.
The connections led to "in-depth conversations" with severalvoters and may have helped motivate them, she said.
"I don't find it deceptive because we should all be talking aboutpolitics," Winston said. "I was just having conversations thesame way I would do on a date."
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Winston, Payne and others reported being banned forcampaigning, but app policies leave some wiggle room.
A Tinder statement said the service encourages "meeting newpeople and engaging in conversations with people from all walksof life... these conversations often involve political policies,specific candidates, causes and more. We encourage this as longas they remain respectful, human and free from spam."
Bumble also said politics may be acceptable: "Our users aremore than welcome to discuss topics that are important tothem... (but) if users copy and paste the exact same message toseveral matches, they're likely to be banned for spam-likebehavior."
- Fertile territory -
Dating apps have grown in popularity in the US in recent years,making them fertile territory to connect with voters.
A recent Pew Research Center report showed 30 percent of USadults have used an app or dating service -- a figure that growsto half among adults under 30 years old and people who identifyas gay, lesbian or bisexual.
New York congressional candidate Suraj Patel in 2018encouraged supporters to use dating apps such as Tinder,Bumble, Hinge or Grindr to "talk to as many people as possible,"in a strategy called "Tinder banking."
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5/1/2020 Tindering for votes: political activists turn to dating apps
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A North Carolina congressional candidate, Patrick Register,used his own Tinder profile as part of his unsuccessfulcampaign.
"Tell me what you want of a representative," he wrote on hisprofile. "Tell me your fears, hopes, ideas so we can build aplatform for you."
Candidates are always looking for new ways to connect withpotential voters, but some strategists say dating apps have onlylimited potential.
Mark Jablonowski, managing partner at the digital advertisinggroup DSPolitical, said that while it's not clear dating apps areeffective, "it's great that campaigns are thinking outside thebox."
"Yes, people are spending time on dating apps but it doesn'tscale," said Eric Wilson, a digital strategist who works withRepublican candidates.
"It's perfect for Iowa where you are working to get commits. Idon't think it's an effective strategy beyond that."
- Bringing in bots -
But automated technologies could make dating apps a morepowerful political weapon, says Nick Monaco, research directorof the digital intelligence lab of the California-based think tankInstitute for the Future.
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5/1/2020 Tindering for votes: political activists turn to dating apps
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Monaco points out this strategy was already used in 2017 Britishelections when activists supporting the Labour Party created aTinder Election bot and persuaded supporters to "lend" theirdating app profiles so that the automated program would sendpolitical messages to recipients.
Even though the activists boasted about the technique and gotpositive media coverage, Monaco said he views the technique as"nefarious."
"There is a good deal of deception because you are interacting asa human 95 percent of the time and then the bot takes over," hesaid.
"It makes it difficult for bot detection tools to find theseaccounts."
Monaco said app users should be wary of these kinds ofcampaigns because they can scoop up sensitive personal data.
"This is a data-rich environment," he said. "If you're gatheringdata for a political campaign, people on dating apps tell you whothey are, where they live, maybe their political affiliation, if theylike to go hiking on the weekends. If you're trying to flip a vote,that kind of information can be useful."
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EXHIBIT B
5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
https://mashable.com/article/tinder-year-in-swipe-2019-bernie-aoc/ 1/12
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5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
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5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
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They're the talk of Tindertown.
5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
https://mashable.com/article/tinder-year-in-swipe-2019-bernie-aoc/ 4/12
BY ANNA IOVINEDEC 05, 2019
There’s nowhere you can go to escape the political hell we’ve been living in since2016 — not even on dating apps, apparently.
On Thursday, Tinder released its year in review, called The Year in Swipe - What2019 Taught Us About the Future of Dating. Among other things, they brokedown which politicians, specifically, users are talking about.
Many on the list aren’t that unsurprising. There are plenty of political figures thatreceived massive media coverage — among them 2020 candidates like Sandersand Warren, and much-buzzed about politicians like Alexandria Ocasio-Cortezand Justice Ruth Bader Ginsburg.
The wild cards on Tinder’s list are climate activist Greta Thunberg, who becamean international household name in 2019, and special counsel Robert Mueller,whose report was released in March even though this year has felt long enough tospan decades.
“As we approach an election year, it’s no surprise that politics saw some seriousaction on Tinder. Democratic presidential candidates, along with our currentpresident, dominated the list of political figures who helped give Tinder memberssomething to talk about,” explains the year in review. “But a few well-knowntriplet acronyms, AOC and RBG, also gave daters a chance to connect.”
