estate planning...•new ways to re-engage with clients •new ways to add value to clients...

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1 Take the plunge Estate Planning

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Page 1: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

1

Take the plunge

Estate Planning

Page 2: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

2

Why bother?

Revenue opportunities

Tell me about your family

Some housekeeping

Invest

Program

Page 3: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

• Deeper, richer client engagement

3

• New ways to re-engage with clients

• New ways to add value to clients

• Deeper, richer referral relationships

• Opportunity to re-brand YOU!!

Sticky Clients!

Build a more valuable business

Profitable retainer fees

New revenues and referrals

More revenues and referrals

More referrals

Ditch damaged brand

Sticky Clients

More valuable business

Why Bother?

Page 4: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

4

Future proof your business

Why Bother?Traditional Families

• Heterosexual married couples with children

Modern Families

• Blended family: family with children from a previous marriage

• Same-sex couple: with or without children

• Multigenerational families aging parents or adult children at home

• Older first-time parents

• Others

Families/households without children

• Heterosexual couples without children• Single with no children

UBS “Beyond the Picket Fence” Report 2016

Who Will Be your clients?

Page 5: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

Blended families lead more complicated lives?

Blended5

Future proof your business

Why Bother?

My life overall

Filing Taxes

Finances

TraditionalUBS “Beyond the Picket Fence” Report 2016

Retirement Planning

Page 6: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

Inheritance planning is more complicated for Blended Families?

Blended6

Future proof your business

Why Bother?I’m still deciding how to pass on my wealth

There are conflicts among potential heirs

There are open topics related to my

investment plan

TraditionalUBS “Beyond the Picket Fence” Report 2016

Page 7: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

Legalised Same-Sex Couple have issues as well

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Future proof your business

Who WILL BE your clients

Why Bother?“I would like guidance to

understand how the ruling affects benefits

“There are still open issues in my family finances due to being

part of a same-sex couple”

“There is not enough financial guidance designed for my

family type”

UBS “Beyond the Picket Fence” Report 2016

72% 60% 53%

Page 8: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

Client Multiplier Effect

Some clients have money Most clients have families

8

Client multiplier effect

Revenues

Page 9: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

Entry level Clients

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• Stable family relationships

• An SMSF and Family Trust

• Simple succession path

• Australian only connections

Complicated Clients

• Unstable family relationships

• Blended / Same-Sex families

• Dependents with special needs

• Multiple structures with X ownerships

• Australian and overseas connections

• Complex succession paths

• Family business succession

Client Segmentation

RevenueClient Segmentation

• Traditional family • Blended families

Page 10: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

One off Fees

• Entry level

• Complicated

• Uber Complicated

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Estate Situation Reviews

$1,200 - $3,000

$3,000 - $10,000

$10,000 - $30,000

Fee for Service

Revenue

Page 11: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

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$500 - $1000

$1000 - $2000

$2000 - $5000

Fee for Service

RevenueEstate Administration Services

Monthly Retainer fees

• Entry level

• Complicated

• Uber Complicated

Page 12: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

Engage your client where they live…

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…not where you do.

• Multiple wives / kids

• Family Business

• Mistresses

• Idiot child

• Gold digging in-laws

• Terminal illness

• Overseas Asset

Tell me about your money?

OR

Tell me about your family?

What would be a good outcome for you?

EngagementTell me about your family

• SMSF

• Contributions

• Pension drawdown

• Risk tolerance

• Asset allocation

• SOA’s

• Investments

Page 13: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

Don’t start unless your serious!

13

Owner stakeholder engagement

Compliance framework

Adviser training

How to…Stakeholders and compliance

• Process design

• Pricing

• Monitoring

• Marketing

• Promotion

• Understand the risks

• Risk management plan

• Templates and Fact Find

• Monitoring

• Audits

• Training

Page 14: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

Don’t….

14

Do’s and Don’ts

HowAdviser up-skilling

Do

• Give legal advice

• Draft ANY legal documents

(Legal practicesuniform Act)

• Invest in an EP course

• Learn about trusts

• Learn about estates

• Learn about wills, PoA’s and Guardianships

• Find a TEP from STEP

Page 15: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

It will take a leap of faith!!

It takes courage to ask a question that you may not know the answer to.

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In you

Your clients

Your business

Invest

Page 16: Estate Planning...•New ways to re-engage with clients •New ways to add value to clients •Deeper, richer referral relationships •Opportunity to re-brand YOU!! Sticky Clients!

16

Take the plunge and get wet

Estate Planning