E S T É E L A U D E R P R O J E C T B O O K

Estée Lauder branded benefit visualization toolsfor outstanding brand activation campaigns.

Skin Care Sun CareBody Care

OVERVIEW

E S T É E L A U D E R P R O J E C T B O O K

WHY WORKING WITH US WILL MAKE YOUR CAMPAIGN STAND OUT 04

SKIN CARE

ESTÉE LAUDER - PER FEC LTY CLEAR 08

ESTÉE LAUDER - ENHANCED R ADI ANCE TOOL 09

CLI NI QUE - DAR K SPOT COR R EC TOR 10

ESTÉE LAUDER - DAYWEAR STR I PS 11

ESTÉE LAUDER - MOI STUR E TOOL 12

ESTÉE LAUDER - SK I N TYPE TEST 13

ESTÉE LAUDER - SUPER C HAR GE YOUR SKI N 14

C LI NI QUE - WR I NKLE COR R EC TI ON 15

ESTÉE LAUDER - STR ESSED SKI N 16

BODY CARE

ESTÉE LAUDER - BODY HYDR ATI ON 17

SUN CARE

ESTÉE LAUDER - UV I NTENSI TY ST I C KER 18

ESTÉE LAUDER – I LLUMI NATI ON 19

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W W W. U S P. AT

Are you a (Group) Product or Brand Manager, a (Group) Project Manager, or a Marketing (Development) Director? Are your biggest challenges to prove your product’s claim, to visualize its benefits and/or connecting consumers to your brand?

In recent years, we supported on a global scale in terms of benefit visualization. Besides, we succeeded in ch-anging selling to consulting, enabling Estée Lauder consultants to start any consultation with the reliable results of our sensory marketing tools.

Curious? Take a look inside to find out how to set up bonds with consumers easily and with no risk!

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CHALLENGEHOW CAN ESTÉE LAUDER ENABLE CONSUMERS TO EXPERIENCE BENEFIT VISUALISATION

emotionally visualizes a product‘s benefit

emotionally proves a product claim

increases awareness

triggers consumer engagement

changes selling to consulting

increases sales

THE SOLUTION: A ESTÉE LAUDER DEMO TOOL THAT:

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The BEAUTY MOMENT OF TRUTH (BMOT), the magic moment when consumers learn about

their very own beauty traits, is unique and powerful in creating an emotional as well as a

tactile experience. IT ENABLES YOU TO ESTABLISH:

Higher Consumer Acquisition Potential 70,6 % of consumers involved in the survey felt inclined to buy brands that use USP test strips.

Brand Confidence Increase 80,1 % of the participants gained increased confidence in the brand conduc-ting the beauty trait test.

Brand Advocacy Growth The study saw 30,8 % of consumers convert to brand advocates. This means these consumers would then recommend to their peers the brand that pro-vided the test strips.

70,6%

80,1%

30,8%

A University-conducted* survey of 240 participants revealed the impact of USP beauty trait testers on consumer experience:

1. brand awareness2. brand trust

3. credibility4. relationships

* conducted by Vlerick Leuven Gent Management School

5. prove and visualize a product claim6. trigger consumer engagement

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BEAUTY MOMENT OF TRUTH

BEAUTY moments of truth FOR ALL

IMPACT OF THE BMOT

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YOUR BRAND

Input by ESTÉE LAUDER: Send the product briefing

Send the activation plan

Send the key visuals

Support by USP Solutions:

Consultation for ideal tool identification

Provide a timeline, technology samples and feasibility feedback

Provide solution and digital/physical mock-up

Provide a quote

How we work together:

IMPLEMENTATION

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ACTIVATION CHANNELS

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ESTÉE LAUDER - PERFECLTY CLEAR

Estée Lauder Global, USAAcne Risk Test

The test was created to determine a consumers‘ tendency to shiny skin and pre-sents the Estée Lauder product as a solution to reduce shine and to provide per-sistent moisture. Based on the consumer‘s shine level the Estée Lauder beauty advisor can make customized recommendations.

Two sited post card with Acne Risk Test attached on the back.Postcard: 95 x 95 mmAcne Risk Test Card: 70 x 35 mmOrder Reference 14026

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Estée Lauder Global, USADullness Demonstrator

The “Turn on your Glow” test card was created to show the effect of the Estée Lauder Micro Essence Skin Activating Treatment. The solution shows that the formula activates and strengthens the skin, thus providing a long lasting glow.