The Year In Swipe - 2019 | Campaign | TinderThe Year In Swipe - 2019 | Campaign | Tinder
Tinder's 2019 trending political figures
IMAGE: TINDER
5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
https://mashable.com/article/tinder-year-in-swipe-2019-bernie-aoc/ 5/12
Talking politics with potential partners on dating apps is not a new phenomena:OKCupid saw a 64 percent increase in political terms after the 2016 election. Theapp added political questions — first about Trump, then about other issues likeSupreme Court appointees — so users could filter based on responses.
There’s also heightened skepticism of users who list their political affiliation as“moderate,” with left-leaning users suspecting these moderates are justconservative and too embarrassed to say so.
Given the polarizing political climate, it’s no surprise that people have taken todiscussing their favorite — or least favorite — political figures even whenchatting with possible dates. “Relationship pairings are about value systems,”said Dr. Katherine Hertlein, professor with the Couple and Family Therapyprogram within the University of Nevada, Las Vegas’s School of Medicine. “Oneway to evaluate the value system of another is through knowledge of anexamination of their political stance.”
According to Hertlein, the increase in dating app political chatter may be due tousers searching for validation of their own beliefs. When family and friendvalidation are not enough, they could seek it through other means — includingstrangers on Tinder. “I think people are looking for validation in their ownperspectives and the way to do that is to reach out to more people,” Hertlein said.
Writer Meagan Fredette is one user who has noticed an increase of politicaldiscussion on apps. “On my bio I put ‘a great first date with me would bediscussing our global warming contingency plans while watching a Nets game’and guys take that opening more often than not when messaging me,” she said ofher app of choice, Hinge.
Specifically, Fredette has observed enthusiasm on Hinge from Sanderssupporters. “Folks are invested in the primaries but it feels like, the majority ofpeople who are out about their candidate on dating apps are Bernie people,” shesaid. “They tend to post photos of themselves at Bernie rallies and whatnot. Youdon’t see that with the other candidates.”
Liberals who are not Sanders supporters, according to Fredette, still get politicalon Hinge — they just do it in a different way. “I can usually tell if they're notBernie people, because in their bios they will list specific issues they care about.Healthcare, housing, Decrim, etc,” she noted. “But if they are pro-Bernie, theymake it obvious.”
Tinder and other dating apps have not been quiet about politics. While remainingnon-partisan, Tinder collaborated with Rock the Vote during the 2018 midtermelection cycle to create Swipe the Vote, a campaign for users to register to vote.This year, Hinge partnered with Rock the Vote as well; for every “like” on anInstagram post for three days, beginning the first day of the Democratic primarydebates, Hinge donated $1 to Rock the Vote up until $50,000. “We’ve partneredwith Rock the Vote to get you registered to vote AND out on more great dates,”the post exclaimed.
5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
https://mashable.com/article/tinder-year-in-swipe-2019-bernie-aoc/ 6/12
Tinder’s year in review included other, non-political tidbits as well. For example,the majority of Tinder users are now under 25, meaning Gen Z is the apps biggestdemographic. Furthermore, the facepalm emoji received special attention in thereport, having a 41 percent increase in usage in Tinder bios in 2019.
Will Tinder and other apps see an even further increase once we reach 2020, theelection year? Hertlein thinks so. She said, “When people get anxious, they lookfor connection and validation, thus increasing engagement with others.”
And we can call it now: Tinder users, and people in general, will be prettyanxious in 2020.
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5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
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5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
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5/1/2020 Tinder reveals the politicians users talk about most — and, yes, AOC tops the list
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EXHIBIT C
5/1/2020 Elizabeth Warren tops Tinder list of politicians mentioned in bios - Insider
https://www.insider.com/elizabeth-warren-tinder-bio-presidential-candidate-2019-12 1/8
Tinder users love including Elizabeth Warren in theirbios more than any other presidential candidateJames de Villiers Dec 5, 2019, 2:46 PM
5/1/2020 Elizabeth Warren tops Tinder list of politicians mentioned in bios - Insider
https://www.insider.com/elizabeth-warren-tinder-bio-presidential-candidate-2019-12 2/8
In this Oct. 10, 2019, photo, Democratic presidential candidate Sen. Elizabeth Warren, D-Mass., speaks during the Power of our Pride Town Hall in LosAngeles. (AP Photo/Marcio Jose Sanchez) Associated Press
Elizabeth Warren was the politician most mentioned in Tinderbios in 2019, Tinder revealed on Thursday.
