establishing your internet presence

www.main-street-marketing.com | (859) 904-8035

Establishing Your Internet Presence


Presenter: Dan Hahn Owner & Founder of Main Street Marketing since 2006

Marketing Small Businesses since 1993

Received a Bachelor's Degree in Marketing from the University of Kentucky in 1993

Lifelong Resident of Northern Kentucky

Resides in Edgewood with his wife Angie and their 3 Boys


What’s In an Internet Presence?• Website• Blogs / Lead Bait• Search Engine Optimization (Local &

Desktop)• Social Media• Enewsletters• Lead Generation Campaigns• Online Reviews• Video• Analytics


Website● Get prospects in the lead funnel● Provide relevant content to visitors

○ Educate them with educational blogs○ Prove statements with short case studies and testimonials

● Look and feel○ Keep it clean and orderly○ Don’t give too many options. Make it deep, not wide!

● Website platform must play well with social media and search engines


Blogs / Lead Bait● Blogs

○ Educational Blogs○ Feature Work Blogs○ Search Engine Optimized ○ Consistent and Integrated

● Lead Bait○ Content or access in exchange for

contact information○ Discounts, promotions, access, ebooks,

etc. gets visitors into your lead funnel


Search Engine Optimization● Factors That Affect Search Engine

Optimization (SEO)○ Sharing Helpful, Consistent Content○ Website Page & Post Optimization ○ Social Media Activity○ Citations / Backlinks / NAP○ Website Speed○ Responsive Design○ Local SEO


Social Media● Increase potential views and activity by

connecting with your prospects and referral partners

● The Big 4○ Facebook○ Google+○ LinkedIn○ Twitter

● Others○ Instagram, Pinterest, Something Next Quarter


Enewsletters• Reprise the blogs you write each month• Teasers with a link back to your website • Contacts/email list is key• Consistently sent


Lead Generation Campaigns• Create one for each of your target markets

and niches• Know the steps in your Sales Funnel and

create a lead generation campaign for each step

• Customer Relationship Management software is key to segmentation


Online Reviews• Online Reviews will help with conversion

and SEO• Posting your own testimonials on a webpage

doesn’t help your SEO and feels inauthentic to visitors

• Need online reviews on Google, Facebook, Yelp, and Industry Specific Sites

• Happy customers won’t be proactive enough to give you a review. You need to request them. A Reviews System works best!


Video● Types of Videos

○ Explainer Videos○ Overview/Product/Service Videos○ Testimonial Videos○ Educational/Tutorial Videos

● Ways to Use Video○ In blogs○ On web pages○ Social Media posts○ Lead Generation Campaigns


Analytics● Google Analytics● Keyword Ranking Software (ie. Authority Labs)● Website Lead Generation Software (ie. ORBTR)● Bulk email Software Analytics (ie. MailChimp)

Hint: Use analytics to find hot prospects and to gauge Internet Presence health, but don’t get bogged down in minutiae. If you are getting leads and growing… IT’S WORKING!


Need More Advice?

1 Hour Strategy Meeting(No Charge)

[email protected](859)904-8035