established 1920

8/6/2019 Established 1920

1/35

(Established 1920)

This leading global producer of sports footwear, equipment, and leisure wear is widelyrecognized by its trefoil logo, launched in 1972, the more geometric performance logointroduced in 1991, as well as the three stripes that run across many of its products. However the

company's origins were modest, with the first handmade training shoe being made by thecompany's German founder Adolf (Adi) Dassler in the family home in 1920. The company'sfirst shoemaking factory was established in 1927 and Adidas shoes were seen at the OlympicGames in Amsterdam in the following year. Tennis shoes were added to the range in the early1930s and a second factory opened in 1938. However, it was confiscated by the Nazis in thefollowing year and taken over by the US army after the end of the Second World War. AlthoughAdi Dassler quarrelled with his brother Rudolf, who went on to create the Puma brand in 1948,the Adidas company developed a strong presence in the post-war years with effective publicitycampaigns. Its products were successfully promoted at succeeding football World Cupcompetitions and Olympic Games, including those at Melbourne in 1956, Rome in 1960, andTokyo in 1964, where a significant percentage of athletes wore Adidas shoes. The company

began manufacturing in France and, in the early 1960s, began to diversify into the production offootballs (1961) and tracksuits (1962), the first tracksuits with the characteristic three stripesbeing marketed in 1964. The company was also concerned to innovate, producing a number ofkey designs such as theAchille jogging shoe (1968), the revolutionary Torsion sole system(1998), and thePredator(1995). Association of the company's products with leading sportingfigures continued to be a key part of its marketing strategy. Both Mohamed Ali and Joe Frazierwore Adidas boots for their world heavyweight boxing bout in 1971, the German World Cupfootball champions all wore Adidas products in 1990, and the French World Cup winning teamof 1998 was also sponsored by the company. In the early 1990s the company was radicallyrestructured, in 1997 taking over the French Salomon Group, a leading manufacturer of wintersports equipment. The company's success is highly visible today in the large number of people

around the world who carry its logo on leisure wear, sporting goods, and equipment, whether ornot they are highly active participants in such activities.

Read more: http://www.answers.com/topic/adidas#ixzz1TUYThAb5

Financial information

Financial data in millions of euros

[2]

Year 2006 2007 2008 2009 2010

Sales 10,084 10,299 10,799 10,381 11,990

EBITDA 1,078 1,165 1,280 780 1,159

Net results 483 551 642 245 567

Net debt 2,231 1,766 2,189 917 221
http://www.answers.com/topic/adidas#ixzz1TUYThAb5http://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/revenuehttp://www.answers.com/topic/ebitdahttp://www.answers.com/topic/net-incomehttp://www.answers.com/topic/debthttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/revenuehttp://www.answers.com/topic/ebitdahttp://www.answers.com/topic/net-incomehttp://www.answers.com/topic/debthttp://www.answers.com/topic/adidas#ixzz1TUYThAb5


2/35

Criticism

As with the majority of prolific brand-based transnationals, Adidas' business practises/ethics andcommitment to worker welfare have been scrutinised and often criticised.[35][36]

Read more: http://www.answers.com/topic/adidas#ixzz1TUZF5rHi

References

"Adidas Golf USA moves to Carlsbad; Adidas faces legal suit". Sports BusinessDaily. 19 August 1998. Retrieved 22 October 2010.

"Taylor Made Golf Co". FundingUniverse. Retrieved 22 October 2010. Freeman, Mike (19 August 1999). "Taylor, Adidas merge, reshuffle". The San

Diego Union-Tribune: p. C.1. Retrieved 22 October 2010. Ward, Denise T. (14 May 2001). "Profile: Mark King, Taylor Made For His Job".

San Diego Business Journal. Archived from the original on ?. Retrieved 22October 2010.

Read more: http://www.answers.com/topic/adidas#ixzz1TUZRdbcA

Adidas

Oxford Dictionary of Modern Design:

AdidasAds

Fuse Sheffield www.thealternativestore.net

Iron Fist Rebel8 Hundreds Mishka Free UK

Shipping over 20

Home > Library > Business & Finance > Modern Design Dictionary

(established 1920)

This leading global producer of sports footwear, equipment, and leisure wear is widelyrecognized by its trefoil logo, launched in 1972, the more geometric performance logointroduced in 1991, as well as the three stripes that run across many of its products. However thecompany's origins were modest, with the first handmade training shoe being made by the
http://www.answers.com/topic/ethics-legal-termhttp://www.answers.com/topic/adidas#cite_note-34http://www.answers.com/topic/adidas#cite_note-35http://www.answers.com/topic/adidas#ixzz1TUZF5rHihttp://www.sportsbusinessdaily.com/article/30237http://www.fundinguniverse.com/company-histories/Taylor-Made-Golf-Co-Company-History.htmlhttp://pqasb.pqarchiver.com/sandiego/access/1246929281.html?dids=1246929281:1246929281&FMT=ABShttp://www.answers.com/topic/the-san-diego-union-tribunehttp://www.answers.com/topic/the-san-diego-union-tribunehttp://www.allbusiness.com/company-activities-management/board-management-changes/10623278-1.htmlhttp://www.answers.com/topic/san-diego-business-journal-1http://www.sdbj.com/news/2001/may/14/profile-mark-king-is-finally-settling-back-in/http://www.answers.com/topic/adidas#ixzz1TUZRdbcAhttp://www.answers.com/library/Modern%20Design%20Dictionary-cid-3673381http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py%3Fcontact%3Dabg_afc%26url%3Dhttp://www.answers.com/topic/adidas%26hl%3Den%26client%3Dca-gurunet_js%26adU%3Dwww.thealternativestore.net%26adT%3DFuse%2BSheffield%26adU%3Dshop.soleseek.co.uk%26adT%3DSoleseek%2BShop%26adU%3Dwww.ochsnerusa-store.com%26adT%3DCarnac%2BShoes%2BCloseout%26adU%3Dwww.glsport.eu%26adT%3DGL%2BSport%26adU%3Dwww.monodsports.com%26adT%3DKeen%2BFootwear%2Bin%2BCanada%26gl%3DBD%26hideleadgen%3D1&usg=AFQjCNElfylCaRK5EJPH1IXpFzR9dVJJUQhttp://googleads.g.doubleclick.net/aclk?sa=l&ai=BI0uzwJYyTpinJYOVcILhracB2OO_0wHwoPmnGMCNtwGw2wYQARgBILaYhgMoBTgAUK68vQhgs5BaoAHO97v0A7IBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzgAIBqQLklu_NsWu7PqgDAegD1wfoA7kF9QMABAAA&num=1&sig=AOD64_0t---RMXEi6LesAtn8NYQnq2w07w&client=ca-gurunet_js&adurl=http://www.thealternativestore.nethttp://www.answers.com/http://www.answers.com/main/what_content.jsphttp://www.answers.com/main/business.jsphttp://www.answers.com/library/Modern+Design+Dictionary-cid-3673381http://www.answers.com/topic/ethics-legal-termhttp://www.answers.com/topic/adidas#cite_note-34http://www.answers.com/topic/adidas#cite_note-35http://www.answers.com/topic/adidas#ixzz1TUZF5rHihttp://www.sportsbusinessdaily.com/article/30237http://www.fundinguniverse.com/company-histories/Taylor-Made-Golf-Co-Company-History.htmlhttp://pqasb.pqarchiver.com/sandiego/access/1246929281.html?dids=1246929281:1246929281&FMT=ABShttp://www.answers.com/topic/the-san-diego-union-tribunehttp://www.answers.com/topic/the-san-diego-union-tribunehttp://www.allbusiness.com/company-activities-management/board-management-changes/10623278-1.htmlhttp://www.answers.com/topic/san-diego-business-journal-1http://www.sdbj.com/news/2001/may/14/profile-mark-king-is-finally-settling-back-in/http://www.answers.com/topic/adidas#ixzz1TUZRdbcAhttp://www.answers.com/library/Modern%20Design%20Dictionary-cid-3673381http://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py%3Fcontact%3Dabg_afc%26url%3Dhttp://www.answers.com/topic/adidas%26hl%3Den%26client%3Dca-gurunet_js%26adU%3Dwww.thealternativestore.net%26adT%3DFuse%2BSheffield%26adU%3Dshop.soleseek.co.uk%26adT%3DSoleseek%2BShop%26adU%3Dwww.ochsnerusa-store.com%26adT%3DCarnac%2BShoes%2BCloseout%26adU%3Dwww.glsport.eu%26adT%3DGL%2BSport%26adU%3Dwww.monodsports.com%26adT%3DKeen%2BFootwear%2Bin%2BCanada%26gl%3DBD%26hideleadgen%3D1&usg=AFQjCNElfylCaRK5EJPH1IXpFzR9dVJJUQhttp://googleads.g.doubleclick.net/aclk?sa=l&ai=BI0uzwJYyTpinJYOVcILhracB2OO_0wHwoPmnGMCNtwGw2wYQARgBILaYhgMoBTgAUK68vQhgs5BaoAHO97v0A7IBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzgAIBqQLklu_NsWu7PqgDAegD1wfoA7kF9QMABAAA&num=1&sig=AOD64_0t---RMXEi6LesAtn8NYQnq2w07w&client=ca-gurunet_js&adurl=http://www.thealternativestore.nethttp://googleads.g.doubleclick.net/aclk?sa=l&ai=BI0uzwJYyTpinJYOVcILhracB2OO_0wHwoPmnGMCNtwGw2wYQARgBILaYhgMoBTgAUK68vQhgs5BaoAHO97v0A7IBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzgAIBqQLklu_NsWu7PqgDAegD1wfoA7kF9QMABAAA&num=1&sig=AOD64_0t---RMXEi6LesAtn8NYQnq2w07w&client=ca-gurunet_js&adurl=http://www.thealternativestore.nethttp://www.answers.com/http://www.answers.com/main/what_content.jsphttp://www.answers.com/main/business.jsphttp://www.answers.com/library/Modern+Design+Dictionary-cid-3673381


3/35

company's German founder Adolf (Adi) Dassler in the family home in 1920. The company'sfirst shoemaking factory was established in 1927 and Adidas shoes were seen at the OlympicGames in Amsterdam in the following year. Tennis shoes were added to the range in the early1930s and a second factory opened in 1938. However, it was confiscated by the Nazis in thefollowing year and taken over by the US army after the end of the Second World War. Although

Adi Dassler quarrelled with his brother Rudolf, who went on to create the Puma brand in 1948,the Adidas company developed a strong presence in the post-war years with effective publicitycampaigns. Its products were successfully promoted at succeeding football World Cupcompetitions and Olympic Games, including those at Melbourne in 1956, Rome in 1960, andTokyo in 1964, where a significant percentage of athletes wore Adidas shoes. The companybegan manufacturing in France and, in the early 1960s, began to diversify into the production offootballs (1961) and tracksuits (1962), the first tracksuits with the characteristic three stripesbeing marketed in 1964. The company was also concerned to innovate, producing a number ofkey designs such as theAchille jogging shoe (1968), the revolutionary Torsion sole system(1998), and thePredator(1995). Association of the company's products with leading sportingfigures continued to be a key part of its marketing strategy. Both Mohamed Ali and Joe Frazier

wore Adidas boots for their world heavyweight boxing bout in 1971, the German World Cupfootball champions all wore Adidas products in 1990, and the French World Cup winning teamof 1998 was also sponsored by the company. In the early 1990s the company was radicallyrestructured, in 1997 taking over the French Salomon Group, a leading manufacturer of wintersports equipment. The company's success is highly visible today in the large number of peoplearound the world who carry its logo on leisure wear, sporting goods, and equipment, whether ornot they are highly active participants in such activities.