Tinder's 'the year in swipe' report also showed that Warren,Donald Trump, and Alexandria Ocasio-Cortez were among themost discussed politicians
5/1/2020 Elizabeth Warren tops Tinder list of politicians mentioned in bios - Insider
https://www.insider.com/elizabeth-warren-tinder-bio-presidential-candidate-2019-12 3/8
Democratic presidential candidate Sen. Elizabeth Warren
was the politician most-mentioned in Tinder bios this year,
according to data newly revealed from the dating app.
Tinder's report, titled "The Year in Swipe - What 2019 Taught
Us About the Future," released on Thursday, showed Warren
was the sole politician on the list of most-mentioned topics
in tinder bios, which also included singer Billie Eilish, Lizzo,
and Captain Marvel.
Tinder also released a separate list of names of the political
most discussed politicians.
Tinder said people under the age of 25 now make up the majorityof its users.
Visit Insider's homepage for more stories.
5/1/2020 Elizabeth Warren tops Tinder list of politicians mentioned in bios - Insider
https://www.insider.com/elizabeth-warren-tinder-bio-presidential-candidate-2019-12 4/8
�gures who "helped give Tinder members something to talk
about." They included Warren, President Donald Trump, and
New York rep. Alexandria Ocasio-Cortez.
Other entries included House Speaker Nancy Pelosi,
presidential candidates Sen. Bernie Sanders, former Vice
President Joe Biden, and environmental activist Greta
Thunberg. Tinder users also often include the Green New
Deal in their bios, according to the data.
"As we approach an election year, it's no surprise that
politics saw some serious action on Tinder," the report said.
Tinder said some political �gures, such as representative
Ocasio-Cortez and judge Ruth Bader Ginsburg, were often
discussed by their acronyms AOC and RBG.
Tinder's userbase has changed over the course of the year as
5/1/2020 Elizabeth Warren tops Tinder list of politicians mentioned in bios - Insider
https://www.insider.com/elizabeth-warren-tinder-bio-presidential-candidate-2019-12 5/8
Tinder's userbase has changed over the course of the year as
well. People under the age of 25 — or Generation Z — now
make up the majority of Tinder users, according to the
report.
The facepalm was also the most-used emoji in Tinder bios, a
41% increase from 2018. 🤦
Read more:
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$1.7 billion golden parachute after WeWork announced job cuts
5/1/2020 Elizabeth Warren tops Tinder list of politicians mentioned in bios - Insider
https://www.insider.com/elizabeth-warren-tinder-bio-presidential-candidate-2019-12 6/8
$ . b o go de pa ac ute a te WeWo a ou ced job cuts
Elizabeth Warren called out Trump's private dinner with Mark
Zuckerberg as 'corruption, plain and simple'
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EXHIBIT D
5/11/2020 Politics | Tinder Swipe Life
https://swipelife.tinder.com/tag/politics 1/9
PoliticsPolitics can complicate dating. From Trump to the Tea Party,
here's how political beliefs can make or break a relationship.
What Would You Do For Equality?
Stand up.
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My High School Purity Pact
Messed Me Up — And That’s Ho…
We deserve better.
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Why I Stopped Dating These 5
Types Of “Feminist” Men
Allow me to womansplain the mansplainer.
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Singles Are Being Discriminated
Against And It’s Not Okay
Enough with the bias already.
NEWS
Here’s What Interracial Dating Is
Like In The Trump Era
It’s not all bad.
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Do Us A Favor And Go Vote.
Please.
It takes 10 minutes.
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5/11/2020 Politics | Tinder Swipe Life
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Single Women Are A Political
Force. Here’s What Matters To…
Because of issues ranging from LGBTQ+ rights tohealthcare, they’re headed to the polls on…
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6 People Reveal What It’s Really
Like To Date Someone With…
It’s hardly the easiest time to ignore your S.O.’spolitical beliefs.
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EXHIBIT E
5/1/2020 A Political Ad Has Turned to Tinder, Because That's Where the Millennials Are - The Atlantic
https://www.theatlantic.com/politics/archive/2014/09/a-political-ad-has-turned-to-tinder-because-thats-where-the-millennials-are/451398/ 1/5
POLITICS
A Political Ad Has Turned to Tinder,Because at's Where the MillennialsAreA new ad from Generation Opportunity urges Colorado voters to"swipe left" on Sen. Mark Udall.
REBECCA NELSON AND NATIONAL JOURNAL SEPTEMBER 19, 2014
5/1/2020 A Political Ad Has Turned to Tinder, Because That's Where the Millennials Are - The Atlantic
https://www.theatlantic.com/politics/archive/2014/09/a-political-ad-has-turned-to-tinder-because-thats-where-the-millennials-are/451398/ 2/5
NATIONAL JOURNAL
If you saw Mark Udall on Tinder, which way would you swipe?
