estonia : market overview
DESCRIPTION
Ratings Summer 2009 June 3rd 2009 – September 1st 2009 Commercial radio stations Trio Facts: TNS Emor. Estonia : market overview. Who are we. Estonians, age 12-74. Weekly reach,commercial stations. Over Estonia. Tallinn+Tartu+Pärnu. Tallinn. Tartu. Pärnu. Non-Estonians, age 12-74. - PowerPoint PPT PresentationTRANSCRIPT
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Ratings
Summer 2009June 3rd 2009 – September 1st
2009
Commercial radio stations
TrioFacts: TNS Emor
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Population 1 356 000
Tallinn 480 000
Total radio stations 32
25 in Tallinn
Commercial stations
24
6 national
6 semi-national
12 local and regional
State radio 4 national
1 semi-national
Estonia: market overview
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Who are weElmar Station broadcasting on 6 frequencies, with national coverage and a
potential audience of 720 000.
Format is Estonian music, targeting 25-59.
Kuku Station broadcasting on 8 frequencies, with semi-national coverage and a potential audience of 600 000.
Format is news&talk, targeting 30+
Uuno Station broadcasting on 8 frequencies, with national coverage and a potential audience of 720 000.
Format is HotAC, targeting 20-40.
Spin FM Station broadcasting to Tallinn City and Tartu City area on two frequency with potential audience of 540 000 million.
Format is CHR, targeting 15-25
100 FM Station broadcasting to Tallinn City and East Estonia area on two frequency Serving the Russian minority in Estonia.
Format Russian language AC, targeting 30+
DFM Station broadcasting to Tallinn City on one frequency. Serving the Russian minority in Estonia.
Format Russian language CHR, targeting 18-28
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Estonians, age 12-74
Weekly reach,commercial stations
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Over Estonia
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Tallinn+Tartu+Pärnu
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Tallinn
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Tartu
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Pärnu
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Non-Estonians, age 12-74
Russian language commercial stations
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Over Estonia
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Tallinn+Ida Viru County (50% of the population is Russian language)
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Tallinn
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Ida-Viru County
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Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio (ERR). All listeners (estonians AND non-estonians), over Estonia, weekly reach, Spring 08 – Summer 09.*Kõik Teised = All Other Stations in the country
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Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio (ERR). All
listeners (estonians AND non-estonians), over Estonia, weekly reach,
*Kõik Teised = All Other Stations in the country
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Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio (ERR).
ESTONIANS, over Estonia, weekly reach,
*Kõik Teised = All Other Stations in the country
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Final Statement
53,7% of Estonian population listened at least one of the Trio Group’s station every week.
57,9% of estonians listened at least one of the Trio Group station every week.