English

Enter question or phrase...

Search: All sources Community Q&A Reference topics

Browse: Unanswered questions | New questions | New answers | Referencelibrary

Ads

Soleseek Shop shop.soleseek.co.uk

Purveyors of Vintage and Deadstock Trainers, Sneakers,

Kicks, Pumps
http://dropdown%28%27langslist%27%29/http://dropdown%28%27langslist%27%29/http://dropdown%28%27langslist%27%29/http://wiki.answers.com/Q/NEWQhttp://wiki.answers.com/Q/Special:RecentQhttp://wiki.answers.com/Q/Special:RecentAhttp://www.answers.com/main/what_content.jsphttp://www.answers.com/main/what_content.jsphttp://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py%3Fcontact%3Dabg_afc%26url%3Dhttp://www.answers.com/topic/adidas%26hl%3Den%26client%3Dca-gurunet_js%26adU%3Dwww.thealternativestore.net%26adT%3DFuse%2BSheffield%26adU%3Dshop.soleseek.co.uk%26adT%3DSoleseek%2BShop%26adU%3Dwww.ochsnerusa-store.com%26adT%3DCarnac%2BShoes%2BCloseout%26adU%3Dwww.glsport.eu%26adT%3DGL%2BSport%26adU%3Dwww.monodsports.com%26adT%3DKeen%2BFootwear%2Bin%2BCanada%26gl%3DBD%26hideleadgen%3D1&usg=AFQjCNElfylCaRK5EJPH1IXpFzR9dVJJUQhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BcG5XwJYyTpinJYOVcILhracB69L1wwLL9uKoKcCNtwGQvwUQAhgCILaYhgMoBTgAUNaj960GYLOQWrIBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzgAIBqQLklu_NsWu7PqgDAegD1wfoA7kF9QMABAAA&num=2&sig=AOD64_0mqR5ooQ8oknsKUX-5-zN512T9dQ&client=ca-gurunet_js&adurl=http://soleseek.co.ukhttp://reference.answers.com/http://www.answers.com/http://dropdown%28%27langslist%27%29/http://wiki.answers.com/Q/NEWQhttp://wiki.answers.com/Q/Special:RecentQhttp://wiki.answers.com/Q/Special:RecentAhttp://www.answers.com/main/what_content.jsphttp://www.answers.com/main/what_content.jsphttp://www.google.com/url?ct=abg&q=https://www.google.com/adsense/support/bin/request.py%3Fcontact%3Dabg_afc%26url%3Dhttp://www.answers.com/topic/adidas%26hl%3Den%26client%3Dca-gurunet_js%26adU%3Dwww.thealternativestore.net%26adT%3DFuse%2BSheffield%26adU%3Dshop.soleseek.co.uk%26adT%3DSoleseek%2BShop%26adU%3Dwww.ochsnerusa-store.com%26adT%3DCarnac%2BShoes%2BCloseout%26adU%3Dwww.glsport.eu%26adT%3DGL%2BSport%26adU%3Dwww.monodsports.com%26adT%3DKeen%2BFootwear%2Bin%2BCanada%26gl%3DBD%26hideleadgen%3D1&usg=AFQjCNElfylCaRK5EJPH1IXpFzR9dVJJUQhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BcG5XwJYyTpinJYOVcILhracB69L1wwLL9uKoKcCNtwGQvwUQAhgCILaYhgMoBTgAUNaj960GYLOQWrIBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzgAIBqQLklu_NsWu7PqgDAegD1wfoA7kF9QMABAAA&num=2&sig=AOD64_0mqR5ooQ8oknsKUX-5-zN512T9dQ&client=ca-gurunet_js&adurl=http://soleseek.co.ukhttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BcG5XwJYyTpinJYOVcILhracB69L1wwLL9uKoKcCNtwGQvwUQAhgCILaYhgMoBTgAUNaj960GYLOQWrIBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzgAIBqQLklu_NsWu7PqgDAegD1wfoA7kF9QMABAAA&num=2&sig=AOD64_0mqR5ooQ8oknsKUX-5-zN512T9dQ&client=ca-gurunet_js&adurl=http://soleseek.co.uk


4/35

Carnac Shoes Closeout www.ochsnerusa-store.com

Cycling,Triathlon and MTB Holiday Blowout - Wholesale

Direct

Related Videos:

AdidasTop

Dwight Howard Impersonates Charles Barkley

Taylormade TP Rescue Hybrid Iron Golf Gear Video

Get Clubs Fit for Your Game at GolfTEC

Adidas Golf THiNTech Shoes Equipment Feature

View more Sports videos
http://googleads.g.doubleclick.net/aclk?sa=L&ai=BxSkNwJYyTpinJYOVcILhracB4v6zgQGQ-eLgD8CNtwGQsAoQAxgDILaYhgMoBTgAULGv6pgCYLOQWrIBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzqAMB6APXB-gDuQX1AwAEAAA&num=3&sig=AOD64_1bpauhodt5hFcgzl_XAJ-b92WMWw&client=ca-gurunet_js&adurl=http://www.ochsnerusa-store.com/products.php%3Fcat%3D10http://video.answers.com/516915442?sid=104http://video.answers.com/488174193?sid=104http://video.answers.com/488162551?sid=104http://video.answers.com/488165968?sid=104http://video.answers.com/sportshttp://googleads.g.doubleclick.net/aclk?sa=L&ai=BxSkNwJYyTpinJYOVcILhracB4v6zgQGQ-eLgD8CNtwGQsAoQAxgDILaYhgMoBTgAULGv6pgCYLOQWrIBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzqAMB6APXB-gDuQX1AwAEAAA&num=3&sig=AOD64_1bpauhodt5hFcgzl_XAJ-b92WMWw&client=ca-gurunet_js&adurl=http://www.ochsnerusa-store.com/products.php%3Fcat%3D10http://googleads.g.doubleclick.net/aclk?sa=L&ai=BxSkNwJYyTpinJYOVcILhracB4v6zgQGQ-eLgD8CNtwGQsAoQAxgDILaYhgMoBTgAULGv6pgCYLOQWrIBD3d3dy5hbnN3ZXJzLmNvbcgBAdoBI2h0dHA6Ly93d3cuYW5zd2Vycy5jb20vdG9waWMvYWRpZGFzqAMB6APXB-gDuQX1AwAEAAA&num=3&sig=AOD64_1bpauhodt5hFcgzl_XAJ-b92WMWw&client=ca-gurunet_js&adurl=http://www.ochsnerusa-store.com/products.php%3Fcat%3D10http://video.answers.com/516915442?sid=104http://video.answers.com/488174193?sid=104http://video.answers.com/488162551?sid=104http://video.answers.com/488165968?sid=104http://video.answers.com/sports


5/35

Wikipedia on Answers.com:

AdidasTop

Home > Library > Miscellaneous > Wikipedia

This article is about the company. For the song by Korn, see A.D.I.D.A.S..

Adidas AG

Type Aktiengesellschaft

Traded as FWB: ADS, Pink Sheets: ADDYY

IndustryClothing and consumer goods

manufacture

Founded

1924 as Gebrder Dassler

Schuhfabrik

(registered in 1949)[1]

Founder(s) Adolf Dassler

Headquarter

sHerzogenaurach, Germany

Area served Worldwide

Key people

Herbert Hainer(CEO)

Robin Stalker (CFO)

Erich Stamminger (CEO, Adidas

Brand)Igor Landau (Chairman of thesupervisory board)

ProductsFootwear, sportswear, sports

equipment, toiletries

Revenue 11.99 billion (2010)[2]
http://www.answers.com/library/Wikipedia-cid-3673381http://www.answers.com/http://www.answers.com/main/what_content.jsphttp://www.answers.com/main/reference.jsphttp://www.answers.com/library/Wikipedia-cid-3673381http://www.answers.com/topic/kornhttp://www.answers.com/topic/a-d-i-d-a-s-2http://www.answers.com/topic/types-of-companieshttp://www.answers.com/topic/aktiengesellschafthttp://www.answers.com/topic/ticker-symbol-2http://www.answers.com/topic/frankfurt-stock-exchangehttp://www.boerse-frankfurt.de/EN/index.aspx?pageID=23&Query=ADShttp://www.answers.com/topic/pink-otc-marketshttp://www.otcmarkets.com/stock/ADDYY/quotehttp://www.answers.com/topic/consumer-goodshttp://www.answers.com/topic/manufacturinghttp://www.answers.com/topic/adidas#cite_note-history-0http://www.answers.com/topic/adolf-dasslerhttp://www.answers.com/topic/herzogenaurachhttp://www.answers.com/topic/herbert-hainerhttp://www.answers.com/topic/supervisory-boardhttp://www.answers.com/topic/sportswear-3http://www.answers.com/topic/sports-equipment-1http://www.answers.com/topic/sports-equipment-1http://www.answers.com/topic/toiletries-1http://www.answers.com/topic/adidas#cite_note-AR2010-1http://en.wikipedia.org/wiki/File:Adidas_Logo.svghttp://www.answers.com/library/Wikipedia-cid-3673381http://www.answers.com/http://www.answers.com/main/what_content.jsphttp://www.answers.com/main/reference.jsphttp://www.answers.com/library/Wikipedia-cid-3673381http://www.answers.com/topic/kornhttp://www.answers.com/topic/a-d-i-d-a-s-2http://www.answers.com/topic/types-of-companieshttp://www.answers.com/topic/aktiengesellschafthttp://www.answers.com/topic/ticker-symbol-2http://www.answers.com/topic/frankfurt-stock-exchangehttp://www.boerse-frankfurt.de/EN/index.aspx?pageID=23&Query=ADShttp://www.answers.com/topic/pink-otc-marketshttp://www.otcmarkets.com/stock/ADDYY/quotehttp://www.answers.com/topic/consumer-goodshttp://www.answers.com/topic/manufacturinghttp://www.answers.com/topic/adidas#cite_note-history-0http://www.answers.com/topic/adolf-dasslerhttp://www.answers.com/topic/herzogenaurachhttp://www.answers.com/topic/herbert-hainerhttp://www.answers.com/topic/supervisory-boardhttp://www.answers.com/topic/sportswear-3http://www.answers.com/topic/sports-equipment-1http://www.answers.com/topic/sports-equipment-1http://www.answers.com/topic/toiletries-1http://www.answers.com/topic/adidas#cite_note-AR2010-1


6/35

Operating

income894 million (2010)[2]

Profit 567 million (2010)[2]

Total assets 10.62 billion (end 2010)[2]

Total equity 4.616 billion (end 2010)[2]

Employees 42,540 (end 2010)[2]

Website adidas-group.com

Adidas AG is a German sports apparel manufacturer andparent companyof the Adidas Group,which consists of the Reeboksportswear company, golf company (including Ashworth), andRockport. Besides sports footwear, the company also produces other products such as bags,shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest

sportswearmanufacturer in Europe and the second-biggest sportswear manufacturer in the world,with American rivalNike being the biggest.[3]

Adidas was founded in 1948 by Adolf "Adi" Dassler, following the split ofGebrder DasslerSchuhfabrikbetween him and his older brotherRudolf. Rudolf later establishedPuma, whichwas the early rival of Adidas. Registered in 1949, Adidas is currently based in Herzogenaurach,Germany, along with Puma.