In his mid-60s and married, the Democratic senator from Colorado probably doesn't
use the hook-up app, which allows users to OK paramours with a right swipe and deny
them by swiping left. And he de�nitely doesn't use Pander, the mock app featured in
conservative "millennial advocacy" out�t Generation Opportunity's new YouTube ad.
Pander | ColoradoPander | Colorado
5/1/2020 A Political Ad Has Turned to Tinder, Because That's Where the Millennials Are - The Atlantic
https://www.theatlantic.com/politics/archive/2014/09/a-political-ad-has-turned-to-tinder-because-thats-where-the-millennials-are/451398/ 3/5
Released Friday by the Colorado branch of the organization, the 30-second spot urges
young people to swipe left—the digital version of saying, "anks, but I'm not
interested"—on Udall. Udall, who's up for reelection this year in a tight race, supported
the Affordable Care Act and cosponsored the Marketplace Fairness Act, which allows
states to levy taxes on Web retailers who operate instate but don't have a physical
presence there. Generation Opportunity and other conservative groups oppose the
legislation, which they've labeled the "Internet Sales Tax."
"Mark Udall's votes for higher taxes and invasive Obamacare were lefty swipes at
America's youth," the ad's narrator says, imploring viewers to tweet their opposition to
the tax bill at the senator.
is isn't the �rst attention-grabbing ad from the "liberty-loving" group. Last year, a
series of videos featuring "Creepy Uncle Sam" attempted to illustrate what it deemed
the illicit side of Obama's health care plan. e inaugural spot, "Opt Out," showed a
nightmarish Uncle Sam administering medical examinations, and garnered more than 2
million views.
e latest video aims to �re up conservative millennials, but the best moment is the
cameo by Anthony Weiner—the former congressman and New York City mayoral
candidate who's had his share of sexting scandals—on the ad's Tinder-like app. Says the
dater, swiping left: "Yuck, no."
We want to hear what you think about this article. Submit a letter to the editor or write to
5/1/2020 A Political Ad Has Turned to Tinder, Because That's Where the Millennials Are - The Atlantic
https://www.theatlantic.com/politics/archive/2014/09/a-political-ad-has-turned-to-tinder-because-thats-where-the-millennials-are/451398/ 4/5
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EXHIBIT F
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
‘Daddy Bernie’ is on Philly Tinder, and he wantsyou to swipe right for Bernie Sandersby Ellie Silverman, Updated: January 9, 2020
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
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5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
TOM GRALISH / STAFF PHOTOGRAPHER
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
Philadelphia singles searching for love on Tinder have had the chance to swipe right when faced with a photo of a certainMedicare-for-All-loving, Larry David doppelgänger presidential candidate.
But they’re not getting a date with Bernie Sanders. Instead, they have a chance to find a soul mate in a Collingswood manwho wants to make them Feel the Bern.
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On Tinder he calls himself “Daddy Bernie.” And some are liking what they see.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
“Hey, Daddy,” wrote 20-year-old Connor. “Can I get some of that socialized health care?”
Alex Scheinberg, 26, is not a senator from Vermont. Or any other state. He actually doesn’t have a job. And he lives in hischildhood home. But, Scheinberg said, that gives him more time to mix politics and pleasure in order to promote his favoritecandidate in a forum that’s increasingly becoming a venue for political endorsement and engagement.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
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5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
TOM GRALISH / STAFF PHOTOGRAPHERAlex Scheinberg is on Philly Tinder in his bedroom in his parents' Collingswood home.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
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It started as a joke, and a way to put to use some of his acting skills from Rutgers University, where he earned a bachelor ofarts degree in theater. Scheinberg created the Daddy Bernie Tinder profile in November, using the moniker rapper Cardi Bassigned to Sanders when telling people to vote for him in 2016 (Cardi B has continued to push out the vote for Sanders, withhis support).
Scheinberg has his Tinder profile set to see all genders and sexual orientations, though he is straight. This way, he said, hecan maximize the number of people seeing Sanders’ campaign message. That’s the same reason he swipes right on almosteveryone, to reach as many people as possible. (For those who don’t have to experience the horror show that is modernonline dating, swiping right on a profile means you’re interested. Swiping left, not so much.)
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
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5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
“If we stand together, believing in justice and human dignity, believing in love and compassion; if we stand together, thefuture of this country is extraordinary, and there is nothing we will not be able to accomplish,” Scheinberg wrote in DaddyBernie’s Tinder bio, cribbing straight from Sanders’ speech that launched his 2020 campaign.
