Estar Mais Próximo do Cliente

Earnings Release 3Q14

FIRST ACHIEVEMENTS OF 2014

Capital Increase Announcement

R$ 2.38 Bn

[B] Seller Launch

Earnings Release

4Q13

+29% GR

2

Earnings Release

1Q14

+30% GR

BIT SP

Launch of Fashion

Category in Americanas.com

Earnings Release 2Q14

+38% GR

R$ 2.38 Bn Capital

Increase Conclusion

Americanas.com Marketplace

Launch

Direct Acquisition

Digital Finance Creation

Shipping Menu Launch

Feb/14 Jan/14 Apr/14 May/14 Mar/14 Jun/14 Jul/14 Aug/14 Sep/14 Oct/14 Nov/14

Services and Insurance

Store

LUK Brand: Easy and Uncomplicated

Fashion

4 new DCs and 1 Expansion

Earnings Release 3Q14

+23% GR

Época – Reclame Aqui Awards

Center for Excellence and

Innovation

+24% R$ 317,0 MILHÕES

26,2% (RL)

3

Net Revenue

R$1,839.5 MM

+23%

Gross Revenue

R$2,110.4 MM

+23%

Adjusted EBITDA Mg.

7.4% da NR

+ 0.3 p.p.

SG&A Expenses

17.1% of NR

-0.5 p.p.

Adjusted EBITDA

R$135.7 MM

+27%

Gross Profit

R$449.4 MM

+21%

3Q14 CONSOLIDATED RESULTS

#1 IN COSTUMER SERVICE

4

#2 #3 #4

RA 1000 Seal 4 of 4 Brands 0 of 3 Brands 0 of 1 Brand 0 of 1 Brand

Average Grade 7.4 5.3 4.5 5.7

Would Buy Again 79% 54% 45% 59%

Ranking 20+ Complaints 0 of 4 Brands 2 of 3 Brands 1 of 1 Brand 1 of 1 Brand

12

Months

Reclame Aqui B2W DIGITALCompetitors

3

RANKING RECLAME AQUI 20+ CLAIMED

5 5

Most complained in the last 12 months Most complained in the last 30 days

BEST COSTUMER SERVICE OF BRAZILIAN INTERNET

A melhor parte de ganhar um diamante é saber que foi você quem deu.

Obrigado por nos escolher como a melhor loja da internet.

Most Admired Company in e-commerce cathegory.

Thank you for elect . And you can count on us for the next awards.

6

More than being the store that everybody goes, we want to be the store that everybody come back.

Proud of have been chosen by customers, once again, the best online store and the best costumer service team by Época Reclame Aqui Award. The proof that we are building together a store that everyone prefers being. And, because of that, come back.

6

3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14

SALES GROWTH: 9th CONSECUTIVE QUARTERS

7 2012 2013 2014

+30% +17% +28%

+25% +23%

IN THE LAST 9 QUARTERS, B2W WAS THE COMPANY THAT GAINED MORE MARKET SHARE, INCREASING 2.7 PERCENTAGE POINTS

21.8%

17.1%

6.6% 5.4%

24.5%

18.5%

8.3%

5.7%

21,8%

24,5%

17,1%

18,5%

GAIN OF MARKET SHARE: LEADERSHIP CONSOLIDATION

8

6.0

p.p

.

+1.4 p.p.

+1.7 p.p.

+0.3 p.p.

#3 #4

B2W DIGITAL

#2 3Q14 2Q12

+2.7 p.p.

+1.3 p.p.

Market Share 3Q14 Market Share 2Q12

B2W DIGITAL

#2

Market Share based on the net sales reported by the Companies and internal estimates. Market size based on data from the e-bit.

4.7

p.p

.

IN THE LAST 9 QUARTERS, THE DIFFERENCE OF MARKET SHARE FROM B2W TO #2 INCREASED 1.3 PERCENTAGE POINT

18.5%

24.5%

21.8%

17.1%

+R$1.9 Billion

(LTM Value Added)

3Q14 RESULTS: CONSISTENT SALES GROWTH

9

R$8.3 Billion

(LTM Sales)

+30% LTM Growth

B2W DIGITAL ANNOUNCES THE DIGITAL FINANCE CREATION

10

Cartão Submarino: Eleito pela revista Época como o melhor cartão do

Varejo.

Novo Cartão Americanas.com: muito mais vantagens pra você

sorrir ainda mais.

11 Submarino Finance

Digital Finance Submarino Finance Digital Finance

10

Submarino Card: chosen by the customers as

the best Retail card in Época magazine research.

New Americanas.com Card: more advantages for you smile

even more.

Shoptime Card NEW: exclusive products with

even better prices for you that is close to us.

SUBMARINO LAUNCHES SERVICES AND INSURANCE STORE

11

12

4 NEW DISTRIBUTION CENTERS AND 1 EXPANSION

Total of 9 DCs 4 in São Paulo, 1 in Rio de Janeiro, 1 in

Minas Gerais, 1 in Pernambuco and 2 in

Santa Catarina.

Increasing of 50% In storage capacity.

In 2014 4 New DCs: São Paulo (1), Pernambuco (1) and Santa

Catarina (2); and Rio de Janeiro’s DC expansion.

Two smaller DCs were closed.

+3 DCs in 2015 At least more 3 Distribution

Centers will be opened in 2015.

13

BEST LOGISTIC SYSTEM SPECIALIZED IN E-COMMERCE

B2W improves its logistics service level, counting with two of the main last mile transportation companies of brazilian internet.

+ Logistics operator also specialized in e-commerce deliveries, focused on big items (pacotão).

Largest and best e-commerce logistics operator in Brazil, specialized in small items deliveries (packets).

B2W DIGITAL LAUNCHES SHIPPING MENU

14

B2W DIGITAL LAUNCHES FASHION PRIVATE LABEL LUK

15

CEI = EXCELLENCE + INNOVATION

16

Entrepreneurial Spirit

Systemic Solutions

Multidisciplinary Projects

Collaborative Environment

“Desire to hit greater than fear

of failure”

Practice above Theory

Intensive use of Technology

“LAB’s” Culture

LONG TERM VIEW

17

Focus

Talents Move Fast

Passion

Creativity

Dynamism

TO BE THE BIGGEST AND MOST BELOVED DIGITAL COMPANY IN LATIN AMERICA...

Intensive Investment

Innovation

3Q14 Results Teleconference and Webcast

B2W DIGITAL Investor Relations Team

www.b2wdigital.com

ri@b2wdigital.com

Telephone: +55 (21) 2206.6000