ESTABLISHED IN 2014 Volume 1, Issue 1

www.craftandhobby.org/paperarts

2014 PAPER ARTS SHOW GUIDE

PaperArtsA Creative Industry Buying Event

2014

July 29-31, 2014Hilton Atlanta

Atlanta, GA

SPONSORED BY:

Registration pg 3

Tuesday in Detail pg 5-7

Wednesday in Detail pg 8-9

Thursday in Detail pg 10-11

Hotel Information pg 12

Floor Plan pg 14-15

THE SHOW WILL INCLUDE: • The latest products in paper arts. • Hands-on workshops all day July 29.• Networking Receptions.• The Open Market – a trade-only cash-n-carry shopping frenzy on a separate Show floor!

You Asked For It – CHA Responds To High Demand For A Paper-Centric Show!The Paper Arts Show is a one-of-a-kind, trade-only, wholesale buying event focused on the paper crafts industry. On the Show floor you will find exhibitors offering paper, stamps, ink, embellishments, adhesives – everything you need to get ready for the critical fourth quarter holiday selling season!

TABLE OF CONTENTS

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SCHEDULE OF EVENTS

REGISTRATION – WHAT YOU NEED TO KNOWBADGE FEESCurrent CHA Members: FREEQualified Non-Member Buyers: $195 INCLUDES: • 2 Full Days of Trade Show Access • The Open Market (a buying event) • 2 Jumpstart Sessions

Online Registration closes July 18th. After July 18th, all registration must be on-site at the Atlanta Hilton Hotel Main Lobby.

Questions regarding registration? Contact registration@craftandhobby.org or (201) 835-1200.

3:00 p.m. - 6:00 p.m. Registration

7:30 a.m. – 5:00 p.m. Registration8:00 a.m. – 5:00 p.m. Exhibitor Move-In8:00 a.m. – 5:30 p.m. Workshops & Seminars6:30 p.m. – 8:30 p.m. Welcome Reception (Exhibit Hall)

7:30 a.m. – 5:00 p.m. Registration7:30 a.m. – 8:30 a.m. Continental Breakfast 8:00 a.m. – 9:00 a.m. Trend Jumpstart Session9:00 a.m. – 5:00 p.m. Exhibit Hall Open

12:30 p.m. - 1:30 p.m. Break (Exhibit Hall)6:30 p.m. – 7:30 p.m. Networking Reception 7:00 p.m. – 10:00 p.m. The Open Market (trade cash-n-carry event)

7:30 a.m. – 12:00 p.m. Registration7:30 a.m. – 8:30 a.m. Continental Breakfast 8:00 a.m. – 9:00 a.m. Roundtable Jumpstart Session9:00 a.m. – 3:00 p.m. Exhibit Hall Open

12:30 p.m. - 1:30 p.m. Break (Exhibit Hall)3:00 p.m. – 9:00 p.m. Exhibitor Move Out

Monday, July 28

Tuesday, July 29 - Education Day

Wednesday, July 30 - Day of Trade

Thursday, July 31 - Day of Trade

• 2 Networking Receptions • 2 Continental Breakfasts • 2 Breaks

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THANK YOU!To Our Title Sponsors

&

7:30 a.m. – 5:00 p.m. Registration8:00 a.m. – 5:00 p.m. Exhibitor Move-In8:00 a.m. – 9:30 a.m. W0101 - “Peace, Love & Sandy Feet” - Beach Collection8:00 a.m. - 10:00 a.m. W0102 - Pack Your Bags!8:00 a.m. - 10:00 a.m. W0103 - Decorative Mixed Media Techniques8:00 a.m. - 10:00 a.m. W0104- Cele’bration Time

10:30 a.m. - 12:00 p.m. S101 - Inventory Management: A Perspective from the Trenches10:30 a.m. - 12:30 p.m. W0201 - Travel Keepsake Box and Mini Album10:30 a.m. - 12:30 p.m. W0202 - Party Decor with Sizzix Designers10:30 a.m. - 12:30 p.m. W0203 - “Stacey’s Favorites” with Spellbinders Paper Arts