The company's clothing and shoe designs typically featurethree parallel bars, and the same motifis incorporated into Adidas's current official logo. The "Three Stripes" were bought from theFinnish sport company Karhu Sports in 1951.[4][5]The company revenue for 2009 was listed at

10.38 billion and the 2008 figure at 10.80 billion.

Contents

1 Historyo 1.1 Gebrder Dassler Schuhfabriko 1.2 Company splito 1.3 The Tapie affairo 1.4 PostTapie era

2 Productso 2.1 Running

o 2.2 Football (soccer)o 2.3 Tenniso 2.4 Golfo 2.5 Cricketo 2.6 Basketballo 2.7 Lacrosseo 2.8 Rugbyo 2.9 Gymnastics
http://www.answers.com/topic/operating-incomehttp://www.answers.com/topic/operating-incomehttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/net-incomehttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/assethttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/equity-investmenthttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.adidas-group.com/http://www.answers.com/topic/parent-company-1http://www.answers.com/topic/parent-company-1http://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/ashworthhttp://www.answers.com/topic/rockport-companyhttp://www.answers.com/topic/sportswear-3http://www.answers.com/topic/nike-inchttp://www.answers.com/topic/adidas#cite_note-2http://www.answers.com/topic/adolf-dasslerhttp://www.answers.com/topic/rudolf-dasslerhttp://www.answers.com/topic/puma-aghttp://www.answers.com/topic/puma-aghttp://www.answers.com/topic/herzogenaurachhttp://www.answers.com/topic/three-stripeshttp://www.answers.com/topic/three-stripeshttp://www.answers.com/topic/karhu-sportshttp://www.answers.com/topic/adidas#cite_note-smit-3http://www.answers.com/topic/adidas#cite_note-4http://www.answers.com/topic/adidas#cite_note-4http://www.answers.com/topic/revenuehttp://www.answers.com/topic/euro-signhttp://www.answers.com/topic/adidas#Historyhttp://www.answers.com/topic/adidas#Gebr.C3.BCder_Dassler_Schuhfabrikhttp://www.answers.com/topic/adidas#Company_splithttp://www.answers.com/topic/adidas#The_Tapie_affairhttp://www.answers.com/topic/adidas#Post.E2.80.94Tapie_erahttp://www.answers.com/topic/adidas#Productshttp://www.answers.com/topic/adidas#Runninghttp://www.answers.com/topic/adidas#Football_.28soccer.29http://www.answers.com/topic/adidas#Tennishttp://www.answers.com/topic/adidas#Golfhttp://www.answers.com/topic/adidas#Crickethttp://www.answers.com/topic/adidas#Basketballhttp://www.answers.com/topic/adidas#Basketballhttp://www.answers.com/topic/adidas#Lacrossehttp://www.answers.com/topic/adidas#Rugbyhttp://www.answers.com/topic/adidas#Gymnasticshttp://www.answers.com/topic/operating-incomehttp://www.answers.com/topic/operating-incomehttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/net-incomehttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/assethttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/equity-investmenthttp://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.answers.com/topic/adidas#cite_note-AR2010-1http://www.adidas-group.com/http://www.answers.com/topic/parent-company-1http://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/ashworthhttp://www.answers.com/topic/rockport-companyhttp://www.answers.com/topic/sportswear-3http://www.answers.com/topic/nike-inchttp://www.answers.com/topic/adidas#cite_note-2http://www.answers.com/topic/adolf-dasslerhttp://www.answers.com/topic/rudolf-dasslerhttp://www.answers.com/topic/puma-aghttp://www.answers.com/topic/herzogenaurachhttp://www.answers.com/topic/three-stripeshttp://www.answers.com/topic/karhu-sportshttp://www.answers.com/topic/adidas#cite_note-smit-3http://www.answers.com/topic/adidas#cite_note-4http://www.answers.com/topic/revenuehttp://www.answers.com/topic/euro-signhttp://www.answers.com/topic/adidas#Historyhttp://www.answers.com/topic/adidas#Gebr.C3.BCder_Dassler_Schuhfabrikhttp://www.answers.com/topic/adidas#Company_splithttp://www.answers.com/topic/adidas#The_Tapie_affairhttp://www.answers.com/topic/adidas#Post.E2.80.94Tapie_erahttp://www.answers.com/topic/adidas#Productshttp://www.answers.com/topic/adidas#Runninghttp://www.answers.com/topic/adidas#Football_.28soccer.29http://www.answers.com/topic/adidas#Tennishttp://www.answers.com/topic/adidas#Golfhttp://www.answers.com/topic/adidas#Crickethttp://www.answers.com/topic/adidas#Basketballhttp://www.answers.com/topic/adidas#Lacrossehttp://www.answers.com/topic/adidas#Rugbyhttp://www.answers.com/topic/adidas#Gymnastics


7/35

o 2.10 Skateboardingo 2.11 Accessories

3 Marketingo 3.1 Game advertisemento 3.2 Sponsorship

4 Corporate informationo 4.1 Current executive boardo 4.2 Former managemento 4.3 Financial information

5 Criticism 6 See also 7 Notes 8 References

9 External links

History

Gebrder Dassler Schuhfabrik

A pair of Adidas Samba football trainers.

Adolf "Adi" Dasslerstarted to produce his own sports shoes in his mother's wash kitchen inHerzogenaurach, Bavaria after his return from World War I. On 1 July 1924, his brotherRudolf"Rudi" Dasslerjoined the business, which became Gebrder Dassler Schuhfabrik(DasslerBrothers Shoe Factory) and prospered. The pair started the venture in their mother's laundry, [6]:5

but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes hadto use pedal power from a stationary bicycle to run their equipment.[7]

By the 1936 Summer Olympics, Adi Dasslerdrove from Bavaria on one of the world's firstmotorways to the Olympic village with a suitcase full of spikes and persuaded U.S.sprinterJesseOwens to use them, the first sponsorship for an African American. Following Owens's haul offour gold medals, his success cemented the good reputation of Dassler shoes among the world'smost famous sportsmen. Letters from around the world landed on the brothers' desks, and the
http://www.answers.com/topic/adidas#Skateboardinghttp://www.answers.com/topic/adidas#Accessorieshttp://www.answers.com/topic/adidas#Marketinghttp://www.answers.com/topic/adidas#Game_advertisementhttp://www.answers.com/topic/adidas#Sponsorshiphttp://www.answers.com/topic/adidas#Corporate_informationhttp://www.answers.com/topic/adidas#Current_executive_boardhttp://www.answers.com/topic/adidas#Former_managementhttp://www.answers.com/topic/adidas#Financial_informationhttp://www.answers.com/topic/adidas#Criticismhttp://www.answers.com/topic/adidas#See_alsohttp://www.answers.com/topic/adidas#Noteshttp://www.answers.com/topic/adidas#Referenceshttp://www.answers.com/topic/adidas#External_linkshttp://www.answers.com/topic/adidas-samba-1http://www.answers.com/topic/adolf-dasslerhttp://www.answers.com/topic/herzogenaurachhttp://www.answers.com/topic/world-war-ihttp://www.answers.com/topic/world-war-ihttp://www.answers.com/topic/rudolf-dasslerhttp://www.answers.com/topic/rudolf-dasslerhttp://www.answers.com/topic/rudolf-dasslerhttp://www.answers.com/topic/adidas#cite_note-Sneaker_Wars-5http://www.answers.com/topic/adidas#cite_note-Sneaker_Wars-5http://www.answers.com/topic/adidas#cite_note-DW-6http://www.answers.com/topic/1936-summer-olympicshttp://www.answers.com/topic/adolf-dasslerhttp://www.answers.com/topic/sprint-runninghttp://www.answers.com/topic/sprint-runninghttp://www.answers.com/topic/sprint-runninghttp://www.answers.com/topic/jesse-owenshttp://www.answers.com/topic/jesse-owenshttp://www.answers.com/topic/sponsor-commercialhttp://en.wikipedia.org/wiki/File:Adidas_Samba_sneakers,_Originals_branch.JPGhttp://en.wikipedia.org/wiki/File:Adidas_Samba_sneakers,_Originals_branch.JPGhttp://www.answers.com/topic/adidas#Skateboardinghttp://www.answers.com/topic/adidas#Accessorieshttp://www.answers.com/topic/adidas#Marketinghttp://www.answers.com/topic/adidas#Game_advertisementhttp://www.answers.com/topic/adidas#Sponsorshiphttp://www.answers.com/topic/adidas#Corporate_informationhttp://www.answers.com/topic/adidas#Current_executive_boardhttp://www.answers.com/topic/adidas#Former_managementhttp://www.answers.com/topic/adidas#Financial_informationhttp://www.answers.com/topic/adidas#Criticismhttp://www.answers.com/topic/adidas#See_alsohttp://www.answers.com/topic/adidas#Noteshttp://www.answers.com/topic/adidas#Referenceshttp://www.answers.com/topic/adidas#External_linkshttp://www.answers.com/topic/adidas-samba-1http://www.answers.com/topic/adolf-dasslerhttp://www.answers.com/topic/herzogenaurachhttp://www.answers.com/topic/world-war-ihttp://www.answers.com/topic/rudolf-dasslerhttp://www.answers.com/topic/rudolf-dasslerhttp://www.answers.com/topic/adidas#cite_note-Sneaker_Wars-5http://www.answers.com/topic/adidas#cite_note-DW-6http://www.answers.com/topic/1936-summer-olympicshttp://www.answers.com/topic/adolf-dasslerhttp://www.answers.com/topic/sprint-runninghttp://www.answers.com/topic/jesse-owenshttp://www.answers.com/topic/jesse-owenshttp://www.answers.com/topic/sponsor-commercial


8/35

trainers of other national teams were all interested in their shoes. Business boomed and theDasslers were selling 200,000 pairs of shoes each year before World War II.[8]

Late in World War II, the shoe factory shifted to production of the Panzerschreckanti-tankweapon.[9]

Company split

Both brothers joined theNazi Party, but Rudolf was slightly closer to the party. During the war, agrowing rift between the pair reached a breaking point after an Allied bomb attack in 1943 whenAdi and his wife climbed into a bomb shelter that Rudolf and his family were already in: "Thedirty bastards are back again," Adi said, referring to the Allied war planes, but Rudolf wasconvinced his brother meant him and his family.[10]After Rudolf was later picked up byAmerican soldiers and accused of being a member of the Waffen SS, he was convinced that hisbrother had turned him in.[7]

