establishing your internet presence
TRANSCRIPT
www.main-street-marketing.com | (859) 904-8035
Presenter: Dan Hahn Owner & Founder of Main Street Marketing since 2006
Marketing Small Businesses since 1993
Received a Bachelor's Degree in Marketing from the University of Kentucky in 1993
Lifelong Resident of Northern Kentucky
Resides in Edgewood with his wife Angie and their 3 Boys
www.main-street-marketing.com | (859) 904-8035
What’s In an Internet Presence?• Website• Blogs / Lead Bait• Search Engine Optimization (Local &
Desktop)• Social Media• Enewsletters• Lead Generation Campaigns• Online Reviews• Video• Analytics
www.main-street-marketing.com | (859) 904-8035
Website● Get prospects in the lead funnel● Provide relevant content to visitors
○ Educate them with educational blogs○ Prove statements with short case studies and testimonials
● Look and feel○ Keep it clean and orderly○ Don’t give too many options. Make it deep, not wide!
● Website platform must play well with social media and search engines
www.main-street-marketing.com | (859) 904-8035
Blogs / Lead Bait● Blogs
○ Educational Blogs○ Feature Work Blogs○ Search Engine Optimized ○ Consistent and Integrated
● Lead Bait○ Content or access in exchange for
contact information○ Discounts, promotions, access, ebooks,
etc. gets visitors into your lead funnel
www.main-street-marketing.com | (859) 904-8035
Search Engine Optimization● Factors That Affect Search Engine
Optimization (SEO)○ Sharing Helpful, Consistent Content○ Website Page & Post Optimization ○ Social Media Activity○ Citations / Backlinks / NAP○ Website Speed○ Responsive Design○ Local SEO
www.main-street-marketing.com | (859) 904-8035
Social Media● Increase potential views and activity by
connecting with your prospects and referral partners
● The Big 4○ Facebook○ Google+○ LinkedIn○ Twitter
● Others○ Instagram, Pinterest, Something Next Quarter
www.main-street-marketing.com | (859) 904-8035
Enewsletters• Reprise the blogs you write each month• Teasers with a link back to your website • Contacts/email list is key• Consistently sent
www.main-street-marketing.com | (859) 904-8035
Lead Generation Campaigns• Create one for each of your target markets
and niches• Know the steps in your Sales Funnel and
create a lead generation campaign for each step
• Customer Relationship Management software is key to segmentation
www.main-street-marketing.com | (859) 904-8035
Online Reviews• Online Reviews will help with conversion
and SEO• Posting your own testimonials on a webpage
doesn’t help your SEO and feels inauthentic to visitors
• Need online reviews on Google, Facebook, Yelp, and Industry Specific Sites
• Happy customers won’t be proactive enough to give you a review. You need to request them. A Reviews System works best!
www.main-street-marketing.com | (859) 904-8035
Video● Types of Videos
○ Explainer Videos○ Overview/Product/Service Videos○ Testimonial Videos○ Educational/Tutorial Videos
● Ways to Use Video○ In blogs○ On web pages○ Social Media posts○ Lead Generation Campaigns
www.main-street-marketing.com | (859) 904-8035
Analytics● Google Analytics● Keyword Ranking Software (ie. Authority Labs)● Website Lead Generation Software (ie. ORBTR)● Bulk email Software Analytics (ie. MailChimp)
Hint: Use analytics to find hot prospects and to gauge Internet Presence health, but don’t get bogged down in minutiae. If you are getting leads and growing… IT’S WORKING!
www.main-street-marketing.com | (859) 904-8035
Need More Advice?
1 Hour Strategy Meeting(No Charge)
[email protected](859)904-8035