1:00 p.m. - 3:00 p.m. W0301 - First Look at New Stephanie Barnard Cards1:00 p.m. - 3:00 p.m. W0302 - It’s an Art Impressions Christmas!3:30 p.m. - 5:00 p.m. S102 - Creating and Implementing an Effective Christmas &

Holiday Marketing Plan3:30 p.m. - 5:30 p.m. W0401 - Mixed Media Beauty Journal6:30 p.m. - 8:30 p.m. Welcome Reception (Exhibit Hall)

TUESDAY PROGRAM DETAIL

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7:30 AM - 5:00 PMRegistration (Hilton Atlanta Hotel Main Lobby)

8:00 AM - 5:00 PMExhibitor Move-in

8:00 AM - 9:30 AMWORKSHOP W0101“Peace, Love & Sandy Feet” - Beach Collection

Sponsored by: Paper House ProductionsInstructor: Linda AuclairClass Level: IntermediateItems to Bring: Scissors or craft knifeMember Price: $50.00Non-Member Price: $65.00

Join Paper House Productions in creating a Message in a Bottle Mini-Album, combining Instagram-style photos with the popular mason-jar look. You’ll be making a trendy mini-album that’s perfect for your vacation pictures or just a lazy day on the beach.

“Peace, Love & Sandy Feet” Shadowbox - Bring the beach inside with a decorative shadowbox! This printer’s-tray piece is a perfect curio for shells and other seaside finds. Also included is a 12x12 beach layout to commemorate your beach adventure.

8:00 AM - 10:00 AMWORKSHOP W0102Pack Your Bags!

Sponsored by: BoBunnyInstructors: Jeri Tanner & Vicki BentleyClass Level: IntermediateItems to Bring: Paper Trimmer, Scissors, Scoring Pad & Tool, Adhesive Glue Dots, Foam Dots, Ink and Decorative PunchMember Price: $50.00Non-Member Price: $65.00

New for summer 2014 BoBunny introduces a breathtaking travel collection. This retro, vintage line will add style and flair to all your vacation photos.

In this class you will construct a charming suitcase complete with an accordion photo banner which will enable you to show off 10 or more of your favorite vacation photos. In addition you will create a fabulous layout to capture more of your treasured memories from your summer vacation or a trip filled with fun. Be one of the first to enjoy these new papers and embellishments from BoBunny.

8:00 AM - 10:00 AMWORKSHOP W0103Decorative Mixed Media Techniques

Sponsored by: Faber-CastellInstructor: Jen MatottClass Level: All LevelsItems to Bring: NoneMember Price: $50.00Non-Member Price: $65.00

10:30 AM - 12:00 PMSEMINAR S101Inventory Management: A Perspective from the Trenches (Brought to you by the CHA Paper Arts Section)

Presenter: Lee Kellogg, owner, Guadalupe’s Fun Rubber Stamps

Lee Kellogg, a veteran craft industry retailer, will share how to successfully control inventory, utilize the best tools and tactics for inventory turns, and share her thoughts on “Open to Buy” planning, and the best POS Systems.

10:30 AM - 12:30 PMWORKSHOP W0201Travel Keepsake Box and Mini Album

Sponsored by: Graphic 45Instructor: Charee FilimoehalaClass Level: IntermediateItems to Bring: Heavy duty wet and dry adhesive, Crop-a-dile/paper piercer, Fine Tip Scissors, and pencilMember Price: $50.00Non-Member Price: $65.00

Join Graphic 45 for a creative voyage with their new collection, Come Away With Me! This fun class will teach you how to create a gorgeous decorative Book Box with a 6-page coordinating tag mini album, complete with pockets, journaling and photo mats! You’ll learn fabulous new techniques for working with new Graphic 45 papers, Shabby Chic Metal Staples, Stickers, Chipboards and more! This is the perfect project for commemorating vacations and other special events! Create memories that will last a lifetime with Graphic 45!