The brothers split up in 1947,[11]

with

Rudi forming a new firm that he called Ruda from RudolfDassler, laterrebranded Puma

and Adi forming a company formally registered as adidas AG from AdiDassler on 18 August 1949. The acronymAll Day I Dream About Sport,although sometimes considered the origin of the adidas name, was appliedretroactively, which makes it a backronym. The name is actually aportmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from"Dassler").[1]

The Tapie affair

Bernard Tapie, a former French businessman who once owned Adidas but has since

relinquished his control over the company due to debt

After a period of trouble following the death of Adolf Dassler's son Horst Dasslerin 1987, thecompany was bought in 1989 by French industrialist Bernard Tapie, for1.6billion (now
http://www.answers.com/topic/adidas#cite_note-rediff-7http://www.answers.com/topic/adidas#cite_note-rediff-7http://www.answers.com/topic/panzerschreckhttp://www.answers.com/topic/adidas#cite_note-8http://www.answers.com/topic/nazi-party-2http://www.answers.com/topic/nazi-party-2http://www.answers.com/topic/adidas#cite_note-9http://www.answers.com/topic/adidas#cite_note-9http://www.answers.com/topic/adidas#cite_note-9http://www.answers.com/topic/waffen-sshttp://www.answers.com/topic/waffen-sshttp://www.answers.com/topic/adidas#cite_note-DW-6http://www.answers.com/topic/adidas#cite_note-10http://www.answers.com/topic/puma-aghttp://www.answers.com/topic/acronym-and-initialismhttp://www.answers.com/topic/backronymhttp://www.answers.com/topic/portmanteau-new-wordhttp://www.answers.com/topic/adidas#cite_note-history-0http://www.answers.com/topic/bernard-tapiehttp://www.answers.com/topic/debthttp://www.answers.com/topic/horst-dasslerhttp://www.answers.com/topic/bernard-tapiehttp://www.answers.com/topic/bernard-tapiehttp://www.answers.com/topic/french-franc-2http://www.answers.com/topic/1000000000-numberhttp://en.wikipedia.org/wiki/File:Bernard-Tapie.jpghttp://en.wikipedia.org/wiki/File:Bernard-Tapie.jpghttp://www.answers.com/topic/adidas#cite_note-rediff-7http://www.answers.com/topic/panzerschreckhttp://www.answers.com/topic/adidas#cite_note-8http://www.answers.com/topic/nazi-party-2http://www.answers.com/topic/adidas#cite_note-9http://www.answers.com/topic/waffen-sshttp://www.answers.com/topic/adidas#cite_note-DW-6http://www.answers.com/topic/adidas#cite_note-10http://www.answers.com/topic/puma-aghttp://www.answers.com/topic/acronym-and-initialismhttp://www.answers.com/topic/backronymhttp://www.answers.com/topic/portmanteau-new-wordhttp://www.answers.com/topic/adidas#cite_note-history-0http://www.answers.com/topic/bernard-tapiehttp://www.answers.com/topic/debthttp://www.answers.com/topic/horst-dasslerhttp://www.answers.com/topic/bernard-tapiehttp://www.answers.com/topic/french-franc-2http://www.answers.com/topic/1000000000-number


9/35

243.918 million), which Tapie borrowed. Tapie was at the time a famous specialist of rescuingbankrupt companies, an expertise on which he built his fortune.

Tapie decided to move productionoffshore to Asia. He also hired Madonnafor promotion. Hesent, from Christchurch, New Zealand, a shoe sales representative to Germany and met Adolf

Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with afew items to promote the company there.

In 1992, unable to pay the loan interest, Tapie mandated the Crdit Lyonnais bank to sell Adidas,and the bank subsequently converted the outstanding debt owed into equityof the enterprise,which was unusual as per the prevalent French banking practice. Thestate-owned bank had triedto get Tapie out of dire financial straits as a personal favour to Tapie, it is reported, becauseTapie was Ministerof Urban Affairs (ministre de la Ville) in the French government at the time.

In February 1993, Crdit Lyonnais sold Adidas to Robert Louis-Dreyfus, a friend of BernardTapie for a much higher amount of money than what Tapie owed, 4.485 billion

(683.514 million) francs rather than 2.85 billion (434.479 million). Tapie later sued the bank,because he felt "spoiled" by the indirect sale.[citation needed]

Robert Louis-Dreyfus became the new CEO of the company. He was also the president ofOlympique de Marseille, a team Tapie had owned until 1993.[citation needed]

Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notablyrelated to match fixing at the football club. During 1997, he served 6 months of an 18-monthprison sentence in La Sant prison in Paris. In 2005, French courts awarded Tapie a 135 millioncompensation (about 886 million francs).[citation needed]

PostTapie era

An Adidas casual shoe, with the company's distinctive three parallel bars

In 1994, combined with FIFA Youth Group, SOS Children's Villages became the mainbeneficiary.

In 1997, Adidas AG acquired the Salomon Group who specialized in ski wear, and its officialcorporate name was changed to Adidas-Salomon AG because with this acquisition Adidas also
http://www.answers.com/topic/offshoringhttp://www.answers.com/topic/offshoringhttp://www.answers.com/topic/madonna-singer-actorhttp://www.answers.com/topic/madonna-singer-actorhttp://www.answers.com/topic/christchurchhttp://www.answers.com/topic/cr-dit-lyonnais-1http://www.answers.com/topic/stockhttp://www.answers.com/topic/stockhttp://www.answers.com/topic/public-ownership-1http://www.answers.com/topic/public-ownership-1http://www.answers.com/topic/minister-governmenthttp://www.answers.com/topic/robert-louis-dreyfushttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/robert-louis-dreyfushttp://www.answers.com/topic/olympique-de-marseillehttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/match-fixinghttp://www.answers.com/topic/la-sant-prisonhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/three-stripeshttp://www.answers.com/topic/fifahttp://www.answers.com/topic/sos-children-s-villageshttp://www.answers.com/topic/salomon-grouphttp://en.wikipedia.org/wiki/File:An_Adidas_shoe.jpghttp://en.wikipedia.org/wiki/File:An_Adidas_shoe.jpghttp://www.answers.com/topic/offshoringhttp://www.answers.com/topic/madonna-singer-actorhttp://www.answers.com/topic/christchurchhttp://www.answers.com/topic/cr-dit-lyonnais-1http://www.answers.com/topic/stockhttp://www.answers.com/topic/public-ownership-1http://www.answers.com/topic/minister-governmenthttp://www.answers.com/topic/robert-louis-dreyfushttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/robert-louis-dreyfushttp://www.answers.com/topic/olympique-de-marseillehttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/match-fixinghttp://www.answers.com/topic/la-sant-prisonhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/three-stripeshttp://www.answers.com/topic/fifahttp://www.answers.com/topic/sos-children-s-villageshttp://www.answers.com/topic/salomon-group


10/35

acquired the Taylormade Golf company and Maxfli, which allowed them to compete with NikeGolf.

In 1998, Adidas sued theNCAA over their rules limiting the size and number of commerciallogos on team uniforms and apparel. Adidas withdrew the suit, and the two groups established

guidelines as to what three-stripe designs would be considered uses of the Adidas trademark.

In 2003, Adidas filed a lawsuit in a British court challenging Fitness World Trading's use of atwo-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity ofthe mark,Fitness World's use was infringing because the public could establish a link betweenthat use and Adidas's mark.[12]

In September 2004, top English fashion designerStella McCartney launched a joint-venture linewith Adidas, establishing a long-term partnership with the corporation. This line is a sportsperformance collection for women called "Adidas by Stella McCartney",[13] and it has beencritically acclaimed.[14]

Also in 2005, on 3 May, Adidas told the public that they sold their partner company SalomonGroup for 485m to Amer Sportsof Finland. In August 2005, Adidas declared its intention tobuy British rival Reebokfor $3.8 billion (US$). This takeover was completed with partnership inJanuary 2006[1] and meant that the company would have business sales closer to those of Nike inNorth America. The acquisition of Reebok would also allow Adidas to compete withNikeworldwide as the number two athletic shoemaker in the world.[15]

Adidas has global corporate headquarters in Germany, and many other business locations aroundthe world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, andSpain. Mainly sold in the U.S., Adidas makes lots of assets from these countries and is

expanding to more oversea countries.

In 2005, Adidas introduced the Adidas 1, the first ever production shoe to utilize amicroprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features amicroprocessor capable of performing 5 million calculations per second that automaticallyadjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005,Adidas released a new version of the Adidas 1 with an increased range of cushioning, allowingthe shoe to become softer or firmer, and a new motor with 153 percent more torque.[citation needed]

On 11 April 2006, Adidas announced an 11-year deal to become the officialNBAapparel

provider. They will make NBA,NBDL, and WNBA jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) takesthe place of the previous 10-year Reebok deal that was put in place in 2001.

Products

Running
http://www.answers.com/topic/maxflihttp://www.answers.com/topic/ncaahttp://www.answers.com/topic/adidas#cite_note-11http://www.answers.com/topic/stella-mccartneyhttp://www.answers.com/topic/adidas#cite_note-12http://www.answers.com/topic/adidas#cite_note-13http://www.answers.com/topic/salomon-grouphttp://www.answers.com/topic/salomon-grouphttp://www.answers.com/topic/amer-sportshttp://www.answers.com/topic/amer-sportshttp://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/adidas#cite_note-history-0http://www.answers.com/topic/nike-inchttp://www.answers.com/topic/nike-inchttp://www.answers.com/topic/adidas#cite_note-14http://www.answers.com/topic/adidas-1http://www.answers.com/topic/microprocessorhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/nba-development-leaguehttp://www.answers.com/topic/wnbahttp://www.answers.com/topic/maxflihttp://www.answers.com/topic/ncaahttp://www.answers.com/topic/adidas#cite_note-11http://www.answers.com/topic/stella-mccartneyhttp://www.answers.com/topic/adidas#cite_note-12http://www.answers.com/topic/adidas#cite_note-13http://www.answers.com/topic/salomon-grouphttp://www.answers.com/topic/salomon-grouphttp://www.answers.com/topic/amer-sportshttp://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/adidas#cite_note-history-0http://www.answers.com/topic/nike-inchttp://www.answers.com/topic/adidas#cite_note-14http://www.answers.com/topic/adidas-1http://www.answers.com/topic/microprocessorhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/nba-development-leaguehttp://www.answers.com/topic/wnba


11/35

A pair of Adidas Response Cushion 18 running trainers.

Adidas currently manufactures several running shoes, including the adiStar Salvation 3, theadiStar Ride 3 (the replacement for the adiStar Cushion 6), the Supernova Sequence 4 (thereplacement for the Supernova Control 10), and the Supernova Glide 3, among others. In

addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leatherto make their more expensive shoes.[16][17]

Football (soccer)

One of the main focuses of Adidas is football kit and associated equipment. Adidas remain amajor company in the supply of team kits for international football teams.

Adidas also makes referee kits that are used in international competition and by many countriesand leagues in the world. The company has been an innovator in the area of footwear for thesport, with notable examples including development of the Copa Mundial moulded boot used for

matches on firm dry pitches for almost forty years. The studded equivalent was named WorldCup follow in celebration of the 1978 tournament won by Argentina, one of the nations itsupplied at the time. Some of the most famous football teams are currently sponsored by Adidas.