Test two sited. Language adaptions for seven countries. 140 x 140 mm Order Reference 13114

ESTÉE LAUDER - ENHANCED RADIANCE TOOL

TURN ON YOUR ANGEL GLOW

See your angelic glow—instantly.Take this card to the Estée Lauder Counter to discover how to transform your skin in just one step.

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SEE HOW THE TOOL WORKS SEE HOW THE TOOL WORKS

Skin Care Skin Care

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Estée Lauder Global, USA Dark Spot Demonstrator

The brochure was designed to demonstrate the effect of Estée Lauder´s even better clini-cal dark spot reduction. Additionally it includes a Clinical Dark Spot Tracker, where consu-mers can check the progress of their skin by themselves.

Test two sited 127 x 178 mm Order Reference 13056

CLINIQUE - DARK SPOT CORRECTOR

Even Better ClinicalDark Spot CorrectorVisibly reduces dark spots equal to a leading prescription ingredient.

To see what that looks like at 12 weeks* apply one pump of our serum to her right cheek and rub it over her dark spots with a tissue or cotton ball until product is gone.

Turn over for a plan for a more even skin tone.*Photo simulates results with twice daily use and daily sunscreen.

See what Even Better Clinical can do for you.

Now, let’s track your progress with the Dark Spot Tracker:• Identify a bothersome dark spot

on your bare face and hold shade swatches beside it.

• Find the closest match to the darkest part of that spot.

• Write the date beside that shade.

• Use Even Better Clinical twice a day for 4 weeks.

• Hold shade swatches to that spot’s darkest part under the same lighting and conditions. See the difference?

In 4 weeksYou’ll see a 1-2 shade visible improvement in your designated dark spot on the Dark Spot Tracker.

After 12 weeksYou’ll see a verified 58% reduction in dark spots overall—results equal to a leading prescription ingredient. For all skin tones. Even blemish marks will be improved.

Sorry, but freckles you are born with are forever. For melasma (mask of pregnancy), consult a dermatologist.

Spread our Dark Spot Corrector serum over your face twice a day. Daily sunscreen imperative to see full results.

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Estée Lauder Global, USA Skin Type Test

The Estée Lauder team used the two-stage indicator as a tool to de-monstrate their consumers the long-lasting effect of the Daywear Moisturizer cream. Two different tests, done before and after appli-cation of the product, proved the high-performance moisturizer´s long lasting hydration and shine reduction.

Skin Type Test Card63,5 x 60,3 mm Order Reference 17068, 16116

ESTÉE LAUDER - DAYWEAR STRIPS

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SEE HOW THE TOOL WORKS SEE HOW THE TOOL WORKS

Skin Care Skin Care

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Estée Lauder Global, USASkin Type Test

The Estée Lauder Futurist Aqua Brilliance test was developed in or-der to educate customers about their skin type. It further proved how the Futurist Aqua Brilliance make up from Estée Lauder deli-vers deep hydration.

Test two sited. 70 x 50 mmOrder Reference 14063

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Estée Lauder Global, USA Skin Type Test

This solutions was developed to increase the traffic at the POS. Consumers would take the test and then bring their test result to an Estée Lauder consultant for product recommen-dation. The ideal tool to change selling to consulting.

Two sited test with Skin Type Test Card attached on the back.Postcard: 102 x 127 mmSkin Type Test Card: 70 x 35 mm Order Reference 12234

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Luce mÁs joven ahora

Aprende como— fácilmente.

lA prUeBA del Brillo

haZ NUESTra PrUEBa DEL BrILLo la piel grasa envejece de manera diferente. presenta esta tarjeta en el mostrador de estée lauder y descubre como combatir el brillo y lucir más joven ahora.

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ESTÉE LAUDER - MOISTURE TOOL ESTÉE LAUDER - SKIN TYPE TEST

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SEE HOW THE TOOL WORKS SEE HOW THE TOOL WORKS

Skin Care Skin Care

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Estée Lauder Global, USAWrinkle Test

The two-stage test was designed to determine the customer‘s visual signs of aging. Consu-mers performed the test at their best convenience, and would then show their results to Estée Lauder beauty consultants. A great starting point to change selling to consulting.