This fun filled gathering will be a Cele’bration to remember. Create 4 projects full of color and style to showcase this full and complete collection of dies, textures, stamps, inks, paper and embellishments. You will learn about Spellbinders’ inks pads, stamps, coordinating paper as well as create with their exclusive 3D folders and dies. Follow along as they teach you how to make a memory keepsake, two fun heartfelt greeting cards and a fun gift idea. You will also receive special instruction on fun how to’s and techniques.

8:00 AM - 10:00 AMWORKSHOP W0104Cele’bration Time

Sponsored by: Spellbinders Paper ArtsInstructor: Richard GarayClass Level: IntermediateItems to Bring: NoneMember Price: $50.00Non-Member Price: $65.00

Join Faber-Castell Design Memory Craft’s Design Team Member, Jen Matott, as she leads you through how to use their newest products in both traditional and unique ways. Discover the products’ versatility and all of the innovative ways you can use them together, while creating a decorative mixed media journal! New premium crafting products include Gelatos Double Scoop, Designer Series Steam Punk Gelatos, and new textural accents.

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10:30 AM - 12:30 PMWORKSHOP W0202Party Decor with Sizzix Designers

Sponsored by: SizzixInstructor: Lori Whitlock & Stephanie AckermanClass Level: All LevelsItems to Bring: NoneMember Price: $50.00Non-Member Price: $65.00

Join Sizzix designers Lori Whitlock and Stephanie Ackerman for a fun-filled 2-hour workshop. In the first hour, Lori Whitlock will teach you how to make the most adorable cupcake box that will turn an ordinary cupcake into an extraordinary gift. Stephanie Ackerman will host the final hour, showing you how to create a mixed-media party banner.

1:00 PM - 3:00 PMWORKSHOP W0301First Look at New Stephanie Barnard Cards

Sponsored by: SizzixInstructor: Stephanie BarnardClass Level: All LevelsItems to Bring: NoneMember Price: $50.00Non-Member Price: $65.00

In this fast paced and exciting 2-hour workshop, you will participate in two special projects with Sizzix designer Stephanie Barnard. Stephanie will give a hands-on introduction to an exciting “super-secret” new card design, and will show you how to transform a Stand-Ups card into a unique gatefold card. Don’t miss this opportunity to see what’s new!

3:30 PM - 5:00 PMSEMINAR S102Creating and Implementing an Effective Christmas & Holiday Marketing Plan (Brought to you by the CHA Paper Arts Section)

Presenters: Denzil Quick, director of product development & marketing, Ellison; Laurel Pollard, owner, New England Paper Crafts

The fourth quarter holiday season, especially Christmas, is the biggest selling time of the year, and a great opportunity to find and adapt marketing ideas, which you can use year round. In this session, Denzil and Laurel will help you craft your Christmas marketing plan using concepts and projects you will find straight from the Show floor.

3:30 PM - 5:30 PMWORKSHOP W0401Mixed Media Beauty Journal

Sponsored by: StampendousInstructor: Fran SeifordClass Level: All LevelsItems to Bring: An assortment of brushes, scissors & a craft knife. Not required, but helpful, if you bring your favorite colored pencils.Member Price: $35.00Non-Member Price: $50.00

Are you eager to try your hand at monoprinting? You will be amazed what you can create with the new Stampendous Creative Palette with brayers and acrylic paint. Discover how quickly you can be a portrait artist with the Blossom Beauty face stamp and template to paint your own unique beauties. You will learn shortcuts for stamping, die-cutting gorgeous flowers and have the start of an amazing mixed media journal like no one else’s. Leave with the cover for a 5 1/2” x 8 1/2” ribbon bound journal.

6:30 PM - 8:30 PMWelcome Reception (In the Exhibit Hall)

What better way to unwind after an exciting day of education and inspiration than a Welcome Reception held right on the Show floor? Catchup with friends, network and unwind, all while getting an exclusive preview of the exhibit hall before the Show opens the next morning!

It’s the most wonderful time … to create cards! Join the Art Impressions team as they showcase their new holiday stamps with inventive techniques! You will be creating a gift tag with Art Impressions’ “Holiday Mini Front & Back” stamps, adorable gift bags and cards with their new “Notables” line, and a card with the new “Shakers” stamps featuring Action Wobbles. Everyone will walk away with beautiful cards for store displays and exclu-sive stamps for all workshop attendees! You won’t want to miss the tips, techniques and new ideas on stamping!