Adidas became renowned for advancing the Predator boot design developed by ex-Liverpool andAustralian international playerCraig Johnston. This design featured a ribbed rubber structure forthe upper leather of the shoe, used to accent the movement of the ball when struck; highly skilledplayers claimed they were able to curve the flight of the ball more easily when wearing this newcontoured design.[citation needed] The Predator also features the Craig Johnston-invented Traxion sole.

FIFA, the world governing body of football, commissioned specially designed footballs for use

in its ownWorld Cup tournaments to favour more attacking play. The balls supplied for the 2006World Cup, the Teamgeist, were particular noteworthy for their ability to travel further thanprevious types when struck, leading to longer range goal strikes that were intended to increasethe number of goals scored. Goalkeepers were believed to be less comfortable with the design,claiming it would move significantly and unpredictably in flight.

Adidas also introduced another new ball for the 2010 World Cup. TheJabulani ball was designedand developed by Loughborugh University in conjunction with Chelsea FC. It received much
http://www.answers.com/topic/adidas#cite_note-15http://www.answers.com/topic/adidas#cite_note-15http://www.answers.com/topic/adidas#cite_note-16http://www.answers.com/topic/craig-johnstonhttp://www.answers.com/topic/craig-johnstonhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/fifahttp://www.answers.com/topic/world-cuphttp://www.answers.com/topic/world-cuphttp://www.answers.com/topic/2006-fifa-world-cup-1http://www.answers.com/topic/2006-fifa-world-cup-1http://www.answers.com/topic/teamgeisthttp://www.answers.com/topic/2010-fifa-world-cuphttp://www.answers.com/topic/adidas-jabulanihttp://www.answers.com/topic/adidas-jabulanihttp://en.wikipedia.org/wiki/File:Adidas_Response_Cushion_18.JPGhttp://en.wikipedia.org/wiki/File:Adidas_Response_Cushion_18.JPGhttp://www.answers.com/topic/adidas#cite_note-15http://www.answers.com/topic/adidas#cite_note-16http://www.answers.com/topic/craig-johnstonhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://www.answers.com/topic/fifahttp://www.answers.com/topic/world-cuphttp://www.answers.com/topic/2006-fifa-world-cup-1http://www.answers.com/topic/2006-fifa-world-cup-1http://www.answers.com/topic/teamgeisthttp://www.answers.com/topic/2010-fifa-world-cuphttp://www.answers.com/topic/adidas-jabulani


12/35

criticism from players, managers and pundits for being too hard to control. The lighter and moreaerodynamic ball led to many shots and passes being over hit. The Jabulani was widely blamedfor the low numbers of long range goals or even remotely accurate attempts in the opening stageof the tournament.

As well as the aforementioned Predatorboot, adidas also manufacture theF50andadiPurerangeof football boots.Adidas also provides apparel and equipment for all teams in Major League Soccer.

Tennis

Professional tennis player Andy Murray.

Adidas has sponsored tennis players and recently introduced a new line of tennis racquets. Whilethe Feather is made for the "regular player", and the Response for the "club player", Adidastargets the "tournament player" with the 12.2 oz Barricade tour model. [18] Adidas sponsors thefollowing professional players with mainly clothing apparel and footwear:Ana Ivanovi,AndyMurray, Maria Kirilenko, Caroline Wozniacki, Justine Henin,Jo-Wilfried Tsonga,Daniela

Hantuchov, Alicia Molik, Fernando Verdasco,Gilles Simon,Fernando Gonzlez, FlaviaPennetta,Laura Robson, Melanie Oudin, andSorana Crstea. Adidas tennis apparel contains theClimaCool technology found in other athletic jerseys and shoes.[19]

In November 2009 World Number 4 Andy Murraywas confirmed as Adidas's highest paid starwith a 5 year contract reported to be worth $24.5m.[20]
http://www.answers.com/topic/predator-shoehttp://www.answers.com/topic/f50-ii-tunithttp://www.answers.com/topic/f50-ii-tunithttp://www.answers.com/topic/f50-ii-tunithttp://www.answers.com/topic/adipurehttp://www.answers.com/topic/adipurehttp://www.answers.com/topic/adipurehttp://www.answers.com/topic/major-league-soccerhttp://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/racquethttp://www.answers.com/topic/racquethttp://www.answers.com/topic/adidas#cite_note-17http://www.answers.com/topic/ana-ivanovihttp://www.answers.com/topic/ana-ivanovihttp://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/kirilenko-mariahttp://www.answers.com/topic/caroline-wozniackihttp://www.answers.com/topic/justine-heninhttp://www.answers.com/topic/jo-wilfried-tsongahttp://www.answers.com/topic/jo-wilfried-tsongahttp://www.answers.com/topic/jo-wilfried-tsongahttp://www.answers.com/topic/daniela-hantuchov-1http://www.answers.com/topic/daniela-hantuchov-1http://www.answers.com/topic/molik-aliciahttp://www.answers.com/topic/verdasco-fernandohttp://www.answers.com/topic/verdasco-fernandohttp://www.answers.com/topic/gilles-simonhttp://www.answers.com/topic/gilles-simonhttp://www.answers.com/topic/fernando-gonz-lez-2http://www.answers.com/topic/pennetta-flaviahttp://www.answers.com/topic/pennetta-flaviahttp://www.answers.com/topic/pennetta-flaviahttp://www.answers.com/topic/laura-robsonhttp://www.answers.com/topic/melanie-oudinhttp://www.answers.com/topic/melanie-oudinhttp://www.answers.com/topic/sorana-cirsteahttp://www.answers.com/topic/sorana-cirsteahttp://www.answers.com/topic/adidas#cite_note-18http://www.answers.com/topic/adidas#cite_note-18http://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/adidas#cite_note-19http://en.wikipedia.org/wiki/File:Andy_murray_crop.JPGhttp://en.wikipedia.org/wiki/File:Andy_murray_crop.JPGhttp://www.answers.com/topic/predator-shoehttp://www.answers.com/topic/f50-ii-tunithttp://www.answers.com/topic/adipurehttp://www.answers.com/topic/major-league-soccerhttp://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/racquethttp://www.answers.com/topic/adidas#cite_note-17http://www.answers.com/topic/ana-ivanovihttp://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/kirilenko-mariahttp://www.answers.com/topic/caroline-wozniackihttp://www.answers.com/topic/justine-heninhttp://www.answers.com/topic/jo-wilfried-tsongahttp://www.answers.com/topic/daniela-hantuchov-1http://www.answers.com/topic/daniela-hantuchov-1http://www.answers.com/topic/molik-aliciahttp://www.answers.com/topic/verdasco-fernandohttp://www.answers.com/topic/gilles-simonhttp://www.answers.com/topic/fernando-gonz-lez-2http://www.answers.com/topic/pennetta-flaviahttp://www.answers.com/topic/pennetta-flaviahttp://www.answers.com/topic/laura-robsonhttp://www.answers.com/topic/melanie-oudinhttp://www.answers.com/topic/sorana-cirsteahttp://www.answers.com/topic/adidas#cite_note-18http://www.answers.com/topic/andy-murray-tennishttp://www.answers.com/topic/adidas#cite_note-19


13/35

Players sponsored by Adidas can take advantage of the Adidas Player Improvement Program,where the company provides coaches, fitness trainers and sports psychologists to players in orderto further their careers. The program includes legendary coaches such asDarren Cahill and SvenGroeneveld.

In Cincinnati, at the ATP Tennis Tournamentin Mason, they have also sponsored theball-boyand ball-girl uniforms.

Golf

adidasGolf is part of adidas, a German-based sports apparel manufacturer and part of the adidasGroup, which consists ofReeboksportswear company,TaylorMade-adidas golf company, andRockport. The adidas Group is one of the global leaders in the sporting goods industry offering awide range of products around the three core segments of adidas, Reebok, and TaylorMade-adidas Golf. adidasGolf sells and manufactures adidas-brand golf apparel, footwear, andaccessories.

Company Timeline:

In 1997, Adidas AG acquired the Salomon Group who specialized in alpine skiwear, and itsofficial corporate name was changed to adidas-Salomon AG because with this acquisition Adidasalso acquired the TaylorMade Golf company and Maxfli, which allowed them to compete withNike Golf. Salomon sold its controlling interest in TaylorMade and its other sports equipmentcompanies to global giant Adidas AG.

In 1998, Adidas Golf USA moved its business operations from Tualatin, Oregon, to theCarlsbad, California headquarters of TaylorMade Golf, acquired by adidas-Salomon. adidasGolf

USA had 30 employees to relocate. Carlsbad is also the headquarters of one of its primarycompetitors, Callaway Golf Company.

In 1999, TaylorMade and AdidasGolf USA, were merged into a new companycalledTaylorMade-Adidas Golfwith world headquarters in Carlsbad. Mark King was namedpresident of the company he had begun his career with in 1981 as a sales representative after ashort stint as vice president of sales and marketing at Callaway Golf Ball Co. in 1998.

In November 2008, Ashworth (clothing)became a wholly owned subsidiary of TaylorMade-Adidas Golf, complementary to the synthetic performance fabrics of Adidas Golf.

Product:

Adidas Golf sells apparel, footwear, and accessories for men, women, and youth. Mensequipment includes footwear, shirts, shorts, pants, outerwear, base layer and eyewear. Womensequipment includes footwear, shirts, shorts, skirts, pants, outerwear, base layers, and eyewear.Youth equipment includes both boys and girls footwear, apparel, and eyewear.

Cricket
http://www.answers.com/topic/darren-cahillhttp://www.answers.com/topic/darren-cahillhttp://www.answers.com/topic/cincinnati-ohiohttp://www.answers.com/topic/association-of-tennis-professionalshttp://www.answers.com/topic/association-of-tennis-professionalshttp://www.answers.com/topic/ballgirlshttp://www.answers.com/topic/ballgirlshttp://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/taylormade-adidashttp://www.answers.com/topic/taylormade-adidashttp://www.answers.com/topic/rockport-companyhttp://www.answers.com/topic/alpine-skiinghttp://www.answers.com/topic/alpine-skiinghttp://www.answers.com/topic/maxflihttp://www.answers.com/topic/tualatin-oregonhttp://www.answers.com/topic/carlsbad-californiahttp://www.answers.com/topic/callaway-golf-company-1http://www.answers.com/topic/ashworthhttp://www.answers.com/topic/ashworthhttp://www.answers.com/topic/darren-cahillhttp://www.answers.com/topic/cincinnati-ohiohttp://www.answers.com/topic/association-of-tennis-professionalshttp://www.answers.com/topic/ballgirlshttp://www.answers.com/topic/ballgirlshttp://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/taylormade-adidashttp://www.answers.com/topic/rockport-companyhttp://www.answers.com/topic/alpine-skiinghttp://www.answers.com/topic/maxflihttp://www.answers.com/topic/tualatin-oregonhttp://www.answers.com/topic/carlsbad-californiahttp://www.answers.com/topic/callaway-golf-company-1http://www.answers.com/topic/ashworth


14/35

Indian cricketer Sachin Tendulkar, batting with his personalized Adidas Bat.