“But this isn’t just about Daddy Bernie,” the profile reads. “It is about US. Go to Berniesanders.com and join the movement.”
Soon, Scheinberg began matching with people, mimicking Sanders’ speech patterns, and reminding them of votingregistration deadlines.
Unlike previous generations who may have been less enthusiastic to mix politics with dating (or a one-night stand), those intheir late teens and early 20s are embracing their political stance on Tinder.
They’re mentioning political figures in their bios, according to Tinder’s annual report, like Democratic presidentialcandidates including Sanders, Elizabeth Warren, and Joe Biden. Bios also referenced Alexandria Ocasio-Cortez, DonaldTrump, Greta Thunberg, Nancy Pelosi, Robert Mueller, and Ruth Bader Ginsburg.
Generation Z, ages 18 to 24 on the app, is also more likely than millennials to have Tinder bios that note causes, according tothe report. Top phrases last year include “climate change,” “social justice,” “the environment,” and “gun control.”
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
TINDERThese images are from the “Daddy Bernie” Tinder profile, created by Alex Scheinberg, 26, as a way to talk to potential voters about his preferred presidential candidate.
This young generation of voters propelled Sanders’ 2016 campaign. Scheinberg knows that in order for his favored candidateto get the Democratic nomination, he needs their support again.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
Sanders supporters took to Tinder before, accumulating matches and attempting to convince strangers to become BernieBros. This was so widespread in 2016 that a Tumblr account called Tinder Campaigning popped up with screenshots ofconversations of a Bernie supporter asking matches if they were willing to talk about “our savior Bernie Sanders."
But these people were using photos of themselves, swiping right under the pretense of wanting to flirt, meet up, hook up, orwhatever people do with Tinder matches. At the time, Reuters reported that two women, one from New Jersey and one fromIowa, said Tinder locked their accounts after they were repeatedly reported for sending Bernie Sanders campaigningmessages to matches.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
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5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
TOM GRALISH / STAFF PHOTOGRAPHERAlex Scheinberg is on Philly Tinder in his bedroom in his parents' Collingswood home.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
Scheinberg is different. He’s using photos of Bernie Sanders, not himself, and because of that, people swiping right knowthey are getting a parody Sanders account.
Still, a Tinder spokesperson said this profile would be considered impersonation, which violates community guidelines.People won’t be finding the real Bernie Sanders on dating apps. A Sanders aide confirmed in an email that “Senator Sandersis happily married and not on Tinder.” The campaign declined to further comment on Scheinberg’s profile.
Daddy Bernie recently sent a GIF of the candidate saying “HELLO!” to a match, Sammy, 25, who identifies as queer.
Sammy replied: “I just donated to the campaign yesterday! Thanks for doing the creative campaign work!!”
Daddy Bernie also matched with Asha, 18, whose bio says “i can be your good time or your long time" and posed a pressingquestion, one which he said “the corporate media” would not ask her: “are you willing to go all the way with Daddy Bernie?”
He continued: “Are you willing to tell all of your friends, your family, your neighbors, people you don’t know, that you are withdaddy Bernie?”
“And when the time comes, are you willing to pull the lever and go downballot on daddy Bernie?”
Asha responded: “i am willing to go all the way with daddy bernie 😌”
Before long, though, Daddy Bernie cut to the chase: "As you may know," he wrote, "I am running for president of the UnitedStates."
“But my true passion, and why I am on Tinder tonight, is to talk to hot young singles.”
Daddy Bernie has done a lot of talking with singles but hasn’t met up with any, except for this reporter who saw his profile,and swiped right for journalism.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
GALLERY 1 of 6
TINDERThese images are from the “Daddy Bernie” Tinder profile, created by Alex Scheinberg, 26, as a way to talk to potential voters about his preferred presidential candidate.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
He insists he isn’t necessarily trying to find dates, though he wouldn’t mind if that happened. He’s focused on his graduateschool applications and figuring out if he would like to study linguistics, applied linguistics, or journalism.
Maybe, his acceptance and Bernie in the White House would give him more time for a dating life.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
TOM GRALISH / STAFF PHOTOGRAPHERAlex Scheinberg multitasks, on his tablet and on Philly Tinder, in his bedroom in his parents' Collingswood home.
https://www.inquirer.com/news/bernie-sanders-tinder-impersonator-online-dating-new-jersey-20200109.html© 2020 The Philadelphia Inquirer, LLC
5/1/2020 ‘Daddy Bernie’ is on Philly Tinder, and he wants you to swipe right for Bernie Sanders
/
Posted: January 9, 2020 - 5:05 AM
Ellie Silverman | @esilverman11 | [email protected]
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