10:30 AM - 12:30 PMWORKSHOP W0203“Stacey’s Favorites” with Spellbinders Paper Arts

Sponsored by: Spellbinders Paper ArtsInstructor: Stacey CaronClass Level: IntermediateItems to Bring: ScissorsMember Price: $50.00Non-Member Price: $65.00

Join Stacey Caron, President of Spellbinders Paper Arts, as she shares the secrets of how to create two of her favorite projects! You will complete a beautiful journal and an amazing card, learning special techniques to take your projects to the next level!

1:00 PM - 3:00 PMWORKSHOP W0302It’s an Art Impressions Christmas!

Sponsored by: Art ImpressionsInstructor: Kate Swanson & Bonnie KrebsClass Level: BeginnerItems to Bring: Scissors and coloring markersMember Price: $35.00Non-Member Price: $50.00

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7:30 a.m. – 5:00 p.m. Registration7:30 a.m. – 8:30 a.m. Continental Breakfast 8:00 a.m. – 9:00 a.m. Jumpstart Session: Paper Trends – Taking it Off the Page

(Sponsored By Ellison)9:00 a.m. – 5:00 p.m. Exhibit Hall Open

12:30 p.m. - 1:30 p.m. Break (Exhibit Hall)6:30 p.m. – 7:30 p.m. Networking Reception

7:00 p.m. – 10:00 p.m. The Open Market (a trade cash-n-carry event)

WEDNESDAY PROGRAM DETAIL

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7:30 AM - 5:00 PMRegistration (Hilton Atlanta Hotel Main Lobby)

7:30 AM - 8:30 AMContinental Breakfast

8:00 AM - 9:00 AMJumpstart Session: Paper Trends – Taking it Off the Page (Sponsored By Ellison)

Presenter: Courtney Cerruti, set designer, artist coach for Creativebug.com Who Should Attend: All e-Retailers, Retailers

Join Courtney Cerruti, set designer, artist coach for Creativebug.com and “Maker Extraordinaire” as she discusses changing your perspective on using the paper medium in trendy new ways. You will learn: • Different ways to use paper through wedding installations, store displays, eye catching inspirations, taking it off the page and flat surface, etc. • The current trends and where their origins • What it takes to market and promote a new trend

This session is sure to JUMPSTART your passion to bring new energy to your paper projects and inspiration to your customers.

9:00 AM - 5:00 PMExhibit Hall Open

12:30 PM - 1:30 PMBreak On Trade Show Floor

Reenergize with these small-bite treats without having to leave the Trade Show Floor!

6:30 PM - 7:30 PMNetworking Reception

Don’t miss this chance to network with your peers immediatley preceding the night’s big event, The Open Market. Discuss all of the new products and ideas you found on the Show floor and how you plan on implementing them in your business!

7:00 PM - 10:00 PMThe Open Market

Location: 2nd Floor Ballroom

A brand new, “never been done before”, CHA experience! The Open Market is a trade-only, cash-n-carry event where participating vendors will feature promotional goods, samples, close-outs and more in this world of creativity, with bargains galore. Sponsored By:

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7:30 a.m. – 12:00 p.m. Registration7:30 a.m. – 8:30 a.m. Continental Breakfast 8:00 a.m. – 9:00 a.m. Roundtable Jumpstart Session

(Brought to you by the CHA Paper Arts Section)9:00 a.m. – 3:00 p.m. Exhibit Hall Open

12:30 p.m. - 1:30 p.m. Break (Exhibit Hall)3:00 p.m. – 9:00 p.m. Exhibitor Move Out

THURSDAY PROGRAM DETAIL

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7:30 AM - 12:00 PMRegistration (Hilton Atlanta Hotel Main Lobby)

7:30 AM - 8:30 AMContinental Breakfast

8:00 AM - 9:00 AMRoundtable Jumpstart Session (Brought to you by the CHA Paper Arts Section)

Moderator: CHA Paper Arts Section Leaders Who Should Attend: All e-Retailers, Retailers

Jumpstart your day with thought provoking roundtable discussions focusing on topics relevant to helping you grow your business. You’ll share your insights and come away with a number of great ideas you can use in your own store. These small group discussions are just what you need to talk shop while making new connections.