In the 1990s, Adidas signed world's iconic batsman Sachin TendulkarofIndia and made shoesfor him.[21]Tendulkar continues to wear Adidas shoes while playing matches. Since 2008, Adidashas sponsored the cricket bat used bySachin Tendulkar. It created a new cricket bat, 'AdidasMaster Blaster', personalized for him.

In 2008, Adidas made their move into English cricket market by sponsoring English batting starKevin Pietersenafter the cancellation of his lifetime deal withWoodworm, when they ran intofinancial difficulties.[22] The following year they signed up fellow England playerIan Bell,Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja. Having made cricketfootwear for many years, the company finally entered the field of bat manufacture in 2008 andtheir products are available in the Incurza, Pellara and Libro ranges.

Adidas also manufactures the uniforms worn by both theEngland cricket team and theAustralian cricket team. Adidas signed partnership withCricket South Africa in 2011 and theuniforms worn by South African Cricket Teamduring and afterCricket World Cup 2011 will be

manufactured by Adidas.[23]

They also sponsored the South Korea national cricket team.

In the Indian Premier League (IPL), Adidas are the official apparel sponsor for the teamsMumbai Indians,Delhi Daredevils and Pune Warriors India.[24][25]

Basketball

Adidas has been a longtime basketball shoe manufacturer and is one of the leading basketballbrands in the world. They are most famous for their iconic Superstar and Pro Model shoes,affectionately known as "shelltoes" for their stylized hard rubber toe box. These were made verypopular in the 1980s hip hop streetwearscene alongside Adidas' stripe-sided polyester suits.

Adidas is also the current outfitter of all 30 franchises in theNational Basketball Association(replacing the Reebokbrand after the merger) and sponsors numerous players past and presentlike Kareem Abdul-Jabbarand Tracy McGrady, as well as Dwight Howard, Chauncey Billups,Derrick Rose, Eric Gordon,Michael Beasley,Josh Smith and Tim Duncan. Adidas used toendorse Kobe Bryant with the Adidas Equipment KB8 as his first signature shoe, and stoppedendorsing him in 2003. The company also endorsedKevin Garnett, until he opted out of hiscontract in 2010; he is currently endorsing Anta. Lebron James also wore Adidas at high school.
http://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/indiahttp://www.answers.com/topic/adidas#cite_note-20http://www.answers.com/topic/adidas#cite_note-20http://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/kevin-pietersenhttp://www.answers.com/topic/kevin-pietersenhttp://www.answers.com/topic/woodworm-cricket-companyhttp://www.answers.com/topic/woodworm-cricket-companyhttp://www.answers.com/topic/adidas#cite_note-21http://www.answers.com/topic/ian-bellhttp://www.answers.com/topic/pakistan-national-cricket-teamhttp://www.answers.com/topic/salman-butthttp://www.answers.com/topic/england-cricket-teamhttp://www.answers.com/topic/england-cricket-teamhttp://www.answers.com/topic/australia-national-cricket-teamhttp://www.answers.com/topic/cricket-south-africahttp://www.answers.com/topic/cricket-south-africahttp://www.answers.com/topic/south-africa-national-cricket-teamhttp://www.answers.com/topic/south-africa-national-cricket-teamhttp://www.answers.com/topic/2011-cricket-world-cuphttp://www.answers.com/topic/adidas#cite_note-22http://www.answers.com/topic/south-korea-national-cricket-teamhttp://www.answers.com/topic/indian-premier-leaguehttp://www.answers.com/topic/mumbai-indianshttp://www.answers.com/topic/delhi-daredevilshttp://www.answers.com/topic/pune-warriorshttp://www.answers.com/topic/pune-warriorshttp://www.answers.com/topic/adidas#cite_note-23http://www.answers.com/topic/adidas#cite_note-24http://www.answers.com/topic/hip-hop-fashionhttp://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/kareem-abdul-jabbarhttp://www.answers.com/topic/kareem-abdul-jabbarhttp://www.answers.com/topic/tracy-mcgradyhttp://www.answers.com/topic/dwight-howardhttp://www.answers.com/topic/chauncey-billupshttp://www.answers.com/topic/derrick-rosehttp://www.answers.com/topic/eric-gordonhttp://www.answers.com/topic/eric-gordonhttp://www.answers.com/topic/michael-beasleyhttp://www.answers.com/topic/josh-smithhttp://www.answers.com/topic/josh-smithhttp://www.answers.com/topic/tim-duncanhttp://www.answers.com/topic/tim-duncanhttp://www.answers.com/topic/kobe-bryanthttp://www.answers.com/topic/kevin-garnetthttp://www.answers.com/topic/kevin-garnetthttp://www.answers.com/topic/anta-sportshttp://www.answers.com/topic/lebron-jameshttp://en.wikipedia.org/wiki/File:Tendulkar_batting_against_Australia,_October_2010_(1),_cropped.jpghttp://en.wikipedia.org/wiki/File:Tendulkar_batting_against_Australia,_October_2010_(1),_cropped.jpghttp://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/indiahttp://www.answers.com/topic/adidas#cite_note-20http://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/kevin-pietersenhttp://www.answers.com/topic/woodworm-cricket-companyhttp://www.answers.com/topic/adidas#cite_note-21http://www.answers.com/topic/ian-bellhttp://www.answers.com/topic/pakistan-national-cricket-teamhttp://www.answers.com/topic/salman-butthttp://www.answers.com/topic/england-cricket-teamhttp://www.answers.com/topic/australia-national-cricket-teamhttp://www.answers.com/topic/cricket-south-africahttp://www.answers.com/topic/south-africa-national-cricket-teamhttp://www.answers.com/topic/2011-cricket-world-cuphttp://www.answers.com/topic/adidas#cite_note-22http://www.answers.com/topic/south-korea-national-cricket-teamhttp://www.answers.com/topic/indian-premier-leaguehttp://www.answers.com/topic/mumbai-indianshttp://www.answers.com/topic/delhi-daredevilshttp://www.answers.com/topic/pune-warriorshttp://www.answers.com/topic/adidas#cite_note-23http://www.answers.com/topic/adidas#cite_note-24http://www.answers.com/topic/hip-hop-fashionhttp://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/reebok-international-ltdhttp://www.answers.com/topic/kareem-abdul-jabbarhttp://www.answers.com/topic/tracy-mcgradyhttp://www.answers.com/topic/dwight-howardhttp://www.answers.com/topic/chauncey-billupshttp://www.answers.com/topic/derrick-rosehttp://www.answers.com/topic/eric-gordonhttp://www.answers.com/topic/michael-beasleyhttp://www.answers.com/topic/josh-smithhttp://www.answers.com/topic/tim-duncanhttp://www.answers.com/topic/kobe-bryanthttp://www.answers.com/topic/kevin-garnetthttp://www.answers.com/topic/anta-sportshttp://www.answers.com/topic/lebron-james


15/35

Now he endorsesNike to date. Gilbert Arenaswas an Adidas endorser until the now-infamousgun incident last season; he is currently un-endorsed.

Lacrosse

In 2007, Adidas announced the future production oflacrosse equipment, and will sponsor theAdidas National Lacrosse Classic in July 2008 for the top 600 high school underclassmenlacrosse players in the United States.[26]

Rugby

All Blacks rugby jersey

Adidas make rugby balls and other rugby gear. They are the current kit and ball supplier to the

New Zealand All Blacks, Irish Munster Rugby, the Argentinian Pumas, and the South AfricanStormers and Western Province rugby union teams among others. Adidas are also the officialmatch ball supplier to the Heineken Cup.

Gymnastics

Since 2000, adidas has provided men's and women's gymnastics wear for Team USA, throughUSA Gymnastics. In 2006, Adidas gymnastics leotards for women and Adidas men's compshirts, gymnastics pants and gymnastics shorts have been available in the USA, with seasonalleotards offered for Spring, Summer, Fall and Holidays. Starting in 2009, Adidas gymnasticswear has been available worldwide through GK Elite Sportswear.[27]

Skateboarding

Adidas SB (Skateboarding) are shoes made specifically for skateboarding. Many of the shoesAdidas previously made were redesigned for skateboarding.
http://www.answers.com/topic/nike-inchttp://www.answers.com/topic/gilbert-arenashttp://www.answers.com/topic/gilbert-arenashttp://www.answers.com/topic/lacrossehttp://www.answers.com/topic/adidas#cite_note-25http://www.answers.com/topic/adidas#cite_note-25http://www.answers.com/topic/all-blackshttp://www.answers.com/topic/all-blackshttp://www.answers.com/topic/munster-rugbyhttp://www.answers.com/topic/munster-rugbyhttp://www.answers.com/topic/argentina-national-rugby-union-teamhttp://www.answers.com/topic/argentina-national-rugby-union-teamhttp://www.answers.com/topic/stormershttp://www.answers.com/topic/western-province-rugby-teamhttp://www.answers.com/topic/heineken-cuphttp://www.answers.com/topic/usa-gymnasticshttp://www.answers.com/topic/gk-elite-sportswearhttp://www.answers.com/topic/adidas#cite_note-26http://en.wikipedia.org/wiki/File:Allblack-whitewashed.PNGhttp://en.wikipedia.org/wiki/File:Allblack-whitewashed.PNGhttp://www.answers.com/topic/nike-inchttp://www.answers.com/topic/gilbert-arenashttp://www.answers.com/topic/lacrossehttp://www.answers.com/topic/adidas#cite_note-25http://www.answers.com/topic/all-blackshttp://www.answers.com/topic/munster-rugbyhttp://www.answers.com/topic/argentina-national-rugby-union-teamhttp://www.answers.com/topic/stormershttp://www.answers.com/topic/western-province-rugby-teamhttp://www.answers.com/topic/heineken-cuphttp://www.answers.com/topic/usa-gymnasticshttp://www.answers.com/topic/gk-elite-sportswearhttp://www.answers.com/topic/adidas#cite_note-26


16/35

Adidas Skateboarding also has a skateboarding team. The team consists of: Mark Gonzales,Dennis Busenitz, Tim O'Connor, Silas Baxter-Neal, Pete Eldridge, Benny Fairfax, Lucas Puig,Nester Judkins, Lem Villemin,Vince Del Valle and Jake Brown.

Accessories

Adidas also designs and makes sandals, watches, eyewear, bags,baseball caps, and socks.

Adidas Fresh Impact Limited Edition

As well, Adidas has a branded range of male and female deodorants,perfumes,aftershave andlotions.

Marketing

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brandloyalty towards Adidas,Nike, Inc., Puma AG and several other sportswear brands was examinedin a recent study.[28] The study found consumers did not exhibit unduly high loyalty towards suchbrands.

During the mid to late 1990s, Adidas divided the brand into three main groups with each aseparate focus: Adidas Performance was designed to maintain their devotion to the athlete;Adidas Originals was designed to focus on fashion and life-style; and Style Essentials, with themain group within this one being Y-3.