Two sited card with Wrinkle Test Card attached on the back.Carrier Card: 64 x 140 mmWrinkle Test Card: 70 x 44 mmOrder Reference 12180

ESTÉE LAUDER - SUPERCHARGE YOUR SKIN

Today at Estée Lauder.

Find out now when you bring this card to the Estée Lauder Counter.

SmooTh FinE

modEraTE dEEp

does your skin need a supercharge?

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CLINIQUE - WRINKLE CORRECTION

Estée Lauder Global, USAWrinkle Demo (Colour Whipe Off)

The Estée Lauder team needed a tool to visualize benefits of the repair wear laser focus eye cream. The brochure demonstrates a clear result of wrinkle reduction after just four weeks of application. By applying a small amount of cream on the image, the wrinkles of the women disappear. The consumers see the effect instantly.

Test two sited. 127 x 178 mmOrder Reference 12225

The beauty of a second chance.Now for eyes. See a 3-D improvement that smooths lines, plumps and refines the appearance of the entire eye area. New Repairwear Laser Focus Wrinkle Correcting Eye Cream.

To see the difference, rub our cream over her right eye.

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ESTÉE LAUDER - STRESSED SKIN

Estée Lauder Global, USAFacial Residue Test, Hydration Test, Wrinkle Test

This particular test tool served as a consultant tool for Estée Lauder consultants.

Size: 70 x 100 mmOrder Reference 16037

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ESTÉE LAUDER PROJECT BOOK

SEE HOW THE TOOL WORKS

Estée Lauder Global, USAHydration Test

The Estée Lauder team was looking for an engaging test tool to educate consu-mers about their hydration level. By using the hydration test, consumes could identify their body hydration easily and within seconds.

Postcard with Hydration Test Card attached on the back.Postcard: 152 x 121 mmHydration Test Card: 70 x 35 mmOrder Reference 12177

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SEE HOW THE TOOL WORKS

ESTÉE LAUDER - BODY HYDRATION

SKIN TYPE TEST CARD

Skin hydrATion TeST

To get your results—and yourBeautiful Skin Solutions, check in on the latest from estée lauder.

Before you take off, take the Instant hydratIon test Below.

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atSkincare and Makeup Tips to Stay Beautiful All the Way.

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Estée Lauder Global, USAUV Intensity Test

The UV intensity test sticker was designed for Estée Lauder to raise awareness in terms of UV protection. The Estée Lauder UV test empowered consumers to choose the appropri-ate SPF factor out of Estée Lauder‘s product range.

Test two sited. 63,55 mmOrder Reference 12227, 12228

ESTÉE LAUDER - UV INTENSITY STICKER

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Sun Care

Estée Lauder Global, USASun Damage Card

The ESTÉE LAUDER team searched for a truly engaging and educational activa-tion tool to support their UV product range. The solution also had to be able to assist Beauty Advisors in changing selling to consulting.

Two sited test card. Various language adaptations12,7 x 17,8Oder Reference 115595, 115603

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SEE HOW THE TOOL WORKS

ESTÉE LAUDER – ILLUMINATION

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Imagine having nothing to hide.

Dark circles

Redness

Blotchiness

Acne marks

Dark spots

Reveal clear, even-toned, radiant skin—right now.

What’s Constance hiding? Bring this card to us and let us shine a light on it—it’s positively

illuminating. Then imagine having nothing to hide with brilliant new makeup techniques and

bright new skincare innovations for face and eyes. Come and learn how to get the even-toned skin

you want today at Estée Lauder.

Enjoy a 10-day supply of foundation. Free.

Offer good while supplies last. Quantities limited. One to a customer, please.

SEE HOW THE TOOL WORKS

Sun Care

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USP INDICATOR SOLUTIONSoffice@usp.at

All Estée Lauder solutions shown here are available upon request.Do not hesitate to reach out to receive your free samples!

We are also happy to answer any questions you may have.

We look forward to hearing from you! Best regards, Your USP Solutions Team

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At usp solutions we promote beauty moments

of truth that guide consumers to purchase your brand

with confidence

USP INDICATORSOLUTIONS GMBH

Pharmaziegasse 59020 Klagenfurt, Austria

phone: +43 463 45 904-0email: office@usp.at

www.usp.at