Topics will include: • Increasing Revenue Through Education • Growing Your Holiday Sales By Effective Operational and Marketing Planning • Discovering Trends in the Paper Industry

9:00 AM - 3:00 PMExhibit Hall Open

12:30 PM - 1:30 PMBreak On Trade Show Floor

Reenergize with these small-bite treats without having to leave the Trade Show Floor!

3:00 PM - 9:00 PMExhibitor Move-Out

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WHEN YOU BOOK THROUGH CHA’S HILTON ATLANTA PACKAGE YOU RECEIVE: • Discounted rate of $126/night for a single or double bed• Free guest room internet service• Discounted self-parking at $16.00 per day • 10% Discount in Southern Elements Restaurant and MarketPlace Café

VISIT WWW.CRAFTANDHOBBY.ORG/PAPERARTS HOTEL/TRAVEL TO BOOK TODAY!

Reserve Your Room Today to Guarantee Lowest Rates!Standard Rate Guarantee Cut-Off Date: July 8, 2014

The Hilton Atlanta hotel is where all of the exhibits and educational sessions will be held. The hotel boasts a central location in the heart of downtown Atlanta within walking distance of some of the best attractions in the city, including the Georgia Aquarium, CNN Center and the Georgia World Congress Center. Hartsfield-Jackson Atlanta International Airport is just a 15-minute drive from the hotel.

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Look at what we have in store

for you!

Look at what we have in store

for you!

MEGA

The numbers all add up to CHA 2015 being a

truly MEGA Show! Don’t miss it!

5 Days

59 Hours of

Education

9 Designer Exclusive

Workshops

20+Networking

Events

7 Demos

100 New Products at

the New Products Showcase

20Hot New Products

Unveiled at the VIP Media and Retailer Event

EndlessOpportunities

54 Hands-onWorkshops

38 Business Sessions

400+ Exhibitors

56+Countries

Represented

55+ International

Exhibitors

1 Global

Community

3,000+Attendees

140+Distributors

*Education Program begins January 9, Marketplace opens January 10

CONNECT WITH GREAT EXHIBITORS INCLUDING:ART IMPRESSIONSBOBUNNYCRAFTER’S ESSENTIALS BY LEE

CRAFTERS’ HOMECRAFTER’S WORKSHOP, THE

CREATIVEBUGDARE 2B ARTZY CLEAR STAMPS & DIES

DOODLEBUG DESIGN INC

ECHO PARK PAPER & CARTA BELLA PAPER

FABER-CASTELL DESIGN MEMORY CRAFT

FABSCRAPS SOUTH AFRICA

GRAPHIC 45HAMPTON ARTHOT OFF THE PRESSIMPRESSION OBSESSION INC

JILLIBEAN-SOUPKAISERCRAFTLITTLE BM-D HOBBY & CRAFT

NORTHWOODS RUBBER STAMPS INC

PAPER HOUSE PRODUCTIONS

PETALOO INTERNATIONAL

PINK AND MAINPINKFRESH STUDIOPLAID ENTERPRISES INC

PRIMA MARKETING INC

SIMPLE STORIESSIZZIXSPELLBINDERS PAPERARTS

SPORTS SOLUTION LLC

STAMPENDOUS! INCTHE RIBBON PRINT COMPANY

TOMBOW

SERVICEDESK

ENTR

AN

CE

EXIT

...and more!

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SHOW MAP

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www.craftandhobby.org/paperarts

PaperArtsA Creative Industry Buying Event

2014

July 29-31, 2014Hilton Atlanta

Atlanta, GA

Craft & Hobby Association319 E. 54th StreetElmwood Park, NJ 07407www.craftandhobby.orgTelephone: (201) 835-1200Fax: (201) 797-0657

REGISTERTODAY!