"Impossible is Nothing"is the current mainstream marketing slogan for Adidas. This campaignwas developed by 180/TBWA based in Amsterdam but also with significant work being done by
http://www.answers.com/topic/mark-gonzaleshttp://www.answers.com/topic/lem-villeminhttp://www.answers.com/topic/adidas-sandals-1http://www.answers.com/topic/glasseshttp://www.answers.com/topic/glasseshttp://www.answers.com/topic/baseball-cap-1http://www.answers.com/topic/sockhttp://www.answers.com/topic/deodoranthttp://www.answers.com/topic/perfumehttp://www.answers.com/topic/perfumehttp://www.answers.com/topic/perfumehttp://www.answers.com/topic/aftershave-1http://www.answers.com/topic/lotionhttp://www.answers.com/topic/nike-inchttp://www.answers.com/topic/puma-aghttp://www.answers.com/topic/adidas#cite_note-27http://www.answers.com/topic/adidas-originalshttp://www.answers.com/topic/slogan-1http://en.wikipedia.org/wiki/File:FreshImpactLimited.JPGhttp://en.wikipedia.org/wiki/File:FreshImpactLimited.JPGhttp://www.answers.com/topic/mark-gonzaleshttp://www.answers.com/topic/lem-villeminhttp://www.answers.com/topic/adidas-sandals-1http://www.answers.com/topic/glasseshttp://www.answers.com/topic/baseball-cap-1http://www.answers.com/topic/sockhttp://www.answers.com/topic/deodoranthttp://www.answers.com/topic/perfumehttp://www.answers.com/topic/aftershave-1http://www.answers.com/topic/lotionhttp://www.answers.com/topic/nike-inchttp://www.answers.com/topic/puma-aghttp://www.answers.com/topic/adidas#cite_note-27http://www.answers.com/topic/adidas-originalshttp://www.answers.com/topic/slogan-1


17/35

TBWA/Chiat/Day in San Francisco particularly for its basketball campaign "Believe InFive".TBWA\Chiat\Day commissioned Zane Peach[29] to produce images for 2007 internationalad campaign.

Read more: http://www.answers.com/topic/adidas#ixzz1TUZYhbVK

Game advertisement

The brand is featured in several games. Amiga|Commodore Amiga: Daley Thompson's OlympicChallenge Sony Playstation: Adidas power soccer Commodore 64, ZX spectrum, Amstrad CPC:Adidas Championship Football

Sponsorship

Main article: List of Adidas sponsorships

Adidas is a major domestic (within Germany) and international sports and eventssponsor.During the last number of years, the Group has increased its marketing and sponsorshipbudget.[30] Adidas is a key sponsor and supplier to theNational Basketball Association(NBA). Thecompany recently unveiled a new NBA game jersey to be worn by all NBA players in gamesbeginning in the 20102011 season.

Adidas are the main sponsor and kit supplier of the highly successful New Zealand nationalrugby team, the All Blacks. Adidas also are the kit supplier to the Los Pumas, the Eagles, the

Irish professional rugby union team, Munster Rugbyand the French professional rugby unionclub, Stade Franais.

Adidas also sponsors and produces apparel for the rugby leagueclub Gold Coast Titansin theAustralianNational Rugby League (NRL) competition.

In cricket, the company are the main and kit sponsors sponsors of the successfulAustralianCricket Team and the England Cricket Team. They are also the main sponsors of the IndiancricketersSachin Tendulkarand Virender Sehwag and English cricketersKevin Pietersen andIan Bell. They are sponsors of the Indian Premier Leagueteams Delhi Daredevils and MumbaiIndians.

Adidas is the longstanding kitprovider to the Germany national football team, a sponsorship thatbegan in 1954 and is contracted to continue until at least 2018. Adidas also sponsors theArgentine, Japanese, Mexican, Scottish, Spanish and Colombian national football teams, amongothers.[31]

Adidas are very active at sponsoring top football clubs such as R.S.C. Anderlecht, WisaKrakw, Rapid Vienna, Real Madrid,Aberdeen F.C.,AC Milan, Dynamo Kyiv,Metalist,
http://www.answers.com/topic/adidas#cite_note-28http://www.answers.com/topic/adidas#ixzz1TUZYhbVKhttp://www.answers.com/topic/playstation-console-1http://www.answers.com/topic/adidas-championship-football-1http://www.answers.com/topic/adidas-sponsorshipshttp://www.answers.com/topic/sponsor-commercialhttp://www.answers.com/topic/sponsor-commercialhttp://www.answers.com/topic/budgethttp://www.answers.com/topic/budgethttp://www.answers.com/topic/budgethttp://www.answers.com/topic/adidas#cite_note-29http://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/rugby-unionhttp://www.answers.com/topic/all-blackshttp://www.answers.com/topic/argentina-national-rugby-union-teamhttp://www.answers.com/topic/united-states-national-rugby-union-teamhttp://www.answers.com/topic/rugby-unionhttp://www.answers.com/topic/munster-rugbyhttp://www.answers.com/topic/munster-rugbyhttp://www.answers.com/topic/rugby-unionhttp://www.answers.com/topic/stade-fran-aishttp://www.answers.com/topic/rugby-leaguehttp://www.answers.com/topic/rugby-leaguehttp://www.answers.com/topic/gold-coast-titanshttp://www.answers.com/topic/gold-coast-titanshttp://www.answers.com/topic/national-rugby-leaguehttp://www.answers.com/topic/australia-national-cricket-teamhttp://www.answers.com/topic/australia-national-cricket-teamhttp://www.answers.com/topic/australia-national-cricket-teamhttp://www.answers.com/topic/england-cricket-teamhttp://www.answers.com/topic/england-cricket-teamhttp://www.answers.com/topic/cricket-4http://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/virender-sehwaghttp://www.answers.com/topic/cricket-in-englandhttp://www.answers.com/topic/cricket-in-englandhttp://www.answers.com/topic/kevin-pietersenhttp://www.answers.com/topic/ian-bellhttp://www.answers.com/topic/ian-bellhttp://www.answers.com/topic/indian-premier-leaguehttp://www.answers.com/topic/indian-premier-leaguehttp://www.answers.com/topic/delhi-daredevilshttp://www.answers.com/topic/mumbai-indianshttp://www.answers.com/topic/mumbai-indianshttp://www.answers.com/topic/replica-shirthttp://www.answers.com/topic/replica-shirthttp://www.answers.com/topic/germany-national-football-teamhttp://www.answers.com/topic/adidas#cite_note-30http://www.answers.com/topic/r-s-c-anderlechthttp://www.answers.com/topic/wis-a-krak-whttp://www.answers.com/topic/wis-a-krak-whttp://www.answers.com/topic/sk-rapid-wienhttp://www.answers.com/topic/real-madrid-c-f-1http://www.answers.com/topic/real-madrid-c-f-1http://www.answers.com/topic/aberdeen-f-chttp://www.answers.com/topic/a-c-milanhttp://www.answers.com/topic/a-c-milanhttp://www.answers.com/topic/fc-dynamo-kyivhttp://www.answers.com/topic/fc-dynamo-kyivhttp://www.answers.com/topic/fc-metalist-kharkivhttp://www.answers.com/topic/adidas#cite_note-28http://www.answers.com/topic/adidas#ixzz1TUZYhbVKhttp://www.answers.com/topic/playstation-console-1http://www.answers.com/topic/adidas-championship-football-1http://www.answers.com/topic/adidas-sponsorshipshttp://www.answers.com/topic/sponsor-commercialhttp://www.answers.com/topic/budgethttp://www.answers.com/topic/adidas#cite_note-29http://www.answers.com/topic/national-basketball-associationhttp://www.answers.com/topic/rugby-unionhttp://www.answers.com/topic/all-blackshttp://www.answers.com/topic/argentina-national-rugby-union-teamhttp://www.answers.com/topic/united-states-national-rugby-union-teamhttp://www.answers.com/topic/rugby-unionhttp://www.answers.com/topic/munster-rugbyhttp://www.answers.com/topic/rugby-unionhttp://www.answers.com/topic/stade-fran-aishttp://www.answers.com/topic/rugby-leaguehttp://www.answers.com/topic/gold-coast-titanshttp://www.answers.com/topic/national-rugby-leaguehttp://www.answers.com/topic/australia-national-cricket-teamhttp://www.answers.com/topic/australia-national-cricket-teamhttp://www.answers.com/topic/england-cricket-teamhttp://www.answers.com/topic/cricket-4http://www.answers.com/topic/sachin-tendulkarhttp://www.answers.com/topic/virender-sehwaghttp://www.answers.com/topic/cricket-in-englandhttp://www.answers.com/topic/kevin-pietersenhttp://www.answers.com/topic/ian-bellhttp://www.answers.com/topic/indian-premier-leaguehttp://www.answers.com/topic/delhi-daredevilshttp://www.answers.com/topic/mumbai-indianshttp://www.answers.com/topic/mumbai-indianshttp://www.answers.com/topic/replica-shirthttp://www.answers.com/topic/germany-national-football-teamhttp://www.answers.com/topic/adidas#cite_note-30http://www.answers.com/topic/r-s-c-anderlechthttp://www.answers.com/topic/wis-a-krak-whttp://www.answers.com/topic/wis-a-krak-whttp://www.answers.com/topic/sk-rapid-wienhttp://www.answers.com/topic/real-madrid-c-f-1http://www.answers.com/topic/aberdeen-f-chttp://www.answers.com/topic/a-c-milanhttp://www.answers.com/topic/fc-dynamo-kyivhttp://www.answers.com/topic/fc-metalist-kharkiv


18/35

Partizan Belgrade, Chelsea, , Palmeiras , Fluminense , Bayern Munich, Rosenborg BK,WestBromwich Albion, Stoke City F.C., Lyon, Marseille,AFC Ajax, Schalke 04, Galatasaray,Benfica,River Plate, Los Angeles Galaxy,New York Red Bulls, Beikta,Fenerbahe, UANLTigres, Panathinaikos, South Melbourne FC,IFK Gteborg, Zamalek SC,Al-Ahly,Al-Hilal,Ahli Jeddah, Caracas,Universidad de Chile,Los Millonarios,Beitar Jerusalem F.C.,Albirex

Niigata,Atltico NacionalandC.D. Guadalajara.

Adidas is the apparel partner of theCollingwood Football Club and theEssendon Football Clubin the Australian Football League.

Adidas and Major League Soccer(MLS) announced a 8-year sponsorship agreement in August2010 that will continue to make Adidas the official athletic sponsor and licensed product supplierfor the league, and to work together to expand the developmental league for MLS through 2018.[32]

Adidas also sponsors events such as theLondon Marathon and Adidas Sundown Marathon in

Singapore.

[33]

In the 1980s, Adidas sponsored rap group Run-D.M.C., a breakthrough idea.

For the 2008 Summer Olympics in Beijing, China, Adidas spent 70 million sponsoring theevent, amid criticisms.[34]

Adidas has also been marketing inNASCAR, sponsoring big name drivers such as DaleEarnhardt, Jr. andTony Stewart.

Corporate information

Current executive board

CEO Adidas-group: Herbert Hainer Finance Adidas-group: Robin J. Stalker CEO Adidas brand: Erich Stamminger Global Operations Adidas-group: Glenn S. Bennett

Former management

CEO (19932002): Robert Louis-Dreyfus.

