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TRANSCRIPT
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EST . 20 14
'SHARE A COKE'VINTAGE
SUMMER 2018 CAMPAIGN
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S U M M E R 2 0 1 8 C A M P A I G N
TABLE OF CONTENTS
I. 'SHARE A COKE' JOURNEY
II. MEDIA OUTLETSi. broadcast
i. lionel messiii. chrissy teigen
ii. printiii. new media
III. SOCIAL INFLUENCERS
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S U M M E R 2 0 1 8 C A M P A I G N
SHARE A COKE JOURNEY
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S U M M E R 2 0 1 8 C A M P A I G N
SHARE A COKE JOURNEY
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NETWORK
CABLE
S H A R E A C O K E 2 0 1 8
MEDIA OUTLETS
BROADCAST
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RADIO
AVG . N IGHTLY V IEWERSHIP
S U M M E R 2 0 1 8 C A M P A I G N
MEDIA OUTLETS
BROADCAST
0
6,000,000
12,000,000
18,000,000
24,000,000
Cable
News
Netw
ork Ne
ws
Digita
l New
s
R E S E A R C H & S T A T I S T I C S P R O V I D E D B Y P E W R E S E A R C H C E N T E R 2 0 1 7
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MAGAZINES
NEWSPAPERS
MEDIA OUTLETS
PRINT
S U M M E R 2 0 1 8 C A M P A I G N
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ONLINE
MOBILE
MEDIA OUTLETS
NEW MEDIA
S U M M E R 2 0 1 8 C A M P A I G N
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FAST FACTS
QUOTES
RATIONALE
PREDICT IONS
IDEAS
SOCIAL INFLUENCERS
LIONEL MESSI
S U M M E R 2 0 1 8 C A M P A I G N
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FAST FACTS
PERSONALITY
RATIONALE
PREDICT IONS
SOCIAL INFLUENCERS
CHRISSY TEIGEN
S U M M E R 2 0 1 8 C A M P A I G N
R E S E A R C H & S T A T I S T I C S P R O V I D E D B Y P E W R E S E A R C H C E N T E R 2 0 1 7