Read more: http://www.answers.com/topic/adidas#ixzz1TUZtbpg9

Risk and Opportunity Reportsee complete article
http://www.answers.com/topic/jsd-partizanhttp://www.answers.com/topic/chelsea-f-chttp://www.answers.com/topic/sociedade-esportiva-palmeirashttp://www.answers.com/topic/fluminense-football-clubhttp://www.answers.com/topic/fc-bayern-munichhttp://www.answers.com/topic/rosenborg-b-khttp://www.answers.com/topic/baggieshttp://www.answers.com/topic/baggieshttp://www.answers.com/topic/baggieshttp://www.answers.com/topic/stoke-city-f-chttp://www.answers.com/topic/olympique-lyonnaishttp://www.answers.com/topic/olympique-de-marseillehttp://www.answers.com/topic/afc-ajaxhttp://www.answers.com/topic/afc-ajaxhttp://www.answers.com/topic/fc-schalke-04http://www.answers.com/topic/galatasaray-s-k-football-teamhttp://www.answers.com/topic/s-l-benficahttp://www.answers.com/topic/s-l-benficahttp://www.answers.com/topic/club-atl-tico-river-platehttp://www.answers.com/topic/los-angeles-galaxyhttp://www.answers.com/topic/red-bull-new-yorkhttp://www.answers.com/topic/be-ikta-j-k-1http://www.answers.com/topic/fenerbah-e-s-khttp://www.answers.com/topic/fenerbah-e-s-khttp://www.answers.com/topic/tigres-de-la-uanlhttp://www.answers.com/topic/tigres-de-la-uanlhttp://www.answers.com/topic/panathinaikos-fchttp://www.answers.com/topic/south-melbourne-fchttp://www.answers.com/topic/south-melbourne-fchttp://www.answers.com/topic/ifk-g-teborghttp://www.answers.com/topic/zamalek-schttp://www.answers.com/topic/el-ahlyhttp://www.answers.com/topic/el-ahlyhttp://www.answers.com/topic/al-hilal-riyadhhttp://www.answers.com/topic/al-hilal-riyadhhttp://www.answers.com/topic/al-ahlihttp://www.answers.com/topic/caracas-fchttp://www.answers.com/topic/club-universidad-de-chilehttp://www.answers.com/topic/club-universidad-de-chilehttp://www.answers.com/topic/millonarios-futbol-clubhttp://www.answers.com/topic/millonarios-futbol-clubhttp://www.answers.com/topic/beitar-jerusalem-f-chttp://www.answers.com/topic/beitar-jerusalem-f-chttp://www.answers.com/topic/albirex-niigatahttp://www.answers.com/topic/albirex-niigatahttp://www.answers.com/topic/albirex-niigatahttp://www.answers.com/topic/albirex-niigatahttp://www.answers.com/topic/atl-tico-nacionalhttp://www.answers.com/topic/atl-tico-nacionalhttp://www.answers.com/topic/club-deportivo-guadalajarahttp://www.answers.com/topic/club-deportivo-guadalajarahttp://www.answers.com/topic/club-deportivo-guadalajarahttp://www.answers.com/topic/collingwood-football-clubhttp://www.answers.com/topic/collingwood-football-clubhttp://www.answers.com/topic/essendon-football-clubhttp://www.answers.com/topic/essendon-football-clubhttp://www.answers.com/topic/australian-football-leaguehttp://www.answers.com/topic/australian-football-leaguehttp://www.answers.com/topic/major-league-soccerhttp://www.answers.com/topic/adidas#cite_note-31http://www.answers.com/topic/london-marathonhttp://www.answers.com/topic/london-marathonhttp://www.answers.com/topic/adidas-sundown-marathonhttp://www.answers.com/topic/adidas#cite_note-32http://www.answers.com/topic/run-d-m-chttp://www.answers.com/topic/2008-summer-olympicshttp://www.answers.com/topic/beijinghttp://www.answers.com/topic/adidas#cite_note-33http://www.answers.com/topic/nascarhttp://www.answers.com/topic/dale-earnhardt-jrhttp://www.answers.com/topic/dale-earnhardt-jrhttp://www.answers.com/topic/tony-stewarthttp://www.answers.com/topic/tony-stewarthttp://www.answers.com/topic/herbert-hainerhttp://www.answers.com/topic/robert-louis-dreyfushttp://www.answers.com/topic/adidas#ixzz1TUZtbpg9http://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/default.aspxhttp://www.answers.com/topic/jsd-partizanhttp://www.answers.com/topic/chelsea-f-chttp://www.answers.com/topic/sociedade-esportiva-palmeirashttp://www.answers.com/topic/fluminense-football-clubhttp://www.answers.com/topic/fc-bayern-munichhttp://www.answers.com/topic/rosenborg-b-khttp://www.answers.com/topic/baggieshttp://www.answers.com/topic/baggieshttp://www.answers.com/topic/stoke-city-f-chttp://www.answers.com/topic/olympique-lyonnaishttp://www.answers.com/topic/olympique-de-marseillehttp://www.answers.com/topic/afc-ajaxhttp://www.answers.com/topic/fc-schalke-04http://www.answers.com/topic/galatasaray-s-k-football-teamhttp://www.answers.com/topic/s-l-benficahttp://www.answers.com/topic/club-atl-tico-river-platehttp://www.answers.com/topic/los-angeles-galaxyhttp://www.answers.com/topic/red-bull-new-yorkhttp://www.answers.com/topic/be-ikta-j-k-1http://www.answers.com/topic/fenerbah-e-s-khttp://www.answers.com/topic/tigres-de-la-uanlhttp://www.answers.com/topic/tigres-de-la-uanlhttp://www.answers.com/topic/panathinaikos-fchttp://www.answers.com/topic/south-melbourne-fchttp://www.answers.com/topic/ifk-g-teborghttp://www.answers.com/topic/zamalek-schttp://www.answers.com/topic/el-ahlyhttp://www.answers.com/topic/al-hilal-riyadhhttp://www.answers.com/topic/al-ahlihttp://www.answers.com/topic/caracas-fchttp://www.answers.com/topic/club-universidad-de-chilehttp://www.answers.com/topic/millonarios-futbol-clubhttp://www.answers.com/topic/beitar-jerusalem-f-chttp://www.answers.com/topic/albirex-niigatahttp://www.answers.com/topic/albirex-niigatahttp://www.answers.com/topic/atl-tico-nacionalhttp://www.answers.com/topic/club-deportivo-guadalajarahttp://www.answers.com/topic/collingwood-football-clubhttp://www.answers.com/topic/essendon-football-clubhttp://www.answers.com/topic/australian-football-leaguehttp://www.answers.com/topic/major-league-soccerhttp://www.answers.com/topic/adidas#cite_note-31http://www.answers.com/topic/london-marathonhttp://www.answers.com/topic/adidas-sundown-marathonhttp://www.answers.com/topic/adidas#cite_note-32http://www.answers.com/topic/run-d-m-chttp://www.answers.com/topic/2008-summer-olympicshttp://www.answers.com/topic/beijinghttp://www.answers.com/topic/adidas#cite_note-33http://www.answers.com/topic/nascarhttp://www.answers.com/topic/dale-earnhardt-jrhttp://www.answers.com/topic/dale-earnhardt-jrhttp://www.answers.com/topic/tony-stewarthttp://www.answers.com/topic/herbert-hainerhttp://www.answers.com/topic/robert-louis-dreyfushttp://www.answers.com/topic/adidas#ixzz1TUZtbpg9http://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/default.aspx


19/35

The adidas Group continuously explores and develops opportunities to sustain earnings and drivelong-term increases in shareholder value. In doing so, we acknowledge that it is necessary to takecertain risks to maximise business opportunities. Our risk and opportunity managementprinciples and system provide the framework for our Group to conduct business in a well-controlled environment.

Corporate risk overview

Likelihood of

occurrence

Potential financial

impact

Strategic and operational risks

Macroeconomic risks Likely Significant

Consumer demand risks Likely Moderate

Industry consolidation risks Probable Significant

Hazard risks Unlikely Major

Risks from loss of brand image Possible Significant

Own-retail risks Likely Moderate

Risks from rising input costs Highly probable Major

Supplier default risks Possible Moderate

Inventory risks Possible Moderate

Customer risks Highly probable Major

Regulatory risks Likely Significant

Risks from loss of key event or promotion

partnerships

Likely Moderate

Product design and development risks Possible Minor

Personnel risks Likely Moderate

IT risks Unlikely Significant

Compliance-related risks

Legal risks Possible Moderate

Social and environmental risks Probable Moderate


20/35

Risks from product counterfeiting and

imitation

Highly probable Moderate

Product quality risks Possible Moderate

Risks from non-compliance Unlikely Minor

Financial risks

Credit risks Possible Moderate

Financing and liquidity risks Unlikely Minor

Currency risks Highly probable Major

Interest rate risks Highly probable Moderate

Corporate opportunities overview

Strategic and operational opportunities

Favourable macroeconomic developments

Growing importance of sports to fight obesity

Ongoing fusion of sport and lifestyle

Emerging markets as long-term growth drivers

Womens segment offers long-term potential

Increasing consumer demand for functional apparel

Growing popularity of "green" products

Social media offering new ways of consumer engagement

Strong market positions worldwide

Multi-brand approach

Personalisation and customisation replacing mass wear

Exploiting potential of new and fast-growing sports categories

Expanding distribution scope

Cost optimisation drives profitability improvements


21/35

Financial opportunities

Favourable financial market changes

minimize paragraph

Risk and opportunity management review 2010

As a result of the recent financial and economic crisis, investor and financial market expectationswith regard to transparent and comprehensive risk and opportunity communication haveintensified. In 2010, we therefore reviewed our risk processes and systems in order to enhanceour Group-wide risk and opportunity management approach, to increase internal awareness, aswell as to improve internal and external reporting where necessary. The task of operating andevolving the system has been delegated to the Group Risk Management function, which is theowner of the centrally managed risk and opportunity management process. The central GroupRisk Management function has defined a network of senior management representatives, so-called Risk Owners, which include all direct reports to the adidas AG Executive Board and themanaging directors of all our markets. As part of their regular duties, Risk Owners are obliged tomanage and monitor risks and opportunities within their area of responsibility.In the course of this process, we have developed and implemented an updated Group RiskManagement Policy. This policy, which is available to all Group employees online, outlines theprinciples, processes, tools, risk areas and key responsibilities within our Group. It also definesreporting requirements and communication timelines.

minimize paragraph

Risk and opportunity management principles

The adidas Group is regularly confronted with risks and opportunities which have the potential tonegatively or positively impact the Groups asset value, earnings, cash flow strength, orintangible values such as brand image. We define risk as the potential financial impact caused bythe occurrence of an external or internal event (or series of events) that may negatively impact

our ability to achieve the Groups business objectives. Opportunity is defined as the potentialfinancial impact caused by an external or internal event (or series of events) that can positivelyimpact the Groups business objectives.We have summarised the most important of these risks and opportun-ities in this Risk andOpportunity Report in three main categories: Strategic and Operational, Compliance-related andFinancial.
http://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/default.aspxhttp://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/default.aspxhttp://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/default.aspxhttp://www.adidas-group.com/en/investorrelations/corporate_governance/risk_management/default.aspx


22/35

minimize paragraph

Risk and opportunity management system

The adidas AG Executive Board has the overall responsibility to operate an effective risk and

opportunity management system that ensures comprehensive and consistent management of allsignificant

established 1920

Documents